LADIES' DAYS

TO-DAY TILL WEDNESDAY.

Exceptional Values in Things of Particular Interest to Ladies featured in-

SINCERE'S PRE-AUTUMN SALE NOW ON

In order to pay special tribute to the thousands of women forming of course the majority of our customers, who have helped to make this the greatest department store in this Colony as well as 'in China, we are naming these three

days of our present. "Sale" for special displays of Extra Values for Women.

Following is a Partial List of the Bargains Unequalled at Any Other Time, or Place :-

$23.50 Telemac Raincoats

$5 Formfit Corsets

$19.50 Formfit Long Corsets

$4 Paris form Brassiers.

$2.25 Suspender Belts, good quality

$2.15 Printed Cotton Tea Table Covers

$8.00 ca.

3.50 ca..

12.50 ea.

3.00 ca.

5.50 ca.

1.50 ca.

2.50 ca.

85 cts. ca.

1.25 ca.

2.00 03.

3.00 ca.

80 cts, ball

$9.50 Celease Art Silk Underwear

$4 Silk Underwear

$1.75 Late Collars

$4 White Voile Frocks

$6 Pink Satin Frocks

$1.15 D.M.C. Embroidery Cotton

$4 Fancy Coloured Umbrellas

$5.50 Franch Make Coloured Parasols

3.75 ca.

$2.50 Fancy Clox Silk Hosiery

11.30 pair

$1.75 Shanghai Silk Hosiery

1.00 pair

$8.50. McCallum Silk Hosiery 55 cts. French Silk Handerchiefs

6.00 pair

20 cts. ca.

Various Sample Fancy Handkits Fancy Feather Fans

.from

70 cts. box

.from

25 cts. ca.

85 cts. Cappi Face Powder Ige.

65 ct. box

40 cts. Lillian's Rouge

25 cts, box

$1,35 R. & G. Perfume asstd.

85 cts. bot.

$1.75 Fancy Powder Bow!

1.00 ca.

$13.50 Swiss 15j. Gold Wrist Watches

9.00 ca.

$3.75, Duchess Safety Razors

3.00 ea.

$6 Mannicure Sets now design

4.00 box

THE HONGKONG TELEGRAPH. MONDAY, JULY 25, 1932. -

WOMEN'S WORLD

FOR OUR LADY READERS.

2.50 ca.

MANY OTHER SPECIALS EQUALLY

ATTRACTIVË.

Come Early to Make the Best Choice!

THE SINCERE CO., LTD.

LIPTON'S

CHOICEST PURE CEYLON TEA From all Compradore Stores.

LIPTONS.

MAJESTY

KING GEORGE

Agents:-W. R. LOXLEY & CO.

CHINA UNDERWRITERS, LTD.

MONEY ADVANCED ON MORTGAGE OF PROPERTY LOANS ON INTERESTS AND REVERSIONS.

LIFE

LOW RATES OF INTEREST.

Hong Kong Bank Building. Telephone 28121.

By Joan Savoy.

If you want to appear cool, altractive and decidedly feminine, now that summer is here, but don't want to sacrifice your appearance of efficiency just when it is most needed, you will appreciate a frock that can take tricks in all sorts of hands. The girl who is taking off her jacket is dressed for the office,but she doesn't need to be afraid to meet anybody. Her white crepe de chine dreas, with its tiny wieeves, is decorated with little beads of green, yellow, red and royal blue, hemstitched on the dress.. The dress is fitted with a svelt line and belted. The jacket is royal blue anduses the colour motiff of the

beade on the slcoves." This frock is cool and refreshing, and the beads give it just the right splash of excitement

to merit a second glance, The girl who is telephoning is wearing a tan bark coloured non-crushable linen ouift which features a jacket with short sleeves that give a cape effect. The jacket buttons snug-

ly at the waistline with a double-breasted' effect. A large white pique bow, on the neck of the dress, shows outside the jacket, tying up the whole ensemble with an effective fale that succeeds in retaining its touch of smartness.

HAIR AND VEILS.

Return to Smart Hairdressing.

short ends over the ears are curled] In definite rolls,

*

CHANGE.

Late.

Au interesting development of Desires Realised Too |the waxing of the hair which was popular Inst year consists in round the bend, finishing in a plastering it smoothly round and

forehead only

If you ever want to know just

аге often

recall.

31

OUR BRITISH

CROSSWORDS

Across

1 It is (to put it mildly) rash to let a great novelist take second place to a jester.

9 A pricat may be found in this

opíthet for judgment.

10 A sort of leather (ank a book-

binder!).

11 Part of a horse that cronks,

12 Got bigger and bigger, and ap- parently expire in the small houre.

10 Hesitant, but after losing t

head, ought to be ranking a change.

15 To make a tuber of this, you

must so to speak-"rebut” it. 10 You might blame the tailor for

this, but scarcely the doctor (two words).

19 The part of 31 Across that sup-

plies the rest.

21 Item.

22

"O Company" appaars to be an alternative position for this tropical river.

24 Quantity frequently sold.

26 Wine.

29 Not the tidiest feature of the

stylish.

31 Assists your progress in a boat,

and lands you in hospital.

32 Get to a marine in liner for

terrible weather.

34 A Shakespearean character. 36 Prosper,

36 In error, one of Mr. Wallnce's

seems to have got mixed up in it.' 37 As a rule, with a bit of banter

at the finish.

Down

2 A Midland town: old convicts

would not pick it for choice,

3 Often styled unreemly, although very respectable old trio started it.

4 Goddean of the dawn.

5 Sport at heart, though no longer.

living.

0 Foxglove with anything from 1

NEW YORK STOCK EXCHANGE

A. O. F. C. QUOTATIONS FOR SATURDAY

New York, July 23, Dow Jones Averages: July 22 July 23 30 Industrials 20 Raila

47.69 47.84 17.19 17.42

20 Utilities ......... 18.08 18.00

Messrs. E. A. Pierce & Co. report:- The market is steady. Business done:-400,000 shares.

There is at the moment in Paris a very noticeable return to real light cane on the top. The effect how changeable you are, try this hairdressing, at any date, for the is that of a fine straw hat under plan. evening. The women who still which escape a few points of hair Look back, and if your memory have long hair, as well as some of which are cut to soften the lines old diaries or letters

is not very reliable, consult any those who have managed to grow of the face.

or photo Air Reduction ..... $37 their hair again, now pile it high on their heads or coil it in long the

The new gossamer vells covering graphs or anything else you mayAllied Chemical &

Dre posness which might help you to plaits. Indeed, there is sign that dressing the hair for the eyebrows, delicately tinted to the

every beautifully embroidered with false remember the detalls you want to American Can evening will become an arduous shade of the hair.

Dellberately collect the desires phone task.

Another forchend veil is made you have had, the ambitions you Auburn with a single black velvet patch cherished, and the dreams The two rows of sausage curts in the middle;, others have patches hoped would come true, and com- Canadian Pacifle running diagonally across the head give an interesting silhouette coach-in-four appeared across the

in half moons and stars, while apare your feeling towards theso Consolidated Gas of

thinge now. from almost any angle, and make forehead of a pretty platinum the number of times your feeling Du this coffure of sufficient impor blonde, who attracted much atten- tance for evening clothes.

tion at the races the other day. is one of intense relief that some Eastman Kodak particular wish was not fulfilled General Electric or ambition realised.

General Foods .. General Motors No more cruel feat could be played

International Har- by Fate upon certain people than

Vanter Vester to grant them some of their desires International Tel. & just too late.

A blonde hend seen with this coiffure was charming. Eliminat- ing the wave entirely from the

BRIGHTER BATH-ROOMS.

back, large soft undulations are Face flannels any now be obtain made at the aides, and the ends ed in almost any colour and design, swirled in a definite curt behind and the latest idea is to luavo flan- the ear.

For the girl who insists' nels to match one's bath mat The upon long hair, Paris has devised math are made of rubber, similar this charming way of handling it to that which forms bath "loofahe” The long ends are crossed and they are coloured in bright design, pinned low at the neck, while the and the flannels are dyed to match.

FRECKLES AND HIS FRIENDS

î

Last Price

To-day's Price

$37%

404 34%

404

34 70% 77

Tobacco

J

67% 04%

57

you' Borden Company 244

54 25

11% 12%

New York

Inc.

2012

394

29%.

Nemours 24

38%

11

22

0%

18%

14%

Tel. There are people whom Destiny Liggett & Myera "B" 47

Loow's Inc. para to mock in this fashion.

BJA

46%

19%

10%

22

21

24

D

You will probably be amazed at Dupont de 1

Their darling desires are rea-Pacific Gas & Elec- lised one after another as soon as tric they have reached the point of rea- Pennsylvania Rail- lising their futility.

Good

Old Poodle!

way

to 9-on top.

7 On your this is to support you,

though it sounds like a 50 per cent. shrinkage.

8 To pay it costs nothing (apart) from possible breach of pro- miso).

9 Requires a French Marshal to

become a British Admiral. 14 Survive after all the rest. 17 "Old John

of Gaunt, time- honour'd" ("Richard II."). When applied to a farce it's not. betokening terror,

18

19 Is that why peel is so slippery! 20 The kind of crib the schoolboy',

gave up long ago.

23 May be the prelude to perjury. 26 Upshot.

27 Love-affairs.

28 Epithat for a reader.

29 If you sacrificed a hundred, you might find it in Corsica: anyhow try a warm spot in Sicily. 30 Tho

schoolboy named this Wesaex apot as the

Surrey Headquarters.

33 Turn up the gas and find it!

Saturday's Solation.

UNIMPORTANTLY

T 10 PAGEANT NATIVES EGTAG SE U THIN EVILS ARAB

BEE E 8 E TESTER 6 BENATOR

UBVERS E

N

TOD WOURALI

Ꮋ T U ERNE OREAM ABI

D E

8 UGGEST NOT SOME

*** AAU DE L ARITHMETICIAN

|Radio Corporation..

Union

4

Sears Roebuck

Standard Oil Com-

pany of N. J.

134 18

27%

28

Socony-Vacuum Corp. 0%

9%

Carbide

&

Carbon

Union Pacific

18%

1844

United Aircraft &

Trans

30%

90%

10%

104

United States Steel 24% Westinghouse E. &

24

M.

19%

194 Router.

Women throughout the ages have found it convenient to forget their ages.

By Blosser

"TEN-TWENTY-THIRTY

-FORTY-

FIFTY YEARS AGO"

Merchant firms whose names are now household words in the Far East, commenced, advertising in "The Hongkong Telegraph."

Our files show that many of these great businesses have not lost 1 single day's opportunity to advertise in this newspaper.

Build your Business of a Sure Foundation

I TELL YOU TRAT BOX OF MONEY ISN'T YOURS! WE CAME AFTER IT,TO) TAKE IT TO MRS. REDFIELD... LET „ME HAVE IT!! LEGGO OF

SAY!!

IT. I

SO! I'LL HAVE TO PUSH YOUR FACE IN, WILL I SHUT UP OR I'LL PUT YOU -BOTH DOWN THAT HOLE

IN THE FLOOR AND SHUT THE LID ON

You ne

YEAH? WE'LL SEE ABOUT THIS.... C'MERE POODLE!

GO GET HIM !!

HEY! CALL HIM OFF!! YOU CAN HAVE THE TIN BOX... YOU LITTLE SCOUNDRELS

KEEP HIM

OFF OF

ME !!

WOOF

I THOUGHT SO.... WHY GAY-POODLE,

HERE, WOULD TEAR YOU TO PIECES, IF ID LET HIM

DO ITune

BEAT IT, NOODLE... BOY! THAT WAS NICE WORK, FOODLEZ... ATTA

BOY.. GOOD DOS!

BUT WHAT

ARE YOU GOING

"O DO WITH

THE BOX NOW, DOODLEF

I'LL TAKE IT·· HOME WITH ME,

'AN" "TAKE IT OVER TO MAS,

REDFIELD

IN THE MORNING...

(ANTRIA

AFRAID

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