ADVERTISING AND EMPIRE TRADE.
MR. CHAMBERLAIN'S
APPEAL
Mr. Neville Chamberlain, the Chancellor of the Exchequer, was entertained at luncheon recently by the Incorporated Society of Bri tish Advertisers.
Ronponding to the toast of his health, Mr. Chamberlain anid that there were only two methods of achieving the Government's objec- tive-reducing national expendi- ture or increasing taxation.
They would probably agree, he thought, that in present conditions Any further addition to direct taxation might well have disas trous results upon production, which all wanted to stimulate,
Therefore it was rather to rigid national economy that we must look if we were going to pay our way.
The nation hnd got to face up to the fact that it had got to tread
narrow, haril, long path, beset by many cheeks and many austeri- lies.
Mr. Chamberlain, referring to the enormous increase in the power of advertising, aaked in what better direction { could be turned than in stimulating the marketing of British-minde goods. whether at home or abroad.
to
"I would like in particular call your attention to what to me seems to be a specially fruitful feld for your netivities,” he added. "I mean the markets in the Domi- tions and Empire,"
Lord Lake of Pavenham, who presided, described advertising as the oil that lubriented distribution and added:
"Advertising may have a wider feld of service, and may play a part in that great restoration of national and Imperial Trade to which we are all looking forward."
Only by advertising, too, could i they got the enormous sales neces-, sary for production on a sufficient- | ly large scale to render possible ani all-round reduction in prices.
PASSPORT SLUMP.
"WINTER AT HOME"
MOVEMENT.
London, Nov. 26, There is one Government office where the increase of taxation and the present financial conditions have Bot resulted in overtime work: the Passport Office.
Yesterday, the Passport Office was practically deserted, writes a correspondent. Two trials stood idle in the entrance lobby, and they almost rubbed their eyes with amazement when they learnt that I wished to renew my passport. They directed me. however, to f room where three more officials were standing at a counter, wait- ing. ite Mr. Mieawher, for some- thing to turn up.
I explained that I require Several alterations to be made in, niy pasaport, including a visa for all European countries and a re- newal for five years. Bearing in mind the thorough methods of the Passport Department. I added suggestion that I would return in a few days' time.
THE HONGKONG TELEGRAPH. SATURDAY, DECEMBER 26, 1931.
WOMEN'S WORLD
FOR OUR LADY READERS.
NEW ACCESSORIES ADD "PERIOD" TO WINTER MODE.
THERE'S HINT OF PAST IN SMART "EXTRAS" FOR TO-DAY'S WARDROBE.
{By Julia Blanshard.]
There should be no question mark in your mind this winter about. the charm and chle of period accessories,
Half the fun of the new styles, as a matter of fact, comes from the large nesortment of jewellery, gloves, purses handkerchiefs, belts. slippers
and other accessories that derive their Inspiration from lens democratic days.
הל
There are a couple of smart things you can do to give yourself a good name for style. First, you can let your necessories b absolutely the last word in authenticity for the perlad sult, hat. frack or enat you are wearing. Second, you can be a bit daring and select a single pair of startling earrings or a handsome brooch and build your costúrie es an unique one around it.
Flower Muffs Blossom in the Winter.
The latest evening accessory is a Bower muff. It is simply wonderful, if you are the kind of slender thing that can carry one olf in selfconscious manner. Pale pink roses, attached to bands of ribbon, fashion this dainty. It is charming with a pink chiffon evening gown with simple lines.
There is a vogne for dragging out the family carrings and
The latest accessories include (above) a pearl and rhine. slone evening comb, daytime necklace of semi-precious stones and rondels of gold. a period hracelet with pendant, und a compact that has everything. New one-strap evening sandals (below) are of gold and silver mesh and satin.
Brand new and very chic is the muff of gardenius, made by attaching them to binds of pink ribbon to wear over the arm with a pink chiffon evening gown.
wearing them and no other decoration. Lacking family ones, you can get picturesque reproductions of antiques, with paste stones set in old silver, that jungle, almost to your shoulders and sparkle. You must keep gay all evening to keep up with them. Loulseboulanger has struck a novel note in evening necklaces in a string of glowing paillettes, in green, purple, blue and gold. Or you can have one of the handsome new "collar" necklaces for evening. One of these is faucetted rubies and emeralds, set with rhinestones. It has four strands and a pendant of jewel-fringe.
Combs Are Gems of Fashion.
If you are one of those who go in for elaborate coiffures, you most certainly should have a jewelled comb for formal affairs. These have pearls and rhinestones elaborately set in designs quite similar to the huge brooches that women wore last winter. They are very decorative.
OUR · BRITISH CROSSWORDE.
Acrone
1 A lot of people closely examine
the links.
DA word to conjure with, 10 Oh, free! (anaj.).
11 Surely this King can't be mythi
cal and real at the same time. 12 Cata often.
13 Front parts and a Herts town appear to be something killing in Turkey.
15 Her parentage is betrayed by
what follows.
16 A Dutch cen,
Ip Mid this is tiny.
21 The pra, following the prevail- ing fashion, shows a complete lack of swank.
22 Gren Scott He was responsible
for it!
24 This nivans very softly indeed 26 This applies to future genera-
Lions.
20 The heart of Everest,
31 When the heart follows a certain Formation, great nge is evident. 32 You must consider him absolute-
ly fnir.
344 A common Welsh name. 35 A common Scots name.
36 Two kinds of this can be east, and if more than one, in this direction.
37 If there's only one rodent In a Wert Country river, you acquit it of blame.
2 .S.A. State.
Down
Known to every batsman.
4 You do it to flags.
5 If you mention it, you may break
it,
6 By no means symmetrica), 7 Seen,
8 A kind of French leave and
OIL MERGER MYSTERY.
U.S. CONCERN AND
British dance bhelp you to a sort of fish.
This young lady is the knavo of clubs at loo,
14 Used with ono's way.
17 "A doctor? Probe the wound?"
altogether describes what you ar- rived in.
18 A clonee that strangely has little appeal to the inveterate
"first-nighter."
A Varsity domestic,
20 This cat is a child's game.
A superman who appears a more nothing after a indy,
26 The bird's transferred 'phone number appears to be 9; it really anntst be fabulous.
37 A wing, colloquially.
28 See a fellow about some rag or other, and get a fearsome beast, 21 Dellency in a City haunt. 30 Often follows an old knight. 38 Possess.
Thursday's Solution. STALEMATEE TR HOTE A BAREG E LANDRATTANE I ITGNK MANTUA
8 CHEME IVAN U
HS KEN RATTAN LINIO CHAI {ENRAGED CHARLT
VPIT *** IGNITE OVATE B
A GANON MAXTON TITANS MTTE HA DIGEBOUND ARISEN UTE NLM AFFECTION
The other section visualises a | great petrol war-a three-cornered affair in which the contestants will be the British interests, represent- ed by Shell-Mex and B.P.; Amori- can interests as represented in Eng- land by Anglo-American (part COMBINE.
of the great Standard Oil Company of New Jersey, which controls Re- Speculation is rife in the all line, Glico, and other spirits world as to what Is behind the England); Petroleum Storage and analgamation of Britain's two lead- Finaner Corporation (which mar ing all-distributing companies, kets Cleveland petrol and is domin- Shall-Mex, Ltd., and British Petro- ated by the Standard Olf Company Daytime necklaces run the gamut from a single atrand of unusual feum, Ltd.
of Indiana); and Russian intereats. bends, multicoloured semi-precious stones put together with rondells
as represented by Russian Oil, Pro- of gilt, to perfect reproductions of Benaissance jewellery.
At present, it means a single ducts. Evening alippers are rich and pretty. One of the new models i organisation of the two companies
Import Tax. uses gold and silver mesh over Matin. effective with any costume, for they usually are dyed to match your Britain
They are tremendously for marketing their wares in Great
in the most economienl It is the opinion of those who dress and the gold and silver always add a rich touch.
manner and with a complete ab-believe a petrol "war" to be In- Aence of overlapping,
evitable that, in the next Budget, there will be an import tax on this But people intimately connected commodity, which will force the to match; another was made of with the oil industry belleve the price of their petrol
up. Thia Persian lame in vivid green and fusion to be something far greater. would mean a definite break away I was assured, however, that this
They are divided into two camps. by Anglo-American from tho was quite unnecessary, and ten
Coloured velvet scarves, particu
red, with floating sleeves and a The first maintains that the fusion "Combine." minutes later the whole business
larly in the fawn, caramel, bunit-
Is More Feminine.
slight train. This matched will not stop at two companies, and had been satisfactorily completed.
prach, und apricot shades are swing
the that
member third
of what is There are many alternatives to pyjama sult in which ench wide known as the "Combine" of national eral consensus of opinion is that Whatever the outcome, the gen- An official told me that he at-
made into marvellous wenps trimmed tributed the idleness in the Pass-
One of the most interesting uses with fox, dyed exactly to mately the trousered suit for sleeping and leg was accordion pleated, giving oil distributing companies, the there will be an amalgamation of Oflee largely
the patriotic of fur is for the short jucket meant then. Fox, they say, is rivalling gest wear this autumn. A demure the impression of a divided skirt. Anglo-American Oil Company, will the three big concerns rather than
before long be joining with the a three-cornered war. naught in deciding to winter in
nightgown has an oyster lace, Chiffon applique with velvet other two in a colossal marketing England.
Jim sure that this if ever, you get diversity. Bolero-fur--just the thing for the winter skirt of peach satin, with a ruched for a new reat gown.
There are waistcoats of shaven bodice, with puff siceves, and a flowera is a lovely material used scheme which will
There is another factor to be. action has had far-reaching
taken into consideration. That is, Equally in discouraging Englishmen like jackets, snag round the hips, or tailor-made. Those are to be worn waist in the Empire style. effect
Save all three concerns tens of the future of a fourth group of oli from going abroad," he added, with a basque flare; box jackets, under tailor-mades, tweed conts, and
striking are the black crepe de thousands a year in distribution companies, the non-combina con- This, with the adverse rate of helted for sports. Of beaver and un-sports suits. There are fur trimmed
Chines printed with a very definite costs;
cerns, who are tied to no price exchange and the increase of taxa-plucked otter, for sports; of Huds and fur-gauntlet "gloves, und of embossed velvet, chiffon, and and red tulips printed on a black Drossing-gowns are filmy affairs and vivid flower pattern. Yellow
agreements, who buy spirit in the tion, has, he explained, resulted in
Bring about rationalisation; and open market and sell to garages at son sent, of black-dyed ermine sud the large dressmarking houses t
the amount of fur used by most of marked decrease la the number
swansdown. One of shell-pink ground are used for a pyjama suit, the fact that most commodities are tailed to the public at 2d. or 3d. Keep retall prices down, despite such a low cost that petrol is re- of those wanting passports except le, of caracol and astrakhan for trim tracks and coats sends up the broche velvet seen at a lingerie worn with a tight-atting jacket expected to rise in prices before a gallon below the "Combino" for purely business ressous.
town; of white ermine, for evening.
st by thousands of francs.
parade was lined with swansdown (yellow crepe de Chine.
price:
Fort
FASHION NOTES.
Interesting Uses of Furs.
Shawls, having taken a new lense life, the couturiers are making there is soft furs.
example act by the Duke of Con- to be worn over dresses. Nothing modela.
the rainbow un next Benson's
this year is quite so smart. Here,
The Perfect Gift
Guerlain
Morny
Coly
D'Orany.
FRECKLES AND HIS FRIENDS
Houbigant
OSCAR
Hudnu
Caron
TELLS
FRECKLES WHY HE
(OSCAR)
...THEY WERE GOING
TO KIDNAP YOU....1 HEARD THEM TALKING ABOUT IT BEFORE THEY GOT ME.... SO TO SAVE YOU FROM BEING TAKEN AWAY I LET THEM BELIEVE I WAS >BU...........THEY DON'T KNOW THE DIFFERENCE.........BUT HOW'M I GOING TO
IS GOING SET AWAY
BY
NOW!? FRECKLES'
Lentheric
NAME
NEW LINGERIE,
WHY, THE DIRTY DOSS!!
OW, YOU'LL
GET AWAY ALL RIGHT...
COME ON!!
YES.. WE SEE. THEES FRACKLES AN' THEN WE WRITE THE NOTE..... WE GET RICH,
CHITA !!
long.
Sol That's It, Is It?
THEN WE GO BACK.
SOUTH AMERICA AND LIVE THE LIFE OF
EASE, EL RICO F
COME, IN THAT TENT !!
-HERE COMES THAT GYPSY, WOMAN, WITH
A MAN !! COMMIN" RIGHT FOR THIS ·
TENT, TOO!!
By Blosser
THAT'S RICO, THE
CHIEF... NOW WHAT'LL WE DO ??
YES..
WHAT
WILL
THEY DO
NOW
Exquisite Perfumes
THE PHARMACY