RE-SALE VALUE.
THE HONGKONG TELEGRAPH. MOTORING SUPPLEMENT.
concerned not only with the style
and performance of the new model but also with the assurance of the soundness of his investment from
TEN IN LINE.
A recently organized automo
MORRIS SCHEME.
SATURDAY, FEBRUARY 1, 1930.
modium weight 50 cw lorry,
Largely Depends on arosate etandpoint and of the bile concern in Barcalona, Spain, To Make Heavy Lorries. parts of the world-its specifica-
Service.
of
called the "Leader." has been designed to meet the require- ments of transport users in all or has announced its Intention of
tion gives a powerful engine, de- completeness of the service
veloping 60 hp, five-bearing Kanisation which will keep his car manufacturing an unusual car. It
will have 10 cylinders in line in BIG FUTURE.
crankshaft, dynamically and in good condition..
statically balanced, four-speed A MAJOR FACTOR. Service, Instead of a sido issue place of the usual four, six, eight
After the completion of his gearbox, fully floating over worm of the dealer's business, has be: jor 12.
world tour, Sir William Morris, axlo of great strength, and all Purchasing a car in the early como a major factor in swaying
¡necessary accessories.. days of tho automobile Industry the sale of a new car, according to factory parts and well trained men Bt came to the conclusion that
new methods entalled no obligation on the part Mr. Lauritsen, General Manager to work on his car. He wants to there is a big future for medium Owing to
are and heavy commercial vehicles. standardisation, it will be pos of the manufacturer to the buyer of The Dragon Motor Co., Ltd. know that service facilities beyond delivering it in satisfac- It is as important as colour or uniform and good wherever he provided they can be produced sible to turn out these new trucks economically and sold at low at considerably lower prices than tory running condition and koop quick pick-up in the permanent may travel.
before. ing it so for a reasonable length satisfaction the car will bring the 1, "In autleipation of this need, prices. As a result of Sir Wil
This 50.cwt, truck, and the 20- of time. The purchaser gave little owner...
the progressive manufacturer.nlds liam's deliberation, the
passenger and 28-passenger thought to the car's probable "Years ago an owner cared little his dealera in many ways to place cial vehicle plant of this hugo trade-in value, or to the quality about service because he seldom and maintain service facilitics on British organisation has been con coaches, as exhibited for the first and accessibility of service facili ventured beyond the immediate the highest possible plane. "Gen-sklernbly extended by the addition time at the Olympla Show, are ties for keeping it in good running territory served by his dealer," eral Motors Export Company," of another branch works in Birma the first models of the new earics where heavy-weight for Morris-Commercini heavy- condition.
Mr. Lauritsen said." "But to-day according to Mr. Lauritsen, "has ingham, This picture, like many others he wants to feel that should his service supervisors who keep in trucks and luxurious passenger weights, ranging up to 10 tonn connected with the automotive in car require attention, he is within constant touch with dealers and valiches will be produced in large capacity, which, it is expected, will eventually be seen in service dustry, has completely changed in calling distance of service service instructors who train men numbers.
One of these new models, in all parts of the world. recent years. To-day's buyer is station where he may get genuine in the proper repälr,methods."
ני
It
.commer-
0 POUNDS OF TROUBLE.
MIRUŠKANDÁTKUNI
प्राय
ECONOMICAL TRANSPORTATION for All The People
Twenty-two years ago, when the Model T was first made, and again in December, 1927, when the new Ford was introduced the policy of the Ford Motor Company was an- nounced in these words-
!
"We will build a motor car for the great multitude. If will be large enough for the family, but small enough for the individual to run and care for. In will be constructed of the best materials, by the best men to be hired, after the simplest designs® that modern engineering can devise. But it will be so low in price that no man making a good wage will be unable to own one."
'More than eighteen million Ford sut-mo- biles have been made since this announce ment was first printed. The passing years have brought many changes-in appearance. In performance-in manner of manufac ture. But there is one thing that has never changed the fundamental idea behind the Ford car.
Today, with all its improvements-with all its new beauty of line and color-with all the betterments and changes that have been made during the past twenty-two years- the Ford is still a "motor car for the great multitude."
I
It is not just a new automobile-not just so many mechanical parts carefully put together to run on wheels-but Progress-- Achievement - a part of the very life and fabric of the world.
All of this not merely because of its safety, its comfort, its reliability, its speed, Its acceleration, its ease of control, but because of a fundamental purpose that is greater than all of these. Because, in larger degree than ever, it provides economical transport- ation for all the people.
The function of an oil filter in an automobile is to elean the engine oil as parses through the filter cartridge. What happen to this cartridge after 10,000 ailles of use is chown above. C. W. McKinley, research engineer of Pint, Mich is weighing sludge and other forelyn malter Lakesi from an oil filter. It weighs two pounds. To keep the filter at highest efficiency, engineers advise its cleaning, evory 10,000 miles,
PLANES HELP BUSINESS.
ACCIDENTS COSTLY.
A survey taken by an airplane The cost of hospital care for manufacturer shows that about highway. accident. casta in the 185 corporations in the United whole of the United States amount- States now own their own air-ed, to between $15,000,000 and $16,- planes for use by salesmen, ex-000,000 Inst year, and the losses to ecutives and others in carrying the hospitals were between $6,000,- out business transactions.
000 and $7,000,000.
FINE, RECORD.
MANY CARS JUNKED.
According to the National Auto- While more than 4,800,000 new mobile Chamber of Commerce, automobiles were sold in the San Francisco reduced its motor United States last year, the reris fatalities 30 per cent. last year. tration increased only 1,359,000. During the first eight months of This is due to the junking of more 1929 there were only 69 fatalities, than 2,410,000 old cars; and the compared with 85 during the same exportation of more than 580,000- period of 1928.
new ores.
RIDE CONTENTEDLY ON MICHELINS
Distributora:
A. GOEKE & CO. 4th Floor,
China Building.
Depot
FIAT GARAGE
Tel. 0, 2221. Tel. 0: 4821.
MICHELEN
Ford
Authorized Dealer;
WALLACE HARPER & CO., LTD.
145 Nathan Road, Mongkok, Kowloon, Hongkong.
FORD MOTOR COMPANY, EXPORTS, INC.
SHANGHAI
STUDEBAKER
Bullder of Champions
Will Soon Announce
THE LOWEST PRICED STUDEBAKER CLOSED CAR
In History!
THE HONG KONG HOTEL GARAGE
25 Queerts Road Central
Tel: Cerknal 4780,