THE HONGKONG TELEGRAPH. MOTORING SUPPLEMENT.
Roosevelt
CAR FOR ALL
MARMON-BUILT
MANY NEW CARS
but not one like the Roosevelt
Full-size, four-door, five-passenger. Broadcloth upholstery throughout. One-piece, crown' fenders.
70-horse-power Marmon built engine (same motor of slightly smaller bore as in higher-priced Marmon Eights).
Quick, smooth eight-cylinder acceleration. Wonderfully easy steering and easy clutch action. Powerful, four-wheel brakes.
Luxurious, long-wheelbase riding quality,
ALL AT
$3,200.00
WITH COMPLETE EQUIPMENT.
SOLE DISTRIBUTORS
S. L. KWOK & Co.
Bank of Canton Building.
BIG CAMPAIGN.
Chevrolet Faith in Advertising.
5,500 NEWSPAPERS USED.
SATURDAY, NOVEMBER 23, 1929.
trade paper advertising, was "one, over' in detail.
"The newspaper schedule re ceived major attention," stated: Burns, "because it la the most im portant medium, now carrying the Chevrolet message throughout the country. The newspapers on the Chevrolet schedule are also read by millions of people in every city, town and hamlet throughout the United States, who, through the display advertising columns, ate learning about the many high quality features embodied in the now. Chevrolet six.
San Francisco, Oct. 16. "The Chevrolet Motor Company la now in the midst of the largest and most comprehensive advertis- Ing campaign ever undertaken in
The object in bringing dealers the history of the automotive in- dustry" declared W. J. Burns, to the conference was to keep the Northern California zone
home office thoroughly informed manager, "This campaign involves on conditions in the field. It the use of more than 5,500 leading wanted the viewpoint of men who come into daily contact with tho newspapers, daily, tri-weekly, semi-weekly and weekly through-automobile buying public; with the people who read Chevrolet out the United States."
advertising, and to get their reac-
sales
At the recent Detroit conference, tiaps and suggestions. In this
oficials Chevrolet executives' met with a manner
keep their selected list of dealers chosen advertising alive and of the utmost from the 11,000 who make up the interest, and the dealers present domestic dealer organization of the also get a better understanding of company, Burns explained, and the advertising division. every branch of advertising, from the huge newspaper camins to electric spectaculars, billboards, direct mail, national magazine :.
"At the Conference we went over
the complete campaign, used so far this year in telling about the now Chevrolet aix. Our criticisms and
THE
MOTOR UNION
INSURANCE CO UD
Incorporated in England
(Under the auspices of the Automobile Associat.on}
LIBERAL BONUS FOR CAREFUL DRIVING.
LOCAL AGENTS,
THE UNION TRADING Co., Ltd.
York Building.
from
•Tel C. 3457.
Phone C. $87.
ANTI-GLARE IDEA.
A suggestion furnished him by his five-year-old daughter, Barbara, has enabled Christian Channing Gross, United States charge d'attains to the Republic of Haiti, to develop a solution to the problem or glaring automobile headlights." On the left running board of an aitomobile ls mounted a strong headlight which lashes light to the rear and across that part of the road where an approaching car must pass. "When two cars approach each dims its front lights and by the same switch turns on the running board light illuminating the road in front of the on-coming 'car. Gross has been granted patents on this idea in France. A sketch of Barbara's idea is shown above, with an inset of the little girl.
HOW THE OIL GOES.
suggestions were invited, and our recommendations will be incorpor- ted in all future advertisements.
Oil consumption at 50 to 60 Attending the conference, were miles an hour la more than twice dealers from all over the country, the amount consumed at 30. At and their bestional problems were, an average speed a ear pumps of course, taken into consideration.
As a result of this situation, the from 150 to 200 gallons of oil home office got a comprehensive hourly. Crankcase all is com picture of business conditions and pletely circulated through the advertising needs from all over system from 100 to 150 times an
hour, the country."
The Choice
of the-
G. W. R. L. N. E. R.
and
SOUTHERN
for their new
RAILWAY
RAIL ROAD SERVICES
THORNYCROFT
SIX-CYLINDERED
COACHES & OMNIBUSES
Preferred by experienced users!
Further particulars of our Lorries, Vans, etc., for
1 to 7 tons, and Coaches or Omnibuses for 20
to 45 passengers forwarded on request to:-
14
JOHN I THORNYCROFT & CO., LIMITED.
UNION BUILDING
FIFTH
HONGKONG
FLOOR.
Write us and our representative will call,
Telephone Central 4831,
DEAL DIRECT.
The Best Tires Made
the world's best materials
F
IRESTONE Gum-Dipped Tires, under grue ling conditions, have established outstanding leadership- in depensability, mileage and econ omy Gum-Dipping. the Firestone patented process, saturates ane insu- lates with rubber every fibre of every thread of every cord from waich the carcass is made. It, in itse f; is a sea- ture that places these remarkable tires head and shouliers above the rest.
We are tire specialists--exception- ally well prepared to sell moto its the kind of tires they need to give them the most economical service. Make use of our experience; let us show you the way to more real tire economy than you have ever known before. Come in.
F
Firestone
CUM-DIPPED TIRES
THE DRAGON MOTOR CAR CO., LTD.
Telephone Central 1246 or 1247
33 Wong Nei Chung Road, Happy Valley.