BILLY'S DARLING.
Dy "C. E. IL"]
Billy is my friend.'
Every evening. I leave my offica and go to my home on the Penk, thirteen hundred feet above the harbour,
On the way I meet Billy, Billy is a glow-worm. He lives with his family in a most luxurious hole at the darkest corner of our path.
Billy's wife is a darling. He fold me so himself and I agree with him.
She's small and oh so petite and her glow is the envy of the Island, For she can keep Billy at home in the evening and Billy is still by way of being a bit of a lad,
As I turn their corner alt is dark, but immediately they hear me—they know my step by now---- they light up and I stop to hear
the latest news..
I recognise them by their dif. ferent glows, Billy's is large and rather jaundiced, for Billy is not as young as he was. Billy's Dart ing's is smaller and piercingly bright: never still; always dane ing. The children's and there are lots, for Billy and his Darling Are" old-fashioned enough to he lieve in large families-vary from the nearing wormhood" glow of the eldest to the tiny pinpoint of the baby who is just fearning how We exchange news. Billy tells me the latest Peak scandal and . tell him the latest share prices, for Billy likes to have his little flutter. Then Billy's Darling thinks it time the children were in bed and out go the lights.
In the morning I send my coolie along with a saucer of milk, for glow-worms thrive on milk, and whilst they are breakfasting he polishes up their reflegtore, so that they will be at their brightest to welcome me in the evening.
Sometimes Billy's glow is not all it might be and then I know that he has had a late night and missed his morning shine and "Billy's Darling trys to glow more brightly than ever so that I won't notice! "Poor Darling.
but i
And one night there'll be only Billy's Darling and the children to greet me perhaps glow-worms live to good old age, like tortoises? hope,so-for Billy is my friend. WORLD PEACE AIDED
|
THE HONGKONG TELAH..
SOME SECRETS OF SUCCESS.
ADVERTISERS ON THEIR METHODS.
Berlin, August 13. The second day's sitting of the International Advertising Congress truks place this morning in the Wintergarten Theatre, in the contro of the city. In the absence of Lord Riddell, who was suffering from alight illess, Dr. Ernst Brandes deputised as Chairman.
Mr.
the Buchman-Taylor, in General Advertising Session, said that, as Advertisement and Publi- city Manager of the biggest entering organisation in the world, J. Eyons and Company, Ltd, he would like one of its to tell bristly how hundreds of foodproducts came to me About five years ago his firm decided to attempt national campaign in favour of Swiss rolls.
Every confectioner and baker in England had been making Swiss rolls for many years. There was nothing new in the name or the confection, but his firm decided that their Swiss rolls should be better value for the money than any other forth of pastry extant. When they started their campaign they were selling about 10,000 rolls per week in their 250, teishops. Now, after less than five years, they wore selling 600,000 rolls per week at one shilling ench and the sales were stil) increasing.
Art of Salesmanship.
GOVERNMENT MAY CONTROL FOOD PRICES.
RESULT OF RECENT REVELATIONS.
"
It is understood that when Mr.
SATURDAY. SEPTEMBER 21, 1929.
WHEN DOCTORS GIVE EVIDENCE..
NO RIGHT TO DEMAND SPECIAL FEES.
ì
Judge Gwynne-James at Bath William Graham, President of the County Court recently defined the Board of Trade, returns from The position of medical and other pro- Hague Conference, and the League fessional men in regard to their Assembly he will give serious at-liability to give evidence. tention to recent revelations about "unjustified" increase of a penny and will consider the question of controlling such prices, either by giving wider powers to the Food Council, or by some other means.
Recent reports by the Food Counci) stated that:
Bread. Some months ago the millers were publishing illusory flour prices and the price of bread was excessive;
Meat Butchers were making from 25 to 50 per cent, profit on capital;
Milk-Dairymen have made an "unjustified" increase of a penny n quart in the pride of milk during August.
New Legislation? The Food Council, as at present constituted, can take no further step. Its function is to report; it has no compulsory powers.
Any such action as the control lation. of food prices would require legis.
He said that his attention had been called to two instances in which medical men refused to give evidence in court on behalf of their patients unless they were paid special fees.
In one case a special fee of 21 was demanded.
The Very Idea!
"Women," says an authority on the shoo trade, "are buying more shoes than ever before--but that does not mean they, are doing more walking. They buy their shoes to harmonise with their frocks." Whatever may be the reason for the increased purchases 1 do not see that the shoe trade. has anything to grumblo about, says a writer in a Home paper.
Women who wear shoes for tramping about the country need far thicker soles than are commonly- worn. Indeed, I often wonder how many women manage the Such demands were of no avail amount of walking they do in the and could not be enforced. A flimsy soles generally in use. I litigant who desired a medical or know that my feet would soon tire other witness had only to sarveuven on the flat pavements of town' him with a subpoena together with if I tried the experiment. Thicker proper conduct money-travelling soles, however, mean stouter shoes expenses, if any, to and from the and longer wear, and members of court. In the case of an ordinary the shoe trade should regard the medical witness an extra payment fashion of shoes that match the might be made of £1 1s. which costume as a happy stroke of for- might in an exceptional case be tune, sinking their own feelings sa increased not beyond £5 58... husbands and fathers in the matter.
"This having been witness is obliged to
done, the
court, and obey his subpoena," said sppear in
Judge Gwynne-James. "He can demand no special fee, and if he does not appear he is liable for contempt of court to a fine and It may be recalled that the La-imprisonment. This law applies bour party, in its election muni- equally to rich and to poor." festo, stated that a Labour Gov- ernment "would take steps to pre- vent profiteering in food."
Judge Gwynne-James had be- fore him Dr. Malons, of the resid- ent medical staff at the Royal Meantime the Food Council con- United Hospital, who, at the last tinues to keep close watch on bread court, failed to answer sub- and meat prices all over the coun-poena to attend and produce the nd-try, and on bread prices alone re-medical record of a patient.
enives reports from local assouin- tions in 200 places.
Word of mouth, maintained Mr. Buchanan-Taylor, was the best vertising medium in the world, but it could not be bought, in terms of space. It was also the worst medium. "Try," he said "cutting down quality and value for money, and see what happens. You might as well try to alter the tides as endeavour consistently to sell friso goods by means of advertising.
False goods are worse than falso gods
who
"Salesmanship is the ability to sell something to a person better or more satisfied for having may not want it, but who may be
it. Salesmanship is the hand in the glove of advertising. When true advertising and good salesman- ship come in at the door, depres‹ sion and bankruptcy fly out through
the window. There should be no secrets hetween advertising and salesmanship; they should noripy twin beds."
BY ADVERTISING.
KEY TO FRATERNITY
AMONG NATIONS..
Mr. Eric Field, in the Agency Berlin. Aug. 13. Group Session, discussing the need This has been a busy day at the of real focat knowledge in any ad World Advertising Convention vertising apposal, quoted the ease.
Many papers have been of, motor-cars. rend on publicity problems and interest in the proceedings is very three
“We advertise in England for
American
motor-cars, and
here.
keen.
To-day, as yesterday, it is very notable how speaker after speaker links up advertising with interna-
tionalism and peace.
"Will advertising Bring Peace?" was the title of an arresting ad- dress by Mr. W. Buchanan-Taylor, publicity and advertising mana ger of J. Lyons and Co.. Lid. .
rearer
here, with different conditions, we have to use different appeals. First, wo have the plan of taxation, which lifts then into an entirely differen: type of buyer, Then we have tho differing road conditions. Finally, and perhaps most important of all is the fact that the English motorist is mechanically minded, whereas the American only seeks a means of transportation.
It is a commonplace to say that freer intercourse between the na tions brings permanent peace
"This enables us to use much to realisation:
stronger arguments and to go into and Mr. Buchanan-Taylor suggested that much greater detail than would he advertising may have the greatest Wise in America." influence in developing the inter
course.
Just as propagandu-"the illegi timate child of advertising powerfully engendered bitterness and hate during the war, so ad- vertising is how playing its won- derful part in world progress.
"There is international health as well as wealth in advertising, "he said, "if you will treat it right: but do not feed it on a perpetual diet of pork and pickles. Try it
Press Aid to Advertiser.. Mr. F. P. Bishop, speaking in the Newspaper Advertising Session on what British advertising owes to its Press, remarked:
"While, the
nowspapers have taken a leading part in improving the status of the advertising ngent they have also taken strong stops to het their own house in order, and to render their colemne more valuable to the advertiser by the exclusion of undesirable, advertise-
with simple, honest fare, and do menta af overy kind. The national
not forget that it is very fond of newspapers of Great Britain are
vitaming."
£2,000,000 Campaign. Discussing advertising as "the
among the strongest supporters of the British Advertising Association which, through its Investigation
harmful advertising. '.
key to world fratenity." Colonel Department, has done an immense Percy C. Burton mentioned amount to eliminate fraudulent and scheme prepared by the late Mr. Murry Allison for popularising the League of Nations by a world advertising campaign.
The cost was estimated at a little less than $2,000,000-rot half the cost of one battleship.
have gone far to deal with matters. At the same time, the newspapers
such as rate cutting and undesirable themselves. They are also alive to forms of competition between day to the need of providing the "I suggest that one way to get fullest information to advertisers the money would be to ask every in their columns. There" are very nation represented in the League to forgo a quota of the amount (proportional to population) that each spends annually on naval or military armaments.”
་
THE HAIG STATUE. DECISION DELAYED BY THE HOLIDAYS.
The question of the modifica tion of Mr. A. F. Hardiman's de- sign for the Earl Haig statue, which has caused so much con- troversy, must remain in abey- ance for some little while, since those connected officially with the adoption of the design are away on holiday,
fow of the great daily newspapers to-day which do not issue regular certified net sale certificates, anşl do all in their power to enable the advertiser to judge of the market he can reach through their columni
"We see no reason to doubt that vertising will continue, and that as the steady progress in British ad-
time goes on the newspapers cf in leading more and more of our Great Britain will play their part manufacturers and industrialists to understand the value of well-plan- ned scientific advertising.
dings are announced: Lieut. John The following forthcoming wed-
Graham Shillington, Mr. George Lansbury, the First Murray Barracks, to Miss Hilda K.0.9.B.. Commissioner of Works, who has Mary Mahony, No. 17, Drayton been in consultation with exports, Gardens, London, S.W.9.; Pay- is in the country, while Sir Lionel master Lieut. Commander Adrian Earle, the Permanent Secretary of Marriner Pigott, H.M.S. Tamar, to the Office of Works, Is on holiday Miss Betty Alice Maud Hoggas. In Normandy.
„Myrtle Grove, Keighly, Yorkshire,
|
REBELS SEIZE SHIP.
CLAIMED TO BE A PIRATE.
New York, Aug: 15,
The career of the German steamer Falke, which recently landed revolutionaries in Venezue-; romance of the Spanish Main.. la, reads like a chapter from a
The Falke, which is termed » "pirate ship" by the Venezuelan Government. is now in Port of Spain, Trinidad, with her officers and crew much concerned over the part their vessel played in the Venezuelan revolution.
ת
Mr. Malone explained that he, had never had a subpoena before and did not appreciate what it meant. He was fined £23.
WORLD TEMPLE OF MUSIC.
GRANDIOSE SCHEME FOR PARIS.
Paris, August 13. Two rish Americans, Mr. and Mrs. Arthur Moulton, have offered to provide between £2,000,000 and £3,000,000 for the foundation of an international temple of music near Paris.
to-
Mr. Moulton, interviewed day, said that the idea was to erect a building where the best musical) works, both classical and modern, can be performed in their original text during the summer.
She was supposed to, be bound for Las Palmas, Canary Islands. and she sailed for Venezia, ar rived, on Sunday off Cumana, and was met by a sloop from which 200 revolutionaries were transhipped. Her officers state that they were one of the suburbs easily accessi
The building will be erected in threatened with revolvers and bie to Paris, on a picturesque site, forced to land ammunition and revolutionaries, and that when removed from all noise and move- Government forces attacked the ment. It is emphasised that the landing party the third officers of terprise will be in no way meant the Falke, who was in one of the to compete with the Opera; on the boats, was killed..
contrary, it would serve as a kind The insurgents were benten off of complement to the Opera and and some of the landing party allow, Paris to enjoy music dur- returned to the Falke and escaped in the summer season. Indies. to the Grenada Islands in the West | There will be a school of music, studios, restaurant and lodging, The Venezuelan Government re-places-in fact, a small muxical quested the American Government town. Several new ideas will be to proceed against the Falke as a embraced in a specially construct- pirate, and sent a similar requested auditorium, which will be can to other Powers, but so far theable of being turned to face dif- United States State Department terent scenes. bas merely filed away the petition: The rest of the building will in- on the ground that international clude foyer, library, and recep law does not require other nations on-room, and a restaurant on the to treat as a pirate a ship used in roof opening on a large roof gar-
-an, unsuccessful revolution.
Tragedian: "I think it within my right to ask for real wine in the banqueting scene.”
Stage Manager: "Right. And perhaps you'd like real poison in the death scene."
!
Square and smooth.
The Bowling-green, Finely turfed, no weed
To be seen, Enclosed by a path Or gold gravel, Round which admiring
Ladies travel
To see their husbands
Win a spoon On a sultry Saturday,
Afternoon.
The woods are sent
By hands unsteady Till someone announces,
"Tea is ready!" To the Pavilion
"Then they hurry; They don't wash up,
So why worry? They lap up.tes,
Ceylon or China, And vow that nectar Couldn't be finer... Back to the rinks.
They "go; and then, Strengthened by tea,
They play like men Till the last end comes, And home they go, Some with a apoon For the wife to show To afternoon callers, Who say, "He won it
Well I never!
Mine couldn't have done it!".
Old lady (after hearing a sermon on the Publican and the Pharisee): "Well, thank God I'm not like, they Pharisees.
Mr. P. Mitchell, a Highgate magistrate: Motor-cycles make such a terrible" noise. They can be heard for miles and people cannot go to sleep..
Mr. Campion, the Marylebone
POWELLS
10, Ice House Street.
New Styles
Now Showing
in
Glyn & Co's.
44, Old Bond St. London, W.
Soft Felt Hats
There are many nice shades of Grey, Brown, Drab, Fawp, Silver and Blacult in either the smart set brima or turn' down for the man preferring a more neglige Style. Prices from $13,50
+
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The Right Shape
Tel. 04052
The success of your footwear for avoning or every day will depend largely whether you choose the abape that is most becoming to you individually. Visit Gordon's Salon and try on a few paire...You will b under no obligation to pur- chase ...........in fact, we cordially invite you to come to..........
GORDON'S
The Home of Beautiful Shoes. Kayamally Building.
To Amateur Gardeners!
•
In order to make your gardening easier, we are now sowing a selection of the various seeds which we stock, and orders may be placed for the seedlings which will be ready for planting out from the end of October. This method will save the usual trouble with seed sowing. ORDERS SHOULD BE PLACED NOW!
magistrate. Women's quarrels THE CLOVER FLOWER SHOP are caused either by dogs, children, or perambulators.
ICE HOUSE STREET.
Woman (aternly) at North London: I was not standing just outside the public-house with my husband. I was inside it.
Detective at Kingston-on- den. In conclusion. Mr. Moulton Thames: He strenuously denied A Berlin Reuter message saya that the owners of the Falke, are said the ensemble will bring im-what I said was true before I the Hamburg firm of Felix Prenzau mediate and considerable progress said it. and Company. The vessel left in the development of the musical Altona, Hamburg, on July 9.
aris in the world.
•CAUKKO
REA SERVICE INICI
"I'd get my sticks back from him anyway. He'll think that dinky little club of his la the only place you go to play
golf."
My husband is going about with
a widow he kept company with before I married him.-A wife at Acton.
Solicitor at Bow County Court: Any offer? Debtor: Can't. Why? Unemployed. Married?--Yes, Children? Three. Any working? No. Any offer?-is. a week. Solicitor: Accepted.
.
He's no trouble, the trouble la that he married trouble-A land- lady at Row' County Court.
Child (who feels the monotony
of breakfast food acutely): "I wish hens would lay something nesidus eage."
like
A nation's economic credit la a woman's reputation-the more it is debated the more it is endangered-Sir Josiah Stomp.
It is written that the punish- ment for man's first ain was that. by the sweat of his brow should be cat bread. At this hour that which was intended na a curse for wrongdoing would be welcome as a too long delayed blessing in more than a million British homes. Mr. H. Snell, MP.
To-day we are very much in the position of the early Christians, faced by a frankly pagan world. Dr. W. B. Selbie.
Cruelty, in its many forms, la the one detestable vice against which all the powers of good are in rebellion-Sir Oliver Lodge.
Discontented Wife: Several of the men whom, I refused when I married you are, richer than you.
are now.
Husband That's why,
FF
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NINA ET JACQUES. In a completa obangs, of programme.
AT MAJESTIC
THE
NATHAN ROAD
KOWLOONE: