THE HONGKONG TELEGRAPH;

FRIDAY,

JANUARY 4,

No. 3669

17.50

STYLE!

There's a difference in

OAKMORE

Styles. which can only be explained on those finer points of high grade shoe making which is so apparent in every pair.

Come in and let us] show

them to you.

a pair Less 10%

Gash Discount.

Oakmore!

Lane, Crawford, Ltd.

MEN'S WEAR STYLISTS,

Are You Going to Get

The Best Results Out

#

Of Your 1929 Advertising ?

..

You will if you take

the advice of Sir C. Higham!

Was

"Sir Charles Higham, speaking од "Selehtific Distribution" at Anderton's Hotel, Fleet-street, said that there was no advertising medium so useful as the Press, and none that was responded to with such speed and profit. Nowa- paper advertising paid better to-day than it ever did. Most of the goods now consumed by the public were sold under a branded name, and the most economical method of distributing these was by Press advertising, properly done. The dealer would always stock #11 article which nationally advertised in the daily Preas, because he was convinced, first, that the article must be good or it would not be advertiser at all, and, secondly, that the public would respond to it because they knew that they were getting good value for their money. The bus- ness of the newspaper was to in- form, not reform, For the former, the advertisement columns. of the daily Pross were puchaa- able, and in the columns he could state his case. The Government had found this method extremely valuable in increasing the sales of British goods through the Empira Marketing Board, and the recently inaugurated newspaper campaign to increase the sale of British cars was already having its effect. These were two striking instances of the value of the Press as en advertising medium to increase the Bale of commodities in general."

rc-

“THE HONGKONG TELEGRAPH"

is the best Evening Newspaper Medium in the Colony.

SUGGESTIONS AND RATES ON APPLICATION.

THE WORLD SPORT

SECOND HALF OF

THE SEASON.

FIVE SENIOR GAMES FOR TO-MORROW.

SHAMEEN FOOTBALL

LEAGUE.

H.M.S. SEAMEW REGISTER

TWO WINS.

Two further matches have just been played off in the Shameen

QUEEN'S MEET NAVY. Football League.

[By "Wanderer."]

On Tuesday, H.M.S. Semnew de. fented IL.M.S. Tarantula by one goal to nil. It was a very fast, even match and very intercaling for the spectators. H.M.S. Taran- tuls put up a splendid defence and the Senmow were really lucky to win. The teams were:

The Hongkong Football League fixtures to-morrow have special in- terest, since they represent the commencement of the second half of the season. Strictly speaking,

H.M.S. Seamew.--Chapman; all clubs at this stage should have Forrest, Horn; Leeson, Goodman, completed half their fixtures, and Grimadell; Alderman, Mitchell, It is creditable to the organisation that in the majority of cases, this

is so.

The campaign to date has pro- vide some extraordinarily In teresting and keenly fought games, and not a few surprises.

The dark horse team of the sea- son, South China, head the Senior Lengue table with a capital record, of seven wins and a draw in eight

matches. They have been defeat- ed once, by the K.0.8.B, but on a protest, the League ordered a replay.

The Queen's went off with a wonderful dash, and woh seven successive matches. In the last two, however, they have dropped extremely useful points.

Cecil, Adams (Capt.) and Thonip-

son.

H.M.S. Tarantula.--Partridge;" Cornwell, Cane; Taylor, Tredget (Capt.), Turner; Holland, Ablitt, Kedge, Murray and Miller,"

Second Win.

On Wednesday, H.M.S. Seamew defeated H.M.S. Moorhen by four goals to one. In this game the Seamew were superior to their opponents from the start and It was really expected that they would win by an even larger mar- gin. At halftime the score atood at 3. to nil in favour of H.M.S, Seamew. Shortly after resuming, The games to-morrow are un-the Moorhen's inside right, Ali likely to affect the present posl-Wing, put. a beautiful shot into tion to any considerable extent. the net.. HMS. Senmew score

The Axture list, together with again shortly afterwards and grounds, times of kick-off and re- brought the final score to 41. The ferees appointed, is as follows:

teams were:

Senior Division.

Chinese Ath. v. Kowloon-Club, 4

p.Cypt, Austin.

Police v. St. Joseph's, 4. p.m.

Mr. Atkinson.

Queen's Navy-Chatham Rd., 4

p.m.-Mr. Holanda,

H.M.S. Seamew. Chapman; Forrest, Horn; Leeson, Goolman,. Grimsdell; Alderman, Mitchell, Cecil, Adams and Thompson.

ILM.S. Moorhen.-Rowan; Dar- roch (Capt.), Welch; Day, Lee- Marson, Robson; Thompson, Al Small Units v. Recreo-Bookum-Wing, Joel, Goodman and Evans.--

pos, 4pm-Mr. Smith.

South China v. II.K.F.C.--Carolina

Hi 4 pm.-Mr. Cowan,

Junior Division.

R.A. v. Small Units-Soclumpoo,

230-Mr. Lamb.

Our Own Correspondent.

LOCAL CRICKET,"

St. Joseph's y. Recreio. St. Jos, | KOWLOON C.C. TEAM TO MEET

2.30-r. Swallow.

S. Ching "A" v. S. China “B.”—S.

Chion, 2.30-Mr. Anderson, Navy v. R.A.F.---Recreio, 2.30. Mr.

Willis.

Easton v. Kowloon,--Chinese, 2.30.

-Mr. Stokes.

*

pro- is

THE UNIVERSITY.

The following will represent the Kowloon C.C. In a League match against the University on tho K.C.C.

ground to-morrow at 2 p.m.-F. Goodwin (Capt.), W. Braco, N. II, Ross, A. W. Ramsoy, E. C. Fincher, E. F. Fincher, S. Jex, R. E. II. Oliver, J. J. Hirst, G. A. V.

Hall and F. S. W. Smith,

K.C.C. Y. Volunteers,

Mainland 'out of Luck. Although there is a full gramme of matches, Kowloon not well served to-morrow, the only Senior game granted being The following will represent the scheduled for a ground without Kowloon C. C. against the Hongkong Volunteer Defence Corps on Sunday, 'accommulation for spectators. Incidentally, this particular match the K. C. G. ground, commencing should provide one of the most Bruce, N. II. Ross, A. W. Ramsey, at 11 am.-F. Goodwin (Capt.), W. interesting games of the after-E. C. Fincher, E. F. Fincher, S. Jex, noon, though it is not expected G., A. V. Hall, G. Lee, N. H. A. that the Navy will hold their Mackay and J. J. Hirst. opponents, who, until last week- end, were leaders of the League.

The Queen's have not been

The II.K.C.0 1st XI v the IR.C. periencing good luck lately, but 1st XI in a friendly match at Soo- should and little difficulty in beat-kunpoo to-morrow at 2 p.m. will bas ing the Navy. Larkin has made II. R. B. Ifuntcock (Capt.), A. C. L a welcome return to form, and if Bowker, E. R. Duckitt, Capt. A. N. Caldicit on the other wing has Evers, A, W. Hayward, E. . R. Mit- dropped off slightly, the balance. Parker, T. E. Pearce and A. Reid. chell, O. Moore, H. Owen Hughes, HI. is more than made up. The Navy defence is in for a gruelling after noon, if Barclay, Richardson and Co. reproduce last week's form.

*

#

Club Visit Caroline Hill.

CX-

H.K.C.C. Teams,

The H.K.C.C. 2nd XI v. the Hong-

kong Electric Co., on the I.K.C.C. ground to-morrow. at 2 pm., in a

match, will be: League

A. 1. Cinghain (Cap. II. J. Armstrong, C. Bradley, G. E. R. Divett, IA. R. Duncan, J. E. Han- cock, C. P. James, S. J. Jordain, J. Norrie Owen, W. K. Talt and J, A. Summers.

The LLC. Eleven.

The II.K.F.C. pay their first Longue visit to Caroline Hill, but they are unlikely to fare any bel ter than other teams visiting the South China ground this season. Goldman for once in a while had Indian Recreation Club in their The following will represent the an afternoon without a goal last friendly anath against the II.K.C.C. Saturday, and Pang Wa-hing will A, H. Rumjahn (Capt), A. of need to watch him closely this. Arculli, S. A. Ismail, O. Ismail, A. H, South China have picked up an ex- Madar, A. R. Minu, A. K. Minu, J. ceedingly useful back in Yu Ackber, A. Rahmin, J. M. A. Rum- Cheuk wa, who, I understand, jahn and M. R, Abbar.

learned his footbull in Singapore.

The Club will, I imagine, need

to concentrats on defence.

Kowloon's Loss.

Police Advance,

The steady Police advance is not likely to be checked by the Royal Artillery, though the latter are Kowloon are also engaged just the sort of team to upset against a Chinese team, the lculations. One may, at least, Athletic, a game which is to be Bo fairly certain of one thing, played on the Club ground. Early heavy scoring is unlikely,

com-

In the season, Kowloon went down

The Recrolo should win by the only goal after holding the fortably against the Small Units, Athletic until three minutes only who must still have memories of remained for play. It is unlikely 9-1 in the first match of the sea- that the Athletic will be

so ex son, tended on Saturday, Kowloon have lost the services of McKelvic, who is suffering from an injury

With the Juniors..

to his knee, and the half-back line There is no match of importance is now an experimental one, in- in the Junior Division. The one deed. Guest makes a welcome re- game which might havo altracted turn to the side, and bla presence the Queen's v. K.0,3.8.—has slongside Pile may make consider; been postponed. The Small Units, able differonce.

St. Joseph's, South China A, Chinese Athletic are fielding a Navy' and Eastern look likely

winners. strong team

FANLING GOLF.

STARTING TIMES FOR

SUNDAYA

The starting times for Sunday's j golf at Fanling are:

9.24 a.m.-R. Sanger and S. M.

Monroe.

9.28 a.m.-L. GAS Dodwell and

D. G. Bruce,

9.82 a.m.-R. K. Valentine and

R. Young.

9.36.a.m.-F. A. Ferry and E. L

Sim. 9.40 a.m.-E. Stone and L. Yalea. 9,44 R.m.---C. B. Johnson and F.

Syme Thomson.

9.48 a.m.-H. U. Ireland and

E. D. Matthews.

9.52 a.m.-H. Spicer and R. K.

. Hepburn,

9.56 a.m.-E. R. Hallifax and

L. R. Androwes. 10.00 a.m~O, E. C. Marton and

W. D. Brown.

10.04 a.m-C, Thwaites and D.)

Smith:

10.08 a.m.-A. C. I. Bowker and

R. A. Campbell., 10.12 a.m.-T. G. Weall and V..

Gardner.

NEW YEAR ATTRACTION.

10.16_a.m.-W._J, S. Key and

G. B. S. Thomason. 16.20 a.m.-E. D. Black and D."

Ellla.

10.24 a.m. T. L. Christic and

D. J. Gilmore,

10.28 a.m.-A. E, Lissaman and

II. H. Lammert.

10.32 a.m.-H. Graves and C. L.

Sandes,

10.36 a.m.-D. Forbes and W, JA

Clerk.

10.40 a.m.-W. A. Stewart and

H. G. Howard.

CHARLES MACDONA Presenta

THE MACDONA PLAYERS

in plays by

BERNARD SHAW.

Direct from tho

Kingsway and Garrick Theatres, London. THEATRE ROYAL

HONGKONG'.

Commencing Monday, Jan. 7th at 9.15 p.m.

FIRST WEEK ATTRACTIONS

Monday, Jan. 7th. “PYGMALION”

Wednesday, Jan. 9th "CANDIDA"

Friday, Jan. 11th

"Mrs. WARREN S PROFESSION"

Tuciday, Jan. 8th

"MAN and SUPERMAN” :

Thursday, Jan. 10th "THE DOCTOR'S DILEMMA”

Saturday, Jan. 12th

"Mrs. WARREN'S PROFESSION"

Monday, Jan. 14th "YOU NEVER CAN TELL”

Company under the management of Charles Macdons, Booking now Open at MOUTRIE'S Unroserved $2 &

PRICES $4 Reserved.

DAIRY FARM NEWS

1944 m.-C. C. Stark and K. B. Reduction in the price ot

Robertson.

10.48 a.m.-J. P. Warren

I. H. Geare.

and

10.52 a.m.-A. D. Humphreys |

and E.. D.' Lawrence,

10,56 .m.-C. E. Holmes

M. M. Maas.

JI

1

and

11.00 a.m.-A. Piercy and A..

Sommerfelt." .

11.04 a.m.-T. C, Monaghan and

S. T. Butlin

11.08 am.-F. A Merry and)

N. K. Littlejohn. 11.12, a.m.-E. des Voeux and

A. B. Purver.

11.16 am.-N. Croucher aud

F. J. de Rome. 11.20 a.m.-F. H. Swayne and

W. Beveridge.

ICE

From Ist January next the retail price of Ice will be reduced to

ONE CENT per lb.

11.24 a.mA. R. Cox and D. M: The Dairy Farm, Ice & Cold Storage Co., Ltd.

Goodall.

11.28 a.m. Major Beamish an?)

V. M. Grayburn.

11.32 n.m.-A. Leach and J, S.\

MacLaren.

11.36 a.m.-E. M. Bryden and

B. H. C. Hallawen. 11.40 a.m. S. Hugh-Jones

and G. Davidson.

LA

31.44 a.m.-B. J. Lacon and

H. D. Browne.

11.48 a.m.-W. A. Weight and

E. P. Fletcher.

11:52 am J. P. Sherry and C.

Mycock.

LETTER GOLF. SOLUTION.

Here is tho solution to the puzzle on another page.

SAVE, CAVE, CARE, CORE, CORN, COIN.

KARL DANE

AND

GEORGEK ARTHUR

ΙΝ,

CIRCUS

AUGHS - GASPS

--then more laughs. tumble over each other. in one of the most hilarious comedies ever made

THE famous comedy

team of "Rookies" and "Baby Mine" will delight and thrill you again in this splendid story of life under the "big top."

ROOKIES

AN

'POWARD SEDOWIUK

PRODUCTION

A

Metro

Goldwyn

Mayer

PICTURE

THRILLS! LAUGHS! SURPRISES!

ČOKING TO THE

QUEEN'S SUNDAY to TUESDAY

At 2,80, 5.10, 7.15 & 9,20.

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