THE HONGKONG TELEGRAPH,
MORRIS
MOTORING SUPPLEMENT.
SATURDAY, MAY
1928.
THE PRESIDENT OF STUDEBAKER.
Sketch of Successful Career.
STEP ON IT
Forty miles an hour when new fully covered by Studebaker Warranty,
THIS IS
"the Wheel of the World"
The CAR of the Year
DELIVERED PRICES
NETT NETT EXTRA CABH CASH for 56* London Hongkong Track
MORRIS-COWLEY 11.9 H.P.
1188.
48" TRACK-164 WHEELBASE.
ROADSTER
4 Soater £153
£180
£ 5
TOURING (4-DOOR)
4 Seater
170
200
5
COUPE (FIXED HOOD) 2 Seater
175
210
10
SALOON (4-DOOR)
4 Seater
185
225
TRAVELLER'S CAR
168
200
STANDARD VAN
.165
200
MORRIS-OXFORD IL9 (1.P.
48" TRACK-105;" WHEELBASE,
TOURING
4 Seator
205
235
SALOON
4 Bontor
215
255
MORRIS-OXFORD 13.9 H.P.
48* TRACK-106)* WHHELBASE.
15131
ROADSTER
4 Boater
210
240
TOURING
4 Seater
225
260
COUPE
2 Boater
230
270
SALOON
4 Seater
250
290
20
LANDAULETTE
285 5 Soater
330
"MORRIS-OXFORD 15.9. H.P.
56, TRACK-114" WHEELBASE,
(4-8poad gear)
TOURING
315 5 Seater
355
SALOON
5 Seater..
345
400
5 Seater
3:0
360
5. Soater
350
405
MORRIS LIGHT SIX 17.7 H.P. 2466 c.c.-Approx. 21 litres. TOURING SALOON
BEFORE YOU."" PURCHASE ANY CAR INVESTIGATE THE- DEALER'S SERVICE AND INSPECT STOCKA
OF PARTS CARRIED
COMPARE
MORRIS VALUES
AND ASK US for a
DEMONSTRATION.
THE HONGKONG HOTEL GARAGE
THE HONGKONG AND SHANGHAI HOTELS, LTD.) CAR SALES
AND ACCESSORIES
Phone C. 4759.
MOTORING ON
SERVICE
AND > Phone C. 4502. PARTS
HOME LEAVE. With, a minimum of WORRY AND EXPENSE.
We can supply you with any make of car on our BUY BACK GUARANTEE.
We relieve you of all trouble of obtaining Licences, Insurance, Registration, A. A. or R. A. C., membership, etc.,
T WITHOUT CHARGE.
Full particulars on application to':--
T. H. Stainton & Co., Ltd.
P.&O. House, 14/15, Cockspur St., London, S. W.I. or by writing to our LOCAL REPRESENTATIVE
BC/o ox No. 333.
Albert Russel Erskine, at work (upper view) and ready for a drive in one of his own products the Studebaker President.
South Bend, Ind., April 20.-At] hla right hand,, on a richly carved, walnut desk, Albert Russe Erskine, president of the Stude baker Corporation, keeps a dictionary.
In his leisure moments he picks up his dictionary and, opens it at, raudom. Word by word he reads and reflects.
That is the unique diversion of one of the leading figures in the American automobile Industry, He has been doing this for 36 years, acquiring a vocabulary that typifies his desire for accuracy, and his anxiety for the full facts of every particular case he con- aideru.
"Facts," he says, "are getting acareer every day."
t:
"But it meant staying on the plishment and the occasional mis- job at least three nights a week, take arising from immediate, no vacations for three years, and speedy action rather than tho the posting of 1,000 entries every lesser accomplishment and fre- quent loss resulting from laziness day,"
and procrastination.
Successful at 31 Years,
At 27, he saw a chance for a better job as chief clerk of the St. Louis division of a large cotton concern and got it. For six years Erskine worked his way up in tho accounting department of this business, studying technical books during his off hours and working late almost daily. His reward came at the age of 33, when he was appointed general auditor and was given supervision of the operations of 300 cotton gins, with headquarters in New York..
Serious, industrious as he is, it
"It was the first official recogni- is rather on this phase of his tion that I had executive ability," character That Erskine has he recalls. And he began to advanced himself from the stage capitalize on this. of a struggling bookkeeper to that of a wealthy industrial leader.
"Get all the facts," is his ery and he is impatient with those who ignore this injunction.
To-day, besides gelling the fucts, Erskine gets things done, and quickly. He has surrounded himself with young executives and a youthful staff that, despite its speed and pep, finds it hard to keep pace with This man of 57
years.
Was
born
in
Started From Poverty, Practically all the people of Huntsville, Alabama, where he 1871, were im- poverished by the Civil War and the ten year reeanstruction period which followed it. Therefore his father, son of one of Alabama's leading citizens, moved to St Louis for a New apportunity, There young Russel went to school.
"But I wanted to be indepen: dent, says Erskine, "so I quit Achool at 10 and went to work. I had worked the previous sum- mer as a shoe clerk from early morning to late at night for $1.50 4 week."
By 1904 Erskine became treasurer and director of the Yale Lock Company. In 1910, he was elccted vice president and director of The Underwood Typewriter Company and the next year he went to Studebaker as treasurer, director and member of the execu- tive committee.
"There's no
one here who's quick enough for me," says this man approaching the 60-year mark of his staff still in the early thirties.
Six months after he entered the Studebakor organization in 1911, he had reduced to 1,500 the moro than 4,000 bookkeeping forms and had installed a new and. simpler accounting system,
Less Work-More Pay. But while he has reduced costa for the company, and raised pro- fits, he has brought about better conditions for his men. In 1915 he installed 'n pension system for veteran employees. He has paid bonuses. And he has seen that working conditions were im- proved.
Under him the average wage per man-hour has risen almost 300 per sent. In 1913, he shows, it was a little over 25 cents an hour. Last year it was almost 70 cents an hour.
Erskine hud arrived, as they say of successful meu. But he is still
At the same time, through his working hard, at his desk, in the genius, an automobile that took plants, out in the field-thinking 600 man-hours to produce in 1913 of his work at all hours, taking now is put out in 300 man-hours.. He has looked even farther than notes even in bed and on Sundays
Rome Studebaker and bas taken whenever he thinks, of thing that might have been over-active part in community and looked or that should be done.
2
He's Devoted to His Job.
"I love my work," is the Erskine refrain, and he appreciates those who think likewise.
I love my work,” he repeats, "and my employers have been my best friends. They gave me the opportunity to express myself.",
Despite his advancing years he retains
that dominant, #elf- assertive spirit of youth.
Only his white hair and a sua piciously rounding form betray his age. A healthy, ruddy com- plexion, twinkling eyes and a spirited voice reveal his more youthful self.
Erskine's first regular job paid $7.50 a week. At 21 he became bookkeeper in a wholesale drug house where, after two years at the same job, he saw his oppor The genius of Erakine lies in tunity to keep two sets of books his ability to understand figures, and demanded it. He asked to do to coordinate them properly and the work of two men. He got to get the most out of his men. the assignment and one-third more Hia psychology is speed, action- the increased volume of accom-
pay.
INTENSIVE RE- SEARCH.
"Hongkong Telegraph.”
The
THE
MOTOR UNION
INSURANCE C? 172.
Incorporated in England
(Under the auspices of the Automobile 4ssociation}
SPECIALISES IN MOTOR INSURANCE
LOCAL AGENTS,
THE UNION TRADING Co., Ltd.
York Ruilding...
Phone 0.587..
Work Studebaker.
of
Eight, and various commercial model. It does not include com- parative tests and studies made with competitive cars nor many other tests made in the labora- tories on individual units such as motora, springs, and other parts.
A revelation of the intensive re-. These tests, made with special search carried on by automotive laboratory equipment, would great engineers in their relentless search for the facts of perform-y increase the actual driving mii- ance is contained in a statement cago if their equivalent mileage which was made publie recently were included.
by W. S. James, research engineer
of The Studebaker Corporation. As an example of these labora- 'Records of the Studebaker Pro-tory tests, Mr. James quoted a re- ving Ground and Research Labora-port on one 350 hour endurance
national affairs.
ад
"Running a big company," he says, "is a public responsibility."
On the Dairy Farm or Shaukiwan hiilɛ in swift get-away and flashing pickup-the abundant power of the Studebaker is a constant source of pleasure. And because its power is dorivad from a generous-sized engine Instead of a small over- worked high-speed engine, it porforms without strain and consequent wear.
AN ECONOMICAL CAR TO OWN
Low in first cost due to savings effected by One Profit manufacture, which enables Studebaker to offer you a bettor car at a lower price.
Low operating cost because of the high quality, of material and workmanship used in its construction. For several years Studebaker repair parts sales have averaged only $18.00 por car per year.
STUDEBAKERS ARE BREAKING IN WHEN OTHERS ARE BREAKING UP
Before you buy a car consult our friends-Studebaker': Owners-and 'ask us for a demonstration on a
Studebaker
So he has given the city of South Bend an 18-hole municipal golf course and has been an active, participant in all its elvie affairs. Although a Protestant he is presi dent of the board of lay trustees of Notre Dame University,
Descended from an old Virginia family that won official recogul- Civil Wars, he finds delight in col-| tion in the Revolutionary and
lecting letters and other! mementoes of his ancestors, and through them getting a more intimuta outlook on the history of the United States. This heritage he has passed on to his son, Albert Russel, Jr., who at 19, is a senior student at. Culver Military Academy and a reserve officer in the United States army,
GAS-ELECTRIC TAXI.
Philadelphia, April 80.-A new gas-electric taxicab has been on display here. The new model consiste of an electric generator, driven by a gasoline engine,
motor, which is mounted directly supplying electrle current to the behind it. This motor, in turn, drives the rear axle propellor shaft. There is no gear
Bhift lever or clutch.
▾
tory show that Studebaker and run made by a new President Eight Forlods at 30, 40, 60 and 70 miles
The run Erskine experimental cars were motor.
covered the per hour. The only replacements drivers, a total of 1,575,000 miles equivalent of 14,000 miles. The or adjustments. made during the In 1927," said Mr. James.
moter was run at wide open throt-run wore two spark plugs. This amazing mileage, equival-
This impressive "endurance run ent to more than G1 trips around the for, 50 consecutive hours at a the earth, covers 12 months test speed of 10 miles an hour, then for was but one of many made with driving of Studebaker's new another 50 hours at 20 miles an the eight cylinder motor before it Erskine Six, The Director, The hour, and so on without stopping won the engineers" approval for Commander, the new President through are additional fty hour production.
HONGKONG DELIVERED PRICES.
ERSKINE SIX
N.A.C.O. Horan Power Rating 18,15 Brake H.P. 45 at 5000 Revolutions. Piston Displacement 160.37 Cu. In. Wheel Bass 107 inches, Speed 62 M.P.H.
Tourer
Nett Wolght 2292 16m. Club Bodan Roadster....
14
5 passenger
***
5 passenger
4 passenger
Onbriolot ...
***
2 passenger 5.passenger
Sedan Royal
F
G$1,150
2437
"
1,150'
1297 ..
.1200
H
2322 2537
I
1,200
1,250
All prices include Wire Wheels, Leather Upholstery, Front and Rear Bumpers, Extra Tire and Tube, Extra Buth Horn, Shook Absorbers.
DIRECTOR BIX
N.A.C.C. Harso Power Rating 27.34 Piston Displacement 241.6 Qu, In:
Tourer Royal .. 5 passenger" Houdetor...
Trislonger Tourer Royal... 7 passenger Club Bodna
5 passenger
I
Bodan Royal S passonger
•
*ከቱ
Brake H.P. 70 at 3000 Novolutions. Whool Beáe 113 Inches. Speed65 M.P.H;
Nott Weight 3070 lbs.
14=
$1,450
3030
**
1,500
SOBO
F
1,650
3155
H
ar"
1,000
$225.
1,700
All prices includo Diao Wheels, Leather Upholstery, Front and Rear Bumpers, Extra Tire and Tubs, Extra Bulb Horn, Shock Absorbers, -
COMMANDER SEX.
+
N.A.CC. Horse Power Rating 36.04 Brake H.P. 85 at 5000 Revolutions. Piston Displacement 353.8 Cu. In. Wheel Base 120 inches. Spand 72.M.P.E.
4 presongor
Nett Wosght 3318 lbs. Roadster Rogal
.G$1,000 Club Bodan 5 passenger Cabriolet Regal 4 pasanngor · **** Sedan Rogal 5 passenger
J
3455. 3498
N
3580.
1,030
2,000
2,000
All Pricon inatuto Diso Wheels, Louther Upholstery, Front and Rear Bumpers, Extra Tire and Tube, Extra Bulb Horn, Shock Absorbera.
PRESIDENT EIGHT.
N.A.C.C. Horac Power Rating 35,45 Piston Displucommen! 313 Cu. In.
Tourer State *** 7. passongor Bodan Stato... Berlino State
Limousins Stato
•
Brake HP. 100 at 3000 Rovolutiona. Wheel Base 131 inchos. Speed 80 M.HP.
Nolt Weight 3760 Iba
7 pasaongor
"
.
prasonger
***
7 passenger
L
4036
1005
4046"
... G$2,500
2,650
2,700
1,900
All prices Include & Wire Wheels, Choice of Upholstery, Front and Rear Bumpers, Extra Tires and Tubes, Extra Bulb Horn, Shock Absorbers Luggage Grid,
The Hongkong Hotel Garage
(The Hongkong and Shanghai Hotels, Limited.)
· Car Salas & Accessories,
'Phone Central 4789.
Service & Replacement Parts
Stop!
'Phone Central 4602.
The Same Money buya
GOODRICH TIRES
Goodrich
We give you just a little bit MORE of everything la Goodrich Silvertowns, That's what makes them such valuesi.
HORE mileage,-MORE
Silvertowns strength. MORE lasting
Best in the Long Run!!
beauty-MORE road-gripping Balety.
But at NO MONE COSTI
- Cole Agents for
Hongkong & South China
UNIVERSAL MOTOR & SUPPLY CO.
61, Des Vœux Road Central,
Telephone C. 4915.
All sorts of Automotive Accessories also in clock.