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THE HONGKONG TELEGRAPH,
KING AND QUEEN RUN A "SHOP"
SOLD OUT OF SOAP AND WHITE HEATHER.
INCIDENTS AT FETE.
For the Arst time in history a British King has stood for hours behind a counter selling flowers and a Queen has sold soap.
In this, the most successful "shop" ever run, customers threw down Treasury notes and neglect ed to wait for the change..
In three hours or so there was a bigger turnover" than any shop. keeper has ever done before.
The Duke and Duchess of York also acted as "salesmen" at a fete in the grounds of Balmoral Castle last month to clear off the debt on Crathie Hall, opened a
|
SATURDAY. OCTOBER 22, 1927.
AMAZING CINEMA
MILLIONS.
ENDLESS CROWDS TO SEE "THE FICTURES.”
BRITAIN'S 3,800 MOVIES.
Weekly altendances at cinemaa in Great Britain, allowing a bi- weekly visit to every third per- son, are estimated to be not short of 25,000,000-an abnormal num- ber for this time of the year and, as the winter season ap- proaches, the level of attendances will rise. rapidly.
Box-office takings in Great Bri- tain last year reached about £30,- 000,000. More than 150,000 people are employed in the vari- ous branches of the industry.
There are various causes of the
present flood-tide of cinema pro- year ago by the Earl of Shaftes-sperity. Chief among them is
the prolonged bad weather.
bury.
With them was the infant Prin- cess Elizabeth, who sat for hours in a perambulator playing with a dancing doll. She was not in the least perturbed over the ex- cited crowds. Now and then the Queen stepped over to her, and the Duchess, smiling with pride at her baby, repeatedly waved her hand
to her.
Many of those fortune enough to get inside the marquee almost fought with each other to get a view of the infant Princess, whose hearty chutter could be heard out- side.
The Duke and the "Little Duchess" were very active behind the counter. Their gifts includ- ed many "souvenirs of their Aus- tralian visit.
shown itself to be the cinema The British climate has again exhibitor a best friend.
Another cause of the boom (says the Daily Express) is the enormous publicity given to the British film-producing industry by the prolonged newspaper, and Parliamentary discussion of the Governments Film Bill.
London's 600 Cinemas. London has about 600 cinema theatres, and the average weekly attendances are not far short of 4,- 000,000. Before the winter is over the London cinema trade may be able to say that every other Londoner is a picturegoer.
The total number of cinema theatres in the country is about Royal Salesmanship.
3,800, and shrewd judges estimule The Queen, in a grey cress and that, although the number of re- a pink hat, sold dolls, bags, gular weekly picture-goers has cushions, and soap.In Highland risen at the present time to not drese, with sleeves rolled up and fewer than 18,000,000, there is coat open, the King did a roaring still a margin of at least 5,000,000 trade in flowers, white heather-people waiting to be converted to which he soon sold out-and other the entertainment. Whether that things.
conversion will ever be realised depends largely on the country's full industrial recovery.
The film boom is not confined to Great Britain. It extends to the whole world, which now has not fewer than 55,000 cinema then- tres. It is estimated that the sum invested in cinema
Excited visitors waving. Trea- sury notes struggled to reach the Queen, and in many cases she was requested not to trouble about the change. The crowd became so pressing at one stage, when the Queen, and the Duke and Duchess were selling, that police had to total be summoned from other parts of industries, directly and indirect- the ground to make a human bary, is not far short of £1,000,000,- rier through which the customers c00. passed..
The Queen proved an extremely smart saleswoman. One custom- er wanted aoap. "Any more soup called the Queen. The next instant she exclaimed. "No. we are out of soap, but we have perfume.".
The making, selling, and dis- tribution of films in the United States is now the third largest industry in that country.
Exhibitors there pay nearly £40,000,000 a year for film-hire. Box-office receipts at 20,000 theatres amount to about £125.-
The Duke was examining an000,000 a year according to the apron with pockets, preparatory to last available igures, which have a sale, when Lady Maud. Car- probably increased. negic whispered what it was. "Oh, I know all about it," said the Duke, who also displayed a pretty shopping wit.
The King was ever on the alert, and disposed of flowers with great zest. At the outset there was a run on white heather, and ultimately the King was kept busy informing his customers, "I am out of white heather, but have some beautiful sweet peas." Turning to Sir Derek Keppell, who was busy Eanding the flowers. across the counter, the King said, "Here is a small boy wanting
white heather," and then said to the boy, "Sorry, we have none. Sweet peas? Quite right, you had better have another bundle, little man." placing a double measure in his little customers' hands.
A woman handed the King half a crown. "I think that is too much money; you will require some change," was His Majesty's comment as he proceeded to con- Ault. Lady Keppell and her daughter. Towards the end the customers were declining change "Good, quite right," the King repeatedly said, as he smiled his thanks.
Englishman's Invention. ploved in the various
Nearly 600,000 people are em- branches and sub-branches of the Ameri- canindustry, and rather more than a quarter of that number in Great. Britain, which annually pays America about £7,000,000 for the hire of films that have already made a profit in their own coun-
try.
03
Practically the whole of the vast business has been built up on the invention of an English- man, Mr. William Friese-Greene, whose patents expired before the possibilities of cinematography as an entertainment had begun, and who died a poor man.
The first public film-exhibition wan given in 1883 by Mr. Friese- Green in his shop-window in Piccadilly, London. It certainly created a furore, but, as it also stopped the traffic in Piccadilly. the police intervened and stopped the film. To-day, nearly forty years later, the world annually produces 1,600 full-length films and thousands of short films.
Tradition says that when Mr. Friese-Greene gave himself his first moving-picture exhibition at two o'clock in the morning he
and
When a woman purchased ก big collection of tall cut flowers was so excited by the result that the King suggested, a basket. he rushed into the street, This
was handed over by Sir asked the first person. he saw to Darek Keppell, and the King, come in and see the show. The handing it to the purchaser, de-only person la sight was a police- manded "Three and sixpence man, who became the first cinema extra, please." He remained till
spectator. the stall was cleared, the 'gifts' disposed of ineluding game from his own gun,
reached forty guineas, someone Mr. Churchill's Picture.
shouted out the equivalent of that Another interesting feature of
BUM £42. the, afternoon was an auction, by "Will it do?" asked Sir Fre Sir Frederick, Ponsonby, of a pic-derick, and then cogitating decid ture which he explained had been ed "No It won't amid general painted specially for the occa- laughter, in which the Queen join- sion by Mr. Winston Churchill, ed. The picture was eventually
at the command of the King. It knocked down for 115 guineas depicted the cross in St. Paul's Mr. S. Bond, the Sheffield steel churchyard, with the Cathedral in magnate, who bas a house at the background: It had taken Brackley, Ballater. Mr. Churchill two days to paint. The Queen afterwards' gave a
Never before. said Sir Fre-slip to a book and jumble stall, derick, had a King commanded 4 conducted ander the auspices of Chancellor of the Exchequer to the Crathie Men's Club, by acting paint a picture, and it was the as saleswoman in chief. Among first time that a Chancellor had her customers, were the Duke of exercised his artistic talents for York and Lord Carnegie, each of such a purpose. He suggested whom bought a big supply of golf that the des might be carried Lalls. The Royal party after- farther by the King inviting leadwards returned to the Castle. In members of the Royal Aca- It is expected that the fete will demy to paint pictures to be sold realise more than, is required to on behalf of the National Ex-wipe off the debt on the Crathie Chequer.
Hall; and the surplus will be Bidding started at $10, and handed over to the Aberdeen Hos- quickly mounted. When it had pitala Fund.
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