10
THE HONGKONG TELEGRAPH,
"Three Castles
MAGNUMS
"Three Castles"
Cigarettes
WDCHLOWills Bristol & Log
CIGARETTES
in
Also packed Regular Size
20 & 50o
THE PARTICULAR CIGARETTE FOR THE PARTICULAR PERSON
SOME Frigidaire FACTS
ELECTRIC
1. Frigidaire furnishes me. chanical refrigeration in the home,
2. It provides a high stan
dard of refrigeration identical with that of the largest cold storage plants.
no
3. Frigidaire requires
thought or attention, as it is entirely automatic in oporation.
4 A uniformly cold tom- porature, ideally suited to preserve foods is con- stantly maintained.
5. Foods placed in Frigi- daire are kept free from the growth of molds and bactoria,
REFRIGERATION
6. Health is
safeguarded
by the dry atmosphere and cold temperature of Frigidaire.
7. Food spoilage is proven- ted with a resulting say- ing.
8. Frigidaire not only keeps fooda pure and wholesome but also improves them in quality,
9. Frigidairo froozes an abundant supply of ice cubos just the right size.
10. A wide variety of frozen desserts and salads can be made in Frigidaire.
11. Frigidaire is easily in- stalled, requiring only a simple electrical connec- tion.
12. Frigidaire is" manufac
tured by the world's largest builder of electrio refrigeration.
13. It is a product of Geno-
ral Motors.
14. Quantity production and precision in manufacture make Frigidaire a quality product at low cost.
15. There are more Frigi. dairos in use than all other makes of electric refrigerators combined.
SOLE DISTRIBUTORS FOR HONGKONG & SOUTH CHINA
THE UNION TRADING CO., LTD.
York 'Building.
Telephone O. 587.
SATURDAY, AUGUST 27, 1927.
"SKIMPY" DRESSES
TO-DAY.
WOMEN WEARING LESS BUT BUYING MORE.
£25,000,000 FOR SHOES
every year.
SHOES.
AMERICA'S PLACE ON THE SEAS..
FUTURE OF THE SHIPPING BOARD.
A VISIT OF INQUIRY.
ex-
repre-
The greatest development, ever other members of the Appropria- The Hon. William R. Wood and known in British industry has tion Committee, appointed to ad- taken place since the war in the vise the American Congress on the women's clothing trade. Produc- tion figures for every kind of financial aspects of the operations feminine apparel have gone up by Marine, have arrived in England of the American Mercantile leaps and bounds, and millions for the purpose of making in- of pounds of new capital are being vestigations, which will also Invested in this branch of industry tend to the Continent, into the Women wear less to-day than condition of affairs of the Ship- they ever did, but they are better ping Board. dressed than at any time in hia-sentative of the Observer, Mr.
In an interview with tory. Their wardrobes are more Wood declared that the next Con- extensive than they have ever been, and their dress bills are far Kress would have to decide upon a higher than they have ever been faced," he said, "with the
definite policy. "We have been The vastness of the women's blem whether the Government clothing industry to-day is reflect- should go on providing the money ed in official statistics, which show whether we should turn the how the needs of modern women
business over to a private concern, have revolutionised British in-and the main object of our tour is dustry,
to find out, not only the im One seventh of the working mediate necessities of the under- population is now employed in the taking, but also the probable clothing trade. There are more Wood, though strongly in favour obligations of the future." Mr. than 280,000 tailors in the coun-of private enterprise, had no hesi- try, and dressmakers and milliners tation in declaring that it would number nearly 200,000. About 40,000 persons are engaged in the be extremely unfortunate if any silk and artificial silk trade, and thing happened to deprive America there are 24,000 Ince workers.
of her place on the seas.
before.
Boot and Shoe Bill,
pro-
Ger-
Flag in Every Port. The annual boot and shoe bill of the women of Great Britain "Wo have our Bag in every totals something like £25.000,000-port," he said, "and it is a national 1eresenting between thirty to obligation to keep it there. forty million pairs. Expenditure many is building big ships. and on silks and other dress materials Italy has an ambitious programme. runs inte fabulous figures. Wo You British have already a great meh are now spending hout £14.- fleet of ships, and why should 000,000 a year on has, and mil- America lag behind?" He added lions of pounds more are, poured that the prospect of having to out on miscellaneous itens, such build new ships to run with the as ribbons and artificial flowers Leviathan on the Southampton required for decorative purposes.
service hud not been lost sight Capital Invested in the clothing of. There was at present too big trade has shown extraordinary in-
a difference in the size of the crease in the past three of four Leviathan and other vessels, but, years, during which period more he added, if the new ships were than 2,200 companies have been to be built for practical purposes formed, with an aggregate capi- tal exceeding £22,000,000. Each year has shown a large increase.
The figures of capital subscrib- ed are:-1924, £3,000,000; 1925, £1,000,000: 1920, £8,500,000; 1927 (estimate), £13,000,000.
Women of all classes are
de manding that their frocks, hats, and shoes must be of the latest style. The invasion of commerce and industry by women has, mul- tiplied. The spending capacity of the sex and a large percentage of women's earnings is being spent, on clothes.
and not merely for display, he did not think they should exceed 40,- 000 tons, which is about· ·20,000 tons less than the Leviathan.
Asked whether he could give an idea of the cost to the American nation of the Merchant Service, Mr. Wood said they had appropria ted about 20,000,000 dollars a year from public funds. "We started off in 1917, when the war was on, and at first the cost to the nation was about 80,000,000 dollars a year; but the amount representing the loss on opera- tions is now about 17,000,000 dol- lars. We have to remember that! It sounds paradoxical, said Sir all the time the ships have been Woodman Burbridge, the chair depreciating, and one of these days man of Harrods, to a Daily Ex- the nation's contribution will have press representative, but the mo-to be increased, owing to the dern fashion of "skimpy" dresses costs of reconditioning: but I has resulted in an enomously think Linterpret the spirit of higher output of materials, and America aright when I say that thousands more men and women--whatever the cost we particularly women-are employ-mined to have ed in the trade.
The Appeal of Silk.
Perhaps the most striking in- crease is in silk goods. The silk trade is five times larger now than it was defore the war, and it is still growing.
Silk in pre-war days was the prerogative of more or less well- to-do women. To-day every work- ing girl wears it.
Take stockings, for instance. Every girl and woman wears silk) stockings, and she needs
many more pairs than she 'used to have when she were wool or cotton.
Such a little material is neces- sary for silk dresses that most women can afford them, and silk dresses need silk underwear. Even cotton and wool dresses, be cause there is so little material in them, need silk underneath if they are to hang well and do' justice to the slim figure.
Dress Made in an Evening
• Every woman, rich or poor, has more dresses than she used to have. A working girl to-day can make herself a dress in an even- ing. Her mother would have spent weeks on it, and the dress would have been an event in her life. She would not think of having another till it became shabby Few women these days have only one dress or one "best" and one everyday"-they have a ward-
robe.
The general level of feminine taste in dress has improved im- mensely too, and each dress re- quires its own hat, underwear, sometimes and stockings, and umbrella, shoes, and handbag as well.
The corset industry has been re- volutionised, and corset-making has become a science. Although the woman of to-day is less cor- seted than her predecessors, she pends more on corects. A pair of corseta used to last years. To- day it lasts months, because every woman liken the newest wodel.
There is another factor-even- ing dresses. Evening dresses with their accessories of shoes, stockings, vanity bags and wraps used to be reserved for the middle and upper
classes. But every
girl has them these days. A girl can buy silk for 12s. 6d. a yard, or artificial silk for less and make it up herself into an evening frock.
Marine."
are deter Mercantile
POLAR CAKE
IT'S QUALITY THAT COUNTS
Best Brand in the Market.
NEW
AX-BEER
This beer makes you more Cheerful, and
Vigorous.
SOLE AGENTS:
MITSUI BUSSAN KAISHA, LTD.
For your floor-furniture-and every domestic article requiring a stained and varnished finish
"Wilheycla"
Oil Varnish Stains
IN
Oaks Walnut Mahogany Satinwood Rosewood Ebony Black
www
Can be applied by anyone. Always rellable, never sticky, Non poisonous and Durable.
AGENTS:-
S. C. LAY & CO..
Alexandra Building.
Telephone C. 763.
Wilkinson, Heywood & Clark
SHANGHAI,
HONGKONG.
CARBOLINE
DISINFECTING FLUID
A TRUE GERMICIDE, DISINFECTANT AND ANTISEPTIC, BEST AND CHEAPEST.
..
"A PERFECT PURIFIER.”.
SOLD BY
The Colonial Dispensary.
14, QUEEN'S ROAD CENTRAL HONGKONG:
HONG KONG WOMEN'S GUILD
AND
MINISTERING CHILDREN'S LEAGUE.
"Fun o' The Fair'
WILL BE HELD AT
LEE GARDENS,
on SATURDAY, OCTOBER 1st.
To be opened by LADY CLEMENTI, M.B.E. and under the distinguished patronage of
HIS EXCELLENCY, SIR CECIL CLEMENTI. "K.C.M.G.