HONGKONG TELEGRAPH, MOTORING SUPPLEMENT. SATURDAY, MAY 16, 1925.
IMAGINARY MOTOR TROUBLES.
Results of Being "Fussy".
WISDOM OF ONE DESIGN.
GREATER SATISFACTION. TO BUYER AND FACTORY ALIKE.
!!
The wisdom of Dodge Brothers policy of constantly developing
HUILE de LUXE
IS. THE
IDEAL
MOTOR OIL
What has the mind of an of attitude toward one's motoring one basic design instead of bring-PRICE'S SUMMER automobile driver got to do with whopover changing cars. ging out a new model every year, his success in car ownership? One owner has had olutch is borne out emphatically in The question has come lately trouble. with every car he has several ways, in the opinion of to the attention of psychologists owned just because ho insists Russol Huff, director of engineer- in the United States by way of upon slipping it when trying to ing. Mr. Huff is also a member the automobile seriously con- make hills in high gear as well of the board of directors of Dodge sidered by car owners who are as whon running very slowly in Brothers.
"The best ovidonge, of course, puzzled to know why care of ex- trafic. He knows that slipping! actly the same make and modela ciutch is injurious, but he is the quality of Dodge Brothors reveal such a wide variation in always de tompted to test the now presont product and the pro- rosults at the hands of different clutch of the now car, to see nounced satisfaction of our one quarter million owners. whether it will do botter than and a people:
proof is Additional strong Service stations have for some its predecessors. Back in his time boon perplexed over the wide mind there is a foolhardy idea supplied by the general inclina- assortment of owner complaints that some day one of the cars he tion of the industry toward the which bavo no real reasons for buys will have & clutch that is same practice. I havo hoard more discussion of the subject existence. This has led to the immune to such maltreatment. boliof that many car troubles are
It is a montal vagary, pure and during the last six months than evor before, and it has been par- purely imaginary, and many so simple. But it coste him a reticularly active since our adver called adjustments are being pair bill ever now and again! handled on this: basis at present Nocar that he has bought--and tisement, Constantly Improved -But No Yearly Models' appear- for the simple reason that service has has, run, through quito a man frequently know no other variaty has been able to with-ed on bulletin boards and in way out. Tho real remedy for stand his mental attitude in this magazines and newspapers all
over the world. this condition, however, lies in connection, giving the car owner proof that bis mental vagaries have much to do with the success of his motoring.
The public, which apparently Some motorists start off with a had not previously given the new car with the idea that they subject much thought, was quick are going to have trouble, and to sense the significance of such they are seldom disappointed a policy, and comments from a COMPLAINT CITED AS EXAMPLE, Mental processes get to working thousand and one sources have
The point is clearly demon- in queer ways with them. With drifted back to other maau-) strated in a recent case taken one owner it may take the form facturers. Our advertisement ap from the records of a large service of being over anxious to forestall poared just before the annual station. The owner in question trouble, while with another battery of new model announco- had not had his car more then owner the, destructive thought ments was turned loose, and nat- between six months when he was back to may be to the effect that so long urally the contrast the dealer with the complaint as trouble will come anyaway Dodge Brothers policy and the that the engine needed new piston there is no sense in. trying to general practice was made doubly pins. The trouble was not what prevent it. one would expect of a car of its reputation, and on this assump- tion the service manager conclud- ed that the owner's complaint was imaginary.
a
WEARS OUT CAR "FUSSING
WITH IT."
vivid.
M
"But, oven so, it was in insvit- able development of the near future. John and Horace Dodge
It is a common thing to find an first thought of it ten years ago,
owner so eager to prevent trouble
when they began building their The owner was assumed to be that he literally wears out the car lown car, and it is a surprise to
fussing with it. One dealer says
sipoo.
complained of the particular that if one of his customers had advantages, that it has not been been a little less fearful of possible more generally adopted long trouble he was favoured with a little conversational treatment trouble he would never have taken and sent away in the hope that down the engine, and thus never he would get over it. The service would have had the trouble which stand how much better it is for the manager thought he was doing the right thing. Premature wear of piston pins for the "particular car was so rare as to suggest the
owner's error.
the major repair work itself devel- loped.
"Even the layman can under-
engineering department, for ex ample, to be concentrating, all its Some drivors are entirely too time and thought on the rofiou- conscious of the condition of the ment of one chassis andono funda- various units of their care, while mental design, than to experi others are oblivious to a point ment continuously with some- where they entirely miss those thing new for next year." little cues which are the wise "It must also be apparent even · motorist's golden opportunity to avoid real trouble.
to the outsider that constant changing from one design to an- other costs a tremendous amount; of money. Dies and experimental work can easily entail an expend-
The truth of the matter is that the owner did not bavo imaginary trouble at all. The piston pins were becoming worn, and every timo be accelerated quickly there was a decided rap in the motor. Persons who can fool their cars The whole thing was the reauit sway because it is equipped with of e mental oddity, but imballoon tyres or who can tall you agination would not cover it. which wheel they think is stop iture of several millions of dollars, Some one took the trouble ping first when the four-wheel-and if this has to be done every to delve deopor into the brake system is applied are due year, there is only one way to get matter. That is how it happened for all the trouble which the authe money back. That is by pase- that that the owner admittedtomotive engineer makes a busiing the charge along to the buyer having had similar trouble with D489.
of the car. Dodge Brothers gave
his former cat. Once this fact The other extreme-the man these costs and as a result are was establishod it was very who believes that nothing will able to give buyers more for their simple for the paychologist to happen-is just as bad, for here money. reason through to a solution. the mind leads the motorist into "Then, there is always "the The motorist, through fear of aan entirely new set of troubles factor of depreciation. If you buy repetition of his trouble, actually and makes a failure of what might brought such a repetition to a otherwise be successful car own point of reality. Every day orship.
On
& car in July and your manu- facturer brings out an entirely different car in August, what when he took the whoel bo made On the whole, paychologists are happens to the valuation on your various tests with the idea of discovering that the people who car? seeing whether it would knock. get the most use from their cars
that's a last year's Every day he was bringing with a minimum of trouble are model, is exactly what you get trouble upon himself in trying to those who are motor bal-wherever you propose to sell it. avoid it.
anced" mentally. These are the And the valuations slump "MOTOR ABUSE" THE CAUSE. motorists who are trained to bear accordingly.
"So the buyer loses in two The tests he made were, in no more than is good for them effect, motor abuse. If he had and who are never so optimistic ways. He pays the extra price never had piston-pin trouble he as to pass. trouble cuo" without for the support of the model-a would never have had it with the taking head. They do not repeat year policy, and he also pays their mistakes by trying too hard again when his car is relegated It has been noticed by many to avoid them. They do not make into obsolescence by the appear- repairers. that certain motorists trouble by fussing too much over ance of a new model. have the same sort of trouble the little things that are tempor with their cars, regardless of the
Mental vagaries are junking nake. This demonstrated the influence of mental charactor- thousands of cars annually. Don't istics in car sucodes and suggests let your mind run away with your the value of a complete change
new car
i.
L
AUTOS HELP ROADS.
CST.
BMALL AND LIGHT.
"Little wonder the clamor for standardization is being taken up by tho rank and file of the buy- ing public.
Everyone concedes that the resale value of Dodge Brothers motor car is unusually high. Used car dealers are always anxious to have them in stock: There are times when they cannot be bought,
"This is largely due, of course, It has the reputation of giving to the car's exceptional stamina.
The financial aid given rail- Small cars in Europe have en- roads by the automobile industry gines with piston displacement of is shown in the fact that 7.6,000 from 60 to 67 cubic inchos, much carloads of tomotive products smaller even than the 93-inches. were shipped by rail last year, displacement to which racing good service over a long period of Besides, there wore 640,000 car-care in America hava loods of gasoline.
brought down to for this year..
THE AUSTIN SEVEN.
-
The virtual pioneer of the light car in Hongkong. During the last twelve monthe nearly fifty of those sturdy little runabouts have taken the road hero.
been
years. But it is also true that people know it will not be radical- ly different to-morrow than it is: to-day, and therefore they buy without fear of an abnormal avernight dopreciation.
"And the man who buys a new Dodge Brothers car buys with the same assurance. He can drive it for years and still retain the pride of ownership that is so woll known and so universal in the great Dodge Brothers family."
BIO VISITING LIST.: More than 1,000,000 tourists are expected to onter California in 1925, according to a study mado by the Automobile Club of South- orn California. The prediction is based on the normal increase of travol along transcontinental roads.
FOR
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IN THIS CLIMATE.
It does not contain Castor Oil, therefore it is cleaner and gives even Lubrication.
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AND THE
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MOTORISTS!
Follow the Car makers lead
THE BRITISH CARS
named here fit Dunlop
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manufacturer of res
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