HONGKÒNG TELEGRAPH
ESSEX
A SIX-Built by Hudson
Note How ExpertsTM
Praise It
"Hudson has produced a super Essex It looks like the proverbial knockout."From Automoblie Tople. **The New Essex is a revelation of performance, case of riding and smoothness."--From Motor Agy.
"A wonderful valua~a car of which Hadson engineers have a right to be proud."-From Motor LUB.
TORING SUPPLEMEN
PRICES - New Essex Six: $2,975 S-passenger Touring:
$2,800 5-passenger Coach .......... PRICES - Hudson Super-Six: 4-passenger Touring......, $3,800 $4.000 7-passenger. Touring 5-passenger Coach ****** $4,300 $5,000 5-passenger Sedan
85,500 7-passongor Bedan .......... (Hudson Equipment includes 33 x-0,20 Disc-Whools-and-vo 336.20 BALLOON TYRES.)
The DRAGON MOTOR CAR Co., Ltd. TelentCentral 3950.
88, Wong Nei Chung Road,
Happy Valley.
ONE OF THE WORLD'S GREATEST SALESROOMS
The salesroom of the New York Branch of the Buick Motor Company at 55th Street and Broadway, New York, sells and delivers more cars and more dollars worth of automobiles than any other salesroom in the world. And its sales are increasing all the time.
This Buick Branch delivered, during 1928, 24,565 now Buicks, representing a cash value of $39,591,918. In 1924, it is expected that about 80,000 cars will be delivered, a business of over $50,000,000. Fow If any of the great New York department stores will do as great_a volume of business,
From August 1, 1928 to May 16, 1924, deliveries of this Branch amounted to 20,188 Buicks as compared with 16,295 deliveries for the same period the preceding year. This represents an increase of 8,844 cars, or a 28-1% gain. Sales of this Branch for the first two weeks of May 1924, wore 1,231 Buloks as compared with 945 sold in the same It is no wonder that This is an increase of over 80%. perlod last year. a record breaking volume of business is expected for the new season.
Because the value of Buick output has each year been greater than that of any other exhibitor, Bulok has held first place in every National Automobile Show in the United States during the last six years. In 1923, Bulck sold 218,516 motor cars, representing a value of $802,752,950 not including war tax or freight. In the New York district alone 12-5/10% of the 88,026 new cars sold in 1928 wore Buleks.
SOLE AGENTS:
HONGKONG & KOWLOON TAXICAB CO., LTD.
26, Queen's Road Central,
Telephone No. C.1036.
In planning your PICNICS or joy rides,
don't forget K. 226.
Our livery cars give satisfaction.
THE
DURO MOTOR CO.
NATHAN
ROAD
CARS
FOR HIRE
HOME MADE MOTOR FUEL.
HOW BRITAIN MIGHT BE MADE BELF-SUPPORTING,
TURDAY, SEPTEMBER 13,
DODGE CARS.
POLICY OF CONSTANT IMPROVEMENT.
It is quite evident from the Captain . de Normativille, comments of buyers, socording to writes as follows to the Daily Mr. C. Lauritson manager of the Chroniclo
Dragon Motor Car Company, Ltd. Every now and then our lubri-Dodge Brathors Dealers, that the cating and potrol hopes aro stirred public appreciates the significan- by the publication of the fact that on of Dodge Brothers policy of at last this little country of ours making constant improvements in has "Struck Ile-which is the their motor cars instead of chang correct way of saying found oiling models every year.
But wo have. "struck ile
Magazines, newspapere and often-in print that we are dis- bulletin boards everywhere aro posed to doubt Britain's possibi- reminding the pooplo this month ities in this connection. Some-that this policy continues to pre- times it is free oll-as." gushing "vail and that they may buy Dodge as a flapper and sometimes It is Brothers care without foar of shalo or cannel; but never got sooing a new and entirely differ- has it found its way into the ont model put on the market soon orauk caso or petrol tanks of our after they take possession of the
present type car.
cars.
60
And that is the inherent know. ledge which automatically comes
Coming just at this time," said Mr. Lauriteon "when many
to mind when wo read scosunte manufacturers are preparing to
wo
of someone having "struck ite" issuo now models, in keeping hopo-hopelosely-forthebeat; with their annual custom, this and fear-frightfully for the advertisement in baving a strik- worst.
ing eloot. It serves as a whole-
DEPOSITS-IN SOMERSET. somo reassurance to prospective Bo far the worst has always buyers. They dislike the iden of car -to-day and happoned. We've "struck.oll" buying
Istor over and over again-and then it finding a month or so bas gone on striko. But person that it is an obsolete model. ally, despito all these disappointAnd it is only natural that they monte, I am an optimist.
should. The depreciation loss is
fow We shall use motor spirit pro-out of proportion for a duced within our own shores-months' use. Moreover, most eventually. It is highly probable people. Ilke to be up-to-date in that we could be using it now, if their motor equipment and if only national funds could be thoy wish to follow their desire placed at the disposal of adequate in this respect they must accopt research work:-
this sharp depreciation loss.
The latest news of Britain's "Dodge Brothers Motor Car all possibilities comes from Somer-owners who buy new cars ovary; rot, where, I road, authorities year-and there are many of estimate the new oll-bearing them-have a big advantage here. abales to contain something ap-A one-year old Dodge Brothers proaching 10,000,000,000 tons. oar is modern in appearance and Of course, even that vast mechanical design. That fact is amount would not last for avor, conceded by everyone. Equally but there are many other dumps important to its resalo value, of sbale, cannol, poate, and so on however, is the fact that it is in these islands all containing the substantially the same car that oils and petrols we need.
Dodge Brathors will manufac- other turo 1 HOW OIL,18 PRODUCED.
year later. In The problem le, "How to get words, thero is no danger that them out "not as a chemical this one-year-old car will suffer Le an an undue depreciation loss possibility, but rather economical and self-supporting simply because an entirely differ- ent model fe about to make ite industry.
Wo charge off only' You soo, there is a big differ- appearance. once in the ways in which ofl is for the normal rate of depre ono your, And obtained. In rich oil-boaring ciation for
car buyer in turn lands you sink a shaft, strike oil the used (generally, if not always), and it appreciates the fact that the gushes up to the surface of its price represents full value and own accord, tho'nacossary "horse that he can buy the car with full of many years of power" being kindly provided by assurance nature in the bosom of mother satisfactory servico.
Another factor enters into carth.
Sometimes you have to pump thle policy which is also of con- it up-but there it is-all-and siderable importance to buyers. has only to be divided up into its A chango in models involves a completo change of dies and pro- known constituents.
But shales and annels and the duction schedules, It upsets a: likes are different. You have factory completely and often solid material which has to be means a virtual stoppage of pro-| mined or picked up from the nurduction. This naturally means a faco, and the oil which is contain loss to the manufacturor and his od therein has to be got out, only recourse is to get it back in
You get old motor spirit, par- the price of his product. The! affn, lubricating oils, otoutoras, saving effected by Dodge Brothers. through their policy of constant, and waste material.
gradual refinement instead WORTH STRIVING FOR. As a business proposition tradical annual changes of models, follows that the cost of getting is faithfully returned to the buyer those things out must leave in the form of surplus valua good margin by comparison with Every dollar saved, of course, en- the market values when they are ables the factory to give that
much more for the money; extracto 1.
of
"The practice of bringing out! On paper we can always show splendid profits for working such new models every year is also deposits. But they are more responsible for a slow-up of sales the summer months. diflcult to turn into practical during
People hold off, waiting to seo facts.
From many years' study of what the new models are like. these problems-45 years ago The fact that Dodge Brothers аго continuing at the I ran a car on fuel made out of sales manure waste paper and other normal volume is another indios waste products-I em convinced tion of the confidence engendered that success will come in the end. by the practice of not issuing an I've seen it so near, so close to nual models, Many buyers have complete success, that I'm sure it said to us, Dodge Brothers cars could'nt be finer than they will come.
For the same 15 years I have are to-day, either in appearance been asking the nation to take a or riding comfort. I am not financial hand in this question. sfraid of a change. There is What privato enterprise has just certainly co occasion for it." not perfectod, national reourGER would in all probability perfect in a year or two." "g
་ ་
"Also although most owners do not realize it, the cost of replace ment parts is greatly affected by Little ma has made a calcula-bringing out yearly, modele. One tlon! Rather brainy isn't it? If reason for the extremely low
MICHELIN
TYRES
OFFER YOU THE
MAXIMUM
AT THE
SERVICE
MINIMUM
EXPENSE
Full stocks carried by
THE EUROPE - ASIA TRADING CO. China Building
Ask To See The Balloon Tyres.
A NEW SHIPMENT
“SERIES 3" NERACAR.
OF
THE LATEST MODEL.
AN A.I. PERFECT MACHINE,
IT was "Beries 3" Neracare that won let, 2nd, 3rd., and team prizes in the National SIX DAYS Trist, that won the run from Reading to Pittsburg and return, Pennsylvania State Championship, and won the Pennsylvania State 24 Hour Endurance Trials and the Reliability and Endur ance Tests in Holland and Italy. All mountainous routes. A. dandy, Uttle machine, capable of BIG PERFORM- ANCES. Koopa rider clean, Simple, easy to handle. 264 miles for $1.00 of fuel. Ride all seasons, any weather. FREE DEMONSTRATION SOLD ON BABY TERMS.
[Tel. No. C.1584.]
DE SOUSA & CO., LTD.
Sole Distributors for South China. China Building, 7th Floor.
SHELL AVIATION SPIRIT
used exclusively on both
BRITISH
WORLD FLIGHT
once we strike a perfected procul price for Dodge Brothers parts to ARGENTINE WORLD FLIGHT
for handing these British deposits the fact that parts stay standard
we should be self-supporting for for years.” 5g
oll and motor spirit for between 40 and 50 years. It's worth striv- ing for, Jen't it?
Dullness in Tyre Industrios and Rubber.The automobile tyre industry is considering tha advisability of further: ourtall- ment of production, The April outplit was 714 percent. below that ofe, April lant yest, la utimated that dealer are now onrrying about. 11,000,000 factur
TREAD ENLARGED.
and from Rangoon to Constantinople and also In Iceland & Greenland on
AMERICAN WORLD FLIGHT
Just as SHELL.
used on thes
A good car merits a good, clean, roomy
ber of cars
STORAGE
SHELL MOTOR SE