HONGKONG TELEGRAPH MOTORING SUPPLEMENT.
The New
New ESSEX
Built by Hudson
A 30 Minute Ride Will Win You
It is an easy way to tell if the new Essex gives greater value than was ever provided at this price.
Take a ride. It has answered the question for thousands. No car we ever introduced bas bad such a reception. It is drawing bigger crowds. It is selling faster. one is talking about it.
Every-
Priced much lower, the new Essex provides a larger, handsomer body, with even greater passenger comfort than the former Essex.
And its 6-cylinder motor, built by Hudson, gives the smoothness of performance for which the Super-Six is famous.
Has Qualities of Both Hudson & the Former Essex In all that counts for long, Gasolino, oil and tire mileage satisfactory service at low are exceptional. A further cost the new Essex combines satisfaction is tho low cost the most suitable details from at which all replacement
· both.
parts are sold' Ask your dealer for the parts price list. See how handling is simpli- In every respect the Now fiel. All controls are easy, Eseox meets the requiro- simple and sure in operation. ments of dopandable, com- Stooring is ns-easy as guid- fortable transportation, free ing a bicycle. Its motor flexi- of burdensome expense. bility makes gear phifting
almost unnecesary, except in A ride will give you a con-
of com- viction starting. Note how
goodness and fortably and safely it holds quality, such as you never evon the roughest roals at exported in' near of its all speeds.
price.
THE DRAGON MOTOR CAR CO.,
HUDSON SUPER
SIX
Latest Models on View at our Show Room and Service Station. Come and see them.
*
Wong Nei Chung Road, Happy Valley.
LTD.
ESSEX MOTOR CARS
Telephone Central 3950.
BUICK'S MESSAGE to the
INDUSTRY
VER its founding, over twenty years ago, Buick has re-
Ecognized a two-fold responsibility-a responsibility to those
who buy its product-a responsibility to the industry of which it is a part.
Buick's manufacturing and service policies, therefore, have been shaped to the end that every Buick owner might realize the maximum out of his investment as measured in terms of uninterrupted, com- fortable and dependable, personal transportation.
Buick's responsibility to the industry has likewise assumed very definite form. In addition to Improving constantly car construction and design, Buick has bent every effort towards the originating and developing of mechanical improvements that would react not only to Buick's benefit, but would provide a definite contribution to the industry as a whole.
How fully the public recognizes the consistency with which Buick. has lived up to its responsibility is manifested by the fact that for the sixth consecutive year Buick occupies first place at the National/ Automobile Shows-a position awarded upon volume of business.
On this particular occasion, Buick renews its pledge-that it shall maintain, with all of the tremendous resources at its command, Buick's position as the Standard of Comparison.
SOLE AGENTS
THE HONGKONG & KOWLOON TAXICAB CO., LTD.
EUROPEAN CAR MAKERS NOW
SHOWING PROFIT.
Telephone No. 1036
Fiat, at Turin, shows a profit of
Rochet-Schneidor shows a pro- | 22,541,717 liras for the year 1923, fit of 1,771,500 francs on the year and will pay a dividend of 20 and will pay a dividend of 12. Hiras por sharo, Pirelli, the load-frano por 50 francs share. The ing Italiau tyre frnt, has a credit Autoplaco Taxicab Co. the big-| | balanco of 12,086,308 Hiras on last gost of its kind in Parls, with year's working and will pay a 3500 cabs in survice, earned
· Paris, April 11.—Improved condividond of 45. Hras por 500 liras 6,097,224 france in 1923 compared ditions are reflected in the sharo. majority of the balance sheets of
BACK ON DIVIDEND PAYING BASIS.
|with 8,721,037 franes the prosed- ing yoar. Tha Gabriel Volsin Continental European automobilė 9. T. D. Motors, comprising Automobilo Co., Incrossed Its companies published during the Talbot-Darracq in Frango, Sun- turnover by 18,000,000 francs and last few weeks. Fougeot, for the team, and Talbot in England, showed a net profit of 1,827,475 first time since 1018, will pay a "how a profit of £102,178 for the francs for the year, old, dividend of 25 franos per share on year and will pay a dividend of The Sauror Track Co. had a the your's working, the not profit 351⁄2 por cont. on the proforred loss of nearly 220,000,000 francs for the twelve months being ordinary staros. Franch Talbot on the year's working. The 3.269,783 francs, compared with Darracq and the Sunbeam have Gnome de Rhone Aviation Engine only - 628,971 for the preceding been the two most profitable unita | Co, showed a heavy loss on the
welve months.
l of this group.
year's balance sheet. M
THE CHANGING MOTORIST.
RESULTS OF VEHICLE EVOLUTION.
I
SATURDAY, JUNE 7, 1924.
may be said by anybody who has Kone, across the Atlantic that the average American car is said without the huyor asking to soo the bonnet lifted, for loss going into other mechanical details.) Tais is trust but ninoty-nino Nearly all the plonoor patrous gold are the products of onormous Amarloan cars, out of a liú id red of motoring wore men who olthor followed one or more branchos of manufacturing organisations, eport, or who were onglucors of Dach of which has built up a ropa- sorts,
says writor in Theation over a period of years, Observer. To this day motor sport, no difficulty in turning to any |therefore the new motorist has as represented, particularly, by premier international competino of his friends and discover- tions exorcisos a very great exactly how the given firm's influence on the sale of care as products answer in respect of woll, of course, as a dominating reliability, and so forth. That, influence on the evolution of however, is not the caso in this design as it will be applied to country where there arasomo 300 chassie and,
different oar modala on the mor particularly, to ongines in the coming years surperfluous, the majority of the kot, of which quito 200 are utterly But on the threshold of what is called the motoring sea-i
lattor boing frankly undesirablo. san-In other words at the ap The typical new-style motorist, proach of spring-wo are remind-
who suffers from thu fond
od this year that an unmistak-delusion that he can get satisfac able change has como over the tory motoring without concerning whole spirit of motoring as in
himself to understand anything dulged by the majority of private about the proposition beyond how car owners and users. While at
usors.
to work the control lovers and
ono
no time has the aggregate mom-how to handle the steering whool, borship of the motoring clubs, in- will continue to increase in pro- cluding the Brooklands Automo-portion- to all other types year bilo Racing Club, boon greater: by year, 10 matter what ox- novertheless, the sum total of porioncos his predecessors suffer- motorists so banded together.iod from having pursued the same utterly insignificant by compari-policy. It is for this reason that. son with the total number of ro- this country offers unprocedontod gistered private car owners and opportunitimities to the makòrs of undesirable cars? Ono doubte The moro one knows about that, for
thing because motoring, the more one is amazed makors of reputo are beginning to discover why, the public wants to get such big scale output that the makos of cars that are on the through that alone, their typos undor tho notloo of markot. Apparently there is no me thing in the guise of car to which would-be motorists to a greator you could not give a name, placo extant than do others. Further, it on the market, and find some-the lapse of overy year onables body who would be willing to buy properly equipped manufacturers it, and think 'ho had got a good to put on the market vehicles
that will be more and more what, bargain-bofore he had had ex- porionce of it in private use. Some the trade calls "fool-proof," thero- have the idea that you moraly pay fore they will be machinos that for the big name, and get no other will give more and more eatia- satisfaction from it. Motoring as fuction to the man who under- a highly scientifle organised stands nothing about motoring branch of inanufacturing is a or mechanics, but who wishes thing quite unguessed. Somo merely to travel from place to imagine that a man who assom- place r liably and conveniently bles in a couple of casch-housca a fixed cost. This is a very and a stable is able to give you interesting transition stage, for, botter value for money than the admittedly, it is not more than manufacturer of a car of world that. wide repute, with plant costing millions of money.
RECORD OUTPUT.
Of course, thors would be no such public if all the recruits to
The largost oùput on record motoring procoeded, as did the for the first quarter of the your pioneers, by taking an intelligent was made the first three months interest in the subject, so they of 1924 in production of motor came to know a car when they vehicles. The number was 1,010-|
aw one. They could therefore 755
detect the difference in morit bo-
tween one proposition put for- CARS INCREASE IN HAST AFRICA. ward in the guise of a motor The number of motor cars in vehiclo and another. Those East Africa is increasing rather pionoors foroknew thos were rapidly. In Kenya Colony, buying trouble because they Uganda, Tanganyika und Zan- realised that they were on the zibar, the total number is given threshold of the movement only as 3667. comprising 1798 pus- and that almost everything was senger cars, 1788 motor cycles to learn. To day the roalisation and 81 lorries. As usual in that wo. have passed the teething foreign countries the percont- stages of motoring is in a senso age of American cars is no loss a handicap to the movement than 92, whilst English vehiclos Thoro never was a time when havo 6 per cent. with the balance wider difference of 2 per cent coming from the between one car and another of Continent. Those figuros mean! approximately the same accom- that there is one motor vohlale! modation and more or less the for every 42 mombors of the same outward
there
was ጊ
appearance.
19
white population.
Studebaker
24
LIGHT SIX...
FIVE-PASSENGER TOURING CAR Price $2.700 Completely equipped. Colour. · Green or Black.
New Models Arrived.
Before deciding on your car obtain specification
And let us demonstrate a 6 cylinder.
Studebaker.
The Worlds Greatest Light Weight Car.
Tel. 32 HONGKONG HOTEL GARAGE Tel: 32
BANDON THE HONGKONG AND SHANGHAI HOTELS LTD
TRIUMPH
The tremendously increased demand for Triumph Motor Cycles is striking evidence of their vast and ever increasing popularity
* 51 h.p. Model S.D. Dynamo
.$800.00
L.W.
4.99 b.p. Model R. O.H.V. Dynamo...$880.00 24 h.p. Model L.S. Dynamo 24 h.p.
$875.00
$585.00
11
***
Triumph models are equipped with Lucas Dynamo Lighting Sets.
* Delivery from Stook.
Sole Agenta-
Alex. Ross & Co., (China) Ltd.
Bank of China Bulldings.
HARLEY DAVIDSON
1924 MODELS IN STOCK FOR
IMMEDIATE DELIVERY SHEWAN TOMES & CO.
Tel. 781.
Sole Agents,
Indian
Indusn
1924 Models Electrically Equipped.
DELIVERY FROM STOCK.
For Catalogue & Demonstration.
Apply to Sole Agents:
ALEX. ROSS & Co. (China) Ltd.
Bank of China Building... Duddell Street.
Telephone Central