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A permanent roofing at a price competitive with corrugated iron.

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ROOFING

The Inspecting Engineer to the Crown Agents for the Colonies

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an in-

his conducted teresting and conclu- sive series of tests on

ITALIT"

and a copy of his report, together with full parti culars of ITALIT," will be forwarded post free on request.

*ITALIT ̈* poezdes the mazi- mum in durability

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Delivered or fixed in any quantity anywhere. Just ask for a copy of the “IVALIT " Bockist

STOCK CARRIED BY-

SHEWAN TOMES & CO.

HONGKONG & CANTON.

SOLE AGENTS

PERFUMES ARE SUITABLE

Xmas

We have

Gifts

the 1877 COLONIAL DISPENSARY

THE HONGKONG TELEGRAPH,

Phone 1877

14. Semen's it ad feutres

E. HING

& CO.

SHIPBUILDING MATERIALS, SHIPUHANNDLERS &

HARDWARE MERCHANTS.

PHONE CENTRAL No. 1116.

25, WING WOO ST.

Central.

SATURDAY, DECEMBER 22, 1923.

VALUE OF "LEADER." eight pages. The business of a¦ newspaper is to print the news, and to that everything else was made subordinate. The leader.

Lesson of New York Press Strike.

VISIT THE ORIENT.

Attraction Placed Before Rich Men.

pige was scrapped. the displas advertising of the great depart ment stores was refused; those RC. Morton, oriental director Jones is an excellent follow. Tittle human stories of mistress of the United States shipping 'sound, well balanced, mild teme seeking maids and maids pursas pered, and mawlarata. Every man in mistresses als disappeared and activities, is believed to bas his blind side, and Jenies has and reporters and correspondents hold the championship in high-

brow correspondence

from his. The only time Jones has confined themselves to a bare pes

Manila says a local paper. been known to gruw vehement was eital of facts.

He's having his staff of clerks

when he denounced the slavish- NEWS WITHOUT FLAVOUR

nes of tradition which made Theoretically this was the ideal and stenographers mail out 25,000 newspapers cling to the "explod newspaper, the newspaper for pamphlets, describing the delights ed idea" the exact works of which Jones and his tribe had of a trip to the far east on a ship-: Jones) that people had to have long sighed. All the news, such ping board liner their pinion formed for them by as there was of it, in the most

And everyone of those 25,000 the Editor Jones was forever condensed form, and no opinions. Americans to whom the pam tilting against the leader columns. No plaborations of expositions, phlata will go are reputed to Who reads a leader ? 1” editorial" It was just the bare news. I possess 3500 000 or more. it is commonly called in Americal was as if the chet brought his

The pamphlet, neatly done.

I have heard him as with fine food to the table ungarnished. scorn a d-gen times. It was

a without sauces, even unseasoned offers the half or fall millionaire thetorical question, because Jones and expected the leisurely diner pertunity to get away from expected no answer; in fact, be to enjoy his meal After two the boring cities and sightseeing would have been disappointed days of this sart of fare New places of Paris, London and other had AN 10:0 supplist the York and not alone New Yorite places for the never "older" shower and prevented him from but Washington and other cities and romantic sights of the far expornding his favourite topic, near enough to receive the New tast Japan in cherry blosson A leader he would tell York papers early on the mine with geisha giel "struttin". in the club was only one man's ing of their publication is their stuff: China with its ancient opinion, and that min with everel the virtues of salt in the wonders and modern commerce. And Manila with a walled city. know n bag of wha: - WLAN SAMOAr it ave to food. Jones, whting alot.. Besides, Jones who honestly believed he never and American Industry

developments. would af, warming to hierwona, mbai in editorial er Was

it a man was not able to form but ned by one, and never look- wwn my barmen without

it was of value.

in advertisement because when he wanted to buy some-

und

The overversion of den. Pane thing he knew where to find it, he added, that is one reason the Ma kirisha dropped his paper in disgust. It Hearst Press Exercises, no in- ierce. It has circulation, but the was with out flavour the New York The Puls whether in New does not wield power because it teader reading con- de York se lan ion. takes the morn has not

People who buy mando preir ent plogen for in- ing newspaper so much as a mate elituency,

papers buy them anteased wargest and changes in tez of course that it does not rea- Hearst

++

ew, which the pries lie its dependence upon the com- for srandal, sen-ation, so called

N the pleases

but not strips

in which neither

EVERSHARP is a good pencil

because..

It's always sharp

Its leads don't wabble

It lasts for years

It has a handy eraser

It can be had in a variety of

kylex designs and metals.

For Sale at Lording Shops Everywhere.

Look for the name on the pencil. It i you guarantee. THE WAHL COMPANY U.S. A New York

EVERSHARP

Companion to WAHL PEN

Blenosan

"CUSILL

It

KLENOSAN

ehlah Poplulas both "em taste this, and'ed.t ...) a melengajar what the bo

at it plays in the come inter amuses them. The and when the peer siena, schemel

The shops stake has stown that the average. CAPSULES med walked out ther how have always known the value of reader wants facts, but not in their Nesed they had the newspapers advertisinit, but never I think, erode form. It has deepened the paraly - and the prop faters with such an intimate apprecia- faith of the business man in the value of the newspaper in pros mus enivkiy yield to their de tion as row. mursts. Instead of sublime they Now that the strike wer moting legitimate business. determined to fight. They come and the

machines are has made the public at large ap- Dibela'r nos umas and manage muU3.25 smoothly. and again preciate that the newspaper is a ed to reumult scratch crews; with suming at their food of papers, necessity instead of being a semi- diffinity they were able to put the experience has been worth luxury, as at times it imagines,1 lish, bu sacritice had to be all that it has cost. It answered In fact, a strike in almost any made. Instead of the buze pas the question who reads the other trade would cause less in pers for which New York is bader? It has convinced the convenience and annoyance to

CURE IN

umurs, mening om 19 to 48 4 abting that not only are leaders the public than a striks among 48 HOURS pages on weekday- and a hun- revi, let they exercise influence: the men engaged in producing the dret or more pages on Sunday, and that Jones was always ready daily newspaper. --Sie A. M. Low: The daily edition was limited to challenge. Incidentally it may in Ex.

FROM

LAST-MINUTE RADIOGRAMS EVE

AT

SANTA

Whiteaway's Xmas Bazaar

Xmas Eve Bargains

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THE NEW CAPSULE.

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To be btained of all chemist and stores throughs Ch.na and the band from the stock Flectoner & Co. Ltd Colonial Dia Feary, Edward Pujensary, A. S. Watson & Co. aik et Ferber's Blesan Capsules and refuse sabahitutes.

A ROBERT FERBER LTD.

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XMAS CARDS.

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SPECIAL REDUCTIONS

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Open Till 5.30 To-Night & 7 o'clock Xmas

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STORE A VISIT WHITEAWAY, LAIDLAW & CO., LTD.

20, Des Voeux Road Central, Hongkong.

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