HONG KONG DAILY PRESS
WOMEN'S
RESTS
FRIDAY, MAY
1938.-PAGE 3
Mayo's HONG KONG PEPE.
Special showing
of
,
Evening Gowns, Dresses, Hats
and
Beach Togs
Glaucaster srcade.
Newest
Frocks and Hats.
See
for
Summer
them today
at
RIVELLE
Gloucestar Arcade.
Jashion
PRE VIEW
FASHION NEWS FROM NEW YORK Round The
Loose Full Frocks "And Frivolous
Accessories
New York
The static season has set in, and, contrary to the belief that there is nothing more to tell about what is happening in the fashion world, it really is the time of the season when trends become definite and authentic, fashion news, Women finally settle down to knowing what they really consider the best of the seasti
The younger member of the family, having avidly read all the fashion reviews, and pressed their enger noses against shop windows, are ready to say what they want. It is the final sifting of ideas, and American designers are happy to find they have pleased some of the people, American women seem to have chosen the softer silhouette and have gone completely fem- tnine.
DAYTIME FRÖCKS
just right and colour combinations are perfect one la apt to look dowdy. It is a style with which much care of detail must be taken.
One particularity nice frock has a deep corseted waistline, blouse- back, and frontfull skirt. A mo dified blouse-type dress has,, the stitched pleats starting from the yoke and stitched to the hem. The contrasting velvet saah, pulled very tight through the waist, gives a alight "blouse" to the dress, Another has the sculptured waist. line and hip with all the fullness brought to the front, and another an umbrella-pleated skirt, on a long bodice. I do not want to slight the tunic silhouette, åtted to a stem-like slimness, and a full knife-pleated skirt beneath; be- cause it is extremely important. Colours are delightful: pottery shades in rough silks, brilliant vibrant prints, sheer wools.
One of the most important ad- vances of the year is the realiza-
and thinnest of
Li
One is more aware of the trend towards fullness
afternoon frocks than in any other clothes.
tion of the necessity for a good As a matter of fact, I think one
bapic dresa, might refer to it as the "loose
At openings, 00 lines" trend. One of our favourite
mannequins in
the large shops, American designers
everywhere, in fact, where bas been
any responsible for this innovation in weight in fashions is carried, a style, Unless loose clothes are point was made of the change-
British Pacific Properties
Vancouver, British Columbia
have completed their
LARGE RESIDENTIAL DEVELOPMENT
The
CAPILANO ESTATES
On Vancouver Harbour's.southern slope, surround- ing beautiful golf course, fifteen minutes from city centre over Lion's Gate Suspension Bridge (largest in the British Empire-now under construction).
Comparatively Low Taxes
Take Advantage of Vancouver's Position
As growing trade centre on the Pacific under the
British flag..
Of its equitable climate.
Of its school facilities
Of its scenic beauties
Of its fishing, shooting, sailing, swimming, moun-
taineering, golf, riding -
DESCRIPTIVE BOOKLETS MAY BE OBTAINED FROM
HONGKONG DAILY PRESS
Write for particulare
R. W. KEYSERLINGK, Sales Manager
1825 Marine Building, Vancouver, B. C.
Visit the Capilano Estates on your next trip
:
Shops
have on
LANE CRAWFORD'S display this week some very pretty evening gowns (washable and of very good quality materials) in a
designs. There are also a number big variety of shades and floral
of 'dresses in white and coloured lace. together with"evening baga and shoes as accessories..
MAYO'S have just received a in arvellous selection in evening wear as well as afternoon and day dresses. There are also some very snappy beach togs-slacks in Unen, with cute little jackets to match;" The new consignment of hats re- ceived by this store surpasses all the previous ones, and for those who know what smart hats Mayo's turn out, this is saying something!
RIVELLE New hats, bags and novelties, together with useful trim, dresses for the hot summer after- noons. these are but a few of the nice things on display at Revelle's this week.
There are some three and four plece suits for the beach in cool cotton; and last, but not the least,
select number of evening gown. there is displayed a small but
The designer's imagination has been allowed to run riot and the jewelry grows madder and madder.
"Snow White" Now Inspires
Wealth of New Fashions
"Snow White and the Seven Dwarfs." the frust full-length feature produced by Walt Disney, creator of the much-beloved Mickey Mouse and Silly Symphonies, has also Indirect ly inspired new styles in feminine Apparel.
Cartier's, the fashionable Filth "Avenue jeweler, is selling a link bracelet with individual charina of the Seven Dwarfs and Snow White in enamel and gold.' This trinket. algo on sale at high class jewelers." in metropolitan centers, retaile for approximately $100. Moderata priced fawelry featuring the fasef nating characters of this folk tale by the Brothers Grimsm is being manu factured by Trifari, Krussmno, & Fiskel, foc. of New York
Intereating and new, are the silk prints manufactured by Colcombat of Paris, featuring the Dwarfs, Snow White and the Prince, in all-over and spaced designs in all the newest spring shades as well as, black on white and while on bläck.
זי
Paquin has created a charming afternoon frock, which could double as an informal dinner dress, of the Snow White print in soft tones of rust red, white and belga on a
· black background. The dress, with Its simple lines, hâx a full, swinging skirt edged with a deep hand of sib „ver fox Arûkuse has also created a dress of the print, comblaing it with white jersey.
Several. New York department stores are selling the printed fabrics... In their dress goods department for $3.50 and $4.50 per yard. Izexpensive silk and rayon prints, manufactured- by the Chopak Textile Co. are tex tored by prominent stores at 79 centa and 89 ceats par yurd. Those prints are belög need. by various manufacturers for children's dress es; Junior and misses' wear; for caloties and play suits, blouses, and children's hand bags.
Arthur Beir & Co. in manufactur ing cotton "Snow White" printa which will soon be on sale at loading department stores and dry goods counter.
Florence Reichman, one of New York's foremost, milliners, bas de signed hats based on, those' 'word: by the little Dwarik, Snow White,. the Prince and other characters.
ability in costumg with a basic frock. Generally black or blue, without trimming, or with trim, ming that is removable at a mo- ment's notice, you changed your accessories with your mood.
IMPORTANCE OF JEWELRY
The guy, dashing hat worn by the fairy prince in “Snow White and the Seven Dwarfs tras copied to create this charming beret soorn by Lucille Ball. MKO Radio player who scifi sup por Irene Dunne and Douglas Fair banki, Jr., in “The Joy of Loving.” The bat ss fashioned from crimson feli, "trimmed with a quill of bluegrey felt - much cleverer note than the con ventional feather..
"Snozzy" hai a cuff brim and the crown draped to one side. "Happy" is of bright blue suede with a tongue shaped crown' and 's narrow : coff brim, "Doc" has a roil edge and high draped crown trimmed with belting. "Dopey" is an off-the-face model. with alim, dunce-type crows, "Happy" also features a drooping Crown and "Basbini” kan, & WATE brim. pointed crown folded down and a strap under the chin.
"Snow White's" demare litija bon-, nails of white straw trimmed with a band and bow of an exquisite new shade. "Enow: While! Bind." The Princa's hai is a dashing lam with 'n bluish grey feather made of sueds., The "Hanisman” is a typical aporta with narrow forward line and pert qalil
One chooses one's jewelry to suit à dednite costume; fruits and vegetables, flowers and nuts, clus- tered together in gally coloured formations, the chunkier the bet ter, to form bracelets and neck. laces and lapel pins, I do not
know how it is managed, but
these frivolous baubles somehow take on an air of smart algnity- with the right frock. P
New Cotton
Evening
Gowns.
Cool,
Washable
Smart.
Ladies'
Salon
Lane, Crawford, Ltd.
Does Your Neck
Give You Away?
A woman may fight advancing years with gallantry, making- up well, having her hair kept in perfect order, and dressing smartly -but still be "given away" by that. treacherous laxity of the muscles of the chin and neck that prompt such remarks as "Ah! She's not so young as she looks."
When this muscle-sagging busi- ness begins, it is almost unnotice- able, but gradually It becomes. evident in a most disconcerting Way.
to
I advise all women with pretty! chin and neck lines (and most of un start out with these advantages) guard them very carefully. Don't wait until unsightly crepiness and scragginess set in, but give this particular section of your beauty treatment its fair share of attention and all will be well.
If your neck has the lovely line and your ctrin the charming con- tour, give them nightly manages with a good skin food or almond o, leaving on just a thin film of your cream over-night, and in the morning dab on same toning lotion in the form of your favourite Astringent, and that's all you need do. Simple, isn't it?
1,
PREPARE FOR THE WINTER SEASON WITH A NEW PERMANENT. EVERY ONE OF OUR CUSTOMERS IS GIVEN INDIVIDUAL PERSONAL ATTENTION.
PHONE 30819 - FOR APPOINTMENT.
LIANG YOU
BEAUTY FARLOUR ENTERTAINMENT BLDO
DIAMOND DAZZLE MAKES BIG APPEAL TO WOMEN A woman's jewel-case nearly al- ways contains more : diamond jewellery than anything else, for at yourself critically in a mirror, diamonds can be worn with any preferably one of those triple clothes. Perhaps that is why nine affairs in which you get three out of ten engagement rings are different views
If you have any doubts about the contour of chin and neck, look
Bet with diamonds. If your suspicions are only too Deep blue diamonds are very, well founded, invest in some cream very rare. A dawless blue diamond with a turtle oil base, buy a muscle is deep sapphire in colour, but far patter, or use a spring shoe-tree, more translucent. Diamonds can and use this vigorously under the chin to tone up the lazy muscles.
KEEP YOUR CHIN. UP Give a little extra'time each evening to your massage, and practise, head-turning and neck bending at odd moments to help you to hold your chin well
also be yellow, pink, violet, green, brown, or black. A blue-white diamond, clear as distilled water. is the finest stone available and the most valuable, apart from rare coloured diamonds.
The next grade of diamond is called top-white" This is colour- To do this you just hold your less, yet has not quite the Intense head erect, then turn it to the left white fire of the blue-white as far as you can, then to the diamond. It is the colour of cry- right, then bend your neck forward, stal. Diamonds with tinge of and then backward. Do this yellow are not as valuable as the exercise two or three times a day, white diamond. about six times each movement.
The value of a diamond dependa The wearing of a well-atting also on the quality of the cutting. chin strap (abbainable at most otA round, brilliant-cut diamond has the larger chemists or stores with up to 32 facets on the front of the beauty departments) helps quite a stone, and 25 facets on the back. lot in preserving a firm chin line. Emerald-cut diamonds are 'square, For crepiness of the skin of the with fewer facets and a very neck, the best thing is to feed the noticeable "table," which is the skin with copious smoothings-in of that surface on the front of the really good cold cream or sklo stone. These square stones are. food. K
often Banked by the narrow, rect- Use four fingers of each hand for angular baguette diamonds, looking and slattly, elongated emerald-ent stone. Tiny brilliant-cut diamonds are used for small eternity rings sened like this, pezzistence is or for "massed" erecta. necessary to get it back into its former, smooth condition.
using the left and right hand alter nately. Once the skin has coar-
Diamonds are mined almost, ex- clusively within the Britian Empire. Eighty percent of them come
MINIATURE MIRRORS from South Africa.
Dress designers are making much use of sliver and mirror glass to
This brings us to one of the outstanding features of this year's
decorate evening gowns. An effect GERMAN trado Bigures show that trend in styles, the constantly Every one should have two or of "summer lightning" is given by imports for 1831 rose 205-12 growing importance of accessories.. three Jackets in a wardrobe. narrow silver appliqués sewn on **nt from Europe and 7-12 per Your gloves, your jewelry, your These range from simple Ittle, by hand, with the vertical spikes cent, fram overseas. The exoem of scarves and sashes, with any boleroe to atted, finger-length arranged in uneven, lengths, imports over exports declined from
£45,833,000 to £36,916,000, little hate to match in lovely jackets Materials used run the Sleeve embroideries in mirror glass | fondant-like colours, one, a tiny gamut from gally coloured felt to cut into various shapes and sizes elán cap, in grosgrain with a wide softest siku. Very often your are attractive. So also are the Aid German forests have now sash to match, or another little jacket mat your hat, your newest buttons of mirror glass, * been Included. In the omelal cap, with devil's : errs, and a
and your loves, and gives which have the additional advant❘ timber-selling scheme, because of matching fash Paldeyis kilk
and a distinctly see from the woman's point of the great demand for wood for the These are the things that matter-different mo
worn over view that she can just see her nose production of artificial wool ang most to your costume,
your, simple black dress.
in them for powdering purposes! other synthetic material
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