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LACTOGEN
... THE BEST SUBSTITUTE FOR MOTHER'S MILK" ".
Says a Lady Doctor
"I have much pleasure in expressing my unqualified approval of your Lactogen, as a perfect diet and the best substitute for mother's milk. I especially found thus Lactogen contains the exact amount of fat needed in a food for infants and that the emulsification of the fat helps greatly in the digestion and assimilation.
You have every permission to use this testimonial as you wish, for I feel sure the more this Food is used the greater will be the favourable Impression it must make.”
Even the most delicate babies thrive on Lactogen because it contains all the vital nutriment they need, in easily digested form. Lactogen is pure, fresh, full-cream modified dried milk with extra cream and natural milk sugar added, made in all important respects exactly like breast milk."
ACTOGEN
+842
RETTER MILK FOR BABIES.
NEW
From VIENNA:-
ACTOGEN
SHOES
A CHOICE COLLECTION OF HAND SEWN MODELS NOW ON DISPLAY-DESIGNED TO BRING NEW BEAUTY AND EASE TO YOUR FEET.
NEW HOSIERY TOO
· AT
Gordon's Ltd.
HONG KONG'S LADIES SHOE SPECIALISTS.
Big Selection in
Suedes and
Leathers
with
Chromium
and
Gilt Buckles..
Belts
on Show Now
Fancy & Plain
Ladies' Dept.
Lane, Crawford, Ltd.
HONG KONG DAILY PRESS, FRIDAY, OCTOBER 9, 1936.
Fashion
PRE-VIEW
DRESS TO SUIT YOUR
TYPE
Women differ more in this country than in any other. Yet tew women show their individual- ity by dressing to suit their parti- cular type, personality, figure, and general appearance. This is due to the lack of understanding of the styles which suit them best.
often French women, who are. said to be the best-dressed wo- men in the world, all more or less conform to one definite type, They have sleek hair, full figures, small hips, and definite eyebrows. despite changing fashions, usually manage to express indivi- duality in their dress.
Yet.
they
Apart from actual appearance. clothes can make all the difference to a woman. They may even affect her personality.
The haphazard way in which most women select. their clothes is appalling. Think of the man- ner in which you choose yours. Perhaps a bright colour appeals to you; the trock is rather dif- ferent from the one you had last rear: It Ats without any altera-
tions being necessary; your hus- band likes it because it's bright and frilly.
Not one of these rather petty reasons should ever be considered The dress when buying clothes.
it
is probably all wrong on you, and time you begin to realise without knowing quite why. You imagine that you are tired of it. or that it is out of date-anyhow, you feel "alt wrong."
The point to consider when buy-" ing clothes is yourself. It once you exsetly determine your type. you will never have any diiculty
in making up your mind about a garment. You will be able to tell immediately whether it will suit you or not.
A woman who knows that the clothes she is wearing are exactly what she should be wearing, feels "just right." Have you evez ex- perienced that feeling? It gives' you more confidence than any- thing else, and make you feel What is on top of the world. more, clothes which are correct will not "date" so far as you are concerned. It is infinitely Important to be dressed to suit yourself than to suit the fashion of the day. The latter may not ault you at all.
SUIT YOUR TYPE.
more
There is more variety" a fas- nion, styles at present than there has ever been before. so that it should not be difficult for every woman to express individuality in her dress, and to be fashionable at the same time.
"
If you are short and slim, select dainty clothes, remembering that tunics detract from height. Severe- ip-tailored clothes should be worn by the rather "sporty" type of person who does not feel at her best
in frilly clothes. Straight dresses
short best" become the person, especially if she is inclin- ed to plumpness-frills are not for you.
On the other hand, a tunic, or two-plece suit is ideal for the too- tall girl, and frills should be worn by the too-thin type.
are
Buorts clothes suit most women, but unless you feel absolutely at home in tweeds and brogues, don' wear them. Most people feel happlest in tailor-mader, and are wise to stick to this type of gar-. *ment, since they become all types.
Kats
tall, difficult. The elegant girl can look equally char- ming in a large, floppy hat, and in a tiny French model. But the high hat is not for her. Short People should never wear large- and brimmed headgear, caps
them piquant little models suit best, while the new high hats are ideal.
BECOMING COLOURS.
What about colour? Think of Then your eyes and hair first. your" complexion. The colours of your clothes should either definite- ly match or contrast your colour- ing.
There are other points to con- sider, too. While the tall, exotic type can wear bright reda, or- anges, and purples, the dainty, fair type would only look rather "loud" in these colours. She should wear dainty blues, mauves, and Efeys,
These are just a few of the points which should be considered when selecting your clothes. Ent think of your personality, too-- that is the chief point.
M
AROUND THE SHOPS
LANE, CRAWFORD'S
A wonderful selection of dresses,
in woollen crepes and heavy silks," have just arrived in this store. Many models were on display yes- terday, one specially attractive was
tunic dress in plum crepe satin, faced with satin crepe, another was in black and silver crepe alik with the new wide sleeves." For cooler days there was one in wool crepe in nigger brown with cream satin scarf and quilted basque and belt. The model in black pattern- ed cloche with extra wide sleeves and finished off with big diamènte buckle, was exceptionally smart.
RIVELLE
A really smart range in velvets are on view at Rivelle's. Cocktail and evening gowns in many shades such as wine, brown and black 'were included in this snappy ship- ment. Call in and see these lovely dresses before they are all sold.
MATOS
Will be receiving another ship- " ment of new hats on Monday the and are felts 12th and there velvets for day and dressy wear.
GORDONS
Have just received a very fine shipment of hostery, in all shades, and in the latest crepe, textures..
Mavo's
HONGKONG
Showing New Fall HATS
MONDA Y
Old Hats, cleaned and remodelled
Special showing
of
New Evening Gowns
in
all shades of Velvet.
RIVELLE
Gloucester Arcade..
BRIGHTER NOTE
IN DRESS
Still More Colourful Accessories
The much-improved blouse.or gokart. waist-coat-blouse is very
Gay fronts in multi-coloured wool weaves have backs and sleeves of plain silk that match the lining of the coat. Chamois and felt of softest character are 'novel, and have a certain sporting air that is the the perfect completion to tweed suit.
These waistcoats" are cut fairly short, just coming over the waist- line, frequently finished with in- teresting little pockets. Several shirt-blouses are composed of thick silk or gatin worked on plain tailored lines. Wide Roman » stripes look well, so does plain" white or spotted foulard-
• Neck-lines are varied" with tal- lored suite. A scarf is the sim- plest solution. Ribbon and når. row foulard ties are either ter-
Tel. 33186.
VARIETY
Variety is everything this Fall... in the new hats, ⚫frocks & ensembles. We're matching this new freedom
with cpiffures to suit your personality and service to
suit your tastes.
minated in a bow or can be fring The Cameo Beauty Salon
ed and tucked into the neck of a cambric or silk shirt. Sometimes a gay wider scarf 15 worn with
a wool coat of "coatee, Hand-bags match "scarves and, possibly; hats.
Coloured kid or leather shoes are worn with dark wool dresses. They should be well cut and not over- decorative.
The return of the gay glove.j adds proof that this is to be a sea- son of colour. Blue, red and green gloves in kid stress a scheme, to- gether with hat and scarf. Long black suede gloves are favoured for the afternoon. Short, hand- sewn cape gloves are correct in the morning. varied by coloured stitching. There are hand-kiltted white and yellow allk gloves, re- sembling those worn for cubbing Like white and yellow chamois, they are always a good choice in the country.
There is a slight Directoire look about the newest three-quarter and five-eighth length flared Jac- keta.
Room 130, Gloucester Bldg.
First Floor.
For Appointment. Phone 33622.
KNEE-LENGTH BLOUSES
Blouses down to the knees.......... that's the latest, Parls fashion fad. New models have several the points reaching well below waist, and extreme cases the knees.
Well, it's only a step from knee- length blouses to stockings held up by a jewelled hecklet around, the throat or hats with the brims resting on the shoulders with a peep-hole cut in the crown.
Bome body should reconstruct popular song to read. The wide revers and large the once trimmed pockets have a period "I'm knee-deep in blouses, And
air. The latter are very becoming bead-over-heels in gloves"."
to the modern figure, as they ac-
centuate the slimness of the new
narrow slit" skirtá: LAMA
Tunics in many cases stress a with purple felt hat and waist- similar line and have borders of coat. braid velvet and fur.
Purple is used to trim black and blown. Parma falle is introduced - Into black moire. A frock
of
brown lairage has braces and belt and half-sleeves of purple velvet. A brown corduroy suit is worn
These mixtures are favoured in Paris; English tailors stress derk green and brown with tomato, and navy with purple. Smooth-face. cloths in contrasting colours are inserted in ribbed crepe frocks or those in pebbly wools.