Page
Maince's
ONE DAY
SPECIAL SALE
Tuesday, 8th.
Summer Frocks,
Suits,
and
Evening Gowns
All Beach Togs
at half price,
Everything Drastically Reduced!
Just unpacked
New Shipment
LI
of
Evening Dresses,
Day Frocks,
and
Silk Suits.
RIVELLE
Tel. 33186.
SHOES
OF DISTINCTION:-
K
You will find
A Choice Variety of
Footwear in Fashion's
Newest Mode at-
Gordon's Ltd.
HONG KONG'S LADIES' SHOE SPECIALISTS.
Special Showing
Hand-Bags
The Very Latest
Styles and
11
Finest Quality:
All genuine leathers.
of
Also Special Travelling Bags
in
"Green, Brown and Navy Leathers...
Ladies' Dept.
॥
Lane, Crawford, Ltd.
HONG KONG DAILY PRESS,
FRIDAY,
SEPTEMBER 4, 1936.
Fashion
→PRE-VIEW
WOMAN DRESSES FOR TOWN
WHEN THE SMART
Chic Tailored Suits In Black Moire With
Fur Trimming
Every aspect of the tailor's art is beautified to-day. Throughout this past season. the smart slik- sult has triumphed over the more ethereal type of summer ensembles.
Crêpe, cloqué and taffeta have
played their part in the more dressy black and dark silks for day wear, and nothing has pro- ved more effective and practical
London and Parts decree only that the dressy" suit will take a foremost position in the autumn and early winter ward-robe, Moiré, like cloqué or crêpe-and-wool al- Hances is best for the early season. We should try to be strong-minded enough to hold-off velvet for a brief spell, There are plenty of odd little jackets ready-to-wear in velvet if desired,
Moire. In black or a very dark green assures of the smartest selec- tion for day or formal function whilst later on we shall see fur- cloth used again.
Fur, never long absent has reap- peared with renewed popularity as
a trimming.
BELTS AND HANDBAGS
The flat, small collar at the base of the throat emphasises a detail of fashion. It is a distinctly Ed- wardian line and never too easy to wear. Other attractive adjuncts to this silm sult are the gloves and simple that made of velvet. Neither must the soft leather belt pass un- noticed. This is rendered con- spicuous by its lucky enblem,
American women solve the sum-
mer
cleaning problem when on holiday by using a specially made cream, put up in tubes, for their hands, and a cleansing cream of particularly melting richness. which also takes the place of a
skin food, for their face.
Belts will be more unusual than ever this autumn, and especially good style are those in coloured leather, with the new square hand- bags and ribbed leather shoes to .correspond. In many cases "belts are woven and worked into the fabric of a coat thereby indicating the waistline of any special model. By means of the belt the high, low, or medium waistline can be de Aned.
14
AROUND THE SHOPS
LANE, CRAWFORD'S
Have just received a marvellous selection of hand-bags. for the Autumn and coming Winter. They have them in morocco with two y ips, brown box-calf, with Haing of suede and various other qualities. Beautifully Atted travelling bags in green, browä and navy leathers. most suitable for short and long trips as they are not large, but vrs
roomy.
MAIZEES
Will be having a one day special. on Tuesday the 8th and all this season's goods are included in, this sale. Everything drastically re- daced. Beach togs are going at
balf price.
RIVELLE
Just two more days left for you
to call in at this store" as the
clearance sale closes Saturday,
New goods that have just been un- packed will be on show from Mop- day. Some very pretty frocks are In this new shipment including a large number of evening 'gowns.
MAYOS
Day and evening flowers, in all shades to go with your costume pr your very special gown are to be had at Mayos. Certainly they have
a ne selection for you to pick
from.
GORDONS
New Autumn footwear are or dis play at this very popular shoe store, all in the latest designs and there are shoes for day wear, golfing and evening wear to choose from.
In forecasting the future of the waistline from a critic's point of view. I should give my vote for the normal waist, possibly a little on the high side. but except for youth- fat and ultra-slim figures-the day- time silhouette-that up-under- the-arms line style is never satis- factory. As & change, it is in- tereating, but as a lasting or po pular note of fashion, no!
Mavo's
HONG KONG
Спорре
New Costume & Dress
Flowers.
Gardenias, Carnations, Violets and many fanciful
flowers are here to give the fashionable touch.
"We always use Lactogen..
our babies thrive on it
Says the Superintendent of a Medical Mission
In the Medical Mission whenever we have to substitute mother's milk we always use Lactogen and we find our babies thrive on it. Mother's milk is the best food for baby, but whenever a substitute is needed my experience has proved Lactogen is the nearest and best suited food for babies." You are at liberty to use this letter."
M. F.
On Lactogen, Baby lays the foundation of a robust con. stitution-bone grows densely, flesh is firm, nerves steady, development is healthy and sturdy,
"Lactogen is pure, fresh, full-cream, modified dried milk with extra cream and natural milk sugar added, made in all important respects exactly like breast milk.
ACTOGEN
BETTER
MILK FOR BABIES
Autumn
Fashion
Different Types Of Blouses
Advance shows of autumn fashions are already being heid in both Paris and London. and al. though it is too early to say that. Skirts being shorter, proportions this or that is going to be worn would be very ugly with a too- in the autumn, there are always high waist and no bodice,
It is one or two features which are echoed in every collection. also out of all keeping with the squared shoulder and simpler sleeve styles. With evening dress fas-
blons it is different, for here very
often the high waist can be most picturesque, especially with should- ers that slope after widening in the herthe style.
When all sorts of fads and far- hlons have been tried, we shall find that our every-day practical dress wants are admirably catered for. We may adopt fanciful blo- tises, waistcoats and hats-autum- nal days call for colour-but black and the more sombre shades are the foundation choice for the town "tailleur." Brilliant colour
Notably amongst these arr blouses. There are blouses Di every type and lor every hour, and It is pretty certain that the blouse and skirt will be of first im-. portance when we leave off Our summer flimsies. The ordinary shirt house, or tailored waist, as the Americans call it is giving place to the jacket type of blouse. This has shapely side seams and a spring or basque over the top of the skirt.
It buttons waistcoat-fashion down the front, and can be made in a fancy taffeta or light wool, or even a good inen.
ACTOGEN
Soft shirts"in crêpe or satin will not be so popular. This, doubtless can be added as circumstances and is due to the broad shouldered, lame or neured silk, whilst reat places demand. A nasturtium odd puff-sleeve effect which is notice sports shirts are cut with pockets rusty colour, I am inclined to able in practically every model. and polo colar, with no unneces think, will prove more popular than “ A stimsh material with some sary fullness in the fronts. the claret-red of the moment, body in it. is required to give this
Shape. not sloppiness, will be There is also a very deep nastur- square effect the necessary "up the keynote of the 1937 blouse. tium red that is an admirable au- standingness. Most of them also will be worn tumn relief to browns and seaweed
Evening blouses are being made over the top of the skirt, so that green.
on the same facket lines, but in no belt will be required.