CHIFFONS
come back FILMY
(not flimsy)
ZORIC
You can trust Zoric with your filmiest, most fragile frocks that we promise you. For Zorio is na gentle as it ta thorough. Send your most vaporous or gandies and chiffons, as well as your cretonne loose covers, window disperies etc. Zoric Drycleaning will revive their first-day look. Oh yes, and there won't be
a hint of odour, either-that's another marvellous thing about Zoris cleaning,
11
THE
STEAM LAUNDRY
Mongkok.
COMPANY
Tal. 57032.
HONG KONG DAILY PRESS, FRIDAY, JULY 17, 1936.
“ZORIC"
A FULFILMENT OF H.K'S. DRY CLEANING NEEDS
Our readers will be more than interested to know that the Steam Laundry Company have installed, at a cost of many thousands of dollars, in order that the pubile might have what we believe to be the finest and most up-to-date dry-cleaning system ever develop- ed and offered-The Zoric Gar- ment Cleaning System.
It is understood that this plant- are illustration of which is repro- duced above is the only one of its kind in the Far East.
The Zoric Garment Cleaning System is an entirely new and re- volutionary method of Dryclean- ing of recent development, and it Uses a synthetic solvent of the very highest quality called "Zoric Fluid.". "The synthetic cleaning solvent is absolutely harmless to the most delicate fabric-Chemically pure and free from any oils and greas- es, This ensures clothing staying clean longer because no ally fim Is left on the garments to pick up and hold dirt.
Cleaning
The Zoric Garment System produces absolutely odour- less cleaning, and one of its many excellent features is that the Zorle Fluid is non-imflammable.
The Bystem produces that high- est quality of cleaning because the most effective cleaning fluid known to aclence is used lavishly for each cleaning Members of the fair sex will be particularly interested to learn that the Zoric Garment Cleaning System gives silks wonderful lustre-Colours are clear and bright-ard woollen fabrics and fur trimmed garments, after treatment are soft and delightful" to the touch...
Each garment is, flooded in gal- lons of what is believed to be the most perfect of all cleaning Guide-
SUMMER Style
which penetrates every thread in CLOTHES FOR THE
every fabric. And, best of all, it leaves no odour.
BEACH AND CRUISES
Mr. W.W. First the manager öf the Steam Laundry Company ex- plained that the Zoric Garment Cleaning System is the ultimate re- Linen is being used for beach sult of his tour of England and frocks, coats, and evening frocks. America, during the concse of Some of the new short-length coats which he had the opportunity of in modified swagger styles are in visiting all the most up-to-date fancy linen that is practically cleaning works and study all the
also a new creaseless. There is latest machinery - 25 well as material like an alpaca which for methods, and it was only after some
called curious reason is
A reproduction of the new Zoric Plant now in operation at the Steam the most careful study that he de- sharkskin: this is very smooth and
Laundry Co's - Works.
SUCCESSFUL CAKE
cided that the Zone Garment is being used for all kinds of holi- Cleaning System 1 most suitable day clothes, play-suits, shorts. for Hong Kong's needs.
and trim tailored coatș and swau- ger coats with big sleeves, some of which are worn over summer even- ing frocks. This material is ex- cellent for cruising clothes. "An- other new material is a mixture of cotton and artificial silk; it is for backless beach frocks and little accessory capes; it is specially good in a dusty pink. Some beach frocks are buttoned all the way down in front, others have the skirt buttoned down the back. They are used for sun bathing or for slipping on over swimming- suits,
EVERY TIME
with less than
THE amount of baking powder
called for in a recipe may seem amall... but think how much de- pends on it. All your other fine in- ́: gredients. Naturally, you don't want to waste them but that's just what may happen if your bak- sug powder fails.
Royal Baking Powder, sold only in sealed tins, is always uniform, always reliable. It pays to bake
with Royal especially when it. costs so little Royal gives a finer flavor, a more even texture than ordinary baking powder. Your cakes will come from the oven light, tender and deli cious!.
ngist on Royal Balan
4
worth of Royal
Cream 5 cop hersenor: add 1 cup sugar slow! boating in wed. Add 2 cres, one at a time, beating "well after each addietos fiji together 2 ezDE PRÁŠKY 'Bass 3 DeLanong Rays) Bålding Powder RA
kaona ndo alima stoły veliki
*nste well. Bakele grensed tubo van in modenáta ofren
Frating Lico Tage 25 of the Harsa Çook Booked.
Cook
Powder. Order a inf
your grocer today,
J'AIL COUPON TOI"
CONNELL BROTHEĽA CO
10415
Chiza.
SWIMMING SUITS Swimming-suits are very bright this year and are made on ̈ allen - lines with brassiere tope. Many ..... of them are woven with Lastex yari, which keeps them tart and prevents them slipping at the back, which is almost invariably a "sun-back." A cellophane suit is said to be perfect in the water: it is lined with wool to prevent the possibility of any irritation from harshness in the material. The Iridescence of the cellophane is a strong contrast to the duller sür- faces of sea-going garments. It is made in a Mephistophellan red and also in a rich seaweed green. A milder novelty is the swimming- suit of tie-silk; it is also woren with Lastex yarn. Satin swim-" ming-suits - are not, new, but this year there are some attractive ones with a woven self-stripe.
The woollen swimming-sult holds its own againah all the novelties; navy, turquoise, and mustard are so far the favourite colours either in plain colours in new stitches introduced this year or in the new stripes. Some of the striped suit are most attractive, and coabine two clashing colours which in these garments 100%.
lettuce green said: fed, for instance, make quite a blessin ́arie' stripes
HEADS AND NOVELTY
Heads are more decorated now,
And than for many years past, fashion cares less for the cash value of such decorations than for novelty
The struct woman crowns her- self in the evening with flowers. fruits, wide swathed bands. and caps of all kinds. These range from simple flat models, made fram flowers closely massed on a tulle foundation, to others
on which
hundreds of silver sequins overlap angther-as In the model sketched on the right.
one
Buncher of flowers are worn over the centre of the forehead and thrust well forward, or again you and a cluster of violets nestling on the crown of the head.
Flowers, singly or in pairs, are placed behind the ears, or at one side of the" head. Floral wreaths and coronets are equally correct.
Some women hide most of the the head under a wide swathed band of "velvet, silk, or brocade..
The shape or stye of 'h headdress worn in the evening matters very little, so long as it is likely to attract attention.
FASHION ITEMS
waist length are in vogue as thes- tre and party wraps for summer evenings, when the longer and more practica? coat or cloak is considered unnecessary. White jackets too are worn, and look very nice about it,
Small black taffeta jackets of
Black lace gloves or mittens long ones, reaching well above the elbows are featured, with evening gowns of the "perlod" or picture- sque persuasion. They are fatter- ing to hands and arma.
FLOWER NOTIONS Instead of shoulder postes or bunches of flowers thrust into sashes, young girls are wearing huge masses of Bowers on the front of their evening bodices. Some- fines the decoration covers almost the whole of the corsage.
One of the prettiest ideas for au evening ensemble is the little fac- ket made entirely of tiny flowers on a chiffon foundation: White violets mounted on pale mauve chiffon composed one example, worn over a frock of palest pink chiffon pleated from neck to hem, The flower jacket was waist-length, open in front, and had a Medici- collar and small puff sleeves.
PETTICOAT FEVER
NEWS FROM LONDON,
VIENNA AND ·
NEW YORK
Petticoat fever is raging on the Continent. Some atores have set up special shops for the selling of these one-time old-fashioned garments.
Most of the new petticoats - are made of taffeta in Victorian shades like dove, maize, beige, white and of plaid trimmed with others rumes.
#
Smart HOLLYWOOD
hair
Vienna reports a brisk pusiness in camisolesi They are sold in camisole-petticoat sets Many of you will not know what a cami- sole is and the experts like to toy with this word, now twenty years dead, But the serious shopper soon discovers the joke to be charming vestee for wearing with a suth
The camisole is made of ruffed ". chiffon or tailored in satin or all- over..lace. Some have built-up shoulders and side closings and others have a new version of the lingerie shoulder strap buckle for adjusting the correct length when you get your purchase home.
*
IN NEW YORK Women are raiding the men's
styles
with "The Curler Used by the Stars"
FOR THE SMALL MISS Hollywend Rapid-Diy Curlers will keep your child's hate always attractive," A' Jew indments' play in the sun will swity dry the curta which may then, be combed into a, selt natural hairdress
YOUNG MATRON
One all wave above. the forehead, amatier vertically over the ecu.' Two rows of curls cross top of head from. temple to sample, All the hau at back at head is curled diapo- nally in there that was to meet the qurla atron the top ***
| From Hollywood ....... whare- an styles are born...
AAS
come these attractive hair- "dresses. They, were sketcha- wa..an the movie sein, the Boulevard and in the smott nigh stubs Now Holly. wood Rapid-Dry Curler
rdylly make them youral · Choose the, hair- dress that pİRÜSET, YOU meat Do your hair thơi- way with Hollywood Curl ara-tonight Follow the simple instructions and you'll onange your halt
sily and saxily with theme Tuperior carlara Extins a Holywood Rapid-Cey Gurlar. Note" " fil ́amööt, cómigitic, withent designs, fi taʼklin dainty. staine with maximum curling space See how easy it is to atach. Just damp- i her. Wrap once around the cylinder, close the holder and roll to the scalp. Snap the rube ber end lock in pides and the hair is held Qendy, without crimping of cracking, until curi ia mode. The and lock is a dis, not a hai. ↑ giver complete ventikitton through" ende aa well as parlarations. This assures rapid drying. Ordinarily your hide will dry letthin a half an hour. But if you word to wear the curlers all eigh you'll find their open posts, patented design makes them completely snug and comlorable. There are no springa, no weak elastic parts. Albaluminum construction | private must of tarnish
★ Available in ewo
sayies ... taperU
and regular ...
zod in tårer size.
RUTH FIERCEN
HOLLYWOOD
shops for slumber sults to replace KD CURLER
pyjamas. These consist of light- weight jersey top with soft, apen neckline, half sleeves and pleated trousers of broadcloth with an elastic waistband The colours are deep blues, browns, black and maroon with contrasting horizontal stripes in jersey.
The waistbands have adjustable) Buttons-which makes for a much caster At with ready-mades and the trousers have deep turn-ups.
VIENNA EN
Is turning away from the bas cut in lingerie. This is because of the vogue for seams and these set much better when the material is cut on the straight.
Nightgowns are dropping the
waistline a little, broadening out «ITY CRABLE AND PLAYR the shoulders and moulding the hips closer,
A new kind of ornamental amoek- ing stitch called "Plastic" has ap- peared and is used on even, the -grandest nightgowns and
Long sleeved nightgowns seem to have come to stay everywhere and there are many curious" new colou schemes,AR
EASY TO ATTACK
COMFORTABLE TO WIAZ MAVILI SLEEPING
A. FLATTERING NEW ZRASTDRESS TO GEŽIT
THE DAY
Price Per Plece - 80.15. Sole Distribution:-
AUW PIT SENG'A TRADING CO., LTD.
EN DESHABILLE The strangest colour mixtures seem to come from New York Dressing-gown fashions of the Here they are putting out navy moment are either very ethereal- blue linen with white Valenciennes looking or almost masculine in de- Lace. Burgundy red is another new sign. There are no half measures. colour used for lace to trim night- The fabby, indeterminate garment gowns, camt-knickers and panties which used to serve as a dressing- of crepe suzette of the exact shade wrap is no more. A favourite type of pink to match this pinkish brown is the tailored model, with neatly. colour,
atted shoulders, roll collar, smart
A London manufacturer is short- cuffs. deep pockets and sensible ly bringing out a line of shoulder- sash, Models are often in hand- strapless slip. The secret of this printed zulk of texture so fine that
fles in the special cut of the neck the garments are capable of being
line and the elaste edging which does not pucker the material when
it is attached.
packed, into large envelope. They are good for women who travel light on holiday
: