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PARIS.
HONG KONG DAILY PRESS, FRIDAY, OCTOBER ·
ROMANCE IN YOUR JOB
Woman's
Outlook
Back to work! Back to the type-mantic jobs she has every right to writer or the machine: back to and to do this she is quite willing the office or the factory-hundreds to face almost unbelievable danger. of thousands of us-with the dill It is ridiculous for man to say feeling that yesterday found the that she is temperamentally un- suited for the big thrilling jobs. whole lot of us imprisoned again.
I have yet to discover wherein a But is it really true that office
that of a man.
27, 1933.
CAN YOU WIN A CUSTOMER
In Six Seconds?
+
Men often say: "You never can tell what a woman will do." But the fact is that we can tell to 2 certain extent what both men and women will do.
Insurance actually led the way in creating this new knowledge. They have worked out tables of
and factory jobs hold so Httle for Woman's temperament dixers from averages for human life.
us as that? Is it really true that romance only comes to us at Bank Holiday week-ends and brief August holidays? Of course isn't!
Every girl wants romance, na turally-but that is actually one of
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Kayamally Building,
reasons why she left home for the office. It seemed to her that the typewriter would offer her more opportunities for the fulfilment of her romantic dreams and she was right.
Yet this urge is by no means the only one that is making the girl of to-day seek romance in her Job. Very wisely she realises she may not find romance in a chosen
man
Therefore she is determined to find it in a career.
It is no use saying that all jobs are equally romantic, because they are not. And, in the past fiteen
odd years, the unromantic jobs have usually been Alled by women while the thrilling jobs have fallen
to the lot of the men.
Girls have become factory work- ers, typists, clerks, while their brothers have gone off adventuring to the Colonies, to the all fields, to foreign mines, or representing their firms in strange lands.
..
They have answered the call of adventure while their sisters have
Why? remained at home.
Be cause, until
recently, men have had a corner on the market of romantic jobs, leaving women the drudgery of routine office work.
Only lately.have women awaken-" ed to this. For the past twenty years the mere fact of having escaped from the home and having a job, any job, was romantic. She was too grateful for having found her freedom to quibble with what sort of job she was allow to do."
of this Man took advantage "Well, since you are determined to work, see how you like sitting" in a stuffy office all day, tapping type-writer keys or adding up columns of figures," he said: "I bei before many moons are past you'll only be too glad to get back to the home,”.
i
LESS STAGE-STRUCK
In the past when girls craved romantic jobs the only course open to them was to go on to the stage, or to try out for the talkies. But that is rapidly changing.
I am convinced that the girl of to-day is far less stage-struck than her elder sister was. The road to Hollywood inst the only road to adventure, the "stage door is no. longer the only door to romance.
Her thoughts are turning instead to aviation, science, 'big busiņeza,
I believe that most girls to-day would rather be Amy Mollison, with her thrilling air record, than Grets Garbo, despite her fabulous salary and enormous fan mail.
And what girl with intelligence and grit would not prefer to go out to strange foreign lands, inking some natural output with the arm that sent her. than dance before the footlights of any theatre in town?.
+
These tables are not guesses. Hundreds of millions of pounds are staked on their accuracy.
An insurance actuary knows how many people in a million will die next year by accidents-how many of them will live to be eighty, and so on. He knows that young men of twenty are likely to live to be forty-five. He knows that a wo- man is kely to lve two or three years longer than a man.
This law of averages is proving very useful in the business world. We know, for instance, that two out of three people will turn to the right when they enter a shop. This fact is very useful to shop- keepers.
We know that only one out of four people who enter a shop will goj even half-way back, towards the end of the shop.
That is why a shopkeeper should have some kind of a bright dis- play of goods at the back of his shop.
We know that the average passer-by walks past a shop win- dow in six seconds, and that only one out of. twenty gives even a
glance at an ordinary window dis-
play.
I don't believe men care much for this change that is taking place in the modern young girl. When nine-tenths of her sex were stage- struck they could patrohise her. But it is hard to patronise a girl who is willing to spend long hours tinkering with the mechanisin of1y to do what other people do..
a machine so that she can fly round the world and beat the re- cords man has set up.
SUPREME HAPPINESS..
He is a little afraid that in con- sequence of this change his homic will totter: But he need have no Romantic love and a man fear. to care for her, will always bé wd- man's idea of supreme happiness.
However much she may try to disguise It, and however much she may appear to despise it, this hope remains at the back of her mind; for the
That is why every window needs something in it to catch the eye.
Very few of us are as unique as we think we are. We are like-
Ask any group of people to write" down an odd.. number be- tween one and ten, and most of them will write down seven. Why this is so we do not know.
Here, we have the reason why so many companies are now pay- to Customer Re- lag attention search.
They are studying the reading habits and buying habits of people. Why? In order to eliminate risk In the buying and selling of goods. It has been found to be very to study this law of
profitable modern girl has not changed as much as men imagine averages.
she has.
Yet she is now alive to that other happiness the happiness of find- ing romance in her work, in her career, She is determined to share with him those glamorous and, ro- But woman didn't go back to themantic jobs he has held in the home. She gritted her teeth and stuck it. She did all he dull un- pleasant jobs meted out' to her.
She was content to see men, often of far less intelligence than herself. promoted
her; to Over have them sent far afield, by the Arm onexciting exploits while she continued to do the spade work in the office at home: to be com- paratively underpaid and have her Work unrecognised.
past.
The shop-girl of to-day doesn't dream exclusively of capturing the wandering fancy of the son of the head of the store. She dreams of becoming an important buyer, of being sent to Paris, to the Orient, for her firm.
The Junior typist doesn't fill her head entirely with notions of marrying the big boss. Instead she is determined to make herself so proficient at her job that she will accompany him to important world conferences.
She was serving her apprentice- ship as a world's worker. Now she has emerged with Aying colours,
Romance, for women, once rest- confident, experienced, demanding.
She wants to share with man ed exclusively in the home. Now the plums of business; those ro- the very sky is scarcely the limit.
DAZOE ZRODYN LOK DUFOMWK
October Legends
HATS
From Paris and America
150 Models to choose from also Dresses
at the
MODES-ELEGANTES
17, Ice House Street. Our "Shanghai Tailors will undertake to make. you any Gown you desire.
Your Patronage Solicited,
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"Viyella' gives personality to the Blouse THE blouse, which is now such an important mem- ber of the smart woman's wardrobe, acquires Parisian smartness when expressed in "Viyella." You can "run up" a few blouses of "Viyella" in no time." They refresh your wardrobe and treble its life. For carefree out-o'-doors wear, blouses of "Viyella" are indispensable. They are unshrinkable and sunproof,
From First-class Stores throughout the East. If any difficulty please write Wm. Hallina & Co., Ltd., Viyella House, Old Change, London, E.C. 4.
Viyella
October means the eighth month of the year. The old Roman year started in March, and when Julius Caesar changed the calendar Octo-¿ ber became the tenth month, but has retained its old name in' spite of several efforts to give it another. The old Saxons called October the wiremonth, or the time of vintage, It was also called Winter-moon- monh, but neither name has sur- vived.
the 22nd, to From October
of the November 20th, the sign Zodiac Scorpio influences the The Scorpion is ruled by earth. Mars. His day is Tuesday, which is also the day of the god of war. makes The influence of Mars Scorpio the symbol of all kinds of strite, and his period of the year is generally rich in disputes and sickness. Those born under Scorpio are generally very bold, sometimes pugnacious, peralstent, determined, brave, though often Jealous and perhaps malicious. The sting of the Bcorpion is in these people. But every scorpion was supposed to carry an öll sa a remedy, against its sting. so the people influenced by Scorpio used to wear the red-gold topaz."in order to sweeten their natures. The topaz is the emblem of love and affection; it domnates the war-like disposition of Mars,
The squamarine is the birth-
It brings hap-rankin stone of October. piness cheerfulness, and love to scheme," declarès 'Banton. the wearer. And it brings youth daytime wear black will be used to those born under Ecorple, for with heavy fur accents, and for
3 A.P.B. 1
A BLACK WINTER EXPECTED
Hollywood's Latest Fashion Decree
...
As 10
It loqks like a black winter,, ac | something to think about. cording to Travis Banton, the well- the black satin rage, Banton pre- known Paramount designer, and tors satin used with dull crepe for Claudette Colbert, one of Holly- daytime occasions, wood's fashion leaders.
́? THESE NEW HATS. "Black will step to the front
Have you seen the new helmet our autumn colour
babs? Adrienne Ames and Claudette Colbert started the vogue for them
in Hollywood. They are rather large flat sallor
"For
metallic contrasts. The wardrobe recently completed for Claudette Colbert in Paramount's Torch Singer is a guide to the winter's fashions."-
hats held securely on the head by a band of "black that goes right
down under the chin. Miss Col- bert, by the way, will soon be seen In The Sign Of The Cross. This Queen's is to be shown at the Theatre.
they will never grow old in mind, the evenings it will often employ if protected by the acquamarine.
In modern times the opal has been chosen as the birthstone of October but it is not mentioned in old writings. The opal is the symbol of hope, and was not: al-
Included in this collection, are ways considered unlucky. It four outstanding black costumes..
A NEW SUIT." name is derived from the Greek Perhaps the most dramatic is the ops, the eye, and by degrees the gown of massed black sequins with Can you imagine a tailored sult superstition arose that it was un- flaring pagoda shoulders, and el-in organdie? Adrienne Ames, who lucky to bring an opal into the bow length gloves that repeat the will soon be seen in Paramount's From Hell To Heaven, proved house, because it acted as a SPY, glittering sequins.
that it can be done, and 'done' and was the cause of domestic Another black number--and this smartly, when she arrived at the is Miss Colbert's favourite in the studia clad in a blue and white
troubles...
CLAUDETTE'S THREE FROCKS.
Its history is much the same as that of the peacock's feaher. The group is a wide-sleeved dinner striped organdie suit. The lapels peacock's feaher was the emblem frock in black organdle striped were crisp white organdie and the of eternity, the opal the symbol with bands of silver. This co- gloves repeated the striped pat of hope but as both contained bination is quite as effective as it "eyes" they were called "unlucky" sounds The eyes in the feather and the opal were supposed to pry into the privacy of the soul and the home. Seeing all things and all thoughts, they began to "Interfere, and very often caused often death by bring ing to light things best left unseen However, it is now believed that the opal has no desire to pry on those born in October. To them it gives that precious gift hope...
Banton calls attention to a sup per ensemble in black velvet which reveals the drematic swing of fashions this winter. blouse of massed black bugle beads. a skirt and knee-length coat of gown, closely atted, with pink black velvet are used. The wrap roses over the should; a blue frock is bordered with sable, and a tins with organdie sleeves, with big velvet hat is also trimmed with buttons on the shoulders an the fur..
waiste of white organdie; and a Miss Colbert wears black velvet shimmering black torm-Attlag gown of patent leather effect cut A trim street frock in black extremely low in front, with bat- crepe comprises the fourth gown, wing shoulders that extend A banded, row of satin box pleats horizontally six inches beyond the that run horizontally across the arms. This is the sensational ahouider line offers smart women elite night-club entertainer.
Claudette Colbert is to wear three frocks that she chose herself in With a Paramount's Torch Singer. They are pale blue satin evening
Mulberry, Velvet has a frill of Bupple slik or satin has a Kilted MY FAVOURITE QUOTATION. Moves with this costume. net which can lightly dusted with shoulder-frill and loose neck-
·sequins" or "paillettes in deep red
George Robey has found this or gold, which gleam, and sparkle scarf which falls in a deep oval to saying unusually true in his ex- perience: "Learn to fail mccess- against snowy shoulders with good the waist, at the back.
fully and you will be near to suc- cess."!
effect.