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TO-DAY'S WIRELESS
PROGRAMME.
BROADCAST BY Z.B.W, ON
355 METRES.
to 11.30 am-Stock quotations. 11.30 am-Chinese music.
230 p.m.-Europaan programme of
Victor records.
J
1 pm. Local time and weather
report,
1.30 p.m.-Mail notice, ete.
p.m.-Close down.
6 to 7 p.m.-Chinese programKH.
7 to 10.30 pan-European pro grumune of Victor rucords.
T
p.m.-Stock quotations, mail notier, etc.
7.0 to 7.10 p.m. --
Operatio
HONG
KONG DAILY PRESS, MONDAY, JANUARY 4, 1932,
nas Competition
Christmas
Results Of 5th Contest Published To-Day
THE WINNING
LETTER.
CHOSEN BY THE WRITER OF THE WINNING LETTER.
A CLASSIFIED AD. CHOSEN. THE ORIENTAL CO...-
* Martha"--Overture (Fotow),-~ | The winning letter ronds:-
Victor Symphony Orchestra,
33016.
Pearl Fishers." -Selection Dear Sir, (Bizet, ary. Creature).-Crea.
tores Bond.--30001/30009,
H.M.S. Parthian.
j.
I think that it is time someone
Cavalleria Rusticana "--Selec-mentioned the Classified Advertise-
tion (Mascagni). -- Creatore's Band. 35813,
ment page. The encioned advertise."! 7.40 to 7.63 pim-Trio in ment issued by the Oriental Com
Major" Haydn). Played by
Alfred Corlot (Piano), Jacques pany stands out supreme on this Thibaud (Violin and Pablo
Castle (Violoncello)-2015/2040, Pago.
1st Movement--" Andante,”
2nd Movement-" Poco adagio
cantabile"
+
Brd Movement Rondo all'on.
ghnese" (Preeta).
pym-Local time and wenther
report.
7.63 to 8:19 pm-
Kawalian Musio,
"Hano Hano Hawaii,"
Hawaiion Moon,"
Hawaiion--20704.
Hilo Hawaiina March."
Waters," "Drowsy
Hawaiiane-20702.
9.12 to 8.50 p.72-
Kane's
Kaac'
- Orchestral and Band Selections.. Prefade in E Minor (Chopin) Song Without Words (Mendela sohn)-Leopold Stokowski and the Philadephia Symphony Orchestra-11:11.
Norwegian Bridal Procession " (Grieg).
Swedish
Wedding
(Sodermann).-Victor
Orch.--20805.
March" Concert
"Glorishears (arr. C. Sharp). "Shepherd's Hoy " (arr. C Sharp-The Mayfair Band- 20341
Sous Bois (V. Staub).
FOOTWEAR.
Comprehensive Range of High Grads Ladies' and Gentlemen's FOOTWEAR Made to Order. Pro menade Shoes in all Suitable Leathers, Dress Shoes In Silver and Gold" Tinnel, Brocades. Eatins, eto-For Promant Service. Puonz 26293, THE ORIENTAL Co., No. 17, WELLINGTON STREET,
It is easy to secure prominence by size. On this page the advertiser usually has to think of expense. Therefore, if with the small amount of space at his disposal, he can
"Minuet" Boccherini).—Victor | attract attention he has made a fine
Concert. Orch--90634.
*** Colonial Song " (Grainger -
Schmid).
start. In this case the pazent shoe
together with its shaded back-
Victor ground, and white margin, makes
Over the Hilla and Far Away" (Grainger Schmid ). ---- Symphony Orch.-08035.
3.00 to 0.10 p.m.---
A Convert.
ahold appeal.
The illustration also provides the selling point. Every one who looks"
Piano Solo Spring Song "n this page is looking for bargains..
(Mendelssohn).
The artistic lines of the whoe "to-
Piano Solo-Murmuring Zep-gather with its surrounding' frame"
hyra (Jensen Niemann). --- Rudolph Ganz,-1608.
scom to give one the feeling that the Violin "Solo"Melodie Arabe "goods are smart, well-made and
(Glazounow-Kochanski),
fashionable, yet that the prices are
Violin Solo Sicilienne and moderate. An appeal which must Rigandon" (Franeceur-Kreis-strike every bargain-hunter a deoi- ler)-Sadah Shuchari-4314. Song Your Little Black Eyca
(De Falla).
Song
17
sive blow.
The wording states in short, but
The Shepherdess" (T-concise, language some of the types baya).-Marguerite D'Alvares (Mezz-Soprano).--1130. -
tot.-1201...
of shoe specialised in. The types
Piano Solo--Invitation to the are carefully chosen, as those likely
Walta" (Weber).-Alfred Cor-} Violoncello Solo Gavotte Ten-
dre" (Hillemacher). Violoncello Solo-Menuet" (De.
bussy)-Pablo Cainis-118) Song For You Adone
(O'Reilly-Geehl).
to appeal to the average reader who desires to be well-dressed, but can not afford to be fastidious.
Song-"A Dream" (Corp" and
(Tenor).-207.
Violin Solo-“ Legend of
the
Then we are offered service which.
no big store can equal. By reach
ing for the phone and dialling
Bartlet), Enrico Caruso 20203. an agent will arrive with patterns, paper, and pencil, for measuring and selection. What A in Violin Selo-Capricc Antique "more could you ask for!
(Balogh-Kreisler)-Fritz Kreis | three inches of space. lee 1098;
Canyon" (Cadınan)..
9.10 to 10.0 p.m.-
Variety
Altogether, the best type of ad- vertisement for this: pago Taking little rooin it solls its goods by an Song-Kentucky Babs"Yaughn,
De Leath. (Soprano) 20664 appropriato illustration, and that Banjo Solo-The Dell Danes." powerful force which is so natural. Banjo Sole-St. Louis Blics."--Namply the power of ggestion.
Eddie Peabody.-90008, "Isopressions of Loddoo-Actual An inch or two costs a dollar or
Recording, by Stanley. Rober.
---20029.
Organ Solo- Siboney," Organ Bolo-"Maria My Own."
Jesse Crawford -28748. Song Juns Brought the Rosen.* Song When You and I Wore Seventeen. John McCormack (Tenor)-1060.
Piano Duet Dance of the
Paper Dolls,"
Piano Duet "Ragamuffin," -- Victor Arden and. Phil Obman. -21028.
10.20, p:en--London Board of Trade. letters and Rugby mid-day Teens nowa
10.30 p.m.-Close down.
All records in the above Euro neap programmes are supplied by Messrs. Taang Fook Pinno Co.
two, but as in this caso, can earn an enormous dividend by the core- ful utilisation of that space, Yours sincerely,
W. H. RAY.
TWO SEASONABLE ADVERTISEMENTS GAIN LARGEST NUMBER OF VOTES.
Mr. W. H. Ray, who has already won twice during the course of our Christmas, competition. has been judged the winner of the of the 5th $10.00 context. His letter, reproduced on this page, gire an excellent resume of the selling points of the small advertisement he has chosen.
+
THE WINNING ADVERTISEMENTS.
Pressure of space does not permit of the publishing of any of the many other laiters received. The concensus of opinion was however that the two advertisements reproduced' below, issued by Caldbeck MacGregor & Co., Ltd, and by The Dairy Farm Ice & Cold Storage Co., Ltd, respectively, were far and away the most striking. These two advertisements, which both incidentally got the same number of.votas, gained about 70 per cent, of the total number registered,
$50.00 COMPETITION RESULT ON THURSDAY,
The result of the $50.00 Competition for which there are a large number of entries" will be published on Thursday. No further letters will be accepted.
Jelly Good Christmas
Order
POMMERY CHAMPAGNE
The Wine of Kings The King of Wines
Caldbeck. Macgregor & Co.,
Prince's Building
Ltd. Phone: 20075.
This Advertisement gained the same number of votes as that of the Dairy Farm, and shares the honour of being the most popular
of the week.
-KAYESTÁCTRON MICZNE “
A'speaking picture, of one of our many satisfied customers
"YOU IMPLY CANNOT DO 2LSEWHERE
IF YOU WANT THE MOST IN FERTIVE, FARKUT
J
Orders wear bang naweed for Talaga, Corona, Croma Chialnia, Ducks, Engiak Mana
Varro Pal Far. Bushing Phys which, whe
THE DAIRY FARM, ICE & COLD STORAGE. 00. LTD.
CORRESPONDENCE.
"Advertisement Manager,
Hongkong Daily Press,"
Present
CHRISTMAS COMPETITION.
Dear Sir,
In Great Britain and the United States, hundreds of millions of dol
·lars are being spent anzually on advertising. Fancy, as much as 85,000 being spent for just no page and one insertion in the "Saturday Evening Posu." Great concerns who do so, repeat again and again, year after year, which naturally proves that money spent in judicions advertising is not an ex- penditure but an investment-in other words, newspaper advertising adda greater life to business.
Having resigned from the British American Tobacco Co. of Tientsin,. where I have been looking after advertising in co-operation with selling schemes and sales work for the last nine years, 1 re cently arrived hera and. WAL pleasintly amazed at the excel- lent idea of the "Daily Presa ", at- having, inaugurated the compoti- tion, which naturally will create more readers' concentration on ad- vertisimonta-not mere that "pasa ing glance which is so often all that ng advertisement gets. It should also encourage advertisera In to send out better "copy." business almost the whole of my life out here, I know that that when a customer walks into a abore and asks for Bay Cap- stans" the salesman if he has none unlike his fellow Europe or America, will coldly shake his head cud say No have got" He won't try to persuade his pus- toper to try something else. This therefore, makes it necessary to de- pead more upon advertising than on salesmanship and the Arst thing a man gets in the morning is his newspaper with the ads! The art of advertising here is not in my opinion up to standard. The types are often either too large or small and sometimes the entire lay-out is out of harmony, The Daily Press" having taken an excellent initiativa
toward better advertising I venture to take a shot in the competition though I do not latter myself that I know any more than an averago fellow who handles adą.
···F'm backing BOYRIL and enclon- ed herewith is my letter supporting my claims that Bovril is very well' advertised.
With compliments of the Season,
Yours faithfully, JOSEPH A. GUTIERREZ. c/o The Tar East Trading Co.
Hengkong, 3lat Doc., 1931.
"THE COMPETITION HAS PROVED VERY INTER-
ESTING."!
We have received the following letter from Mr. W. H. Rays g
H.M.S. Parthian," Hongkong, Dec. 29, 1931.
Der Big Lot
With the Advertisement issued by Caldbeck Mac.
Very pleased to receive your che-
The
competition Gregor, which got the same number of votes, this que yesterday.
has proved very interesting, and'. I Advertisement shares the of the best
am naturally pleased at the results. Yours sincerely,
for the week in which it appeared.
WE. RAY..
FINAL RESULTS ON THURSDAY
All Winning Advertisements will be republished
13
NOW OPEN
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Salvage Tug “Taikoo"
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Length 787 - Feet. Length on Blocks 750 Fest. Depth on Centre of
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