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Hongkong Daily Press.
ESTABLISHED 1837
Registered a Newspaper at the General Post Office in the United Kingdom.
Managing Director
NOTICE
We have removed to GLOUCESTER BUILDING
(South Arcade) N. LAZARUS
Ophthalmic Opticians.
No. 22774. **** **** HONG KONG, THURSDAY, JULY 23, 1931, * BA+AWYZO Price Copy, 10 cts.
TUNDICE
TANKS
USE ONLY 5 lbs. of Ice
in 24 Hours, ':
NO HOUSE IS COMPLETE WITHOUT ONE.
Sole Agents:
CALDBECK, MACGREGOR & CO., LTD.
(Incorporated under the Companies' Ordinancar of Hong Kong). "Prince's Building, Ice House Street.
Tel: 20075.
HONG KONG, CANTON AND MACAO STEAMERS.
JOINT SRAVION OF THE HONG KONG, CANTON AND MAGAD STEAMBOAT CO., LTD., AND THE ÜHINA NAVIGATION CO.,LTD.
HONG KONG-CANTON LINE
CURTAILED SERVICE.
SAILINGS From HONG KONG---Dally, at 10 and 10.30 p.m. only. (Satanlays 10 p.m. only).
"
6 am. Sallings cancelled until farther notice. BAILINGS From CANTON -Daily at 8 am, and 430 p.m.. (Sundays 4.30 p.m: only),
HONG KONG MAÇAO LINE,
SPECIAL SERVICE.
SAILINGS From HỌNG KONG,Daily at 8 a.m. and 5.3a pằm.
-(Sundays 9 mm, only), BALLINGS From MACAO -Daily at 3 am, and 2.00 p.m.
(Sundays 4 p.m. only). SPECIAL SALOON FARES.
T
WEEK DAYS-Singl: $300; Return: $5.00. SUNDAYS and EXCURSIONE.-Single: 31.50; Return: 81.00,··
EXCURSION TO MACAO:--
OK BUNDAY, THE 26TH JULY, 1931 8.8. "SUI TAI".
Will depart from the Company's Wing Lok Street Wharf at 9 A.M., and from Macao at 4.00 P.M..
Not-All Steamboat Company's Steamers are fitted with Wiralana.
IS YOUR HOME PROTECTED?
AN
"OCEAN"
BURGLARY POLICY
AFFORDS YOU FÜLL PROTECTION,
--For Full Particulars Apply:
THE OCEAN ACCIDENT & GUARANTEE CORP., LTD.
HONG KONG, BANK BUILDING,
or Telephone 28011
Chief Agents-Messra, GILMAN & CO., LTD.
DIARY OF LOCAL EVENTS.
"TO-AR}.
'(July 23.)'
Feast of Ab..
Entries for Motor Cycle Ro liability Trial Close.
Queen's Theatro: "The Easiest Way."
World Theatre: "What A Man." Star Theatre: "Dancing Sweetics,"
Central Theatre: "Once a Sin"
ner.
"
King's Theatre: "Skippy.". Majestic Theatre: "Monte Carlo."
Dinner Dances at Hong Kong and Peninsula Hotela..
European Mail-Inward: Europe vin Siberin (Empress of Asis); Europe in Sues (Hakozaki Mara). Tides: High at 3.92 and 3.50; Low at 10.02 and 9.44.
Friday. (July 24.)
Great Heat (Ta-shu) Queen's Theatre: The Easiest Way"
World Theatra: "What A Man." Star Theatre: Dancing Sweeties."
King's Theatro: "Skippy." Central. Theatre: "Once A Sin ner,"
Majestic Carlo."
Theatre: "Monte
Dinner Dances at Hong Kong and Peninsula Hotels.
European » Mail:-Inward: Lon- don (Hector); Outward: Europe rin Siberia (Hakozaki Maru).
Tides: High at 4.14 and 18.96; Low at 11.38 and 29.29.
Saturday:
(July 25.)
Sporta,
TRADE FOLLOWS
FILM.
THE
MAKING BRITAIN KNOWN TO PEOPLES
OVERSEAS.
HOW AMERICA CAPTURES GOODWILL
AND MARKETS.
American film stars are addicted, the British Empire. Nearly 90,per as every picturegoor in aware, to cont. of the running-time of the playing hide-and-seek with the British Empire's 12,000 cinema consor in luxury bath-rooms, writes theatres is monopolised by American Mr. G. A. Atkinson, the London films, and it is safe to say that in Daily Telegraph Elm critic.
Athe world's. 65,000 cinema theatres bath-room episode not only helps American films are seen by nearly. to soll the film, but also helps. to 100,000,000 people per day.. sell the bath-room.
Ask any advertising expert what: It is recorded that the American he thinks of that as a selling: Association, of Master Plumbers, factor. In Australia, for example, meeting in New York, sent a tele- American films enjoy almost a com gram to the Association of Filmplete monopoly of the 2,000 cinema Producers, in California, and theatres in that quarter, a state of thanked them for their splendid things reflected in the fact that the salesmanship on behalf of American value of American imports into bath-rooms and bath-room Attings. Australasia enormously exceeds the
Australasian exports to America.
America's Push,
President Hoover told Mr. Louis
B. Mayer, head of the great Metro Goldwyn-Mayer producing corpóra. tion: I am convinced that trade follows the pictures as well as the flag."
Speaking at South American banquet, Mr. Hoover said: The, motion pictata as a distinctive place in the upburling of our "acquaintanceship. It is a skilled and potont purveyor between nations."
This vast and skilfully organised effort in commercial propaganda through the medium of entertain ment has been built up sines the war by the American Department of Commeres, which has a substan- tial appropriation from Congress for that purpose.
in.
They work, most effectively, conjunction with the National As sociation of Motion Picture "Pro ducers and Distributors; the presi dent of which, Mr. Will Hays, re-r How does the fact that specie ceives £30,000 a year for fostering articles of American commerce when the interests of American films in shown in American Elms promote all parts of the world. Mr. Hays the sale of those articles abroad? said, in his inaugural address: The answer, broadly speaking, isWe are going to sell America to that the picturegoer who is enter the world with American motion tained, week after week, by Ameri pictarea" It was a proud boast, can films, unconsciously acquires a but it has been amply fulfilled as feeling of goodwill towards articles far as American goods are concern-
St. James the Apostle Volunteor Aquatic V.R.C., p.m.
Baschall: Hong Kong Baseball Club . U.S.S. Helena,
Lawn Tennis:-"B" Division: M.B:K. ".
South China; Division: ATC. VC.B.CO., K.C.C. I.R.C, S.C.A.A. Y.M.C.A, H.K.UT.C., D.K.
Lawn Bowls:-First Division: C.C.C.. Taikoo R.0. K.C.C. 1. Civil Service C.C., Kowloon Dock R.C. Police R.C., Kowloon B.G.C., Club de Recreio. Second Division: Taittoo R., C.C.C., of American commerce. Civil Service CC. K.C.O., Club de Recreio "Kowloon B.G.C
Royal H.E.Y.C. . .K. Electric
R.C.
Queen's Theatre: "The Easiest Way."
World Theatro: What A Man" Star Theatre: "Dancing Sweeties."
nor:#7
Central Theatre: "Once A Sin King's Theatre: "Men of the World."
not actually need the patent wall in that direction have been remark He mayed, and the activities of Mr. Hays safe that he sees and admires in able.
some American Alm, but when he seca the identical safe on sale, or when it is offered to him by some commercial traveller, there is a bias
interested to purchase it. in favour of his being sufficiently
Best Propagands.
It has been estimated
that
The United States refuses to take British films, but Mr. H. E Wilson, America'i Ambassador to Switzerland, protested to the League of Nations "against "the assignment for moral or humani tarian.. reasons,, or those of public security, as a pretext for the re-
Dinner Dances at Peninsula Hotel and Repulso Bay Hotel. American industries in general striction of American films, when
European Mail-Inward : Europe
of the real motive was to protect home.
HUM
ria Suer (Hosang); Outward: benefit by an annual Europe via Siberia (President | £60,000,000 as a result of the sales industries by these restrictive moa- Taft) 3 p.m.; Europe via Suez propaganda. in American films sures which it was the intention of (Yasukuni Maru) 6 p.m.
Tides:--High at 5.19 and 8.25; shown abroad, and that, at least the Convention to abolish." Low at 1.21.
balf this sum represents trade with (Continued on Page 4)
DON'T FORGET,
GET LANE CRAWFORDS
to do all the catering for your picnic parties
TIFFINS,
TEAS,
MOONLIGHT
SUPPERS
Dainty, novel.
and appetising.
DON'T FORGET
either, that if you prefer to arrange the actual catering yourself, you hire, Crockery, Table Silver, Cutlery, and Glass Ware from LANE CRAWFORD'S
TAURANT
RES
THE
HONGKONG
PENINSULA HOTEL; HONG KONG HOTEL: REPULSE BAY HOTEL, "PEAK HOTEL
AND
SHANGHAI
ASTOR HOUSE HOTEL;" PALACE HOTEL; /
HOTELS,
LIMITED.
IN ABROCIATION WITH THR GRAND HOTEL DÈS WAGONE,
LITS, PEPING. *
The Only Hotel in CANTON Directly under European Management
THE VICTORIA HOTEL
SHAMEEN
Guides and Tripa arranged for
sad Special Care- Taken of TOURISTA. FICTORIA."
Cable Address:
Per Month. $3.
THE HONG KONG SPORTING
"ARMS & AMMUNITION STORK,
6-8 BRACONSFIELD ABOADE
Sporting and Athletic Gooda
Movie Cameras and Accessories
Shooting Equipment.
ARE INVITED TO INSPECT OUR STOOK OF.
ASIATIC, FOREIGN AND COLONIAL
POSTAGE STAMPS "IS BETS, SINGLE PACKETS.
BAGS AND IN APPROVAL SHEFTS.
GRACA & CO.
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