10 DAYS SALE
FELT and WINTER HATS
Smart Shapes at Advantageous Prices
AT
THE DOLLY VARDON HAT SHOP
PAMELA
Nouvelles Creations 1930
The new creations for the evening mode 1930 are beyond comparison lovely and desirable. Feminine to the last row and to the last inch of material, they noter descend to mere prettiness, but are elegant in the extreme. Exquisite material is' draped in those lines which best do justice to a perfect figure,
There are some perfect examples of this new mode. now on show at
13, Queen's Road Central.
FELIX HAT SHOP
THE HONG KONG DAILY PRESS, SATURDAY, FEBRUARY 1, 1930.
7, ICE HOUSE STREET.
SMART
HAT'S
AND GOWNS, JUMPER SUITS,
Etc., at
REASONABLE PRICES.
Inspection Cordially Invited
THE PIONEER SILK STORE
CHINA BUILDING & PENINSULA HOTEL.
JUST
UNPACKED
LOVELY DRESS JEWELRY AND CRYSTAL NECKLACES.
NEW DESIGNS IN PRINTED SILKS, GEORGETTE HAORI COATS,
PAJAMA SUITS, AND PRINTED SILK
SCARVES
In the Ladies Salon
Winter 1930
A COLLECTION OF SMART SHOES FOR WALKING AND AFTERNOON WEAR HAS JUST BEEN UNPACKED. THE NEW MODELS ARE AT ONCE GRACEFUL AND PRACTICAL
LANE, CRAWFORD, LTD.
LADIES' SALON (MEZZANINE FLOOR).
TEL. 0. 4567.
WOMAN'S PAGE.
TWO DELIGHTFUL BOOKS.
ILLUSTRATIONS BY MARGARET TARRÁNT.
I found two delightful children's books in the Book Shop and Bible Depot which will appeal as much to parents as to their children. "The Clock Book" and "The Book of Games" are bath illustrated by Margaret Tarrant, who has made herself a big name for her work in connection with children's books. and there are numerous coloured platen as well as charming sil houettes on every page. The letter press takes the form of simple, well contrived verse.
"The Clock Book" haa ns ita ostensible object teaching children- to tell the time. The leaves be tween each verse and coloured pic ture have a clear drawing of a clock with the hands set at the time dealt with in the following verse. Here is one of the earlier verses:—
"Soon comes to listening cars the
gong,
"And down the stairs we gaily
throng.
To ench is given a mug and
plate."
"A jolly time is half past eight."
"The Book of"Games" is on the samo lines. The verres and ecloured pictures deal with well known games. "Marbles" with its philo. sophic note is quita delightful.
Marbles.
Playing marbles gives us jor. Though each time the ends the
stume,
Edward Smith, the grocer's
boy.
Somehow game."
Circular frills are much in evidence on the ner coats and give
a delightfully feminine effect. Fur is used lavishly, and rather
na a trimming, than at a protectin against the cold.
always wins the BARGAIN HUNTING.
Then there is Fox and Geese."
Fox and Gee10,
"On a cold Autumn day
When the airs full of storm, And you have to dash about To keep yourself warm, "Then the very best game "At school to play,
Is Fox and Geoss On a cold. Autumn day."
Fit and satin is an usual alliance which has been mucà used in the late winter season, We may expect to find it popu- lar again in the spring.
A TONIC FOR
DAYS.
"WHEN FOUND MAKE A
NOTE OF."
Sales shopping is an art, but not every woman understands it The temptations are many, the pit falls as numerous as the bargains. Here as in many other things the fiat is really useful, provided it is used correctly. Perhaps the best way to compile your list is as follows: You are sitting let us say in your dining room. Take a look round. Is there anything with which you are dissatisfied? The carpet, the curtains, the cushions, chair covers, fre irons? Put the answer on your list. Next ask ourself what you would like to add, and again make an entry on your list. Then gó into your drawing room, bed room, and kitchens, and follow the same procedure.
SHE WALKS IN BEAUTY.
THE 1930 SHOE MODELS,
She really must walk in beauty, in other words learn to walk and hold herself gracefully, now that long frocks have come in for even- ing wear. The easy swinging gait which sected appropriate with knee length skirts is totally in- appropriate with those which searly touch the floor. And the fastidous. ness which this new insistance on a perfect carriage has called into. being reflects itself in the choice of shoe styles for day as well as even- ing wear. It is true, that so far day frocks remain short, and we hope that will always so remain, bus the careless. boyish walk is going out, and shoes even for walking are more feminine in cut and trimming.
The new collection of walking and Next go through the family draws, wardrobes, and your linen afternoon shoes in Lane, Crawford's cupboard, putting down aceds and Ladies' Salon abow that the court things you would like to add. You shape is having a definite vogue. Heels vary between a fairly high will now have a big list of sugge Louis to a quite low cuban and are tions and your next contideration
never exaggerated in shape. The must be how much you can afford to spend. Separate the items into favourite leather is a Sne textured calf and uède appear two lists, necessities and luxuries, gluer,
All trimming is and put against each item the trimmings.
a light amount you would in or onal times simple and restrained, DULLect to pay for it. Then makending on the collar, a fancy separate lists of necessities and heel piece out in one with the istrap, or perhaps a narrow, strap- for er h department, household. self children, husband, Ding neross the vamp, or a little ornamental leather work in the again with the prices added.
You are now in a position to do your shopping systematically and you will not make the mistake of buying either that you don't want because it is cheap, or that of buy- ing something at its usual price in the belief that it is a bargain.
THE DOLLY VARDON SALE.
It is generally admitted that there is no better tonic for a woman than a new hat, and since most of us feel that, we need a tonic now that the weather and the dollar are Loth so depressing, the sale at the Dolly Vardon Hat Shop comes as
a boon and a blessing to women. For all of us can afford $5's worth of tonlo especially when it takes so attractive a form!
luxuries
I was wandering round the fur- nishing department of Whiteaway, Laidlaw's yesterday and noted several excellent bargains. Pure wool, blankets for $29.50 a pair, cotton sheets for single beda at $8.50 There are roughly a hundred bats and for double beds at 811.05 are still left, which regardless of well worth the money being of a original price have been all marked reliable English make. Printed at 85. It is really impossible, in these cotton bedspreads, which are guar- days when the ensemble is so importanteed fast colour, can be had from ant, to have too many bata, and it is $8.50, and dusters, tea clothes, etc., Immensely refreshing to have a new
can be got at very low prices. For one as any time. By this time of the kitchen age boxes of 20 fancy the year most of us have one or two cake tins for $1, and a splendid hats at least which have seen their stock of aluminium ware at most best days, but which were bought for advantageous prices. All cretonnes a particular frock or coat which is and curtain and furnishing mate- still good. This sale gives one the rials are very materially "reduced, oppertunity of freshening the look and there are some lovely patterns of the whole outfit by getting a new among them. hat at a very low cost.
1
Downstairs, I noticed fannels and
place of a buckle, are the most
favoured forms.
Columbus discovered America:
Cook discovered
BOVRIL
WHITEAWAYS
A
SPECIAL OFFER
IN
LADIES' COATS.
30 Only
Real Scotch knit wool and Art Silk Coats. Brushed Wool
Collar and Cuffs. --Light,. Smart and Warm.
Usual Prices:
$29.50 to $45.50
SALE PRICES:
$19.50 to $29.50
LADIES' OUTFITTING DEPARTMENT. WHITEAWAY, LAIDLAW & CO., LTD.
I
"The Clock Book "The Book of Games".
DELIGHTFULLY REAL
CHILDREN'S BOOKS ILLUSTRATED IN COLOUR BY MARGARET TARRANT.
THE BOOK SHOP & BIBLE DEPOT.
7, WYNDHAM STREET.
AFTERNOON AND EVENING.
SIGNIFICANT POINTS IN THE NEW MODE.
They are
2
"One of the most. fegnininé, thej a very feminine note. most artistic, and most beautiful found small and big, with floating. styles that we have seen for many erds or butterfly bows in front at says a famous French the side, or the back of the dress. years-that," designer, is the mode de soire of Flowers, too, are met sometimes, the winter 1030,"
garlands of flat velvet roses, and
aro
41
Marvels of elegance and luxury violets, sewn on the bodice or among"
the folds of a very full skirt and
being
ΟΠ
lines
created following the trend of the veiled by tulle or lace.
classical period, sometimes closely
resembling the darperies seeb
In the Afternoon. Afternoon gowns are some of them on antique statues All the formal short but mostly fall well below evening gowns are Jong, but the knee. Uneven contours, long those who have lovely slender legs sides, pointed and long straight may still show them in frocks which panels, are all scen as well as frocks are slashed at the side or front, with; even hemlines Long sleeves Shirrings, horizontal pleats and and small décolletages are im graceful draperies are the only trim- portant items. Bleeveless afternoon I noticed on the shelves some
One single strap shoe of beige mings on the front of the bodice, the frocks are caly worn for the late very delightful black felts and striped Viyclias for only $1.75 a sating, and two or three very smart yard which struck me as being very glace with a cuban heel of moderate backs being often slightly bloused afternoon. Some models have in- hats in green felt both dark and good value indeed. There are a lot height, has a vamp made of plaited over a belt accentuating the normal teresting backa trimmed with two,
waistline.
Necks are sometimes three or even more circular flouncca light. There is quite a good selec- of woollen. knitted garments for leather in three different tones. An tion, too, in the favourite beige and children marked very cheap and syster glacé court shoe has a narrow very low indeed and versions of reminiscent of the fashions of tan colours, and two or three pretty some bargain pairs of children's collar of brown calf. Very smart the backless dress are often seen. the seventies. Flounces simulating shapes in madonna blue. This par and ladies' shoes. Felt hats are re-is & walking shoe, with a low cuban Graceful little jackets of tulle or peplums as well as tiered skirts ticular blue is very smart indeed duced very much and there are heel, of cocoa au lait calf trimmer georgetto embroidered with strass with long backs give original and with black, and you can make quite some good bargains to be found in strappings and a toe cap of or silver thread are also seen, some interesting silhouettes.
times they are made of dark velvet You will find examples of all da scr leather. The two brown
new lendencies among the new effect with a black coat, children's and ladies' underwear. costume or frock, worn with a blue, With the men's department I have straps of an afternoon shoe in bordered with fur. Filmy capes are these bat, especially if you get touch less concern as this page, but I enramel glacé are cut in one with also noticeable at the back of some lovely collection of afternoon and of the gowns and are very becoming evening gowns now being shown at noticed that pullovers, cardigans, a pointed heel piece.
Pamela During the sale many of and golf hose were remarkably pretty afternoon shoe is a dark to the tall slender woman.
Self loops and bows are much them are offered at very advan- nice brown suede. It is bound and has cheap, and there are some
used with evening gowns and give tageous prices. shirts and pyjamas at low prices.
1
of blue into the frock or cost.
Hurry up then every one who is feeling a bit depressed and secure your tonic!
an ankle strap of leather.
Another