JANUARY SALE!
100 HATS. AT 85
100 HATS AT $7.50
50 HATS AT 810
THE DOLLY VARDON HAT SHOP
PAMELA
The New Ensemble
The ensemble is a two-piece. It consists of a dress and matching coat, for day time wear of velvet fine tweed, or cloth, and for evening of gorgeous lame.
The dress is itself an ensemble, made in one piece.
For street wear it is developed with a corsage blouse of satin on crepe de chine attached to a skirt of the heavier coat materials...
You can see this new mode in its most
attractive form at
13, Queen's Road Central.
FELIX HAT SHOP
"
7, ICE HOUSE STREET.
HATS & GOWNS.
21
The woman who likes to be well dressed but must consider what she spends will find chez FELIX, destinctive clothes at advantageous prices.
Inspection Cordially Invited.
THE HONG KONG DAILY PRESS, FRIDAY, JANUARY 17, 1930.
THE PIONEER SILK STORE
CHINA BUILDING & PENINSULA HOTEL.
That's where mummy goes to get the silk for all my nicest frocks-and for hers too, of course.
*
NEW GOODS THIS WEEK: — Spun Crepe, CREPE de Chine, Crepe Satin, Taffetas, and, Em- broidered Silk Underwear.
In the Ladies' Salon
JANUARY SALE
GLOVES,
STOCKINGS,
CORSETS
offered
at a substantial
reduction.
SHOES
for afternoon and evening, for walking dancing and playing,
all
at real bar- gain prices.
The Sale no woman can offer
to miss!
LĀNE; CRAWFORD, LTD.
TEL. 0. 4567.
WOMAN'S PAGE.
THE JANUARY SALES.
BARGAINS TO BE FOUND IN LOCAL SHOPS.
MILLINERY, SHOES, GLOVES AND NEARLY EVERYTHING ELSE.
SOMETHING OF SALES SHOPPING.
EVERYTHING.
Whiteaway, Laidlaw's big store is always exciting and well "alled at sales time. The sale this year seems to offer more chances of real money saving than usual.
There are scame really wonderful bargains to be had in the clothing departments for inen, women and children in the way of winter goods. I saw, for example, one rack of ladies' coats all mark down to 810. They have been from 850 to $80 or so and are perfectly good except that the fur collars and cuffs need replacing. This would be well worth doing, or it would be possible to face down the collars in some cheaper way and do without fur. There are similar bargains in odd sizes of children's coats, I myself got two at $1.50 each which were marked down from $18 and excellent value they are. For children, too, are a number of knitted garments many marked below cost and several very cheap, pairs of pice
little shoes.
The men have been, no less well
Christmas is over and the January sales are starting, January sales are the most popular of all especial- ly in Hong Kong. True we have 54 before spent all our money Christmas, but with the bargains that are being offered it is a real economy to buy now. The Dolly Vardon Hat Shop is clearing all stock at very low prices indeed, Lane, Crawford's have a sale of shoes which is very well worth your attention, and other sales follow next week, while Whiteaway, Laid- law's are holding a truly wonderful Eve has sale in all departments. her sale on and in same shop Gordon's Shoe sale is attracting a The Book good deal of notice. Shop and Bible Dépôt are offering all books at half price.
Owing to the fall in the dollar, the sales are particularly good this year, and it is even more important for those to whom money is a con- sideration to take advantage of thera as the incoming stocks will be higher in price.
OF SHOES, AND OTHER THINGS.
TWO HUNDRED "AND
FIFTY HATS.
When. & calculation was made one day this week at the Dolly Yardon Hat Shop, it was found that there were a little over 300 hats in stock. These were all to be marked down to the lowest possible 6gure and it was estimated that by the time this appears there will be about one hundred hats at 85. a hundred at $7.50 and fifty at $10. The prices speak for themselves, because the Dolly Vardon Hnts do the same. I do not believe that one in a hun- dred hats bought there is a dis- who appointment to the woman bought it.
Lane, Crawford's sale started this week in the Ladies' Salon with a remarkable sale of shoes. All shoes are marked at a 20 per cent. dis count and a great many other pairs at 50 per cent, of the original price, many of them below cost. One of the very attractive features of this sale is that it does not only include" odd sizes," in fact most of the bargains are in size 4 and 3. Evening shoes in lamé offer very special chance to the woman who dances, and there are some at know how very quieldy the Daliy tractive bargains in walking shoes. Vardon hats sell when there is no A good range of black satin models such inducement of truly bargain has been marked down below cost, prices, but there are sure to be, a aid I saw some very attractive good many left and all of them will afternoon shoes in fancy leathers. be attractive and more than worth
A large selection of excellent corset models is also offered at very low prices I noticed that there
But to return to our two hundred am not en. and fifty bargains. tirely sanguine as to there being 250 left when you go in this morning.
the money.
There are also a few snits of knitted sports wear left which are
were a number of big sizes at less included in the sale, and a few even-
that the original price, an ex-ing frocks.
cellent chance for the woman who
is not so slender and who finds the
good foundation garments which
make such an enormous difference TENNIS HATS AND
to her appearance, a rather heavy item in her clothes budget.
Gloves are now offered at a 25
discount, with per cent.
'some special bargains as well, and there are some good bargains in stockings of various reliable makes,
silk
Next week the sale will he. ex tended into other branches of the Ladies' Salon.
SMART FELTS.
The Felix Hat Shop is having a special sale of hata which starts to-day. A considerable number of smart shapes in felt of various colours are being cffered a one price, 85. These are not shapes which were left over from the De- ember sale, but the less expensive of those which arrived immediately after. They are being sold off t
served, and now is certainly the Your Home and Mine. this low cost to make room for un
time to send your husband along
to get stock of shirts, pyjamas, collars, socks, and ties, etc., besides perhaps a pull-over or cardigan, a hat or coat. If he won't go him- self do the shopping for him-he will thank you afterwards for sav ing kim money.
NEW WAYS WITH LIGHTING.
With all the simplication in building and furniture design,
I have not space to tell you of all the bargains, but certainly you new system of lighting was obvi should pay a visit upstairs, and ously demanded, especially with lay in a stock of household linen the new possibilities afforded by at very advantageous prices indeed.universal electric light, Cooking utensils, too, of aluminium are very much reduced, and there are some most tempting offers of furnishing fabrics of all sorts
PIONEER NEWS.
NEW SILKS ARRIVE.
expected shipment of the first spring gooda, I saw among them some very attractive little shapes, most
Getting back strength after illness
itis the great restorative value of Bovril which has gained for it the universal approval of doctors and nurses. It stimulates and nourishes without any the reaction of drugs-and harraful stimulants. The good that Dovril does convalescent is permanenį good so much ground regained on the pathway to health.
Never be without Bovril in the hour-nge only for emET- gencies ber for daily umaa stimulating health-drink.
Z
nourishing
IT-MUST-BE
BOVRIL
WHITEAWAYS
GREAT
WINTER SALE.
SPECIAL BARGAINS
15 ONLY
LADIES' WINTER COATS
In Tweeds, Velour Cloth, etc. Slightly damaged Collars and Cuffs
SPECIAL
SALE
PRICE
$7.50
EACH.
COME EARLY FOR BEST CHOICE THOUSANDS OF BARGAINS.
WHITEAWAY, LAIDLAW & CO., LTD.
HONG KONG.
THE BOOK SHOP & BIBLE DEPOT.
Home Cooking is the best BUT
It must be good cooking.
of them self trimmed with draping HAVE A LOOK AT OUR COOKERY BOOKS
and amall bows. It would certainly seem a good idea to provide oneself with two or three extra hats at auch very advantageous prices, to. finish out the winter season,
A collection of white tennis hats
is being offered at 3. These are all of one shape, the simple round- about shape with a brim, which can be arranged as each individual wearer likes, best, and which can be rolled up in a small space and come to no harm. Although some women prefer a definitely smarter hat for tennis, most real players prefer a hat of this type which gives no trouble and is light, com: There is a theory at present being fortable, and adaptable. Certainly developed which I might call it is not often that one gets the "directional" lighting; that is to chance of buying a hat of this surt
for $3.
-Experiments in Paris, as demon- strated at the Salon d'Automne, especially in the case of "direct" lighting, have not reached na satis factory a point as they might have done, but there are some extremely interesting developments,
Direct Methods.
fi
FROM 20 Cents.
DO YOU HOLD YOUR COAT
CORRECTLY?
A DIFFICULT ART WHOSE ACCOMPLISHMENT SPELLS CHIC.
No man has ever been known to ignore the buttons of his overcont. They are invariably neatly fasten
not be worn successfully any other
WET.
How the fashion originated it is
hard to tell. Not on the stage,
ed. With a woman it is different. where so many dress vogues first say, the rays of light are directed
see the light, for actresses, even The fashionable winter cont has in order to concentrate the light A big shipment of new silka ar where it is more particularly re-
on or, perhaps, two buttons, but when the ensemble has a matching their rived at the Pioneer Silk Store this quired for use, or to show up the
frocks. week. There are ere satina, spun varying planes of the walls or of thus obtained, especially with the most smart women prefer to draw coat, usually like to show
"Probably it is a mannequin modej crêpes, crêpe de chines and taffetas the furniture and so show up their glass, is extraordinarily soft, and their cont snugly in to the lines
shows up to great advantage the of the figure, and so the coat-clutch tiks so many others; for the latest. in a very wide colour range. The lines..
has become a modish mannerism walk, the way of holding a vanity architectural varieties of the room crêpe de chine is a very nice qualityThis is in addition to the gener and furniture.
among modern girls. Sometimes it bag, and the art of wearing clothes and costs only $1.50 per yard. Ital illumination of the room. Thus
can can be amart sometimes it The "indirect" method is per- be extremely unsmart.
well are all part of the fashion is very satisfactory to find such you obtain light decoration"
displays of to-day. wide ranges of colours in different well as colour and furniture decora-haps one which appeals more to the
Fur coats almost always look kinds of silk, because the ensemble tiou.
conservative mind, and affords an
Mannequins have discovered that extremely restful, though efficient, their best when drawn in closely the best way to display the lines idea of using two different materials
to the figure, unless they are very of a well-cut coat is to pull it in in one dress is being, even more
light,
beautifully cut; indeed, for all its at the waist, and they are copied strongly stressed this season. There
opulence, is apt to bestow an un- by hundreds of observant women who go to these fashion displays becomingly bulky look upon its
to see the latest, whether it be mo This is not so much the case with del gowns, hats, or couts, or the shord lamb coats, or any of the way in which they are worn. When other short skipped furs, which can the cost is strictly tailored, as in he slender looking. This probably a tweed or waterproof, it is, of accounts for their popularity. The course, allowed to hang in a three-quarter short curving jacket straight line duly buttoned Bui or far wrap it is hard of Velvet or fur that is being work for the velvet or fu this winter definitely calls for the to withstand the temptation of the | fashionable “cont-clutch." It could feminine “vostelutch,”
hardly any that cannot be Pioneer shelves exactly matched with a crêpe de shine. Among the satina, by the way. is some heavy rich looking black satin for coats, which is by no meana dear.
Other new goods which arrived orang lely to diganthalings 88X in the newest shades, and a big collection of Shanghai embroidered
· silk underwear,
or alabaster.
room Wearer.
There are two methods of deve- Two examples of this method loping this theory; one is by struck one as being particularly "direct" lighting, where the source good at the Balon d'Automne this of light is visible, and by indirect year. One' was fitted in a lighting, where the source is hid with alcove; this had a double ceil- den by a plain moulding, by glassing, and the source of light was conecaled between the lower ceiling In some examples of the "direct" of the alcove and the higher ceiling method the bulbs re made of the of the room. The consequence was the ascists, and the light is diffus, that the latter og flooded with 4d and directed either by sheet glass light without affording any, distra or by a metal reflector. The light tion to the eye by fixing it on a (Continued at foot of next column) particularly bright spot.