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THE HONG KONG DAILY PRESS, SATURDAY, APRIL 6, 1929.
NOVELIST AND BOOK
PRICES
AN APPEAL TO DEALERS AND READERS.
"HIGH-PRESSURE" SALES. ALANSHIP WANTED,
Berlin (U.P.):---Usually the com- plaint is that books coat too much, but lately Frank Thiess, the acted German novelist, has come forward with the assertion that the retail prices of "good" books are without exception tar below their true value. He would have the price of a book determined by the worth of its contents and not, as appears to the universal practice, by the cost of production.
SINO-JAPANESE BOYCOTT.
EFFECT IN PHILIPPINES.
'DOUBTS AS TO JUSTIFICA- TION.
CHINA'S HOMAGE TO IDEALS.
INFLUENCE OF DE SUN
YAT SÉN. -
Manila (UP)-China's historic homage to ideals was stressed by Consul-General H. K. Kwong in an address here at the Philippiaa Sun Yat Sen graduation exercises, where he was School's fourth
MANILA (U.P.).-Chinese boycott activities against the Japanese in the Philipp.new,have resulted in a principal speaker. consiiprablo decrease in imports
"In recent years," Consul Kweng from Japan and a corresponding continued, referring to the late Dr. increase in imports from China, Sun, China has been revolu Consul-General "Ktionized by the ideas of a great Chinese Kwong informed the United Press, leader. He is honoured as the Statistics prepared by Consul father of the Chinese Republic, and Kwong's office show that, during his teachings" are changing the the months from September, 1997, views and mode of living of the to January, 18, inclusive, there Chinese, substituting and sending was an increase in China's trade to oblivion some of the old Coa.
fucian principles. Setting forth his views in do with the Philippines of 760,637 ́péso5. article in the Deutsche Allgemeine During the same period there was Zeitung, he appealed to dealers a decrease in Japan's trade by alike to adopt what in his opinion 2.200,645 pesos. The Philippine would be a more sensible attitude Pro may be taken as an approxi toward book prices. This attitude mate equivalent of the Chinese would ignore the now familiar mais dollar, or almost exactly half the
Dr. Sun, Kwong declared, "gare production argument, ie. that American dollar. Because of fluc devised methods of application old principles a new meaning and
cheaper books make for wider dis tuation, particularly in theexsuitable to modern conditions and tribution and increased sales; it dollar, figures are bere given in the to the peculiar needs of the Chinese
original pesos.
people. would proceed instead hypothesis that people who are sincerely interested in good books will buy them anyhow so long as the price is within reason and that the only price within reason is one which is commensurate with the con- tents of these books.
Dealers.
"Apologetic
On
the
Thiess turned first to the book- sellers and declared that be could not spare even these honoured ends" the reproach which he believed was their duc. He had witnessed "not bace, but a dozen times," he wrote, a book dealer assume an apologetic demeanor when a customer complained of the cost of a priceworthy work, smiling sourly, as
though be halfwar agreed.
He told of having seen a dealer of this "sort go into another shop to buy a pair of stockings; the dealer häggled for a while "over the price, but the saleswoman eventual- ly convinced him that the stockings were in fact being sold too cheaply and the man left the shop feeling certain he had struck an unusual bargain..
37
Thiess would have the booksellers take the same determined attitude toward their own wares; instead of apologizing whenever a proapec tive buyer intimates that a certain beck costs too much, he would have them try to persuade their custom- ers that the better books are bar- gains at almost any price. His motto would be: "High-pressure salesmanship, not cheapness, will sell more books."
New Meaning to Old Principles. "In fact, his influence is also felt in other parts of the world, since such profound changes affect- cannot but have an effect on other ing one-quarter of the human race
peoples."
The Consul urged the students to Imports from China.
pattern themselves after the great. Imported goods from China for thinkers and to bring to their life September of 1927 and 1998 respec in the Philippines inspiration from tively were 993,739 pesos and the historic intellectuals,
- Six students 10,000 pesos, an increase of 85,261
were graduated pesos. Corresponding Agures for from the intermediate course and other months were: October, 18 from the primary course in the 1,016,822 pesos and 1,248,351 pesos,Chinese department. In the Eng- ncrease of 231,400 pesos; Novem-lish department 15 students were ber, 1,090,118 pesos and 1,142,614 given their certificates.· pesos, increase of 52,498 pesos; December, 850,578 pesos and 1,088,330 pesca, increase of 237,758 pesos; January of 1998 and 1999; 1,083,351 pesos and 1,200,000 pesos, increase bf 146,019 pesos.
Japanese imports for the same months of the two years ran dà | follows, Ewong's figures abowed: September, 2,408,324 pesos and 1,421,116 pesos, decrease of 087,948 pesos: October, 9,237,758 pesos and 1.906,613 pesos, decrease of 449,115 pesos; November, 2,066,237 pesos. and 1,963,058 pesos. decrease of 103,160 pesos; December, 2.190,880 pesos and '2,105.642 pesos, decrease of 85,978 pesos; January, 3,135,855 pesos and 1,500,000 pesos, decrease of 635.855 pesos;
Summarizing, it may be seen that for the ouths, under survey the Chinese imports ′ 1997-8 totalled 4,934,660 pesos and in 192840 came to 5,701,301 pesos, or a total in- crease of 766,637 pesos, whereas the Japances imports for 1837-8 came to 11,100,114 pesos and for 1999-9 to 8,888,480 pesos, a decrease of 9,260,643 pesos.
Japan in Better Shape,
Consul Kwong admitted frankly that Japan was in better shape to. provide most of the articles sent in hy China, with the exception of meats and dairy products and per- haps silk, but he pointed out that the effectiveness of the boycott is a great stimulus to China's infant industries. Se completely is Bhilip- pine trade in Chinese hands that the boycott can be made a power- ful weapon here.
Now for the Purchasers! Thiess was not the less considerate in his criticism of people who buy bocks. They do not hesitate to pay out 13 marks for a seat at the opera, and at that price the sent is not of the best; but they will balk' when the same amount is asked for book written by an ́established author They spend much more on worth less movies every year that they de on books, or they pay out from four to 12 or 10" marks on 'phono- graph recorde when the same sum would buy a book " which can not be read out in eight minutes
Comparing value for value, he "This movement is a peaceful contended, book layers are getting one participated in by an increas much more for their money than are ingly large number of Chinese purchasers of other kinds of in-bere," declared Consul Kwong. tellectual entertainment.
We are not reacrting to violence.
or
The trend, moreover, seems to be in the direction of making the boycott stronger, Unofficial figures for February show that Japanese imports for the month amounted to about 1,000,000 pesos as compared with a 2,000,000 customary figure, or a 60 per cent. drop.
נג
A change in the customary. One murder of a Chinese was at- marketplace or green-grocer" attributed to alleged sale of Japanese titude of the public toward book-goods; this assertion is wholly un- shops was recommended.
substantiated; if a murder cam- Thiess suggested that the book-paign were to he started, the large zellers deal in royal warcs, in merchants. would be targets, not an books, not in delicatessen
unimportant retailer... liqueurs"; that the man behind the bookshop counter is not a clerk commending sausages, be is a pur veyor of intellectual works," and some of these salesmen are better read than a university professor." It followed that the public should act accordingly.
REMOVE THE CAUSE OF
INDIGESTION.
excess
"We Chinese are convinced that our boycott is justified and its pre- sent success is a matter of record."
Alleged "Secret" Mesting, Manila newspapers carry accounts of an alleged secret meeting " held by Japanese businessmen at the Japanese Club. A high Japan. ese official is said to have been prescot and plans are reported to have been made for measures to be taken to fight the efforts of Chinese to hurt trade with Japan."
the Islands will be notified when a Japanese merchants throughout
unified course of action is decided
· 190; it is said.
Nine times out of ten indigestion is coused by harmful, stomach acid which sours and fer ments the food, forms 'gas, and in- duces pain. The only logical way, ceeding with vigorous propaganda eanwhile, the Chinese are pro- to obtain relief is to get rid of the which includes slogans broadcast cause, and Bisurated Magnesia throughout the archipelago. The does this instantly. *Bisurated Magnesia not only neutralizes the
name of "merchant traitors" has acid and stops the food ferinenta been coined for Chinese who do tion, but also heals and protects most of the slogans refer to sach business in Japanese goods, and the acid-inflamed stomach lining. Thas normal, healthy stomach con-
Chinese, ditions ara restored, and natural, Garages, for example, are sup painless digestion follows. Bisur posed to display placards reading ated' Magnesio, which is absolute "No cars will be hired to, mer-
THE GENERAL ACCIDENT FIRE AND LIFE ASSURANCE CORP., LTD. safe and harmless, is used by chant traitors." Theatres are to
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thousands, recommended by phy. proclaim, No merebant. traitors sicians, and is obtainable of all allowed to see the show." Banks- chemists in both tablet and powder similarly are to announce No forms. Get a package to-day, use credit to merchant traitors" while as directed, and get rid of your shops are to say, "We are unwill- digestive troubles before they cause ing to do business with merchant you serious harm,
traitors.
A live tortoise, with its shell studded with emeralds, rubies, and other precious stones, left behind by A passenger in a Paris-London air liner, was claimed at Croydon by a London woman. The tortoise was wrapped in pink cotton wool in a small black box which was opened in an endeavour to find a clue to the owner."
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