Elizabeth Arden declares! Make-up is merely a deception"

"You would not want imitation pearls if you could have the originals. Why then accept an artificial complexion when you may have a. genuinely lovely 'one J!!"

Elizabeth Arden's scientifically pure Preparations make it possible for army woman to hure a naturally fine clear skin, which no cosmetic exá dnplicate.

For Cleansing there is Venetian Cleansing Cream which melt into the pores and dislodges every tiar particle of foreign matter.

Tor Emoothing and Refining there is the delicacy of Yonetian Vaiva Gream or Orange Skin Food, for nourishing, if you require more determined treatsient

Yar Toxing and Bracing there is Ardens Skin Tonic with its invigorating tendency, or Venetian Special Astringent, for neglected ensem.

ELIZABETH ARDEN'S

PREPARATIONS

Are Stocked at A. S. WATSON & Co., Ltd.

Tal. C. 16.

SUMMER SALE

Now Proceeding

Everything reduced.

PAMELA

13, Queen's Road Central.

FELIX

AUGUST SALE

See the window for special Bargains Hats from $5. Frocks from $10.

7, lee House Street.

BENCH FLOWERS,

THE PIONEER SILK

STORE

Last day of

Great Stocktaking Sale The latest Haori and Coolie Coats. Printed Kerchiefs.

Radium Crepe

THE HONG KONG DAILY PRESS. FRIDAY, AUGUST 31st, 1928.

The

WOMAN'S PAGE

BEACH AND BALL-LOOKING_FORWARD. ROUND THE TOWN.

ROOM.

NEW FASHIONS IN

JAPANESE COATS.

as they are lifted out

"

JUMPER SUITS FOR COOLER DAYS,

SEEN IN LOCAL SHOPS.

WHITEAWAY, LAIDLAW's have some Although the days are still hot, charming and original carpets. it is not too soon to begin think. They are British Axminster with pleasures which never stale, so I indeed to do so gives you a refresh: The designs are of a semi-oriental a very close velvet pile, and the Opening parcels is one of those ing about mid season clothes, and

colours are guaranteed fadeless. am always glad ife when I paying illusion of coolness. A point character and particularly well my weekly visit on your behalf to that must always be borne in mind adapted for use with blackwood the Pioneer Silk Store I find them here, is that the stocks maintained furniture. These carpets are plain unpacking one of those fascinating by local shops are not almost un-coloured except for a design of a cases which hold so many and so limited as they are at home, since pot of Howers, a temple, or a smal varied treasures; for I am a nearly two months must elapse landscape, in each corner in sub- privileged person and see the goods before even a cabled order can be dued colourings to blend with the filled, and climatic conditions make Held, the form of this ornament There was a big caso this week, it impossible to keep more than a has been adapted from traditiona from Japan. The first things I saw fairly amall amount of goods to Chinese designs. The colourings unwrapped were flannel coolie

time. Add to this the fact that conta They are in 60 different there are a good many women hue are particularly good, being soft colours and are printed with a with plenty of time, and you will and true, and covering, a fairly variety of gay designs..

wide range. A to sire and price, see the advisability of inspecting Some, which are

a novelty of which new goods as soon as they arrive, the former is either 9 it. by 10 ft. much approve, have typical Haori and making your purchases,"

or by 12 ft, and the prices run. coat designs on a black ground,

considered dear. from $125 to $150 which cannot be how nice to get a Haori coat for a little over 85! These flannel coolie coats are excellent for use na bath wraps, the designe are bold, the colours gay, and water- proof. Being all wool, they are safe garments to cover a damp bathing costume while you have your tea or lie on the beach

The first of the Lew mid season things unpacked by Lane, Craw- ford's are woollen Jumper suits. Some of them three-piece suits with crepe de chine pleated skirts, others two piece of fine stockinette,

lime green ensembles, the coat and Among the former I noticed a jumper of fairly heary wool and the skirt of silk, also one of fine

THE CHARM OF PLAIN MATERIAL.

The white linen costume with a double breasted sleeveless coat and pleated skirt illustrated on the left has become the rage with Parisiennes on holiday." It is worn with a navy and white or red "and" white spotted scarf arranged neatly inside the coal andvaj

velvet beret to match.

The dress on the other figure is of pale butter-coloured voile orer a foundation of amber crepe de chine. Tucks are its only trimming, the ash being of the same voile lined with crêpe de chine to match the foundation..

The distinctive frature of this dress is the way" in which the scar} is cut in one with the front of the corsage. ^

!

There were flannel bishop conta navy stockinette trimmed with too in the familiar Persian desigas natural though in this case the skirt with jap silk linings which can be was also woollen. I saw the same alipped on indoors on cool even model in a deep wine colour with ings Next came Fugi coolie coafs natural, both these suits had printed in similar pattarhs to the less cardigane."

sleeve fanoel ones.

The two-piece ensembles are parti- Then came the most exciting cularly fascinating. Some of the novelty a really charming new jumpers have stripes of the new fashion in Haori coats which is not tinsel wool, some are in lace stitch, easy to describe except by saying and one wine red model was em- that the effect is that of middlebroidered with the fashionable sized Cantonese shawi worn over Contache braid. A very smart en- Baori coat. That is what in truth semble is carried out in fawn it is except that the two are coloured jersey and chenille cloth. fastened to make one garment, and The skirt is of the chenille which thus there is no fear of the shawl, is also used to trim the jumper: slipping; it is also cut and joined along."modernistic," lives, and 'to the sleeves. There were only two the chic effect is completed by a neit of these new coats. One had on

little balt with an ozodised steel eggshell blue Cantonese shawl cem- buckle. broidered, I think, in pale pink and blue with long fringes, over

a black haori coat printed outside

Some magnificent kimono were at

round the hem with flower de the bottom of the caee heavily em

In LANE, CRAWFORD'S I SAW Boine golf socks, for ladies, of course, In heather mixtare colourings with

particular for sports or tramping gay turn-overs. They are intender. for general winter use and in expeditione and look extremely

smart,

FELIX sale was going ahead with vigour when I looked in, and it would be waste of my time to des cribe any of the frocks and hats I saw, because they will probably be sold before you read this. Let me just say that there are still charming hats to be had for 36 and 26, and muslin and silk frocks for round about" 810.

I had a look in that very tempt. ing little shop which hangs out a sign of DOLLY VARDON the other day, and saw that some delightful evening frocks had been added to the bata. The magnet which drew me inside was made of very fine black tulle in bouffant style, with beautifully hand made red roses on shoulder, hip and skirt, An other pretty creation is in black chiffon trimmed with silver läce.

I noticed too, that the new seas son's felt hats had arrived. They lined the shelves in a rainbow of solt colours. The shapes are mostly amal and cleverly cat, some of thein are trimmed with a bow of their own felt, others have appli- cation of a different colour.

The remainder of the suminer stock of hats are being sold at quite ridiculously low prices

Although PoROOMULL's clearance asle is over, the very low prices which characterized it still seem to be in force. I saw some large Cantonese shawls worked over in a lovely design in Pekin stitch. for only $70. New goods arriving to-day were shoe.. brocades in all. colours and a wide range of new silka, all of which are marked very low.

There appears to be B Dew "Plum" put among the range of $10.50 frocks at PAMELA's every two or three days. I got the last, a really lovely dress in apricot and pink georgette of which the mate rial is a soft and fresh as if it had been unpacked yesterday.

W. & R. JACOB & Co., Lzó, DUBLIN, IRELAND:

JACOBS

sign in a deeper blue and pink, and broidered with gold or silver Cream Crackers

lined inside in the usual way with thread in landscape, peacock, and beige patterned crêpe de chine, lower designe Then there were Various other new Htori conta various smaller packages contain- were unpacked next. The new ing children's kimonos ineta- reversible type with longer sleeves, broidered crêpe de chine to fit and others printed in a design little girls from 5 to 18, years of large Rowers in two tonen of the Some of the new kerchiefs printed same colour. I also admired revér. in crêpe de chine in various Bible black and white coats, one colours, and printed lampah de of which was white, printed with squares of Fugi silk and Bannel, exactly the same black flawek, ga kinyent al res sadies and plain georgette arrived by the same boat,

LTE on either side. (Continued at foot of next column.)

Light, Delicious

and Appetising.

Ideal for the Hot weather.

There is no substitute for Bovril

BOYRIL

“Take it

from me"

BOVRIL

IS BEST

LUXURY WITH ECONOMY.

still

While several lines äre clearing at Genuine Bargain Prices, there have now been unpacked at

POHOOMULL BROTHERS

Silks

in various shades and qualities

Shoe Brocades Hosiery

Keyser and Holeproof.

DO YOUR SHOPPING AT

POHOOMULLS

WHITEAWAYS

"DOLLAR DAYS"

EVERY DAY NEXT WEEK

FROM

MONDAY, AUGUST 27th

TO

SATURDAY, SEPT. 1st.

HUNDREDS OF DOLLAR BARGAINS AWAIT YOU THESE DOLLAR DAY EVENTS PACE VALUE INTO YOUE DOLLAR, BUY ALL YOUR NEEDS FOR NOW AND SOMETIME TO COME, WE SUGGEST EARLY SHOPPING, FOR THESE BIG VALUES WILL GO QUICKLY.

RÉMEMBER LAST DAY OF BALE

SATURDAY, SEPTEMBER 1ST.

WHITEAWAY LAIDLAW & CO., LTD.

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