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THE HONG KONG DAILY PRESS, FRIDAY, JULY 6th, 1928,
SINGAPORE'S NEW
મ
G.P.O.
THE FULLERTON BUILDING,
THE MODERNISATION OF THE SETTLEMENT.
SINGAPORE, July 27th "I suggest to the public of Singapore that this building should Fullerton be called henceforth Building."
THE PRINCE ON
#
TRADE.
CONDITIONS FAVOUR
REVIVAL."
MESSAGE TO MARKETING" EXPERTS.
PICTURES FOR "LISTENERS-IN."
BROADCASTING BY A BRITISH INVENTION.
TO START IN OCTOBER.
"
that
lis-
By bringing into play those and a half inches by three and a new and scientific methods of half.
Bets
IF
"on re-
SUCCESSFUL TRIAL IN
The newspaper trade is the most remarkable example of touched hy scientific advertising and business development that the world has yet seen. The message of the ecovention is that what has been achieved by publicity in the news paper trade, constant improve inent of service coupled with con- stant reduction of prices to con- sumer and constant increase of prcfits to producer, is in some degree possible to every other. trade in the world.
Sir Erneet Bean, speaking on advertising and social service, said: When the history of our times comes to be written we shall be described as people who gave up work to take up politics, who laid down tools and attempted
LONDON.
A small brass cylinder covered with a sheet of paper revolved, A slender platinam needle. Brown marks in different degrees of abading appeared on the paper. The strip of brown widen- ed with each revolution, and at the end of three and a half minutes the motor stopped automatically. paper W35 removed, and. the proved to be an excellent reproduc tion of a photograph.
In this
the CBAN
first monstration
England Captain Otho Fulton's "Fulto- graph," at Selfridge's, the photo- graph had been transmitted from an instrument a few yards away, but the same picture had previous- ly been transmitted, with exactly the same result, from Paris to Vienna," a distance of 850 miles.
Flawless,
בן.
de-
of
Captain Otho Fulton, the British The following message from the inventor, has, it is understood, con- Prince of Wales was" read by Mccluded agreements with various Charles A. McCurdy, president of broadcasting companies throughout that picture- the Aaverusing associanon, at the the Continent so In these words. H.E. the Gover-opening aessa of the fourth a broadcasting will begin on October
1st. at Birming- vertising Convention
He claims for bis receiving ap- nor, Sir Hugh Clifford, in officially ham, at waren more than 700 dere
paratus, the "Fultograph, opening the new Post Office build-gates were present:
by substituting it for the ordinary 1 regret that was unable to loud-speaker, the,, wireless inz perpetuated the memory of Mr.
accept your invitation to attend tener-in" will see broadcast pic Thomas Fullerton who was the first
the fourth convention of the Au-tures develop before his eyes. The Governor of the United Settlements vertising Association at Birming system can be used by anyone who
ham, bus at this moment with has a two-valve set. of Singapore, Ponang and Malacca
conditione aednitely favourable to
Captain Fulton has been work- a hundred years ago. The Fuller-
a revival of trade, my thoughts ing in Vienna for many months to, ton Building, which has taken a will be with you as you deliber perfect his invention. The present ate on wider and petter, marael-receiver costs, in Austria, about little over four years to erect and
ing of British goods.
£13 and produces a picture four has cost four and three-quarter million dollars, is to house the new
marketing which modern condi- In a test carried out before Lord Post Office, the Singapore Club,
tions demand, we shall go far to Chilston, the British Minister in the Chamber of Commerco, ten
retain that pre-eminent position | Vienna, photographs were success- in commerce which has been won fully broadcast from his transmit- other government departments and
for us by the efforts and eater- ting station to the Embassy. Port- a number of departmental offices.
prise of previous generations. raits of King George and other The postal authorities will enter
Mr. McCurdy, in his opening ad- pictures were
picked up into occupation of the new premises dress, said no place could provide ceiving thirty miles from next month and the building wüla inore fitting setting for a trade Vienna. be fully occupied in two months' convention than Birmingham, where the industrial spirit of the English time.
people manifested itself in an amaz- In the course of his speech Siring profusion and variety of out- Hugh Clifford referred to the criti- put. He continued: cism of the transfer of the postal headquarters for Malaya from Sin- gapore to Kuala Lumpur and said that, although Singapore was the prime postal unit in Malaya and required very special facilities be was nevertheless' convinced that Kuala Lumpur must remain the ceatre of the postal administration. An Architectural Opportunity. The island area, says the Straits Timer, on which the Post Office building stands provided a unique | architectural opportunity. Detach- ed from the business area of the city, with sea, land, and " fiver frontages, it is seen to perfection in solitary, unspoilt beauty, either from the harbour or from the Esplanade. Indeed, there are few Oriental cities which can boast of a nobler and more inspiring group of buildings than that which is now seen by the citizen of Singapore as he passes on a bright tropical morn- ing. With flags lending bright touches of colour to their pillared, galleried masses, these new buildings on Fullerton Road and Collyer Quay give the most unimaginative a glimpse of the power and romance of Eastern commerce. The Post Office building, with ita walls tower ing 120 feet from the ground, its Ruted Doric colonnades on their heavy base, its lofty portico over the main entrance, and the 100-foot through advertising.
Net Sales Reticence. frontage along the waterfront, adds
Mr. Harold Eley, of the Dunlop immeasurably to the dignity and solidity of central Singapore. The Rubber Company, Limited, speak ing to the direct mail advertie. building looks what it is--a Govern-ing section, said: ment administration building, and its design represents a happy mean between beauty and utility, light- ness and mass, and ornamentation and dignity. The architect was Major P. H, Keys, D. 8.0., F.H.I.B.A., and the assistant architect was Mr. F. Dowdeswell, A.R.I.B.A.; the contractors were Perry & Co., the designers of the reinforced concrete work were Ed. mund Coignet & Co., and'a number of other names are associated with the building. The general verdict is that the architects have made the most of a great opportunity, "and that all who had a share in the building have enhanced their pro fessional reputation.
HOT or COLD DRINK
Get one tin for trial Obtainable at all Stores
and Cafeshops,
Sole Agents:- HUI and HUI Co. (Alexandra Building) Hongkong.
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political experiments which did Here was concrete proof of a
not succeed, leaving our job to our grandfathers sad the bill to the grandchildren,
pictures-by-wireless invention that is worth offering to the public. This country is over-political-There was not a Baw or a bitch in Daily transmission," says" a the ised. For about 30 years poli-
the Express representative, and ticians in the mind of the public pictures that were taken from the have been going up and the busi. receiving instrument had all the pere man down. True politics is light and shade, all the character fhecoming a lost art. Enterprise. of the original photograph. skill, and knowledge which ought The British Broadcasting Cor- to be employed in the business of poration has studied the invention maintaining markete and provid and shown great enthusiasm for it, ing employment are being divert-but, before it can be adopted the ed into new and puerile chan Government will have to be con- Dels.
sulted and many formalities gone Afr. C. King Woodbridge, presi-through. Captain Fulton hopes, dent of the International Advertis. however, that his invention will be ing Association, invited delegates introduced into Great Britain at
time next month's the same
as on the Con- to be present at meetings in Detroit, and when heftinent.
Simplicity, will propose the "formation of an international board with elected A receiving instrument, which representatives of advertising or will cost £95, can be worked by any ganisations in various countries to amateur, and can be used with any
international develop
business
two-valve or better wireless set. All the receiver has to do is to dip a sheet of prepared paper inte a chemical solution, fix it round the cylinder, and the instrument does the rest.
The future of the "Fultograph" covers a much wider field than that
of entertainment.
We should try to get rid of the abominable word "circularising.'
Scotland-yard has shown great I never haar this word without interest in it, because fingerprints coujuring up a vision of missives and photographs cf wanted or from gentlemen of Hebraic origin missing persons can be transmitted. but Scottish names who are de Cheques, letters of credit, construc- sirous of leading me any sumtional drawings, and X-ray photo- from £10 to £10,000 on note of graphs can be sent through the band alone. If I do not think of ether across countries in three and theee gentlemen I think of others a half minutes. Maps and charts who write to me to give advertis. can be broadcast to airplanes.
The possibilities of the invention ing sapport to mysterious journals about which there is a deep are immerse, even while it is still mystery se to circulation Agures.in its earliest infancy. "Speaking at the newspaper sec tion's session, Sir William Craw M. HEIFETZ AS ATHLETE. tard deplored the poor representa tion of Britain and the United GAMES DO NOT AFFECT HIS States at the Cologne Press and. Printing Exhibition, which, he said,
He urged his
'MURDER BY DROWNING
CHARGE AGAINST RESCUED
GIRL OF 16.
,
TOUCH.
the front rank were dispelled by M. Heifetz, the violinist: M. Hei- fetz is making his only appearance in London this year at the Albert Hall to-morrow afternoon.
Speaking to a Daily Mail re porter he said:
I find two or three hours' prac tice each day sufficient. It is usually thought, also, that musi- cians' hands are so valuable that they cannot afford to indulge in Boy strenuous games. I do not agree with this, and am fond of almost all games.
"LONDON, June 8th. The engineering and architecturat had been exploited by Bolsheviks problems presented were on the for propaganda.
Some conventional ideas of the grand scale, but here facts may be hearers to visit the exhibition, hours of practice required by a allowed to speak for themselves, which he described as wonderful famous musician to keep himself in The foundations, which consisted of and stimulating. clay and boulders, were of a dan gerous character, and this great structure had to be placed on a concrete cellular raft, which is so designed as to give each superficial foot of soil not more than one ton to carry. The excavations, which revealed the gun casements of old Fort Fullerton, involved the mov-
Edith Alston, aged 16, of 30,
was ..at ing of over 45,000 tons of earth, and Hobart-street, Burnley, pumpa had to be kept continually Yarmouth remanded on a charge of at work to protect the raft founda-murdering. Tom Greenhalgh Sut tions, which were below tidal level.cliffe, 34, a boot-repairer, of Albert
The main Post Office entrance is street, Burnley, by drowning him opposite Johnston's Pier, and there in the river on May 30th. are two other entrances to the The girl had been rescued from postal counters from Fullerton the river and charged with attempt | Road. The entrance to the Singa ed suicide, but Chief Constable poro Club faces Battery Road, and Smith stated that since the recovery the Post Office loading yaia con of Sutcliffe's body he had been in-
I was made to practise hard stitute the other entranges and structed by the Director of Public
at music when I was three-and exits to the building. The Post Prosecutions to bring the capital
I am very grateful for it now. Office will occupy its new home in charge against her. about a fortnight's time, the Sin- Detective Tuttle said that Sut [It will be remembered that M. gapore Club has yet to take over its cliffe, was a matried man. Two Heifetz played at the Queen's residential quarters, and the whole handkerchiefs were found tied to Theatre here about a year ago-| building will be fully occupied in buttonholes in Sutclife's coat and performance has not been forgotten about two months time.
a strip of net to his right wrist. by any who heard it]
I had seven strenuous sets of tennis on Monday, and my hands were very stiff as a result, but they soon recover, I love golf and do not find that it affects my touch.
LOVE AND ADVENTURE on a romantic
Southern Coast I--~.
FIERY! THRILLING T
ALLURING!
Norma
“The
TALMADGE DOVE Dove
with
NOAH BEERY and GILBERT ROLAND Special Added Attraction
8.20 P.M.
RETURN ENGAGEMENT OF THE JUVENILE DANCERS VALENTINE MISS CHERIE MISS TOMASITA BIRDWELL
In a new series of
ACROBATIC and MODERN DANGES
AT THE
QUEEN'S
TO-DAY & TO-MORROW
Usual Times and Prices.
COMEDY-SUSPENSE-SPICE-ROMANCE !.
+
WILLIAM FOX
presents
Cradle Snatchers
With
LOUISE FAZENDA-SAMMY COHEN J. F. MACDONALD,
AT. THE
TO-DAY & TO-MORROW Orohestra 5.15 & 9.20.
WORLD Interpreter 2.30 & 7.15.
PIQUANT French farce dealing with a gay young man who didn't
know which be preferred until he married both !
ADOLPHE
AT THE
MENJOU
IN
"Blonde
or
Brunette"
CRETE
HingedEN, ARIETTE MARCHEL Guarantant Picture
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