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THE HONGKONG DAILY PRESS, SATURDAY, AUGUST 14mm, 1926
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BURROUGHS WELLCOME & CO. LONDON
All Rights Hum UNË
THE EMPIRE WANTS BRITISH under a nominal preferential tariff in
FILMS
WORK FOR MEN OF IDEAS,
PRACTICAL GOVERNMENT HELP "REQUIRED.
TBY SIB, ROBERT DONALD, QLE, ELD.]
سمجھ
Before the Imperial Conference meets it will be the duty of the Government. to fortify itself with data-and a policy
-on films and the Empire.
other Dominions Our Government has not reciprocated in giving free ontry-to Dominion Elms, but lerica a duty which causes irritation and delay and costs more to collect than it yields. The Dominions are ready to apply a quota, drastic censorship, or adopt any other measures to favour British pictures the moment we can supply reasonably good alternatives to foreign productions.
It is in the sphere of Empire Alms that the Government can give practical help. An Empire marketing board hare now the first half of a million pounds to
spend in advertising Empire goods. Let
At present neither the Colonial Officer of this fund be devoted to encourag- nor the Department of Overseas Trade cational, industrial, or
ing Empire filme. I do not mean edu- travel alas. can give information about the position
of films in the Dominions and Colonies.
Our Consuls and Commercial Attachés ignore the subject in their reports, Although there is no more subtle means of publicity, for the promotion of trad: than the motion picture-a face which the United States representatives keenly appreciate. "Trade follows the Alm" is a cry with truth in it
which the Dominion Governments and railways DOW produce although We might do something in the same line ogr selves-nor do I mean more propagan. ist productions. The Empire pictures which I contemplate should be entertain. ment of an educational kind:
GLORIOUS THEMES.
Some of the masterpieces of the Ame- The time has come for evolving anrican screen have been hand on events in Empire scheme," says the Australian American history. The story of the Film-Censor-The-time has come, and British people and the growth of the almost gone by, to retrieve the position. Empire, with its endless variety and Only a last desperate effort can wipe out succession of drama and romance, its the greatest disgrace which has over discoveries and adventures, its vic- tragedies and acbievements taken England in any branch of in. tories, custry. Our failure has fallen with through the centuries on land and chilling hardship ou the Dominions,sca in every part of the globe, forma whose dual preference of "tariffs and an inexhaustible reservoir upon which to patriotism-has left us, cold. We have draw for pictorial epies. Then there is allowed the Dominions and the more the glorious treasure-house of English -helpless Colonies-to-be-exploited--with imaginative Literature. It really becomes
impunity by our competitors.
a, problem of selection.
If we had shown the same somnolent complacency in face of attacks on other industries such as on tobacco, matches, cycles, the motor trade, steel, and cotton the country would have been in a state of insolvency and unable to pay interest on its debt.
The selection of subjects should be made on the best advice and the pictures executed in a style equal to the foremost masterpieces An advisory selection committee should be appointed, to in- elude such men as Mr. Rudyard Kipling, Mr. John Buchan, Sir Auckland Geddes, The Dominions are impatient to do Sir Gilbert Parker, Mr. John Drink- their part. Australia, as I have shown, water, Mr. Somerset Maugham, Mr. penalises. American films by ruthless Gavazzi King (consulting secretary of censorship and a stinging income tax. the Cinematograph Exhibitors' Associa There are no tied houses in Australia totion), and Mr. Frank Lascelles, who was boycott British pictures, but only about responsible for the Empire. Fageant at 5 per cent. of the imports are British. Wembley in 1924 and who has produced It is the same in New Zealand, which historic pageants in three Dominions. has 350 kinema theatres. British pic- tures are rarely seen: 06 per cent. are American.
After the subjects are chosen handsome fees should be offered for scenarios and Fample fund's supplied for production. Practically at the 400 kinema theatres David Livingstone," and The Ro- in South Africa are controlled by Mr.mance of the Maoris," good as they are,
I. W. Schlesinger. He exhibits all the British-made films which he finds suitable and is now engaged in stimulating the production of Empire pictuers in Eng land and over-gcas.
As for Canada, the Dominion has been annexed by American films. All the chief theatres are owned by subsidiary com- panies of the American comhines, and these theatres are not inclined to show Buch British pictures as are available"
In India and other parts of the Em. pire the same melancholy tale is told: American pictures are everywhere mis epresenting, in many instances, British ideals and perverting the minds of natives who see but cannot read
FOREIGNERS SEIZING
OPPORTUNITIES.
would have been still better pictures and more universal in their appeal had more capital been available.
The object of Empire films should be. to express phases of our history and re- cords of our achievements in a popular form which would appeal to all people, irrespective of race, cfced, or colour,↑ Films should be an entertainment with an, educational interest and a moral ob- jective-
Plays have been written and fima pro- duced intended to show the demoralising effects of the contact of white people with coloured races. Let us show the other side of the picture. Give a pictorial epitome of the white man's burden, show- ing bow daring pioneers and sagacious pro-consuls brought vast regions under the influence of British, civilisation; how Unfortunately our faw producers do the wild jungle has been transformed. not make use of their many op- into a cotton field and the primitive portunities Pictures coming from the savage turned into a law-abiding subject Dominions are not always British. The and a policeman. The "white man's beautiful and poetic "Light of Asia," burden" is itself an inspiring theme. acted by the India players, was produced
The industry must be built up by men by Herr Caten, of Munich, and photo of big ideas who are prepared to face graphed by two German camera-men. and to meet the obligation of a few That intrepid explorer, who revealed years pioneer work Failures in the the innermost accrets of Tibet by pen past have been due to the pitifully_igade- and camera, Dr. McGovern, was sent to quate means adopted. Given a bold, discover, the unknown regions of the enterprising policy," supported by a Amazon by the Ufa Company of Berlin strong combination, an all-Empire film and has brought back a film of unique chain is within sight. The links are interest.
forged, awaiting only a master hand to fashion them together and give the waiting Dominiona British-made pictures as good, if not better, than any now offered.-Daily Mail:
Two admirable New Zealand films have just arrived in London-the dramatic story of a settler and the thrilling omance of that most picturesque and poëtic Pacific race, the Maoris," played by themselves. The producer of both is a Dane Mr. Gustar Pauli-who photo-
graphed David Livingstone". A GIF A DOCTOR HAD
man producer, Georg Jacoby, innow sailing round the world on a filming ex- pedition with a company of English actors on behalf of an American con cern. There is absolutely no reason why British producers should not make these and similar pictures, for which there is
ready demand..
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To remove a reproach which almost impugns our patriotism we must have an Empire policy. The Dominions Are for that's the one thing that will put your making things easy for the British pro-stomach right. You cannot make a mistake ducer. British films are admitted free of if you ask for 'Bisgrated Magneria and soo the registered trade-marks Buurated" and duty in Australia and New Zealand and Biemag' on the package.
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