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[32
THERAPION "No. THERAPION No. 2 THEBATION No. 3.
We, i for Maddine Calaert. No. 3 for Wood & Win TANAM HO. & For Chronia Waaknaama, HGH BY Ma Oy Davidsonk Ram R.WB, Ledo, WEI YAON 10, Mannarka, Han Tour Out20s (3) 1134) DEKADY BAN PLANNED.
WHY THE U.S. IS PROSPEROUS.
BIG PAY, HARD WORK, LOW
" *PRICES. OPINION OF PRESIDENT OF FRI,
I have obtained a striking account "from Col. Vernon Wiley, president of the Federation of British Industries, of the impressions he has gathered during his official trip through the United States, writes the New York correspon idènt of a home paper. With Mr. Guy Locock. the over-seas director of the federation, Colonel Willey arrived New York on October 9th from Wash- ington. The contrast which he draws between the industrial spirit of the United States and Great Britain is startling- His unnversations with pro- minent manufacturers and bankers in different American centres disclose abe lief that the United States will have a period of continued and even increasing prosperity.
5
Never." he says, in 18 years of intimate business experience with the States, with the single, exception of a -brief period following Mr. Taft's election in 1008, da. I remember such a chorus of accord that the, stage is set for prospe rous times.""
His reports show that employment is available for all in the United States at high wages. Yet the general level of the prices of commodities, 124 shown by official index figures, has been immensely reduced from their high penk
How is this done i Col. Willey's an- swer to this question should, give pause to every Englishman, workman as well as employer.
He finds it is done by a progressively reduced cost of production per unit on all articles.
HARD WORK AND HIGH WAGES,
This, he emphasises, is made possible by greater efficiency and inercased out-
MAKING A BRITISH FILM.
A DAY WITH "NELL GWYN,"
11 HOURS ON A ONE-MINUTE SCENE:
Ou Oct. 10th in the year 1925 rain was falling pitilessly outside Drury Lane Theatre, making' the fine ladies in their silk snoods, the hewigged gallants in satin and brocade, the orange girls with their baskets of fruit. Only the main fell not in the district or Covent Garden, but in Islington, where Mr. Herbert Wilcox is making the big new British picture called "Nell Gwyn."
The determination that British films shall once more find an bonourable place on the screens of the world, a `determina tion which corresponds, to the wishes of ery Englishman and Englishwoman, is already bearing fruit. Even in the City of London, that vital spot, a change or attitude is apparent. Moneyed men are asking themselves whether it might not be worth their while, not only as patriols, but also as men of business, to invest in 6-making. The result is that Mr. Wilcox is making a big film in a big way, backed by sound money,
Miss Marjorie Bowen, the historical novelist and author of "The Fiper of Milan," has written a story specially around the romantic life of lovely, warm- hearted Nell: a 6he-star calculated to pack any kineina has been chosen for the title-role in the person of Miss Dorothy Gish: Mr. Randall Ayrton, already a well known British Alm actor and looking the very image of the Merry Monarch, is playing Charles II.
PERFECT RAIS, »–
The short scene outside old Drury Lane Theatre was rehearsed again and again. The crowd en rushing out n dazen times, the rain fell until it fell perfectly, the blinding Kleig lights fell on Miss Dorothy Gish in her strangely transtorming fair wig as she peeped out to e her King, again and again.
And over everything, in spite of the ghastly sea-green tinge un everyone's face, through thus strains of the orchestra playing the actors into responsive mood, the deep urgent directions shouted by Mr. Wilcox through bis megaphone, optimim.
1925
Much of this preference is due to ine COLOUR PREFERENCES.
vironment. but not all; it has been WHAT WE LIKE AND WHY.
shown, for example, that the people af [BY ERIC PONDER, MR, D.SC.] Germany prefer stronger colours than do their equally northern neighbours,” the According to a Sunday newspaper, the
Scots, and that the order of popularity question of the hour will shortly be
of colour in America is by no means the What is your favourite colour 1" and
same as it is here. These differences, little wonder if it is, for the sum of
however, are probably due to the fact £10,000 is being offered, in connection
that environment is made up of more with a schemic to help the hospitals, than the weather conditions; people lis the person who gives the nearest estimato“
ing in the country are daily surrounded to the majority verdiek In view of
by different colours from those surround- this fact it may be of interest to learning town-dwellers, and it is therefore what is already known about people's to be expected that the colour preference colour preferences.
of the two groups will be different, as indeed they are.
The problem is anything but the sim- ple one it seems, for there are great,
More than this, the effect of either en- differences in colour preference, and
vironment, or of some particular and in- these differences are dependent on such
dividual experience, may affect one's things as sex, age, and temperament liking of a colour in what may appear a Infants, for instance, show marked quite maccountable fashion, and this it liking for what are called stimulating is that makes it impossible to do "moro, colours-such as red, yellow and pink-than generalise on the subject of favourite whereas they take little interest in blues colours. I may like a certain shade of and violets, as is quite easily found by blue because it remimis me of a flower presenting to them blocks of different which I like, or I may dislike'red, be- colours, and noting which attracts their cause it reminds me of geraniums, which attention most, or which they try to hate, or I may object to pink, because it recalls to me a certain pink and hasty Crude, bright colours are medicine which I had to take in my youth. more pleasing to them than are shades, | Such files and dislikes exist in everyone, and no two people may be the same-a and the warmer" the colour-that is, fact which makes it very hard to lay down when some curious idea will influence the the nearer the red end of the spectrum-aay geacral rule, for one can never well prevalent opinion. Even such a simple the more interesting it appears to be
notion as that green brings bad luck way This preference for bright, warm colours continues for some sinis into he caough to cause a whole countryside allolescence, as has been often shown by to show quite an unusual colour prefer- tests made in schools The youngestence, and thus upset all one's calculations.
COLD COLOURS. children like red best, and yellow next;
grasp at
second.
blue and green are much less popatar. But although habit, surroundings, in But older children have quite a different prefervice red and yellow are dire-dividual experiences, and, above all, the garded, and the favourite colour is customs and demands of the prevailing fashions, are the things which determine found to be blue, with green as a close the colour preference of the average adult, there is in everyone much more of the infant than they taually like to think, for the colours themselves, apart from their us. Are not the representatives of the associations, still operate powerfully upo
to as last generation aptly referred
lavender ladies," delicate shades of the
put. Everyone and everything is speed there lived an atmosphere of contagious green. Way this change should take cold colours, such as blue and violet,
for all.
A "LAST BOUT.
A last bout of work, the taking of the close-ups of the same scene ander the portico of old Drury Lane; rehearsing these many times, taking them twice; and the about So'clock, Mr. Wilcox given the word and the studio knocks off for the day
..
ing up. Employers are getting larger nett earnings in spite of narrower mar gins per unit, because output is greater.
Employers. arc
the profiting from larger turnover and the workmen by the bigher earnings from a lower percent age of cost to turnover combined with higher earnings on the same price-tates. The result is a lower cost of the article to the consumer and mare, wages to the They have all been at it since 9 a.m. worker with which to buy it. Hence the labouring at this one scene, which when stendily expanding trade and prosperity it comes to the screen will last only a A hard life, this busi- On every side Col. Willey finds a de minute or two. termination to keep prices down. This mess of making films, but worth it when better British increased efficiency-less crew for the
pictures. performance of any task with more pay for the remainder--explains why prices generally in the States have not risen more in spite of the immense gold im- ports and favourable trade balances,
The spirit of the country he describes 228 admirable.
Relations between em ployers and workers are good. On either side there is the belief that the other is giving a square denl.
it
menna NorC and
CHANGING TASTES. Thus, before leaving school, most chil- drei are past the stage where the warm colours are most preferred; the infant preference for red and yellow is replaced by the adult's preference for blue and place is difficult to understand, but per- haps it is due to the fact that blue and green, and, indeed, all shades as opposed to crude colours, play a greater pars in the child's environment as he grows up, and that he therefore forms with these delicate colour more pleasant associa tions than he does with the evader, mora startling, reds and yellows, which he aces little about him.
being particularly suited in our minds with old-fashioned wayst- And if we want to show that these times are past, how do we do it? We select a riot of spec and reds, we mix them up till our clothes tral colours, brilliant yellows, oranges, look like patchwork quilts, and we say that we are making a Brighter London. Or, put another way, we throw to the winds our adult discrimination, by which we weigh up each shade for its ow beauty, and revert to our much more antis- factory infantile condition, in which we are fascinated by the brightness of colour, and by that alone.
When we come to adults, we find that, spurt from the general preference for blues, greens, violets, and their delicate
It. complicates matters, of course, that shades, there is a difference in the favourite colours of men and women. Men, for example, prefer colours in this nearly all the existing experiments on this subject have been done, for simplicity's order-green, blue, red, yellow; and sake, on spectral colours rather, than in women in this blue, green, red, and delicate shades, and so we may find that yellow. Why the favourite colour of although grecu is the favourite colo
that of among men, there are certain, shades of This is illustrated by the action of the men should be green, and president of one of the largest American women blur, no one enn say; it is an green which are universally disliked. Pre- mail-order houses which distributes all even more curious difference than that ference of these shades has never been classes of merchandise. He has just re between the preference of the child and reduced to any general male, although it turned from Europe and has announced that of the adult, and yet it has been is roughly true that of two shades of ne bis European buying programme,
liked for example, emetald green would fost careful experiment. On one side there is no restriction of amounting to £800,000. But of this huge shown to exist again and again by the colour that which is the purest is most Nationality, too, as one would expect, be more popular than jade, the former output: on the other there is no lack total, only £15,000
Britain, of confidence. We see in America the
Col. Willey quotes the conclusion plays a part in the popularity of colour.being & pure colour, the latter a bluishe prosperity to the greatest
hardest
This fact again may be looked upon as a bright sky, always feeling the effects prefemblo to the mixture, purple. worker. The space is set by the most drawn by a member of the American The people of the South, who live under een. Likewise, red or violet would be
Administration recently in Britain.
evidence of an innate preference for skilful worker, with the rest striving to number of workers' representatives in of richly coloured surroundings, have keep up with him. The watchword is: Parliament, says this statesman, can in-
Service to the community and more crease the amount in the workers' pay. I while the folks of the North, unaccustom-simple colour, such as exista in primitiv
totally lost. in grown-ups, however much it By comparison with European stan-envelopes, and his advice is: "Leave e to brilliant colouring, prefer dull people and children, and which is never dards, the workers' earnings are unbe politics alone. Prosperity can come only tints and delicate variations to the more may be masked by the tendency to com
powerful stimulation of their senses. from hard work." levably high. Yet American products.. nre competing successfully in Europe'a markets in increasing volame, as her great exports show,
spending power for the worker."
As an example of the spirits of service and of good relations, the U.S. Secre tary and Labour presented Col. Willey with a report be bad just received from a small town in the anthracite (hard coal) district, where all the miners have censed work. The "boys" on strike had got together and, for something to do, They and decided to clean the town. had painted the church, repaired" fenc ing, and painted the railway station and other buildings as a voluntary service to the community.
UNION'S NON-UNION MEN.
the Another striking sidelight on spirit of the country was furnished by the American locomotive engineers. They have one of the wealthiest and soundest trade unions in the country, with large an in- accumulated funds. To-day, vestment, they are operating a coal mine in West Virginia but are insisting on non-union men being employed.
Col. Willey contrasts this spirit with that prevailing in Britain.
London messages to the United States Press are full of depressing stories of the demoralising effects of doles, sub sidies, and strikes.
Captains of American industry re turning from Britain to, the United States emphasise these ovila: Their talk is all of Britain's out-of-date plante, of her anprogressive selling methods on the one hand, and of her trade union restrictions on the other.
All these things conspire to produce the worst, kind of impression on the average mind. Investors, as a conse quence, are deterred from participating in Joans, while buyers pak quotations from other countries because they believe cost in Britain under such conditions So trade paSSES must be too high. Britain.
ca Coloma),
(Continu
was allotted to
No
an intense longing for the bright colours,
plexity which our civilisation demands
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