Page
DCL
Fillers Company
EDINBURGH
LID
THE HONGKONG DAILY PRESS, WEDNESDAY, FEBRUARY 25TH, 1925
"D. C. L."
BROADCASTING.
THE HUMAN ASPECT.
MALT EXTRACT portance of present-day discoveries and
with
It is always difficult to gauge the im events or to estimate their probable influence on the future course of civiliss tion. We are, however, all of us, gilted varying degree with a certain senso enables us to visualise more or less the possibilities of a new discovery or a new application of scienca
COD LIVER OIL of imagination, and it is this sense which
Is made from the finest selected Barley and malt- ed with the greatest care on the Company's own premises by the most scientific methods of manufacture.
THE
DISTILLERS COMPANY, LTD.
EDINBURGH.
PRICE:
Per 1 1. Jar Par lb. Jar .......
***
SOLE AGENTS ('
ANDE, PRICH & CO.,
Tel Contrai No. 135.
$1.00. 1.80.
LTD.
ST. GEORGE'S BUILDINGS, Tea Hot STI.
DAIRY FARM NEWS.
COLD STORAGE.
From 1st March storage rates on Wearing apparel, Carpets, etc., will be reduced from 30 to 20 cents per cub. foot per month. For further particulars apply to the Secretary.
The Dairy Farm, Ice & Cold Storage Co., Ltd.
A GENERAL RESTORATIVE
OF THE
LUNGS-HEART-KIDNEYS
LALEUF'S IODATOXINE
HEART and KIDNEY TROUBLES, ASTHMA, CHRONIC BRONCHITIS DROPSY, ALBUMINUAKIA, Etc. $2.50 Bottle of 60 Pellets.
{
THE FRENCH STORE, No. 9, Beaconsfield Arcade.
CAMMELL LAIRD & Co., LTD,
TRADE MARK...
Sheffield Birkenhead, Leeds, etc. HIGH SPEED STEELS BEST CAST TOOL STEEL MINING STEELS SHEAR STEELS FILES AND RASPS
STOCKS KEPT AT 18, PEKING ROAD, SHANGHAL
WORLD THEATRE.
TO-DAY TILL SATURDAY, 5.15 p.m. & 9.15 p.m. THE GREATEST SCREEN TRIUMPH.
"THREE WISE FOOLS"
PRESENTED BY GOLDWYN, ADAPTED FROM THE SCREEN BY KING VIDOE OF JOHN GOLDEN'S GREAT BROADWAY STAGE SUCCESS.
THE CAST-THE PRODUCTION-THE STORY
ARE BIG IN EVERY RESPECT. THEIR COMBINATION HAS RESULTED IN AN ATTRACTION THAT GOES OUT TO THE PUBLIC TO TAKE A PLACE AMONG THE GREATEST PICTURES OF ALL TILE
WITH SPECIAL MUSIC AT MODERATE PRICES. TO-DAY TILL THURSDAY, 2.30 p.m. & 7.15 p.m. HONGKONG CHINA SUN'S FIRST AND BEST PRODUCTION
"LOVE IS DANGEROUS
(PLAYED BY A NUMBER OF PROMINENT MERCHANTS),
The introduction of Broadcasting has beca compared by an eminent man of the day as ranking to importance with the introducticu of printing by Willian it is Caxton in the fifteenth century,
if any" "of
Willin quite certain that Caxton's contemporaries appreciated the
influence
which printing extraordinary
civilisation, would have on the course
at it is doubtful whether we, at this more. thau a small fraction of the far reaching influence moment, realise which broadcasting population of the world.
Undoubtedly both the art itself and the apparatus used for the transmission and reception of music and speech will be improved as time goes on, buy the technica perfection which has already been attained is more than suficient to
the
critical of satisfy even audiences.
will exert on the
пол
Within
SOCLITE FRANÇAISE DE GERANCE,
- DE LA BANQUE INDUSTRIELLE DE CHINE, ETABLINEX FRANCO-CHINOIS, (Incorporated in France).
5, Ubater Road, Victoria, Hongkong,
BRAD Orners
Paris, 74, Bue St. Lazare.
Capital .............. Fes 10,000,000. Reserves... Fr. 10,790,000 Working fand provided by Tux BANQUE INDUSTRIELLA DE QUINT Frs, 50,000,000
BANKERS France: Socists Generale, Banque Nationale de Credit, Banque, de Paris et des Para Bas.. London: Midland Bank, Ltd. New York: Irving Bank, Columbia Trast.
Every description of Banking and Brebangs
Business transacted.
Correspondents throughout the Worki
M. FITZ-RENRY,
Manager. Hongkong, 12th July, 1924,
HEAD OFFICE HONGKONG
Established 1912.
£1,200,000 Authorised Capital "Paid Up Capital ....... £7,078,580. Silver Reserve Fund........ $700,000 Foreign Exchange and General Bank- ing business trannasted.
Interest allowed on
cent publication by the Marconi THE BANK OF CANTON, LIMITED. Company says:-
for themselves. Facts speak a year of its general introduction into England, it is estimated that some 300,000 receiving sets had been installed in the bomes of the people, and probably some 9.000 of the inhabitants regularly en- joy the benefits of the programmer various transmitted daily from the
While much that broadcasting centres. is broadcast is of light and
amusing character, calculated to relieve and dis tract the mind from the worries of every- day life, the programmes contain items and educate of the highest quality and thousanus to an appreciation of a of music which they would otherwise
of! little
enjoying. opportunity Lectures by eminent
scientists and others
have
class
of general in-
on a variety of seational value
terest and great
also included in the programmes.
It might be argued that people can just as easily read about such matters 4 listen to the lectures, but it is an indisputable fact that the personality to hid of the
is conveyed lecturer audience through the voice and wil who rivet the attention of the listenek would pass aver, the same words"
Thus sented to his in cold print.
as intelligent thousands come to take
and the
interest in any new suividual en- j
cum
aulative effect of this
lightenment must have a far-reaching in- Buence on all classes of a
community...
The keen interest taken by
public
in broadcasting is refected in the ex- volume of correspondence traordinars
which reaches the offices of the Broadcasting Company daily. times as many as 1,000
The course of a re
in-
all irom ed in dividuals wishing to praise or criticis what they have received or suggesting items which they would like included in All this bears future programmes.
the cloquent testimony to
terest taken by each individonal in.
member
of the community in this new form recreation and amusement, and it is common interests of this nature which create an atmosphere of goodwill and fellowship which no amount of legisla tion or prosperity can attain.
There are two outstanding nich are features in connection with broadcasting worthy of special note.
|-
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for 12 months 5% per annum
for 6
For 5
Ou
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BRANCHES
Canton, Shanghai, Hankow, Bangkok and New York,
LONDON BANIZES
The Lloyds Back, Limited.
LOOK PONG SHAN
Chiet Manager,
EQUITABLE. EASTERN - BANKING CORPORATION.
AN AMERICAN BANK. CAPITAL AND SURPLUS U.S. $2,975,000
HEAD OFFICE:
37, WALL STREET, +
BRANCHES:
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ترام
LONDON AND PARIS AGENT25, »EQUITABLE TRUST Co., or N.Y.
D. M. BIGGAE, Manager.
Firstly, there kized transmitters, each installed
is the ease with which an organisation some suitable, centre of population. are can be inisiated, expanded and con all connected to cre common microphone
This is due largely to the fact
trolled.
the
that the working rudius of a broadcast through the ordinary telephone trunk wireless transmitter is not confined tones. This method is described in area. ter detail later, but we mention it now the narrow and artificial restrictions of to draw the reader's attention to
as in the eas of possibilities of apeaking to large scatter a network of lines ordinary telephony, but it is spread over audiene-s even in countries where the a huge area, any point in which is at
hundreds
cf oper country. all times available for reception. With unres of population are separated by modern receiving apparatus which can
Thus broadcasting can bring isolated be purchased at a reasonable price, any
towns and villages into close touch with technical knowledge the one withont, uny
centres of population and can link himself up to the fountain of thereby alleviate one of the entertainment without in any way drawbacks to rural life, terfering
with other previously establish- ed receivers and without requiring. special provision at or extension of the truasmitter.
Any
15
be
Sunterest
can
Broadcasting bag definitely come to stay and before long will andoubtedly: become one of the principal factors in the development and entertainment of all tion it There are only a few things in thervilised peoples. In this connection world which can be enjoyed by the multi-
ers of which London daily
papers tude without impoverishing the source interesting to note the views of the the Daily published in of supply and
making it more a leading arricle difficult and more costly for others to Telegraph on December 19th, 1923, an
in the same enjoyment, and extract of which is printed below, sing is one
of these things. taken as a typical example. makes no difference to the individual
1 is quite wrong to re- gard Broadcasting listener whether only one or one million
only as a form of people, erect aerials and listen to the
amusement, or even merely as a won
A formi the radiated from
central
derful scientific achievement. programmes source. Just as the rain from the clouds
amusement it is undoubtedly and provides nourishment to any and every
moreover, one of very excellent quality. in fact, if plant which has established its roots
we were to examine critical- in the earth, so does a broadcast, pro-
ly a number of typical Programl and select any one at random, it gramme carry pleasure to noy and every
be hard to find one which did not person who takes the trouble to instal
or even exce! compare favourably with receiving
apparatus in his home. All other artificial methods of
that of other forms of entertainment which we are accustomed to enjoy. But broadcasting is more than amuse- ment and entertainment
3
to
ing culture and mankind
respect and to are very dificult in follow our analogy a step further can be compared with artificial methods of irrigation. It is not that these latter are to be despised nor is it for a mo ment suggested that they should be superseded. Each has its own
special utility and cash its own scope of benefici al activity, but an intelligent combina tion of both will create conditions of healthy enjoyment and prosperity which are. jupossible to cbtain by either work-
singi
The other outstanding feature of broadcasting is the ease with which one person can address and inßuence an al- most unlimited audience spread over It has been estimat- 'an enormous area.
od that over a million people, many of them hundreds of miles apart, are some- times listening simultaneously to the tor. This is an of a single orator.
be repeated at any time and on any day and does not rely upon freak atmospheric condi- tions or upon the use of extraordinarily powerful transmitters. It can be ac complished by the method which is com- monly known as "simultaneous broad- ensting which several moderate (Continued on nest Column).
nechment which can
It is
rapidly becoming a new factor in man's existence as those who igare than those it will realise more quickly who are already alive to its value. It is a means whereby knowledge and information Bre brought to
to our very homes without any effort on our part other than the simple expedient of
receivers.
The switching of our actual purposes for which broadcasting can be used and will be used are too many to consider in detail, and it requires little imagination to foresee the general tread of development. We can even go so far as to say that "the of broadcasting will be so
scope increased in the very near future that: the man without wireless set will find himself at a considerable dis advantage amongst his fellow workers, for he will be quite out of touch with everything that is happening around
him.
་་
"Obviously, then, broadcasting is wanted, and it would appear from the foregoing arguments that there is no likelihood of public interest waning and, indeed, that it is bound to in-
crease."
THEATRE ROYAL.
Remember the Dates !
FEBRUARY 25th, 26th and 28th, at 9.30 p.m. FRIDAY, 27th, MATINEE ONLY, at 5 p.m.
THE HONGKONG A.D.C.
Will present the Great Farcical Comedy
"FRENCH LEAVE."
Usual Prices-$3, $2 & $1.
Soldiers and Sailors in Uniform Half Price to $1 Seats. Children Half Price for the Matinee Performance to all parts. BOOKING NOW OPEN AT ANDERSON'S.
BOOK AT ONCE.
1503
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