TER HONGKONG DAILY
FRIDAY JANUARY 11TH 1019.
For a Short While Only
The New, 11th, Edition of the Encyclopædia Britannical at the minimum price, payable $7.00 Mex. a month
An Entirely New Work
The new, 11th, Edition of the En- cyclopædia Britannica is an entirely new work, founded upon a fresh survey of knowledge. It is not a mere revision of the roth edition, which was sold in China some 10 years ago, and which consis
of the 9th edition with the addition of 11 supplementary volumes. This is a matter worthy of remark, for it does not often happen that an extensive publication, such as an encyclopædia, is entirely remade from beginning to end. In preparing a new *edition of such a dook the custony is to preserve as much of the existing articles as possible, renewing them and bringing them up to clate by corrections and additions. In the present case, however, it was found that no such process of renewal could so transform the articles in the 9th edition and the supplement as to make them an adequate presentation of the new point of view and the latest results of research. Accordingly it was decided to make a fresh start.
Some Particulars
The prospectus, for which this announce- ment invites you to ask, describes the system on which distinguished experts in every department of science, history, industry, law, medicine, engineering collaborated to produce this complete account of present day knowledge in 40,000 articles, ranging in length from 200 or 300 words, about a less noteworthy town or person, to 100,000 words concerning the history of an important country. Here, there- fore, it will suffice to say that the contributors of articles number 1,500; that an editorial staff of over 50 members, working together under the same roof for eight years, ensured for the preparation of the present edition a degree of system and completeness never attained in any previous edition, or in any other en-
THE ENCYCLOPÆDI
BRI
VOL
NICA
CAL TO CHA
The large quarto format, in which the Encyclopædia Britannica has been published for 150 years, compared with the "Handy Volume issue of the 17th edition now offered in China.
The contents of the Handy Volume issue are identical word for word picture for picture, with those of the traditional quarto volumes in which the Trth edition was published by the University of Cambridge. The oue is, indeed, a reproduction by photography of the other. By this means bulk und weight have been reduced without sacrifice of legibility, while he more manageable volumes, a lapting themselves better fo the latest methods of book production, can be sold at a reduction of 50 per cent. from the price of the quarto issue.
SHANGHAI
37B CANTON ROAD
453 HONAN ROAD
We have pleasure in announcing that arrangements have been made to extend to readers in China the offer of the New, 11th, Edition of the Encyclopaedic Britan- nica in the wonderful, cheap form known, from its com- pacz and convenient size, as the "Handy Volume" issue So far the "Handy Volume issue of the new Ency- clopaedia Britannica has been offered only in the United States, where, in an extraordinarily short time 120,000 sets have been sold. This sale of the "Handy Volume" issue is the more remarkable since there had already been sold 75,000 copies of the New Edition in the traditional lange quarto form in which it was published by the University of Cambridge.
The success of the "Handy Volume" issue is not to be wondered at, for it can be sold at a reduction of 50% from 30s orice of the Cambridge issue, with which it is idenocal-line for line, word for word, illus- tration for illustration.
Applications received now can be filled through- out China (n any town which has regular steamship com- munication, or in which the Commercial Press has a branch) at the minimum price charged in America de the "Handy Volume issue is printed.
where
It would not be practicable to make so favourable an arrangement in respect of copies bought in the or- dinary course of the bookseller's trade- 1.e, in res- pect or single oopies ordered from time to time over an indefinite period. Our offer is possible only be- cause, in the assurance of a prompt response, a consig nment of 1,000 sets has been shipped to China at one time for immediate disposal. The minimum price is lim- ited to these copies and refers only to orders given now. The favourable offer (which must, in any event, be of short duration) may be withdrawn any day,
If you are interested, therefore, we beg you please to write at once for the illustrazed prospectus, and special order form showing the present minimum price and easy terms of payment ($7.00 a month). A coupon for your use to-day is printed at the end of this announcement.
ENCYCLOPAEDIA BRITANNICA. CORPORATION: CHINA OFFICE.
cyclopædia; and · that
£250,000 sterling ($1,000,000 U.5. Currency) was expended upon the preparation of the work before a single volume was printed,
The word "encyclopædia means literally The new, “a complete circle of instruction," 11th Edition of the Encyclopædia Britannica is the most complete work of this kind that has ever been attempted. No branch of knowledge is overlooked, and every subject is accounted for in an exhaustive series of detail- ed articles by the first living authorities. It is believed that its 40,000 articles leave un- answered no question that can reasonably be
asked.
A Need of the Day
Such a perfected encyclopædia appears at the right hour, for at no period has "a complete circle of instruction" been so much needed as it is to-day. The progress made by scientific research has been so rapid of recent years, and has been accompanied by so great an expansion of knowledge in all directions, that the best educated of men to-day can be familiar with only a small portion of the vast field. The days are long past when it was still. possible for a man to take all knowledge for his province. To-day even the most gifted
COMMERCIAL PRESS LIMITED: HEAD OFFICE.
man needs an encyclopædia for reference upon the innumerable subjects concerning which he lacks accurate information,
And if there has never been an age when there was so much to learn, there certainly has never been a time when the value of inform- ation was so widely recognized as it is to-day. Knowledge is no longer regarded as the privilege of a few who have leisure to pursue it. It is seen to be an asset of practical value for which any man is the better, whatever his position in life may be
A Temporary Offer
As the present offer of copies in China at the minimum price is limited, both as to the number of copies and the time of its duration, interested readers should please write for prospectus at once. With the prospectus will be sent an order form enabling you to secure a copy at the minimum price and for small if after reading the pro- monthly payments, spectus, you wish to possess the work which it elaborately describes.
The 20 volumes themselves may be ex- amined at the China Office of The Encyclo- pædia Britannica Corporation (378 Canton Road, Shanghai) or at any of the offices of the Commercial Press throughout China, and you
A single payment of only $7.00 secures delivery of the 29 volumes
complete
The new, th Edition of the Encyclopædia Britannica Consists of 29 Volumes of 1,000 finges each, with 1,500 words in the page-44 million words in alt here are 10,oco ilustrations, 450 full-page plates, gec maps, inder of 500,000 entries In the "Handy Volump issue, shown in the illustration above, alle dimensions of de volumes. in inclies are 834 × 6 × 14.
For the convenience of those desiring A special place in which to keep the 29 volumes, this streng bookcase of seasoned ash is offered to purchasers of the books at the manufacturer's price $5.00. It nieasures 191⁄2 inches across, and stands . &in, from the Boor.
are cordially invited to pay a visit of inspection. But write first for the prospectus (see coupon below) for it will give you a more thorough knowledge of the great work than you can obtain from a cursory examination of the volumes themselves.
Fill in this Coupon, tear it out, and post it to The Commercial Press, at any of its 50 branches through out Chilla, or to The Encyclopedia Britannica Cor- poration, 376 Canton Road, Shanghai. If you send it in an open envelope, it will go at frinted matter Fasc. I have read your announcemem in the "Daily Fress
Please send me, post free, roo-page illustrated prospectus of the New 11th, Edition of the Encyclopædia Britannica, "Handy Volume" issue, also order form showing the temporary low prices, payable in small monthly instalments,
Name
Address