A Celebrated Violiniste
Nervous Fatigue, Languor
Z
The
power to excel, the confidente which ensures her brilliant successes, says the talented violinist, Miss Sybil Keymer, is entirely due to her abundance of vigorous nervi force created by Phosterine. How greatly the numerous distinctions and triumphant career of this accomplished musician are promoted by the brain surgy and physical stamina developed by Phosferine, is evident from Miss Keymer's admission that the tonic Penabled me to do mysdf justice. This pawer to excel, this ability to make harfect use of her skill, depends upon the marvellous control and steadiness. of the muscle varves Phosferine has given her, and to which she owes the. entraucing tone and quality of her musical renditions. Naturally, this energising effect of Phosferine was accompanied by the disappearance: of the headaches, listlessness, and fatigue, which were the bane of ber publicappearances, and if is this happy outcome which impels Miss Keymer to testify to the exceptional advantages to be derived from Phosferine.
Promptly Remedied.
सं
Miss Sybil Keymer, Riversniere," Albany Rd., Leighton Buzzard, Eog«, writes: "I think I should form you that I have recently derived very great benefit from the use of Phoslerine. In the course of my profession I have to travel a good deal in getting to my various concerts, and I find that since using Phosferine I aut never troubled with the headaches and r listlessness which follow a long railway journey, particularly during bot weather. This is of very great importance to me, as frequently only a very little time elapses between reaching my destination and the com- mencénient of a concert, and it is such a relief to feel fresh and ready for playing in public undisturbed by the fatigues of long travellingw It is because I feel that Phosferine enables me to do myself justice as a violinist, preventing any of the unsteadiness of the muscle nerves, which is so harmful to tone and quality, that I confidently commend the tonic at every opportunity."-July 11, 1912.
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'
THE HONGKONG DAILY PRESS, SATURDAY, JUNE 28TH, 1913.
THE ADVERTISING AGE.
BOW THE SIONDOARD HAS GROWN TO A VAST
ART AND SÖTENOM,"
A SACRED CONCERT AT THE GOLD COAST.
CANDID PAINE CRITICISM.
•
Our old friend Sir Hugh Clifford mist joy his morning paper these days, remarks a Straits paper, judging from copies of the Gold Coast Leader which have reacheil, the East Hore is the account which a young lion of the Press" wrote of concert recently given in Acert:
ft
A couent, which was to inve come off on Sunday, the 23, at the Native Club Rogni, but was postponed owing to the inclemency of the weather on that day, came 'off "ou Bunday vening, the 30th, As a Soured Concert programme was arranged with- out thi names of the songs, und each one brought his or her own song to suit the purpose in short, it was arïunged like a Smaking Concert. In the name of snered- ness it was opened" with "Easter: Hymn A, & M. No. 136, and then the tire phonoforte selection by Als de Santanas, Kitson- Consider the Lilies of the Field," and was Mubs really murdered the well-kanwa song indeed a bad start. This was followed next by Dr. Nanita-Bruce's Nazareth"; in fact the Dr. was put of form and did injury to that song with his cracked voice. A
SMALL DOSE OF PHOSFERINK
There is an amusing and illuminative little story told of Mark Twain that should be inserted in the private manual of every person who studies the art of advertising, Mark Twain related the anacdote Kimself as an after-dinner story, "When I was editing the Virginia City Enterprise," he said, and writing copy one day and mining the next, I tried to force the value of advertising in many ways. One day I received a letter from a subscriber saying that he had found a spider pressed between the pages of his copy of the paper, and that he wanted to know whether this was good or bad luck I replied to him in our Answers to Corre spondents columns 18
follows: Old Subscriber.The Grding of a spider in your copy of the Enterprise" was neither good luck nor bad. The spider was merely looking over our pages to find out what merchant was not advertising, so that it could spin its web across his same voice, lozenges would have rendered it batter. The songs by Misses Theresa and door and lead a free and undisturbed Nors Bannerman пето rendered well existence over after. There is today throughout the whole performance. Mr.
which does not advertise a spider's web worse be in a miserable affair of that across the doorway of every business Mayo-Plaige ught not to have appeared on the stage after his illuess, and, what was
so finely spun and delicately wrought that nice piece. The Holy City," for he only perhaps it may go unnoticed by the casual ang two versos and left the stage, the third passer by Nevertheless the spider ander which everybody was expecting to bear, was left out, which went to show thể. Tamé web are there as a sign of a quiet and manner in which the thing was get up. undisturbed éxistence.
Mr. Manyo-Plange afterwards did well in his “Ora pro nobis" Mr. Harry Robeiro hus lost all his stage forms, for we know that he All this brings as to the now accepted as oncos good performer on the platform, but he was hand in his songs in both parts. fact that advertising is not a luxury, but Me R., S. Sackey, otherwise known as "The Ja necessity of commercial life. The great Singing Barrister,"" acquitted himself law of nature is that by which the whole creditably, especially in the dust with Mrs. Nanka-Bruer. She has indeed a rich voice. business of existence is conducted on
The performance was ended with "Ahide Fast system of supply and demand. When with me." We expected a crowded indiened, there is a shortage in either the supply or hut we were disappointed to find empty the demand the equilibrium of things is chairs all over the robia and we attributed this to the lack of social spirit and wont of inovitably upset. It is the duty of forethought in the doing of things here in advertising to see that this does not future we recommend that Sacred Concerts happen to kesp things in a position of of the like kind must be done in its sacred- perfect equipoise, to see that the greatness, specially as they are boing dono on!": principle of exchange and barter runs on Sundays, why not take Cantatas like. "Day with smooth continuance,
with our Lord."'** The Coming of the King, "The Lord is Risen." etc., and got is raany young Indies and young men to take part We hope to witness the next Sacred Concert with a Sacred Cantata and not the mixture we had last Sunday night. The pianists indved did all that gould be desired.
THE FIRST ADVERTISER.
When the first trader hung up a sign or scribbled his nanie above his door he started advertising, and every trader who has been born into the world since ban had to follow his example, Many people make the mistake of assuming that because a certain firm does not display bill posters on the Hoardings of buy pages in the news- papers it is not advertising. This is not the fact So long as that firm has any article in its window, or any sign above ite door, or any plate screwed on its door, f it is, strictly speaking, an advertising firm though it is advertising in an old fashioned outmoded, hole-and-corner fashioti.
KILLING NO MURDER.
ACQUITTED OF SHOOTING A÷BROTHER. -
We mentioned in a paragraph some days ago an extraordinary verdict was given at Wiltshire Assizes on May 22. The following wport-of the trial--appears- in a London papier :-- me
this. In his words at the inquest
There was no question that John did
I shot at him; he fell and struggled, and then I shot again. Then, I went into the garden, but hefore going' indoors I thought I would go again and we if he was dead. He was not, so I shot again.
went in and told mather that I had shot him...
* EXAGGERATIVE DAYS,
The prisoner was John Prive, Once we realise this fact, the universal labourer, of Purton, and he was accused character of advertising, we see in of the murder of his brother Nathaniel mediately that the one question upon The tragedy took place on January 12, which we should concentrate our mental when following upon great domestic energies is not whelker or no we should trouble due to the insobriety of the dead advertise necessity has made us allan and his brutal conduct to his lud advertisers but rather, how shall we ridden father, aged mother, and adopted perfect our advertising as an art or air, his brother John soured a giun science. The signpost or the gilded letter ing of a samo outside a shop, or the mere od Filled him a display of goods in a window, are largely outmoded forms of advertising, because in these days the trader knows that all the town is not promenading outside his place of business. The task which the trader's advertising manager is set under modern conditions is to bring the public to the place of business; in other words, to bring the demand and the supply together. Ouce this has bec done the art of advertising has largely played its part, and the supply must speak for itself, The general channels through which advertisers work are by means of the poster placard, the circolar, and the public Press. He appeals to the public through the mediam of illustration and of the written word. It is in this respect that the art of advertising Lus so immea surably improved during the past ten years, When advertising as we under stand it to-day was in its infancy as an: art there was a popular impression abroad that the sucessful advertiser must deal in broad and exaggerative effects He was supposed always to overstate his case. It was tacitly assumed that his goods were never so good as he said they were, and he was genially tolerated as a person who indulged in licensed misre
presentation.
The defence, provided by publie süb- scription, was that necused committed the deed, not in the heat of tempor, but in an agony of despair. When the jury returned a verdict of not guilty, there was a great demonstration of public sympathy, a west we d
Price at the first plemkd guilty, but withdrew the plea on the advice of his counsel. His mother was one of the witnesses eflled.
*** SIMELY HORRIBLE.”
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Johnnie Walker By
figure every yeke binen, 1855, But the figures representing its ages remain just the sang
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Black Label Over te years old.
To be obtained from:
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Quality upheld by unbroken family management since 1820. JOHN WALKER & SONS, LTD., SCOTEN WHISKY DISTILLERS. Kilmarnogn, SCOTLAND,
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you think the word means "the original.
Worcestershire"
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LEA & PERRINS ---you are mistaken.
Protect yourself! No matter how much
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ORIGINAL and GENUINE WORCESTERSHIRE SAUCE.
TAPESTRY TROUSERS.
A WOMAN'É USE FOR ART TREASURES.
UNCLAIMED TELEGRAMS,
95-1
Following is a list of unclaimed: telegrams ring in the Great Northern Telegraph Com pany's office at Hongkong:-
APPRESS
Arbini olc Italian Consulate Chengranit... Tatramiys
The police gave the accused man an excellent character, and it was' said that
The museum of Pan is lamenting the the funnily had been too terrified of the toas of some precious Gobelins, tapestries: dead man's violence to take legal pro presented to at fifty years ago. credings against him.
A Government inspector was checking | The judge, summing-up. said there the inventory of the museum when he re- were two alternatives to a verdict of membered these beautiful tapestries and wilful murder an acquittal and a verdict asked where they were. After a long agohin Shang Zijpushing, 17, of manslaughter. They had to consider search some of the largest pieces were. what was actually, the, position at the found in a cupboard, sewn up into a sack time the deed was done. The circum in which the caretaker of the museum kept stances were simply horrible-no other his cleaning materials.
Prisoner took word would describe it. upon himself the vengeance which did not belong to him. N
were
..
FROM Kobe. Shanghai
Kobe
Ningpo
Peking
2528/3293
Yangzhor Ching
The following is a list of unchained telegrams lying in the Eastern Extension, Australasia and China Telegraph Company's offics at Hong-
ADDRESS
Harvester
. EVERY CUSTOMER AN AORNI Today the whole situation has changed.
The man explained that he had no idea and while the art of advertising has im
valuable, proved in both manner and matter, in
that the tapestries
Where are the rest?" he was asked. He kong:- subtlety, in illustrative bonuty, in style, and in technique to an extent beyond There could be no question of self hesitated a moment and then replied.
Abeona recognition, the whole of the new develop defence. Prisoner shot his brother like I am sorry, indeed, but my wife used ment, which has taken some of the best. rat, and if that was not murder he did the rest to Ting the most sensitive, and the brightest cut know what was
The jury might and myself trousers of my littls Fookwohing
Herodot The trousers proved, indeed, to contain. brains of the country into its servies, is sympathise as they liked with the man embroideries representing & Woodland Ind Cyr based upon the old but honourable adage but he had no business to as a fatal scene and worth several hundred of Kawlers Moritaro that honesty is the best pulley,
weapon when he was in no apprehension
ponade. The tyre in the advertising world is of violence at the moment. He did not tanght to-day that misrepresenta-agree that the murder was committed in: tion and stupid exaggeration are the heat of blood, although, taking all thit worst foes to good business, the circumstances into consideration, he Allowing for the average amount of would be sorry to see a verdict of wilful | mentality, it is easy to advertise goods.
in such a way that you can sell them murder returned
It was quite possible for a jury to be merciful as well as just, and if they could
a certain public once. But it is now recognised that no first-rate business can subsist on such a principle. To advertise take that view he advised them to do so. The moment the foreman of the jury, successfully you must advertise in such a had announced their verdict there was a way that you can sell your goods to the same public over and over again. You fast burst of cheering in Court
turn this public, in fact, into advertisin agents. In other words, all the art of modern advertising is based upon a more faithful appreciation of the truth as the best weapon in the armoury of the ad- vertiser than has ever before been the
case.
now
Out of misrepresentation springs the dissatisfied customer, and it is
recognised that the dissatisfied customer is the worst and most fatally damaging 'advertisement that any business firm can own. So naturally to-day the advertise- ment world is seeking the truth.
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1912 With INDEX Price: $750,
On Sale at the *! HONGKONG DAILY PRESS. Office, på de king baha fa Hongkong, 10th March, 1913.
Conse Mauling cher
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Thursday Tv.
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TONGKONG HANSARD REPORTS of the MEETINGS "of the LEGISLATIVE COUNCIL for the Session 1912.
REVISED BY THE MEMUREN.
PRICE
- DAILY PRESS OFFICH, Hongkong, 25th June, 1913.