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THE CHINA, MAIL, TUESDAY, APRIL 11, 1961.
WOMANSENSE
journey to a woman's world
London
store
chiefs, please
copy
O
▸
IT wouldn't be any harder to get through £5,000 in a New York store than in a London store: but it wouldn't be all that much easier either.
The first impact of those glittering Fifth-avenue stores is terrific to the English eye: once they become more familiar, a little of the glamour flakes off and one starts distributing points between the two countries.
American store-managers have a great deal to learn from the way English stores are run: English store-managers have, likewise, much they could use- fully pick up from American stores
Like the irresistibly co-ordinated look of their windows, Bergdorf Goodman's are a lituze of colour all the way round, cach window displaying two dummies in two streaks of solid brilliant Bucs, each plugging the theme "A taste for the Lollipop ¡ Colours," till you want to tear the drab grey clothes off every- one's back and plunge the up to the chin in these lakes of sizzling coleur....
BARGAINS...
Like the sensible pian of selling of potential sales-stock in the basement ull the year round, instead of hoarding it up for the grisly biennial binge that is English sales-time and letting it eat good storage space all that time.
so that custornere
catch con their breath before tackling the next five...
The sound sense of the idea that the more you display the more you sell: the English oceans of bare floor with one sulitary model displayed dead- centre and four hungry sales- of the Birls guarding the rest stock in locked cupboards, would be unthinkable in New York,
Their crowded Hoors may be more exhausting Jungle to struggle through-but it's very tempting Jungle at that....
A
...The popular New York to es of one small boutique that 15 Lemptation personified; shawls, beautiful scarves, lace broidered purses, every kind of blouses, jewellery, gloves, em
irresistible frippery caped gally into a scented boudoir.
Storekeepers who look these becaslona for a couple of THomentous kicks on the credit sheet should study the seething crowds in Bloomingdale's bar- guin basement every Saturday. ... Like the pleasant cus- tomer-bonuses... the rows of padded stools along the counters where you're likely to settle for de- more than five minutes'
beration rather than the one- every-quarter-milc policy most London stores,
TEMPTATION
ot
THEY VANISH
New York storekeepers can come over here to learn their own lessons, but for the comfort of readers let me add that American salesgirls are just as over-anxious to help you as any of our native harpies and get exactly the same nasty look in
think it over,
The shop. with a
personality
Barbara
THE LOOK
YOUNG CAROLINE GOES FOR
S
[PECIALITY of a New York stores
the boutique in Saks Fifth Avenue where they show a complete range of children's clothes designed by Halen Lee, whose clients include young Caroline Kennedy, the President's daughter.
A far cry from the hackneyed pinks, blues and pale yellows of most children's designing." Miss Los believes in colour and lots of itwhich sho mixes and matches through groups of coats, shirts, pinnies, dresses end dungarees-Including a stinging radish pink, a delicious olive, deep purpley blue, and a searing bitter aranga.
"People take children's clothes so seriously," the told me, "all those solemm pala pastels, But children are human beings, they're fun and gay and humorous: they can get away with far more than
grown-ups car"
As Helen Lee is herself the mother of three children it's hardly necessary to add that all her clothes are rigidly practical-she makes nothing which can't be washed, and the most flimsy-looking, party-best clothes are no exception to this nudo. Typical example of Helen Les liveliness: the autfit in my picture: gaudy beige and orange print on white for a dress: crisp white apron that's
protection as well as decoration.
The store in this case is Henrt The secotul has taken longer Bendel, a one-time "grey mouse and hits you in the eye,
of a store," revolutionised in
Just three years by the clover
woman
to whom its Persuasion.
Young owners had the rense in hand
it over: Geraldine Stutz,
She set herself to turn it into THE round floor, formerly a column-cluttered open area
A
Just how did you
meet your husband?
YOUNG lady, if you're
seeking a husband, the best place to go is
the local painis de danse.
"May I have the next dance?" is the surest pre- lude to "W you miarry me?"
by
DONALD GOMERY
their Art meeting was "How almost do y'do," she heing engaged at the time to someoro elre. 1 was two or threa months before ho dared date her.
Lord Montogu of Beaulicu cannot remember when he first met his future wife.
Perhaps
it was when he was throwing stones at her, or she at him.
Perhaps it was at a party when they were both sicken- Ing themselves with tee-ercom "She was always the girl next
Benn, wife of the MP. who so This is the conclusion of a rezulutely declines to become a Marriage Guidance Coune peer. team of interrogalors who have Theirs is an example of the asked 2.500 married women:- now-declining formal introduc door," sold Lord .Montonu, "Just where did you Arst tion. They met over ten at "and I suppose I was eight when meet your husband?"
Worcester College, Oxford.
Perhaps
"Pass the SUENT** was their first remark. Anyway, Lady Richardson, actress wife
And time after time the answer they got wast-
"I Cance hall.".
I first met her."
at the end of a week they were of Sir Ralph, remembers their
"But I we ages frat meeting only too well.
Indeed halt of the married engaged. couples they interviewed never before we got married," sayu had any sort of formal-1 Mrs Wedgwood Benn. would like you to meet... Introduction.
And among those 1,200-odd who met casually, "Initial en- counters at work or even in the street were frequent," says the report.
In studio
She was being auditioned for
n part in the play "The Amaz- ing Dr Clitterhouse,' and one of the auditioners was a rather terrifying gentleman called Ralph Hichardson.
He was also to be the stor, of first met course. Bernard Braden
"I remember no out Barbara Kelly in a radio studio boomed
She's quite It was in a pretty, but she'll nover bo in Vancouver,
he play,
recalled, heard," said Lady Richard- Nativity and she was playing the son. But she got the part
Mary and 10 was (eritie Jpmes Agate compli
ull they said at mented her later on her lovely.
stage voice), And got micr husband.
The other dny i conducted my own investigation into this boy meets-girl business
I spoke to Virgin The Arst person was Mrs Caroline Wedgwood Joseph, and
BOYS AND GIRLS'
MAGAZINE ********
Shadows' Argument
-General Tin Le Asked To Settle It
By MAX TRELL
a small, elegant, vividly per- sonal speciality shop, and has filled with counters, has been
into turned
streetful of done just that-a feat compar ravishing little boutiques, cach nble 10 the dowager-to-deb
with a different decor. transformation of Woollards by milliner, glove-shop, jeweller, Martin Moss, whom she knows
and no on colourful, deliciously and admirea.
scented, tremendously inviting. | ĮNARF and Hanic, the
The third objective the
Shadow Children with the Bendet Look-took longest Turnet-About Names, ran up to achieve-two years of incessant General Tin, the Tn Soldier. talking, persuasion, and instruc-who was standing on guard, as tion of the buyers, for a start.
In taking over, Gerry, who is 35, looks less and is darkly good-looking, set herself three targets:
First; a personal service of a level which lucky couturiere eilents get from their vendeuses, together with gracious wel- coming atmosphere:
Second: delightful surround- Inits:
Third: a look which would be distinctively and recognisably a Bendel Look, Targets accomplished
The first target was the When she took over, a YORK wouldn't caalert.
large percentage of the staff had
TEW
Geraldine Stati
Ne New York if at hum for over 28 least one of their stores years and the tradition for help
аз д didn't stand
monu- ful service was there.
Newcomers Are carefully woman's one ment
trained to help clients right through the store, if necessary,
to
bred, and in fact is a reflection
The Bendel Look is now in-usual, at the Playroom door.
They both shouted out at the time that they wanted of Gerry's own quiet, sizzlingly some elegant taste-a laste that one General Tin to settle an argu- observes as much in the calin,ment for them. pale green drawing room of her offlce, with its prints, Its pleasant pieces of furniture and its neat clutter of pretty objects as in her own manner of dressing.
When I thel her, she was wearing a soft, simple dress in
He'll settle it
"I will, I usn," said General
in, and then he quickly added, "I will even if I can't, Tell me what the argument is about."
Hanid sole in her very lady-
"The argument between Knart # matched bandeau:
coat C deep and myself is about which is brown, collared in the same the tallest Animal in the world."
"Go on," said General Tin. "I said it wan the Giraffe," The store Itself is filed with
sald Hanid. highly personal touches: the Bendel lingerie print, for Instance-a now one every year (this time, a small periwinkle Drkat) which a
complete phant," wid, Kuart. range of lingerie is produced;
were jersey her dark hair ke way kept back with
The huge, strong carriers their eyes when you say you'll imagination, energy and instructed, and all the stuff are orige fur.
that Lord and Taylor hand out free from an Recessible counter
flair.
That all salesgiris vanish
on the ground floor, BO that in the same way when you when you've accumulated six actually want something in a small packets you can dump hurry, and that American eleva- lifts them all in one big bag.
tors share with London pleasant lounges that well-known habit of all that look like private sitting hitting the Afth floor simultane- cunningly ously when you're waiting at room and pre situated around the fifth floor, street level....
The
LADYLUCK
YOUR CHINA MAIL HOROSCOPE
TUESDAY, APRIL 11
AQUARIUS January 21- February 10):. Get rid of an obsession that somebody does not mean you well. It is entirely a product of Your imagination, PISCES (February 20-March 20): An opportunity to show your worth will being out the very best in you,
Herve.
de-
JACOBY on BRIDGE
TORTH'S diamond
response
to the opening club bid is in line with bost modern tactics. He hopes that fils partner will be able to show a four card major. South's one spade rebid is in line with warst modern tactics and promptly landed him In a four spade contract.
Since the game was duplic- ate South WIES decidedly un- happy with the whole thing. He could see 10 top tricks at way makes it rather awk-no-trump and only 10 doubtful.
for people tricks at spades. ward at times
closely associated with you. However, with the aid of a VIRGO' CABRESL 22-little deception and some favour- September 22): A personable breaks he wound up mak- who has given you sounding 11 tricks for a top score. advice in the past may be
· He Won the opening lead hurt if you do not consult with dummy's ace of diamonds; on a very vital ques-played a elab to his ace; and tien.
continued with the ten spot,
WEST AQJ3
KQJ84
B
NORTH
AK 1080 A1003
• A73 81
EAST 4702
24
KOKA
+ 108
49532
SOUTH (D)]
AAJA
1,5
+362
★AKQJIT
East and West vulnerable South
West North
East
Pam 10
Pasa
10
-Pos
Fass 3 A Pass 1 A Pass Opening lead-ę K
Pata
Pasa
and should win you the LIBRA (September 24- West should have ruffed right promotion you richly October 22): You will be in. His partner had dropped the dummy overruffet. A spade to surprised to find yourself ten of diamonds on the first lead the are put South back in and of the lucky contestants of the suit so West knew that he led a fourth club. West ruff- Lize would cash two diamond ed with the queen whereupon in a competition you en-
tricks and West should have South let a diamond go and the tered without much hopo of been mighty suspicious of that defenes was held to two tricks. winning a prize.
innocent lend of the 10 spot.
ARIES (March 21-April 19): miscalculation over money could have awkward results, and you ought to go over your figures very carefully once again.
TAURUS (April 20-May 20){ The practical side of your nature could be more fully developed. You must con- vert theory into action In order to prove it. GEMINI (May 21-June 21): A rare chauer to meet an influential person must not bo missed.
By ready to drop everything else when the opportunity arises. CANCER (June 22-July 21): You may find it expodicut to ask a friend to conduct negotiations for you, if you don't feel quito equal to facing the yourself.
other party
LEO (July 22-August 21): Your desire to go your own.
one
SCORPIO (October 23- Sull, It South ho led the-
November 213: Don't being he could not have Rotaway! taken in by the superior with that second club trick, so airs of a new acquaintance.the deception must be credited.
be
is desire to impress may due to a lack of self-
22-December 21) Have E
(November
If you
a bright Iden for on- livening a social gathering which in not
too well, going don't be too shy tu volce it. CAPRICORN (December 22
January 20): A visiting
friend's description of Ifo in a distant and will shat- ter your ilusions of his more glamourous existence. YOUR LUCKY COLOUR: If this in your · birthday, look out for a combination
of GREEN and YELLOW. It ought to bring you luck,
West trumped with the jack and Now South Jed a third club.
CARD Sensek♦
Q-The bidding has been; North
Eust South Pars 14
Weat PRES
Par
2
1. ❤
You, South, hold; AKJÚCI VEIS SAIDA AD
What do you do?
A-Bld four dearis. Tout kavo më least 16 points in support of your pariser's rebid heart sult.
TODAY'S QUESTION- Inslead of bidding two hearts your partner han raised you tp two spades. What do you do now?
Answer Tomorrow
Knarf's theory "And I said it was the Ele-
Kaart and Hanid both walted
11-21
"Who's the tallest Animal in tho
World?" naked the Shadow.
th.n
The Toff
Thriller-writer John Creasey, creator of such suave characters Da "The Toff," said that his frat remark to his wife-to-be wis "How about, a cup of tea?"
He had just scored 57 not out ร a cricket match and Mrs Creasey-to-be was the first girl
("She looked so beautiful") he. saw as he returned in triumph to the pavilon,
One person I spoke to who netually had met her future bus- bund at a donce was Mrs Harry Secombe,
It was at a hop in Mumbles, Swansea, and,
Mas cald Secombe yesterday. "a rather boring affair" till tho gallont Secumbe, lately demobilised as lance bombardier, approached in all his glory, swept his forc lock along the floor, and asked her to tread a touch of the old lerpalchore.
"It was the best moment of my life," said Mrs Secombe.
Yes. the evntes naỳ sneer, but it lo a
we all moment remember, when we first meet my our marital fate. (1 mel wife-to-be in an Irish lane on a dull November morning, and suddenly the sun was shining.)
The other day, too, i tele- "But, my dear," sald General
What phoned six people at random out Tin, "you agreed that
of the telephone book, made one Animal taller the other was that his head was their husband at dances,
Two wives said they had. met and higher up in the air."
one said it was in an air raid sheiter, and another at a tennis
Upset and bowildered Knart and Hanid locked so that say General Tin finally burst out
laughing.
upset and so bewildered Would he
or in the make-up salon in the to hear which way General Tin ground floor cosmetic ment.
depart would decide.
Giraffe or Elephant?
"The tallest Animal in world." General Tin cald, the Squirrel,"
This is known as "The Gilded Care" and there assistants de- monstrate to clients what make-
them best Kult up will
Kaart and Hand let on a shouts of amazement,
the assistants aren't tied to one
the
cut
"Of course the Squirrel isn't taller than an Elephant or a
tea.
[London Express Service).
DON'T PASS UP
Giraffe even though by clinb- DELICIOUS MEALS
In tree his head is higher in the air
either of them. than
What's wrong Is that his feet aren't on the ground at the
same time that his head is
choice of five dummies. And "Now, now, now," said Ga- brand. They know about all the eral Tin, trying to quiet them
"If you listen to me for a mo-
up types of cosmetics stocked.
meri, you'll see that is right."
in the air.
And that's the way you judge the tallness of People Bigger than Squierol
bigh Their Elephant, cried r Animals-how
heals are in the air while their a thousand times feet are on the ground."
Buys British
I'
"But an Knart, "s
T is nice to be able to record bigger than a Squirrel!"
that Gerry Stutz is an en- Hanid said that even a Cat thusiastic shopper in England was taller than a Squirrell Ana and loves English shops.
familiar Bazar gym-tuules hang "Nevertheless," repeated Gen. Then Harid said:
now
Folt much better
tell Knort and. Hantu that a hundred Cats standing
again. They both The children's department
other's backs much better on top of each
stood in front of General Tin. shows smocks in Liberty lawn; weren't as tall as a Giraffe!
"But which Almal is the tall- The GI- Squirrel' is the tallest Animal est. General Tint
ralfe-7" in the world."
or the Elephant?" asked Enert and Hend Enanded to know how General Tin could Knart. models by Givenchy, Fabiani possibly have such
"Now that'a a funny thing." a strange ald General Tin, "it all de- and mixed-up. Itlen.
vn the rails in a speciality de-crai Tin, "It is my opinion that partment; and anony 1 Couture modela, suits by Cavanagh, Michael and Hardy Arles rub shoulders with
and de Barentzen.
-London Express Servleé).
To be continued
tomorrow
Rupert and the Paper-fall-23
[FIZTONIA
NO PUBLIN [HO BROUSING
NO POTTERIDA,i Kes on it?
YOUR WE
} SECRETARY'S OF
| NEPORT ASS MEZT/
Rupert is nervous at leaving hie pal behind. "1.x ander when Edward is with me. Ife's 10- The little sirang. thinks. stater breds him through a corridor and then order him in astero whisper to nop."Stay here until 1 ext arrange things for you,” ha
murmurs. Sa Rupert leans against the wail and hopes for the "ben. "Wires on Karth is this pince ?" In brusitan, “What are all these pice of odd-sped parcels? Even the ale seems queer. Little dura and parks keep Bashing all round. though there is no noise." ALL RIGHTS RESERVED -
Discussed it
of
pends on which yeu think is the "REDUCE THE AYDS WAY"
Elephant's head.
Toller than Gliaffo
.
sald General Tia, "Well," "let's look into this matter being tall. We say that some-
"If his head goes down to the one is taller than someone else end of his trunk and he stands when their feet are in the name on his hind legs and waves his place and their heads are higher trunk in the pit, then the Ele- or lower."
phant is taller than the Gt- Khurt and Hamid agreed that raffe.
But if the Elephant's head this sounded right.
Very well," sald General Tin, enils wtiero a head usually ends now the Elephant, the Giraffe -r mean right between his cars and the Squirrel all stand under them he isn't nearly as tall a the same trec.
The Elephant's head and frunit reach up into the middle of the tree. The Giraffe's brad also reaches into the middle of
the tree. But where dors
Squirrel's head reach?
Giraffe.
Moko decision
"And what I say to you
two
the Children is that you'd better go
eff somewhere nná decida where
jul tell you," raid Generel an Elephant's head ends, Tin heforo Knerf and Hrald bad then It to stu
ond
right of
a chance to answer. "Elle hand which one et zou is right and reaches ay to the top of the. Which one of you fan'i!”/
And that's all that Geaerol iron
Kaart and Handld both shoul- Tin would say as he cod, quite ed that this waga' fotr, this usual, "giarding the Playroom Just because the Squirrel, could door, with his head held tall and feumb higher than the Elephant straight, uni na high as an Ele
or the Giraffe, that was no re- phant's and not as high as pon for saying that he was tall- Giraffe's. but certainly a good fer than the others,
dent higher than a Squirrels.
A
says Julio Nowmar
"By taking Ads I find I can eut what I want, but I never want more than I should eat. I keep my figurd telin with Ayds, the candy that helps make you thin. It's such a sate,' cozy way to Iona weight and then keep it under control."
Clinical toate revealed then 'on tho Aydn Plan lost the "mort, weight-times as much as thoro- on a strict diet alone, Qst ofther... vanilla caramel Ayda or the now, easy-to-chew chocolate fudge.... type,
Ayds
VITAMIN AND „MINERAL CANDY
Obratnable from all leading Dispensaries and Storeù.
Trade utries for GLIDDELL BROS. A CO.,
(H.K.) LTD.
14-18 Paddar Birsel, Hong Kong. Telephone, Drubs"
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