33
Then there is another tale which goes as follows (Giles, 1925: Joke64): A Chinese chess player was proud of his ability, although on one occasion he lost three games in a row. The next day a friend asked him how he got on. 'I didn't win the first game,' he replied, and my opponent didn't lose the second.' 'As to the last game, I asked him to agree to a draw but he wouldn't.' Many Westerners talk as if face, which really amounts to 'worth' in the eyes of others, is only important to Asians. U Thant, the Burmese diplomat who was made Permanent Secretary-General of the United Nations in 1962, was fond of saying: 'Face is very important to Europeans.' While the author does not disagree, it would appear Asians place even more emphasis on it than do Westerners.
Much has been made recently by the media about senior civil servants not being tolerant of Radio Television Hong Kong's political satire when the foolishness of the establishment has been highlighted in an amusing way (Yeung, 1998a). It amounts to what is accepted (especially in the West) as good clean fun being taken seriously by some Hong Kong government servants (Yeung, 1998b). It largely boils down to the fact that, when the joke is on them and they lose face, civil servants are unable to accept it in good heart.
Although a bit of a struggle at first, many Japanese politicians have now, apparently, learned more recently to accept criticism, passing it off by describing it as a form of 'art' and saying the attention he receives shows that he must be popular.10 'After all, we do not criticise those who we do not think much of, but we do criticise those who we love and esteem.'
When China's President, Jiang Zemin, visited Hong Kong in 1998, a photograph in the Hong Kong Standard, on July 1, showed him travelling in the back of a car with his seat-belt unbuckled. Most Europeans (and some more westernised Chinese too) took this as good, mischievous fun. A letter in the same newspaper, on July 5 from a Chinese living in the United States, however, asked whether, if during colonial days a member of the British Royal Family who was visiting Hong Kong, or a British governor were caught not wearing a seat-belt, whether it would have been publicised (and by implication made fun of) in a similar way. This Overseas Chinese felt it was wrong to publish the photograph of Jiang Zemin in the Standard. In fairness, of course, until