THE CHINA MAIL, SATURDAY, OCTOBER · 11, 1958.
PRACTICAL HOMECRAFT
Seen Through A Glass Clearly
Corvette
No, it's
not
John Brain e,
MANTO WEAVI
BUT . . .
SELECT one man-by Top" made him famous. Mr see why men shouldn't too. setting and tradition Braine in his writing would It is only fair to the least likely to join in the rive no clue to what in fact women." new battle of the bathroom he does: buys coral-scented What John Braine does -to give his view:
after-shave lotion and not like is the current way He is John Braine, a readily admits it.
of amelling like "ather and blunt Yorkshire writer, "I like women to smell" horses." whose book "Room At The nice," he said, "so I don't -Veronica Popworth
DRIVE TO BREAK DRIVE
YES
DOWN
A MAN'S RESISTANCE
TES, it's happening in
201
house a re- markable revolution in the
bathroom. Despite his pre-
by KITTY DIXON
and
reluctant to buy fragrances as such. But they are buying more scented after-shave lotion. And research shows they are buying it for the fragrance. judices, despite his reais- Within the past 18 months comb it with a tonic to restore
Douglas Collins of Gayn't Corvelte The increased the tance,
the British male men's cau de colognes have won the natural oils.
sensational popularity. There next month will find him- are
of perfume in after- British firms will pattern their amount Bras manu- American
advertising campaigns after have lotion. Sales shot.up. So self at the receiving end of facturing 30 types of cologne American ones, which appeal to he added more perfume a sustained campaign by
for men in liquid, solid stick,
man's "rugged nature."
les continued to climb. British cosmetics manufac- and aerosol spray forms. turers to make him change Men's top all his old habits and all his furnishings and tobacco Ect ideas about eau de Panles are getting to the
by presenting their own colognes, deodorants, anti- colognes for men just 05 perspirants, pre-shaving lo- fashion houses for woinen manu- tlons, after-shaving lotions, fucture their own perfumes. tales, hair creamy and tonics and shampuos,
Everything points to his un-
Cushion houses, cum-
act
In America they call it "The Male Personal Grooming In-
dustry."
thelk
at
Yardley's advertising hits Die outdoor man: "Men who excel in the epen uir must excel in the bathroom tou."
But the industry has serious weakness. If Ja women who buy more than 50 per cent et men's cosmetics.
Harsh Truth Is Often Better Than Sympathy
By ANNE 'HEYWOOD
TOST of us want to be the major decisions of my life to
Melpful, to aid and mate.
Buscour our fellowmon --
"I was singing in the chorus especially those we love. of the Radio City Music Hall But too ofton our attempts Glee Club, had a chance to do an audition for the Met, but it to be helpful do more harm meant giving up my steady job than good.
In order to prepare. It meant, in short, giving up a bird in the hand for the shadow of a bird in the bush.
Sometimes what we like to think of a sympathetle under slanding and commiseration is
"I discussed the problem with demarnllsing and weakening factor. Sometimes, in short, the my grandfather, expecting some hard, harsh truth is of much warm and sympathetic under- more value than sweet, sympa standing. Instead, the old fellow voice. edged with thelle murmurings could ever said, ha he. It may not be appreciated at impatience: the time, but it will be, in the long run.
Letters From Parents
I think of this most frequently when I get letters from parents, Naturally, they want to help their children, vocationally as well as in other ways. But the | idea that endless appreciation and encouragement are all that Is needed is dead wrong Some- times you have to be harshly critical and bonest if you want to be really helpful.
I discussed this recently with Leonard Warren, a baritone at the Metropolitan Opera, whom I have long admired. I seemed to remember something about his having had a decision to make, ence, in which he got rea! help from some member of his family.
Major Decision
"It was my grandfather," Leonard told me. "I had one of
"'Leonard, a goal never comes to a man. You've got to go after I and, if necessary, travel light -very light"
Took The Chance
J
Leonard Warren tonk the chance and it worked out. Had his grandfather softened his resolve with sweet murmurings of ympathy, instead of strengthen- Mr Warren might still be in the ing it with sturdy words of truth,
chorus.
Page
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Hair Stylist Reveals Secrets Of Hollywood
A BRUNETTE ACTRESS Jean Simmons, right, goes blando, at left, for her role in the new movie, "Home Before Dark”
OES your hairdo suit There's more than one flatter="
role in life? Ing colffure.
Do your
In her own case, the blue-
That's a key question, and don't think it's a silly one, eyed, smiling executive has al- The truth is, the British man A hairdo counts for a great ways worn long hair.
from now shies-
counter. He is afraid somebody deal. will spet him buying scented
And so the race to see which firms can come up with Ideas first is on.
the
cosmetica
Shaving-wise, Lentheric seems toiletries und suspect he is to be in the lead with its new amething of a dandy. So he design "stick shave," offering a gets his wife to do the buying. wider
Creat than "sonping I manufacturers have conditional surrender in the face way, every man's morning bath regular shaving sticks. The size room routline will go something and shape of an egg, it will sell Gd. when it hits the. have ke tus: He will take a brisk #145.
market any day now.
of the manufacturers' attack.
Preliminary batiles already becn won by the shower using scented soup: dry, report that then dredge himself with shower
manufacturers who
sales have increased by at least
115 containing 好 mild
20 per cent in the past 18 deodorant. He will apply a pre-
months,
Stick pucks
shaving lotion to tone the skin before having with scentedi Encouraged by these Ngures spray-on for soup. Next he MANUFACTURERS and by a boom in men's will pat his checks with fragrant cosmetics in the United States after shave lotion (an astringent where men spend two half times as much as women
perfum.od
110
and a which closes the pores).
cosmetics (this
figure includes shaving
#033-
but only perfumed lines) British
manufacturers are rallying their
Then spray
'All wrong
SUITABLE COIFFURE
"Then," she said with a smile, "I had it clipped. People were shocked. But I love it and, now that they're used to it, do do my friends"
You can change your hairdo without number of ways
ay
Out in Hollywood, where Jean Burt Reilly heads the hair- dressing department of famed drastically altering the line. A etudio, coiffures are considered light variation with bangs, a Jong before a star gets before bit more curl ar a bit less and TRINCE PHILIP'S batr- PRI
the cameras. Miss Reilly's job is Presto!-hair looks different but dresser, Charles Topper, thinks women have no business creating the hair slyle that will actually isn't radically so, buying cosmetics for their men.;
But the star to her role.
to
PET THEMES
Miss Reilly has several 'other
For exapmale, long, loose locks all wrong." "It's all wrong. havu learned that smart packag he said, shaking his head of me Miss Glamourpuss a siren. ng ups sales. So Max Factor is parse, grey hair. "A woman A chle coiffure may turn her bringing out a "Busy Man's Bar, knows nothing about the right paruace sophisticated suited pet hairdo themes.
carcer-girl-on-the-rise part. husband's conditioners for her
A simple hairdo, soft and not too Three bottles, contąlaing not gin,
1. Don't fear having hair fussy, does for a homemaker role. snaped-it doesn't mean short- whisky, und rum but ou de hair and skin." Cologne, cream hale
According to Topper, a man's A bon or chignon may be indiening treasured long locks. It und after-shave lotion. Each cosmetics are lils personal prob-cated if the star's supposed to ches menn "shaping them, ro- boite has its own "fap." Price dem. He must get direct advice | appear older. with of the bar will be 238, 63.
from his hairdresser. (It closca
forces for the assault, Their HEN he will spray apall should be millions
United States;-
of anti-perspirant
with
dressing,
DARK TO LIGHT
Jean Simmons, a brunette,
moving the bushy look, giving contour to your head.
2. Do keep hair cleats—it's the most important hair care rulo of att.
3. Don't think brushing will
dressing he will comb his hair Shaving soop (10) and after generally choose preparations new movie, “Home Before Dark" on a pretty arrangement. Brush
with s
Firme are gaining confidence. What toilet preparations does * pounds.
the pores, prevents excessive with every success. Goya, for the Prince prefer?
following perspiration) Look what happened in the a deodorant (to kill the anell of from its Corvette line that it is example, reapad such profits
Charles Topper laughed. "He's whatever perspiration he cannot ready to launch a more expen too busy a mon to care. Those for example, was turned blonde take out curl. Brush when you a have little curl and 'you'l{ "hit! stop with anti-perspirant). After five range called "Cedarwood." decisions are left to me, and I by Miss Reilly for a role in
hairdo cream (same scent shave lotion (63. 6) will be with a very light scent."
Another
switch was when you have lots of curt and please) and set out for the office. perfumed with cedarwood ell.
arranged for glamorous Erin, you'll soften and glamorise th It appears that many a busy O'Brien, usually a girl who goes coiffure. Mid-day our man will freshen Tothing in 1938 to
And Elizabeth Arden, which man relaxes in the women-free for short-cuts. In "Onionhead,'" 4. Don't go in for a mannish- 28 per up with cau-de-Cologno in case ventured into men's toiletries 18 amorphem of the men's salonies Relly gave Erin a long bob back cut. It's just not pretty, en vent of the total cosmetics trade. other antl-amell measures fall months ago, has been so site and will accept almost any pre- because it seemed more suited any woman. Ho will rub the Cologne into his cessful with its men's Cologna paration bis hairdresser recom- to the part. Between 1958 and 1950 sales hands and face. Invigorated. he (18s. (d) that it has put out amends providing the fragrance of liquid hair follons increased will be roady to tackle the after- tollet water. Eau de Toilette is not overporering. by 27 per cent and sales of after noon's work
Up, up, up
VIE market has grown frum
450," a men's, version ON 1234
5. Do chango colour if moralo -There you are. That's the needs a lift or if hair's' gelling Hollywood formula,
albeit Krey. While locks definitely age ene, says Migs. Reilly, who's In Hing with the hairdo' snowy-haired herself, * doesn't. parte, a colour cover-up, does look ional grooming exfucation of the switches for different
that youthful and pretty. emphasises Cologna salta ore British man ly too successful? Mias Reilly
'right hairdo" for every woman.
have lotions by 22.8 per cent. Early evening, be will repeat Arden perfurnis of women, I have just ona small worry greatly simplified.
Since 1952 walce of men's the morning showering and called "450" Price: 47. Od. beurt all this What is the per- deodorants have increased by shaving procedure, and before 800 per cent (a survey allowed retiring wetit shauppbo, his hair
Whilo
that 17 per cent of a magazino's with a specially prepared soup, climbing, mariufacturera male readers uns deodorants), When the hair is dry ho will aware that many.
KOLETA
aro. Then their enlognan might out- there's no such thing. es. ''n' -Jeanne D'Arcy
are scent curALE,
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