THE CHINA MAIL; SATURDAY, JULY 26, 1958.
WEEK-END
WOMANSENSE
HELENA MADE IT HERSELF
PRINCESS GOURIELLI
uniquely successful.
THE BIG THREE
• In next, wock's instalment of "New York's Richest Women" Cholly Knickerbocker throws the spotlight on a trio who have something in common beside their great wealth. Each rogards idleness and frivolity unforgivable sins.
By Cholly Knickerbocker
(Second of a series)
New York's Richest Women
THE Horatio Alger legend duels, few people, women or
Rubinstein well during the years when she was busy amassing her
The uniquely successful. Ute
Helena Rubinstein begon in Krakow, Poland, before the rura of the century, although
It in
with the germ of an idea that treatments. So, in an era when WEA To make her a multi- rouge had not yo! been millionaires. Instinctively wise popularised and lipsilek was still In the ways of beauty, young à moral Issue, she put beauty on Helena noted that most Austra a bonanza baals. tion women had rough, weather- beaten complexions which had
never known bénuly caTE,
Helena Introduced a few of har Australian.friends to a night cream her mother had always used back in Foland and, before long, she was besieged with ze quests for more of the same.
Holena $100000 She
During World War 1 Madame Rubinstein, launched the whole- zale cosmetics business which eventually burgeoned into the Rubinstein Empire we know.
today.
Shrewdly perceptive of. business trends, she unloaded her business for a $7,300,000 bundlo Just before the crash in 29, then bought it back within a year for a mere $1,000,000 following The
PE
PERATING her business m
most single-handedly, me rose like " financial sputnik during the 30%, 40% und” enriy 50's until she reached a pinnucle
boy who fashionis 1
STARTING wat in BI fabulous financial empire by fortune. Although she maintains Holena's exact on the formuluo building which was litlle more must. dint of hard work and in- triplex apartment on Park guarded ʼn secret as
than a 'shack, Halana opened her eve, a house in Connecticut, an for her skin preparations. genuity is old hat in this elegant townhouse in Past and safe to assure that she is, von Arst ralon, paying the staggering lanul of limitless opportu- „ French country home at servatively guessing, in her early sum of 30 shillings a month rent, The business boomed beyona nity, but the self-made Combe-z-Ville, she is seldom at sixiles and may be as old as 16, millionairess remains as home for long at any one of the despite the youthful appearaner, her fondest hopes and, through
management, the drawn-back arou difficult to find, as a modest and is virtually a stranger to suggested by her netghours.
raven hair and the milk white managed to mus
nestar in her first year. Texan.
Even in her business, where complexion,
promptly left for London, where, where her personal worth 14. And so it seems fitting that the the delights in every facel of Bern one of eight children against her friends' advice, she estimates at ene hundred Very Not bad for a Hilto subject of the second in our the rough-and-tumble of com- a muddle-class family. Helong opened the initist
"Matson da Big Ones. series of articles on the 12 peittion and the constant demand had been expected to uphold Beauty In 1908,
renting the girl diem Krakow. tradition ond #ichest women in New York for new ideas, this energetto family
Half of her vast fortune, it is study Mayfair House of Lord Balls has managed to medicine, but a dislike for ho bury, the British Prime Minister, from her half-century of selling believed, represents Income should be Princes Gourlelli, who iitite woman struck gold in a jar of face remain rather a shadowy figure pital smells and her love for for $10,000 annually.
team and, with $100,000,000 In whose presence is always sensed, young man of whom her family
Fortune, which Madame beauty to the women of the her bank, is a feminine success out who seldam materialises in disapproved altered her ille and, Rubinstein defines as a mixture world, while the other half came
parallel story without
eventually, the lives of millions of imagination, hard work and a In the the Bash. world. She is better known tu
of women all over the world.
strong dash of doring, smiled on made through the yours. Packed
For long off to live with her again and Mayfair matron was dissolved in 1930 and, the women everywhere, of course, as
marriage ·to. Titus
Helena Rubinstein,
uncle on * ranch near Met- Cocked to her chi-chi new While millions of women have
bourne, Australia, Helena was a establishment to spend $1,500 for following year
wife Brat unhappy, but soon-came-upseries of beauty trosimonis Princess Gourlalt,
of come to know her beauty pro-
~Artent" which included the advice of a Geargan Prinss
Gourlelit, who founded and lady physician from Vienna,
toiletries
"As a novel. It would be 100 much to be believed," she has said of her. İlta.. "Sometimes, when I look back, I can hardly Scileve it my keit."
Digby Morton has a vision -is it you?
are talking to the most relaxed couturier in the West End," said Mr And he puffed languidly nt his cigarette. His latest collection of separates, which he, perversely, calls "togethers," had just been shown, and the noise was terrific.
"Y Digby Morton-ex-Top Ten designer.
Dozens of www.cr milied madly round
us. Walters in slow
distributed procession champagne and chicken ``vol- au-vent ilke largessG to the maddened throng.
But Mr Morton just sat back and smiled.
"Fabulous, darling." called a ******.. | {:ey-haired worhan to him over
•
"Then, it's over to the factory Let them handle the production troubles I'm already dreaming of next season."
"Mr Morton, Mr Morton," called a brunette in a fan sack. "We simply must have you behind the scenes for a moment." Slowly the Mosler cased him- self out of his chair, gave me a lingering smile and a matching handshake, and deported-at a pace betting an artist, not a business man.
P.S.The "togethers." by the way, are excellent and cheap, They will be in London shops in October..
from astute investments she has
S.RO became
At the end of her first year in managed the men's London she was tapped as the business which bare his name city's best-dressed woman' and, until his death two years ago. cafneidentally, was reunited withi Horace Titus, # handsome TT is amazing that Madame American newspaper cores. pondent sho had met in Aus tralis. They were married after a whirlwind courtship
☆ ☆
Rubinstein managed to raiso two sons-Roy and Horace Titus
despite the pressure of sp ever-expanding business empire which now girdies the globe,
An Incident which ilustrales financial star was on the this diminutive dynamo's in- rise, expanded her operations to terest in her many and varied
occurred' a Cow Parts and then, as war loomed investments
ITELENA, sensing that her
HEL
In Europe, decided to make years ago in a Rome hospital, American women beauty-con- where she lay seriously ill with scious. The founding of her double pneumonia,
On her drst day out of the first Mason de Beaute" in the New World at 16 E. 49th st, is oxygen tent Madame Rubin- regarded by Amerleau stein's secretary arrived at the
inancial pages of a New York women as an event comparable hospital to and her perusing the
paper.
#11
to the voyage of Columbus.
American women, Madame Rubinstein was quick to realise, knew practically nothing about beauty care and were a ready made market, for her beauty
"""Why haven't they told me my stock has been falling the do- manded, "Sell immediately!"
(Continued next week)
Wash colour into your
your hair
YOUR BIRTHDAY
SATURDAY, JULY 26 DORN today, you have one of those депстои, outgoing Dnatures that seems to encompass all the world. You enjoy people and understand them, often better than they do themselves. Since you also have the gift of the written word, you are able to portray people in life-like reality, Literature should be your happiest medium of expression. You also have a true feeling for drama, and since your sense of humour is keen, you are able to point a moral or criticise and still make your nudlence laugh. Fortune as well as fame undoubtedly will be yours, although i may not come to you early in life.
Since you are a perfectionist, you may and that you have a rough road to travel at first. You like nothing better than tackling a problem that everyone anys cannot be solved The worse the difficulty, the happier you are, for once the job is done, the triumph is a the greater,
You are not an easy person to understand, and while you have o magnetic personality that attracts many, you also stir up anta gonisms. Those who dislike you, dislike 'you hearity. This is perhaps natural, for you have strong likes and dislikes yourself and show them at first meeting.
You women have real talent for honomaking and we able to get a fabuleus amount of work accomplished without appearing to do a thing. Nest in your appearance, you are always attractive ly dressed, even when doing the messiest chorol You make a fine
wife and mother.
Among those born on this date were: Carl Jung, Swiss pay- chologist; George Barr McCutcheon and Aldous Huxley; authors: Robert Graves, poet and critic; Emil Jannings, aetor; Leo Wiener, Slavic scholar; George Bernard Shaw, dramatist; Antire Charlot, manager-producer, and William Rainey Harper, educator and first president of the University of Chicago.
To find what the stars have in store for you tomorrow, select your birthday star and read the corresponding paragraph. Let your birthday star be your dally guide.
SUNDAY, JULY 27
day. Avoid risk-taking/ -
PISCES (Feb. 20-Mar, 20)-
By STELLA
SUNDAY, JULY 27
ORN today, you have a fine mind and a sharp intellect. But you are too, opt to be controlled by your impulsiveness. You You jump into things without looking Arst to see what they are. have a high temper and show it when things don't go according to plan. You instantly know what you want and expect to get it, an matter who is standing in your way. You must cultivate me patience and self-control if you are to reach the heights to which you so ardently aspire..
The stars have given you many talents, and if you channel your energies toward some delle goal, you see bound to become an outstanding success. However, you have a variety of interests and may find that you are trying to do too many things at one thine. Belier to concentrate on one thing, finish it, and then go on to something new. If you do this, you may reach one success after another-very possibly in varying lines of work,
my
A BAT I LIKED . . 1 See Best dresser,
Master-
THE dress trade has suffered its worst season for 10 years, and since everybody is telling everybody else why, I would like to add my 10 cents' worth.
I don't like blatisy backed' "apinnaker" lines and I don't like cheap, shapeless sacks, But I do like the new, relaxed, chemise shape, and I'm willing to bet that every other woman would if she could only fry.
Why can't she?
shoulder "the touch
every time." The Master's smile broadened, "I'm relaxed," said he, "be cause I have ceased to Grat
and
spolled
Because the buyers who pick with the rich
the clothes that come into your minority,
am now designing for stores have been playing satc.
and thousand of
They've ordered the same old walled suits and full-skirted
hundreds
"No. more.
women.
fuss.
fittings-no more "wallpaper" printed cottons you
Music, art, literature and drama beckon to you. On the other "No more 'Lady So-and-so have all been wearing for
of this model Past three years. hand, you are factual and enjoy the exact selences. Your difficultywants the front is to reconcile your two selves and get bóth working in the samo groove. Once you have conquered this, you are "in."
You have a charming, magnetle personality, that draws people into your orbit with little dieulty. You are also fascinating to members of the opposite sex and may have dificulty in selling down to marringe,
and the back of that!!
Back they come..
"I CAN'T tell you the agonies
the poor conturiers suffer. "No wonder the wealthy Eng-
Among those born on this date were: Harrison Fisher, artist and fillustrator: Archimedes, mathematician and inventor. Vladimirishwoman is the worst dressed in the world. She's got a "bitty" de Pachman, planist; Hilaire Belloc, author, poet and historian Bruce Blivin, author and editor; Abraham Henry Hummell, noted mind and she will alter, the criminal defence attorney, and Charles Sidney Hopkinson, Amer-original design.
"IO can marine painter.
Puria they
the
And youire fashion- canvelous public-are sick of the sight of them.
Nothing new?
No's raining and there's nothing new. So you don't buy.
I have talked to three Buyers wouldn't in Bond Street who had the
nerve--and it took some nervei
To find what the stars have in store for you tomorrow, select days Ainerics they haven't the to go nap on the chemişe and
your birthday star and read the corresponding paragraph. Let your birthday star be your daily guide.
MONDAY, JULY 28
23)--
trapeze tines.
to. "In lime to.
They have sold the lot. "Dut
In Britain bacic they
It you don't believe me tako come. My husband ((t's always look round the sales. the, husband) thinks that just It is not the newest of new the sightest scrap off the inpets looks that they've "drastically would make all the difference."
reduced." "Little do they renifow that the whole suit has to be ripped apart and put together
Twish 13 were.
If I could find any copies of! at this year's Givenchy or Balen- by a mish earning 2.59 wek ciaga In the sales I would buy plus two amistants at £10 aniect.
heavily
LEO (July 24-Aug. 23)-
LEO (July 24-Aug.
AQUARIUS (Jan. 21-Feb. 19), AQUARIUS (Jan. 21-Feb. 19) Learn, to be the family peace--Seok spiritual guidance A fine day for all your exploits, Good extcutive organisation at You either business or pleasure. If home as well as at the office, will maker. If any arguimetals arise, your morning devotiota. pour oil on troubled waters. It may need help in a troublesome job-hunting, find exactly what pay good dividends for you in the office will pay good dividande paya good dividends,
you want.
VIRGO (Aug. 24-Sept. 23)—- for you in the long run.. VIRGO (Aug. 24-8cpl, 23)—
There PisÇES (Feb. 20-Mar. 20)----- You can be an inspirallon to. Be careful In projecting any An especially busy day. someone today, Setting a good now idea. This is not the day will be a lot to finish and too Wind up maiters that have been
"I ask you-how could anyone the fashion methtors.
No. Don't blame "whims" of example can bring pleasure and for experimentation. Think ltle time to accomplish it all in progress for some time. Not
too good a day to start unything|make that sort of drewnahing happiness to others.
clearly before acting,
but try anyway'.
They have consistently devo- LIBRA (Bept. 24-Dot, 28)- ARIES (Mar. 21-Apr, 20)— LIKRA (Bepi, 24-Oct, 23)- new, Walt a while.
PRY? ABIER (Mar. · 81-Apr. 80) mon I said he must feel ko "a loped the same lines.
Blame the buyers who didn't Take a firm stand when it comes Guard your health and try to Tactful conduct on your part will to some disrupting influence on #claw tensions. You will find save the day. Aspects are all Your infultions should guide you onged bird let out.
*Indeed," said he, "I am an have the courage to back, them. the home front and you will win great help today in seeking right if you work out a minor securately today in a matter of
some importance to your futuro | artist-releasek Your point,
Best dresser དྷྭ་༄། spiritual values.
problem satisfactorily. SCORPIO (Do£, £4«N«7, 22)—–—
"I can design one skirt-that TAURUS (Apr. 21-May 21) 800EP10 (Oct. 24-Nov. 22)-- welfare.
TAURUS (Apr. 21-May $1)—one for example" (Maria Scara The day seems all right, but Look before you leap and all is Good organisation and 'blertness, thero la an undercurrent of un- well with you. Late afternoon can unravel a minor problem This is another, active day farina whirled past in a blre and certainly, causing everything to could bring
Important bearing on your future of them." go haywire.
major_one! you have been wanting. „SAGITTARIUS (Nov. 23-Dec. GEMINI, (May 22-June 21)--- SAGITTARIUS (Nov. 33-Deo. planning,
fast-moving. Avold taking risks it Things are likely to happen 22) A travelling especially when today and you want to be in the especially in the business area. Use good judgment la making a driving on crowded roads, Your driver's seat to control the pace A tendency to tako a risk should decision today. The prospects
forward -- less Curatorinoss can avold an accident; "of prints,
be forestalled: are excellent, provided you act
eened relaxed, elcitid. CAPHICORN (Deo. 23+Jam 20); GIANCES (June 12-July 29)--- CAPRICORN (Doo; 23-Jan, 18) 'wisely.
CANCER (Juno 25-July 13)—- “Do you know, I have a vision Don't be drawn into talking Your attitude is that deternunca The prospects are micellent, bualnos. No decision you make the outcome of this day Take the initiative and lead the A busy day if you are, back on for my Ideal, Woman-no faults,
Got no tantrimme and perfect tasbo.- kow will be a good one. Post Optimism begets pleasure: Be a procesalon toward an outstanding, the job after a vacation.
"Etage in my mind, de I work.. pone actions until-later,
"everything organized for action.
יו
Pollyartial
personal triumphe which could have turned into a you. A short trip may hava uni green tweed) "and sell 20.000 a hat I Hked-worn by
#uced.
day, GEMINI (May '12-June 21)...«] · · No tantrums
B
"Trent dresses". Laurió | New- ton Sharpe
It is a length of suff, coarso
with -brown veiling: worn brown velvét "headache band", She tells mé tho velling in 20. stiff is can be bans to keep ita "hape' perfectly.
I've made a movill sketch, Good Sden 7, ':
Veronica Pupenirth
with
Helena Rubinstein's
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