CHINA MAIL
LYDIAM STEREY
HONGKONG PUBLISHED DAILY
{AFTERNOONB)
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Zilor, burites communication and advertisements to Be Secretary.
Telephone: 20411 (5 Miten
ROWLOON OFFICE.
xbury Road.
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DESPITE TV...
THE CHINA MAIL, WEDNESDAY, JULY 16, 1968.)
The Big Broadcasting
RA ADIO
Boom In America
New York. listening
in -the United States has never been the same since postwar television planted its antennae across the nation's roof-
the kitchen radio as she washes ranging from the glails owned Bul there is evidence that the dishes, daughter in her by or affelsted with the national advertising men are beginning” room managing to do her home networks, to such highly me- to heed the signs and apply work to the rock n roll telecastul independant stations as restraint. They are experiment- from ber personal portable New Yorka WNEW. which ing with brief "spot" commer- radio, and the older con and operates all round the clock, to elüls which retrain from the is foncee-istuing to roman- small independents in cities and endless repetition, once
towns throughout the county.
tle ballads on the radio in the family car he has borrowed for
an evening drive..
Radio in everywhere, which
EDSOME MORE tomtops. The days are gone is biggest sturacilon. As
Classified
Advertisements
20 WORDS $4.00 for 1 DAY PREPAID
ADDITIONAL INSERTIONS
$2.00 PER DAY
10 cents TER WORD OVER 20
when a family would gather round the radio set after dinner to listen to "Lowell Thomas and the news." followed by "Amos 'n' Andy."
Births, Deaths, Marriages.
Today, if any such gathering Personal $5.00 per insertions eleme, it is in front of the big not exceeding 25 words, 25 eye of the television set. cents each additional word.
this does not mean that a dead, cr sand broadcasting even dying. Far from 1, the realcasters cry, and produce
ALTERNATE INSERTIONS
10% EXTRA
Bul
If not prepaid a booking tee statisties tolprove St. Radio 15
of GQ conta la charged.
CARS FOR SALE
OLDSMOBILE
while L.R.D., got ndition, Europran Owner Tow price. No bruker. Tei. 20071, 3, H.
MUSICAL
of
LARGE ASSORTMENT Monaural pre-recorded tapes are offered at list price lers 20% discount. Also a lundled stock of Clamictal & Pupular are to sell at K10 rich. Eme Company, 150 Alesandra House, Telephones 30160,
WANTED KNOWN
SPOTUT PIMPLEST "ESKAMEL conceala 58 IL JOBÁS, Get a handy
today? Two Lubr
available from leading Disperazion zad Storce
NOTICE TO CONSIGNEES
"TAPING"
bigger than ever-but markedly glifferent from the prewar years Both in its programines and they it is used.
EVERYWHERE
A typical after-dinner seene
And Tonight might
mther watching television, but mother stening to dance music from
one
National Broadcasting
Company executive put it: "We have won the battle of the terrace, the playroom and the kitchen."
The
EDITORIALS
con-
sidered, the only way to fix a product in a Ikstener's mind.
One sulle commercial, by a beer company, is only D few seconds long. An Announcer says: "We bring you a message from Millor of Milwaukee''. The listener then hears a elink
and lape
the sound of of programme of gin
"Miller- varles widely not only from one beer being posted. The industry estimates that section to another, but across Milwaukee", the announcer says, there aro 143 million sound the low kichas of” dint in the and the commercial is at an radio sets in uso in the United game city. New York, with Ils end. Wira! It lacles in length s States today. This is more than 21 a.m. (amplitude modula- more than compensated for in Wireo limes The number of tion) and 18 m. (frequency its value as 1 conversation hame television sets, estimated meditation stations, offers the plece,
By Richard Wilson
availablo
BANNED
Ono populer independent station, 'WPAT, has thrived on
From
King
Wood
AUSTRALIAN. NEWSLETTER
also
German Film
not
To Be Shot
Sydney, July 8, (By Airmail). MORE trams went off Sydney streets last week and almost weekly now others are going into depots for the last time, their runs taken over by buses. Soon we will be a tramless #42 million. While there are residents of the elty and subur- refugees from commercials on city. television sets in 84 per cent of bay area probaob the biggest rival stations. WPAT, which is
In all homes, the number of radio free listening choice
New Jersey bu is
For many heard
years the master dustrialists for October, and receivers averages nearly thire anywhere.
throughout the New York transport plan for Sydney has that is not a bad kick off.
Incidentally, there are per family. or 95 million. In
metropolitan area, koeps a close been the elimination of buses, One station may specialise in addition, there are 10 million in contents or chamber music, as rein on advertising. In addition but on more and more vehicles sorts of rumours that the Pre- public places and 30 million in docs The New York Times to rejeeling commercials which wet on our inadequate roada, mier Is nearing the end of his
The number in cars ex- WQXR.
the elimination process is being political run and if he curs,
wing Another, WEVD, sets are in questionable taste, ceeds the
election coming up number found in aside different parts
of its which shout, it groups two or speeded up in an effort to stop the
later the March he will resign homes only ten years ago, broadcasting day for different three approved one at 15 or the elly being choked.
and be off to an oversens ap- langungest Spanish, Hebrew, 30-minute intervals, This big Racing audience German, Polish, Armenion and
Engineers, town planners and pointment. The rest is music, mostly
estimate programmes from Ukraining are among rerelves its
leading businessmen light clustics.
Could be that he has a ven the ten-show-tunes or about
that the city's hopeless traffic now for for radio stations, urs heard. 2,000
Kway Twice a year, at Easter and on
places, but Jams and inadequate transport if he hasn't It is very dificult WMCA recently broke a pre- Christinas Day, commercials are
stem ard costing at least to see what, post can be made eedent for redio nad began banned altogether. By catering
£20 million a year. Their available for him locally. broadcasting ten-minute edito- 10 the stood taste
when estimate could be right
He is now over 65—ion riali
Its DWBCT,
Mr Nathan intelligence of
listeners it is remembered
that while for any big thne Job here, but Straus, personily, gives the WPAT earned a million dollars
values elsewhere are roaring, there is nothing to stop hlm statim's opinion twice a week!!! revenes last year.-China
real estate values in the cily Alling an overscho job-and on such topics as fuoridisation Mail Specint
fiselt aro
falling.
withi a lifetime of polities of the Puble water
supply,
behind him, and his admitted foreign policy the once called
Some time ago big busisest care of manner, there is equally ПXCURSION trains, travelling symptoms. The cause is said to for
resignation of the
the writing on the wall no reason why he should not of State, dust inhaled from deter- Secretary
Mr John
and almost without exception make a success of it. Rents and plantles. A little of Foster Dulles), and the Federal are
they bought land and have
An Australian airline is flying ham, Immigration Law. what you fairy does you
(Continued from Paga 1)
erected buildings in the suburbs 35 gallons of sweet white wine the as the stockbroker said when WORL devoten 've hours after night is: Will the American land-where they are doing quite to London to test the market who the actress began to sing in a midnight to a wide-ranging walking in the Lebanon be swiftly nicely.
and it should be among the look raucous voice after the second show called "The Parly Line," followed by a British airdrop In
most expensive wing to A now in which a compere, called Long Jordan. were bottle of champagne.
hi But trafic exports feel that
Uima Air freight from Sydney was £350,
.BY. THE WAY
·
by Beachcomber
Farough soine of the beautiful parts of Scotland,
to
most t
to have a television studio-vun attached.
counter boredion of passengers might otherwise have to
Juntry
Arrived 14th July, 1954
Damaged cargo ex this vesz) will be surveyed by Mera Goddard at the Doggins at Bong Kông & Kowloon Wharf Gedown at 19.00 .. Thursday, 11th July and Friday, (Ba)
ба
they
passing through," "
the
its
and
UK MAY HELP
saw
is gome
kind of frostbile, from messing John, and his guests may dis- The lobbies of Werminster this is not the answer; say that these parte for a I hope that when they have about too long in refrigerators, cuss anything from chiroprac-buzzed with speculation follow-unless some authority July, ik nod eoruipress represeita. Teached their destination they is dealt with in the current | tice or alcoholiam to yinging the Macmillan Cabinet meet- enough to start wrecking pariz tiesa are requested, to be present, will find a train walting, with Mellent Argus.
saucers and mental telepathy. Ing, talks with service ministers, of the city and spending mil- Region and pouttes are the and the fact that Mr Selwyn Hon in rebuilding, with wido only subjects, not allowed, Lloyd would go no further than expressway ronde, Sydney will promise in the House of Com- be city eled to all but the mons that "no Brilish troops, are most essential trame ja the being used in the present opera- near future.
Juring murvey.
BUTTERFIELD & SWIRE,
Agent AGsteniian-Oriental Line 19. The China Navigation Co., Ind.
To ADVERTISERS
not
bo
a television van, to take then in passing
sec.
Coughing, or living."
they
tion", which left the implication COMMERCIALS
is one
an hour long, were able to pay Reliable reports
three
S
A
In Hongkong
old | Mr Bruno Mischalk, Produc-
tion Manager of the Kurt Ulrich film company, Ber-
lin, told nowsmon this moming of a now Gor- film to be made and partly in Hongkong Мосло
man
The story of Peter Voss, the favourite with German flogoers master thief which is A
and which •has been · Bimed twice before is to be made in colour for tho now wide screen, with an English language ver- -slon for world distribution.
Stars in the film will inchide O. W. Flacher in the main role; home again without any delay, ROCERS, it says, will soon
Mara Lane who la connected so that they need not loiter
be, taking photographs of
LITTLE' time ago Andree and Peter Mosbacher. with a gang of crooks. Ingrid about the place they came to sides of bacon to detect Enws. visit If delay is unavoidable. In the case of a pig's head with
there was a suggestion They will be mmonit the COMI- there should be a television hall an orange in its mouth for dis-
that the Philippines might pony of some 27 actors and the slation
that they might be used in future. to while away play by butchers at Christmas, lime which
be interested in the buffalo production staff who will come might otherwise the Fishlocable photographers
Britala las no treaty obliga-
to Hongkong at the end of have been spent in going out of wil be
With a few exceptions, how- tien to go to Jordan's aid, but
roaming the Northern Ter- August for shooting, which is called in to produce GUNDAY POST-HERALD the station to look at whatever something artistle, with a rose-
ever, there
constant there is little doubt that if King
ritory and it is certain that | estimated to take eight days. Space for commercialey, had ceme
feature in United States radio- | Hussein appealed for ald, British Karden background. For a com-
NYDNEY'S. Lord Mayor the Australian Government advertising
Local people will be required the commercials. In the pre- torees would move In-If neces should
mon or garden side, a napshot television booked,
later than One thing after another will do, Meticulous grocers who radio broadcasts, 30 minutes or Lions' sanction.
Ald. Harry Jensen hus would look with a kindly for a few extra parts including ста, coast-to-coast |sary without prior United. No- i noon on Wednesdays.
n droll humour. At a dinner eye on anyone with a prac which will be shot in the Cen- those of police and crowd scenes, MERICAN scientists think photograph every rasher, using For the SOUTH CHINA they have
reaching celebrating his return from tical scheme for exporting tral district, Kal Tak and the discovered yet the X-ray inethod, will have, to MORNING POST and the another new disease, caused by sailsfy the Crecers Federation for themselves with a minimum Whitehall during the last few America he told how, in some of these animals. harbour front. CHINA MAIL, 48 hours "some of the conveniences of and the Amalgamated Society of advertising an average of days say that significant moves New York, he was pleading
The film will cover oltier parts one-minute
commercial aimed at Jordan have been
It is a bit silly to think that of the world including Berlin, Announcements in the half hour. † building
the Syrian the Great Australian Cause, up on
roming In our north Are Milan, Genos, Barcelona, Hisbon, But today, with the accent border. Infiltration is beginning "All we need," he told an iterally millions of buffalo Rio de Janeiro, Mexico and on local programmés, few such across the border.
audience of Big Brams, rapidly becoming a dangerous Tokyo. showa remisis. The cise jockey-
"is plenty of water and a pest, whereas if they were A -the man who plays records interspersed with advertising- The Dally
few hundred miles to the north defence lot of good people."
they could be worth just be is the king of the airwaves, correspondent reports: "It be
many millions of pounds. Aus- Listeners are bombarded with came clear yesterday,
Said Yank in the front
tralia has no than 5,000 American marines row, "Just like hell, eh?"
UGO for them, singing commercials for cars,
elther
for food, benste of elgarettes, poaps, Patent medianded in the Lebanon, that Britain's role will be to go to
burden or to be hunted, and so cines, household appliances
New South Wales Premier they multiply unhindered. Mr Joseph Cahill, who has been almost everything but spirits, Jordan's exsistance if asked." bo
Hopes that Typhoon Betty, The New Chronicle's defence trying to drum up business in though the broadcasting code
If the Philippines deal falls situated more says that 5,000 the United
than 300 mlico correspondent permits wine and beer adver British troops are standing by sea on his way home.
States, is now at through, some Government South East of Hongkong, would
nction will have to be in Cyprus to "mount phuse" two
take bring rain to the Colony, were to stop the buffalo from spread dashed this of the Middle Eastern salvage
mering when it Whispers Altering through ing to valuable grazing country, operation a landing In Jordan" Labour
was leamed circles io that
the typhoon had tha for cattle will not run where practically disappeared. "The troops of Cyprus, with Premier has something big up buffalo have been. air reinforcements from Britain, his sleeve,
The Royal Observatory re-
before date of publication, Į moder
Special
Bacon Sellers That fatigue, Joss of weight; and employ a seleulist to check the Announcements | d.Meally with breathing are the radiation.
and Classified Advertis ments as usual.
ོ་་་”
A TALE OF TWO
CITIES
A brand-new film version of Charles Dickens' immor- tal love story set in the blood and fury of the French Revolution!
Coming to KING'S and PRINCESS. THEATRES, July 18.
MAIL NOTICES
The inleat time of posting shown below are thoan for un-
entered correspondence posted
AU GPO, Ranghong. The latest posting times elsewhere which, in rebetal, are earlier than the (12.6. Umes can be ascertained by enquiry at the horsi after,
The latest posting Limes registered articlus are generally one hour earlier than the tim shown below. Particulars
Very Fine Cognac
MARTELL
CORDON BLEU Also THREE STAR VSOP anıl EXTRA
Obtainable Everywhere Sofa Agents:-DDDWELL & CO., LTD.
for
call malis parcel zarding ascertained by enquiry at post once.
WEDNESDAY, JULY 19 By Ale
םם
Thalland Burma, India, D D.m. Hawaii, U.S.A., Canada, 0 p.m. Fonno, Korea, 0 p.m. Indo-China, Laos, Malaya, Indo-
nesia, Australia, & New Zealand, a
p.1
By Barface
ising,
Only
handful
مام
mdio
statas, supported by public or
private funds, have
uro
no adver-
Using whatever. Among them the municipal station in New York City, WNYC, and Fordham University's WFUV.
Phase Two
Mail's
as more
will remain under operational
wordan asks for assistance.
No Rain From 'Betty' Likely
ported it had degenerated into a
Low
The buffalo do not belong to orders until King Hussein of Although he has had a good Australia. They were imported
Pressure area. pres while away little of a from Java about 1838 when the
Typhoon Whule has now Radio executives claim that "The young King has already deinite nature has been on- British -triet to
passed Formosa and is now establish A they cannot operate protably asked Britain what support shenounced. It would bo unlike settlement in Arnhem Land threatening, the port of Amor. without this barrage of com- is ready to give him. It is now Premier Joe, both friends and When the project was nuen-
This morning it was reported Thailand, India, Pakistan Mane mercials, which sometimes con- up to him to gauge the situation | critics admit, not to have some doned
inched that Typhoon Winnic 11 yeara Inter a hand- P. India, vta Karsotii | ARGE vin Boat, Parcels via Kuwait & Persion
Rumo as much air time as the and call for reinforcement when thing juley to serve the popu- ful of quiet buffalo were left Fonnosa with 115 milo-per- Iraq), 3 p.m.
programmes they interrupt. A wanted" Japan, U.S.A., C. & S. Amperion,ypical "ve-mimo news broad-
jlace as a coming home gift.... free to wander,
hour winds. It is now moving The Daily Herald's diplomatic could even be the building of How
many there today in NW at 10 knot CRM?
York major New
correspondent declares that that luxury pub.
only guesswork but thero station, for example, muy cop- "British troops may be in Jordan
them enough of
become sist of two and a half minutes and rebel-threatened Iraq within However, ho has completed more than a nuisance in the of actual rieve and the same a fow days.”—All agencies and arrangements for a visit of wide open spaces of amount of advertising.
our own correspondent.
leading US bankers and in- Northern Territory,
4 p.m.
Macao, p.m.
THURSDAY, JULY 17
By Alt
Japan, 8.0.11.
China, People's Republic, 8.30 am. Malaya, Indonesia, Australia, New Zealand, Ceylon, India, Middle East, Africa, Great Britain, Europe, 3 plan,
Philippines, 3 p.m. U.S.A., B p.m.
By Burface'..
China, People's Republic, 9 aim. North Forreo, Noon.
Масал, 1
..
Canada, 1 p.
Kores, 2 p.m.
Alacao, 4 p.01.
TARGET
Y
U
R
How many Trear letters
words at
Cs
or toote Eaz you make from the
|letters in the
SUBITO D
The left ap making ench word, she fattura in ach of thin *mall squares may be used odica buly. Each word was contain sun Jarge jetter m the centre. egtare, and there must be at feat one wine letter word in the (Lat. No plums
furtigt worda: no propor fabien. TODAY'S TARGET: 35 words food: U words, bary good
words, excellent? BolutiDD tomorrow.
SOLUTION Antwer
Bary hart hats mer hourk hourken brat then be shape there them then pre
OA 3
CHINA MAIL ENTERTAINMENT GUIDE
FILMS
DOXY Z BROADWAY: "The Bravados": Gregory Peck in 20th Century's big Western. KING'S
PRINCESS: “Teacher's Fef": Clark Gable and Doris Day in a comedy with
newspaper buck-
sround.
LEE & ASTOR; “Stakeous on
|
AN
o
No rainfall was recorded by
the Observatory durlag the Jast 24 hours. The tempera- ture at noon wens 90.4 degrees Farenheit, and the relativo humidity was 70 per cont.
Dr
Chinese UN Official Here
Hoo,
Victor Chi-tool Under-Secretary for couiderenco
RITZ: "The Brave One" intro-, PRINCESS GARDEN: Sabrina (Cello): 4 Tea For Two: 4.39.
ducing Michael Rae,
the South American flesh- Strictly Instrumental 5. Children's services in the United Nations, Comer-Presented by Ainda Tuy; | arrived from the United States CAPITOL: "Champion": Denis bomb.
8.30 Wednesday Requests-Presented in the American tæer President by Nick Kendall & Hellirine Hoover the moving route starring Kirk Douglas,
RADIO HONGKONG Musicale; 0.20, Friday Maulbar: PARAMOUNT: "Easy To Love":
5.30 pm Evening Berenade; 0; 0,50, The Dick Jurgens Show: to Formos on holiday, He Esther Williams Kid Уда Time Signal, Licky Dip. Listeriure' Presenting Inspector West; 1.15, "A was accompanied by his wife, Johnson in a muxlcat,
Requests Presented by Blangheria: Tale Of Two Gilles-interview Win 7, Recital of Negro Spieltusas 20. The Stars; 1.30, Billy Kay and
Dr Hoo was in charge in the GRAND: "Sayonara" starring Time for Jazz with Hobin Day 156, Orchestra: 7.49, My Other Love D
UN Trusteeship Deportment for Biarlon Krando.
Weather Report: 8, Time Signal. The Time Signal and News; 8.00, eight years beforû ́ho was ap Nowa; 8.10, Commentary; Bld, Patch- Weather Forecast, Announcemebu
NIGHT SPOTS
Dope Breet": An American BLUE HEAVEN: Ding Rodrigues drama .of the dopo habit
Band, and Ericia, among American teenagern. HOOVER & LIBERTY: "The Bhebpman": Glenn Ford sad Shirley MacLaine la 4 Western. STAR & METROPOLE: "The Monolik Mounters": Grun) Williama and Lela Albright
In Beledico-fiction thriller. ORIENTAL: "Ttia Hiired Gra”
and Els vocalist, CHAMPAGNE RESTAURANT! Jing Gachalian and his Latino Americans Band and roosižets Mane Fonk and THOMES
Arun.K. GOLDEN PHOENIX: Pai Hay
und Betty Ankers LUIGTA:
A
work Time Signal. Wednesday and Interlude: Brd, Toys in Poptiler Pointed bond or the organisation. Theriw, The Third Person," a play xudo presented by Nick Kendall: for conterences in UN two years. by Barbara Couper based on story. Diamond Mule Shows P. One ago. by Boney Jares: 930, Weather Re- Night Bland; 9.35, Digit-A-Day: 9.30, port; 20 Time Signal, The News and "Tiko 11. from. Hand": 10, "red- Some Now from Bliain: 10.10, Juky gauntlet Final Episode 10.34 Men signal, Dadio News Neel; 136, Pieno 11. Date With Disinland: 11.20, Pro- Dox: 14.30 Weather Ilsport; 11, Time Bohind The Melody=-1ažam Jones) Baby Alicia De Larrocha: 11.09, lude TaMidnight; là. Madingit,
Co Down
REDIFFUSION
Close Down
He will return to New York in about a month's time,
Stowaways Fined
Ninc
Larry Allen, Clown / Chorale) played by the Philhangwenho Done It" {Fitz Tole ownware and were takson kick
TELEVISION
DJ
Wednesday
Concert 3 pm. Children's Hout—Cartoons;
Chinese, who were (urrahman Variations OnA 5.18, Handicraft Corner; 5.20, we found on board tho es häskali Theme of Haydn 181 Anthony Adventures of Kil Capon" Clore Singapore Jhet mokilins Down. 1,50, Alfred Stitchcock Pre- Bymphony Orchestra of New Princo at Kaya,
conducted by Arturo. Tuscadets vied zľov.
., and to the Colony by another ship, willi Rory Calhoun and Anne MAJESTIC: Das Atmedia, com- Beethoven) Concerto No. 5. In Television News; 5.00, Dangerous As
FIA" (The Emperor), Balolas | signment: Bristi
were fined by Mr Hirshing Lo Dontres in TAL Francis.
Sortieulata, and Pills Corrales,
Artur Schnabel,
Central Mystracy will the Chico Archaeological Story" bag. Douglas
This MAJESTIC: "Connė Vive and
„Hymphony Orchestra. {DHRUVA) Talibanks Premincapelain Forvatiya, morning för trying attiraivaya, To: 'Jeffrey Hunter 184 | FARAMOUNT:
Armenia,second Movement of Trio No. 7 Im Now peeler 6.15, "Dirty Day Four were fired $300 each while Nixol Patrick in a warlino 197 contortionisks; and Pilla ö. Prias Aretatuin) Artur Mode beta star
Dry of the other five were fined $500, Helbrie 2011 Walking Ki Corposa". J. Late each or two goilha gaol. when (Piano). alory,
Taina sud Stung Leu, vocalista, } (Višiny