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THE CHINA MAIL, THURSDAY, APRIL 3, 1958.
SMOKERS TURN TO COLONY'S ENTRIES
FILTER TIPS TO
BEAT LUNG CANCER
By NOEL HUDSON
New York, April 2.
A RADICAL change is taking place in the habits of United States smokers, bewildered by conflicting statements in the cigarette and lung cancer controversy.
According to digures published the annibal survey of the magazine "Business- Week". Jone Americans Rst year pufted their own. Way through more cigarettes than ever before. But they showed an increasing tendency tu smoke, aliter brands,
Cigarelle consumption slici
and
Every filter brand but one | link between smoking increased its sales, and the cuneer. They have conducted exception only held their own experiments to match host which sechied to prove that smoking was injurious to health.
For the first time, after brand moved up last year into the top brand ranks,
in-
n-
érease in fgatěte sumption, every regular brand suffered a sales loss.
On
up to a record of 410.000 million, In spite of the huge
Increase of 19,000 million Rei over 1056.
Cigarette sales reached their previous peak of 304,000 million in 1852 after 20 years of steady growth. Then came the lung cancer controversy. industry willed. By 1054, sales had declined to 300,000 million. But there the decline suddenly stopped, and the Industry's pro- sperity curve took un turn,
The rise of the filter digarelic has hand repercussions on
the tobacco Industry. A report the state of the industry at the end of last year described con- ditions as "topsy-turvy,"
TUITION GIVEN
URESAMARING LEASONS; Sewing. puting, pattern, drafting, nuting "Complete Training." Interesting,
Аррія: moderate), casy, "Jean", Wongnelchong Road for this,
Happy Valley.
WANTED KNOWN
"DIETIN' CAPSULES balanced Ually requirements of Vita
ntne and Minerals to maintain full healthy and vitality. Fron Dispen-
narier and Stores,
The
Popularity
The
upward
most Important reason
the survey declarea. was undoubtedly the remarkable Koln in popularity of Aher cigarelles,
Snokers, while apparently provides apprehensive about their health, decided to conipromise, and the hitherto obscure filter tipped cigarette bounded into popularity..
To ADVERTISERS.
BUNDAY POST HERALD Space for commorala! Advertising should be booked not later thnes noon on Wednesdays.
For the SOUTH CHINA MORNING POST and the CHINA MAIL, 48 hour before dzis of publication,
Opoolni and Classified Advertica- monta A, LEEUMÍ.
Announcements
An ustule publicity campaign turned the tables, and tubucco company directors, who were gloomily studying their zales charis in 1954, were able once ingre to relaxi
From an insignificant 0.0 per cent of the total
domestic market in 1951, Alter cigarelles elaimed 33 per cent
last of year's sales:
The full impact of this change
can be seen from these facts:
gains.
Filter brands accounted for all last year's record sales
• HAPPY EASTER •
from
Chantecler!
DON'T FORGET
your EASTER EGGS and HOT BUNS
At Reasonable Prices from the Leading Baker in the Colony
Chantecler
BAKERY & RESTAURANT
174-176 Nathan Road, Kowloon,
FOR
Tel. 63957-63967,
TELEVISION
TELEPHONE: 77-2021 :
Coldo
Even the slightest cold
Is to be feorod
Do not let it spread! Defeat it from the start by taking 1 or 2 CAFASPINS
CAFASPINN
So Rapidly
►
"Things were changing 50 rapidly that about the only thing the tobacco man could be sure of was that tomorrow would be stated. the report different,"
The cigarette-health scare had changed the nation's habits and had pushed the filter cigarette from obscurity to the top of the ladder in five years.
the
H. Recently, Professor R. Rigdon, of Texas University, opparent drew attention to an head-on collision between iwo latest studies on the subject. One, based on the enses of 11,000 cigarette-smoking tobacco company employees, appeared to prove that they had no higher death rate and, in fact, a lower one, than the general population.
The other, based on the study of 180,000 men in the general populálion, seemed to show con- that the clusively
Eckers among them had a higher death rate than the non-smokers.
Professor Rigdon, who had ha already -
record gone on "Buding it impossible to recept the theory that the apparent in- ercase in lung cancer is due to cigarette", painted to the the
which these confusion
two results would inevitably create fin, the minds of smokers,
|
Linking
No sooner had he spoken than "Cigarette production was at Dr Hollls Ingraham, frst deputy 4 record level, Indicating that commissioner in the New York relatively few people stopped State Department of Health, smoking because of the health entered the argument, sente. But what brand they almost as swiftly as the head- Emoked was subject to change
lines. New brands of cigarettes and packages appeared on the
the He described
evidence markei
bewildering linking smoking to lung cancer rapidity.
as "so voluminous, logical and Studies so "And if the manufacturer was persuasive, and the
the tobacco grower consistent, both internally and puzzled, was plumb confused. The in- with one another, that the con- dustry. turned out. more clusion reached may 310 con cigarettes but used less and less sidered proven beyond tobacco, and the swing to filters reasonable doubt." brought a change in the type of tobacco in demand."
with
any
In the face of suc con- tredictory pronouncements, it is Tobacco manufacturers are not surprising it the average convinced that the sudden smoker was found to agree with popularity of Alter cigarettes is Dr E. B. Wilson, Д retired not just a social fashion which Harvard professor of vital will fade ля suddenly as it statistics, who summed up the began. They believe that it is cigarette smoking situation $15 a direct reflection of the "a mess," bewilderment which the average smoker feels as he studies confleting medical reports.
Controversy
Tobacco
have companies therefore accepted the fact that while the argument · remains in its present state, smokers are going to play safe and buy alter cigarettes,
This fact was demonstrated To this can also be added the shortly after the appearance of fact that while most smokers national magazine article and would like to believe the more Senate hearings on the effruelty cheerful statisties, they are of fillers. Within three months, nevertheless scared that the sales of Alter cigarettes In- gloomier anes ma prove creased rapidly, and one brand correct.
increased its sales by 341 per Ever since the controversy cent over the corresponding started, tobieco companies have per lod In 1956-China Mult strenuously denied the alleged Special.
Audio And Visual Entertainment
RADIO HONGKONG
9.30, Thursday Club introduced by Robert Acheson; 6. Timo Signot. Half Hour; 6.30, Record
15.38, Blue Barrow Presenta Music of
V20, Birthday Mailbag
and To-day: 5. Wall Time:
Traffic Exhibition 7, Personality Varade-Miyoshi Umek: 7.10 Sou T'out: 7. Vignettes for Violin Veal Song: Music by Mantos
7,15. Box 200-Bert vani; 1.4. tory of Jone. Gillett at the Hammond organ Weather Forecast,
7.30,
Signal and the New
Nomdabout; lause Stern:
Announcements
Anthology-A Literary Magazine the Air conducted by Peter Duval and Interlude: 8.15, Capital Show: Smith: 7.58, Weather fieport; B. Time 3.30. Boston Blackie-Master Bleuth; Signal News 8.10, Connientory; 9. Gould and Silane at the Ilam- 0.18, A Life of Bling BAS, "Is Dis-mond Organ and plano: 9.15, Murig Oratorio": 10, engagement eunion DN the Reith Lectures "Forbidden Cargo'
19.30, World Of Jam; 11, Date With
Practicalito" dia Timo-Bach' "sinal Episode:
Bir
broadcast some weck Dreamland; 11.20, Prelude To Mid- Gearge Kenian: 0.15, Selected extracta frun German operne; 9.50, Weather Report; 10, Tinke Signal. News and Home from Britain; 10,5, Tha
Nows
night; 12 Midnight, God Save The Queen. Close Dewn,
TELEVISION
Tonhalle Orchestra Zurichi 1045, $ p.m. Children's Hour-Carloans: Juke Box frem Spain; 10.30, Weather 5.20. Children's Story Time.
11. Tume Signal. Radio 11.15, Soft Lights and Swell Murde; 11.30, Close Down,
7
REDIFFUSION
Romantle
7.30
Story Teller-Cynthia Leung: 8.30, Child- con's Film:-Un-Tin-Tin in "The Eagle's Nest"; d, Clone Down, "Meet The Stars"-Introduced by Elizabeth Chwang: 7.45. Newsresi; Cycles "Life of Riley 8.30. Celebrity -Selection
from "The
Herry Mayhouse Edward G. Robinson in Widow': 3.45, Novatline; 4. Tea "For the Defence": 0. Comman
Rendezvous: 4.30, Vocally wealth Teleview; 0.13, Evening Yours; 5, Children's Camer Aunile Feature: the Angel with the ay Reada another Chapter of Trumpet"; 10.45, Lafo Night Final "Altes Through the Looking Glass"; Close Down.
MAIL NOTICES
*THURSDAY, APRIL 3
By Alt U.S.A..artsco
Rabaul, 3 D..
Macao, p.m.
DENERAL BOLDAY FRIDAY, APRIL 4
BY AL
Thailand, Cambodia, Burroe, Jodia,
Amm.
Lan Chi Loan, Ernes 10, 12 Japan, Okinawa, Korea, 30 MİT, Formosa, 1 pmű
Guan, Hawaii, USA.. 7 DM. Pippines, Australia, New Zea land, pin
Form.
Thailand, India, Pakistan, Middle Fart, Africa, Great Britain, Europe,
UB.A., Canada, 6 pum
Hawally gari.
Lystfach
China, People's Republié, 9 a.m. Malaya, Burma, India, Noor
GENERAL MÚLIAT
SATURDAY, ARIEL A
Philippines, BPA-997
mine 8.30 a.m.'
Japan, 10 ..
Thailand, Maliya, N. Borneo, “In- doncala, Australia, New Zealand & Ceylon, 18 a.10.
Philippines-im Thailand, India, Middle East Africa, Great Britain & Europe.
I p.m.
Into-China, Cambodia, LOOR Auliya, Indonesia, Austrails, New
Zealand ở phim
Formosa, Japan, Oklajivi, 8 p.m.
Dy Surface -
China, People's Repsibilio, @ a.m. FOOT
Malays, Ador, Egypt, Croak Dél- tain & Europe, Neon.
Japatawall,” U.S.A., C. &:9. Aeon, Room,
IN FILM FESTIVAL
Lin Dal (centre) flanked by Wang Yin (right) and Chang Yang.(left) in Motion Picture and General Investment Company's entry of the "Scarlet Doll" in the Fifth Film Festival in Asin, which is being held this year in Manila on April 22.
Another Motion Picture and General Investiment entry for the film Festival, "Our Sister Hedy," with
•sturs (from left to right) Lin Tsui, Yeh Fung, Mu Hung and Soo Fung.
Four Seas Film Company's entry for the Festival in "Cotal" starring Grace Chang and her two co-stars.
"China, Mail Entertainment Guide
WHAT'S ON
ON TONIGHT
ROXY & BROADWAY: "Cattle Empire.” Joel McCrea in a Western. 9,15 p.m. “A Farewell To
Rock Hudson and Jennifer Jones in Army." Hemingway's great novel.
KING'S & PRINCESS: "It Happened In Rome.” A colourful carnival of fun. 9.15 p.m. *The Bridge On The River Kwai." William Holder, Jack Hawkins and Alec Guinness in a Academy Awards winning war picture.
HOOVER & LIBERTY: "Morry Andrew." Damny
Kaye in a comedy.
STAR & METROPOLE: "Love In The Afternoon." Gary Cooper, Audrey Hepburn and Maurice Chevalier in a romance.
LEE & ASTOR: "Sayonate." Marlon Brando falls
in love in Japan..
ORIENTAL: "Don't Go Near The Water" Glenn
Ford in a hilarious comedy.
MAJESTIC: "Desert Rats." Richard Burton and
Jarred Mason..
CAPITOL: "Night Passage." James Stowart and
Audie Murphy.
RITZ: "Loving You." Elvis Presley in another müsi-
cal,
EISENHOWER'S EASTER
th
SORCERY PERSISTS
BUT HABITS CHANGE
B) CÓ LIN SINCLAIR
Port Moresby, April. 2.
ALTHOUGH, since the arrival of the white man Papua-New Guined—the native has tended
-
to change his material habits very quickly, he has kept his traditional beliefs and strperstitions.
Some of the native arts, much lives, Sorcerers have bcen stoof and equipshoht-making, known to hold whole groups of and even the system of chieftain- (natives in fear and some have ship found in certain parts of practised an easy form of ex- the Territory, are disappearing tortion. ns the natives adopt the white The spread of Christianity man's ways.
and the fact that sorcery is a
But bellef in sorcery and other punishable offence under the tornis of magic is still wide-white man's law have had soine *Tead, according to authorities effect on the practice of these on native society.
klies,, but they have not wiped While the diversity of customs them out, especially among some and languages in the various of the more primitive native parts of the Territory make any groups who still suspect porcerers overall conclusion difficult, there of enusing disease and death. arè some fedturès common to all. The Forca linguistle proup of All the natives, for example, nalives, for example, believe
I were gardeners and all lived in that Kúru a fatal palay found +Illages. Most of them were only noong them is the result of fighters by nature and niost had sorcery, These People who a bellef in magic.
live in rough mountain country In the Okapa nren of New Guinea, believe that the sorcerer causes the disease by means of the following speli:
Disappearing
Today, wood carving is disap-
He obtains an object belong- peating rapidly in some groups ing to the intended victim, then because European goods have wraps it in a parcel of special taken the place of many of the leaves and ties it with a certain articles which the natives made.he. Then he heats a stone, stich as platters and other itemsets the parcel on i, beats In geheful use.
The making of tapa cloth is with a stick, calls the victim's another art which is falling into bones of your legs. I break the name and inlones: "I break the disuse because it is being IC-bones of your arms. I make placed by European cloih.
you dle."
The natives used to make this
The parcel is then thrown etoth from the bark of a tree.to a swamp.
which they would wet, beant with
á stone implement and dry in
the sun- process which they
would repeat until they had a
with
Recover
cloth about the thickness of } The natives say that the only blatting paper. Then they way to effect a cure of the
multi-disease in to find the parcel and,
throw it into
running water, But now, even groups of Then the victim will recover. natives who have had little or
would point I colutired patterns.
nu direr! contuct with civilisa-
But if the wrong parcel is
found only people and women and
tion may be found wearing cot-found, someone else will recover, ton ramis, the skirt-like guments
the Kuru, which is really name for the spell which causes worn by then in some parts,
Clay
dinense poltery-making is an- the nther native art which is not as among the Forea Extensively practised as it once mainly attacks wad. This is because European children. It has been Bened Vesabla for cooking, eating and to Parkinson's discuto. Ал currying are now used by many emotional instability induced by natives, while Homo of the It causes some patients to giggle nollves who once traded in pot- under a slight Atimulus and has
being,
nick-nerhed tery now earn their living work-led to It Ing for Europeans.
"Laughing Death."
Anxiety
Patients develop an unaivedy galt and body tremors and Anal- ly are unable to walk. Their Sortery and other forms of arms and legs contract, their mugit, however, seem to persial speech becomes Indecipherable more than any other features and swallowing difficult. Event- of nalive life in the territory.tually, coma develops and even among mahy of the death follows. sophisticated natives.
Medical research has not yet Sorcery, as distinct from the found the cause of the disease, beneficient forms of magle used nor has it established that there to ensure good crops or tie havu been any recoveries átkong recovery of sick persons, brings hore affected although the considerable element of natives claim that there have.--- anxiety and fear into the mailves'! China Mall Speciol.
Lavender Wives
Still Sing The Old Songs
Vienna, Aprli 2. THERE are still lavender sellers who wander through the streets of Vienna advertising their ware by singing a traditional song.
The
rush and bustio of Vienna and which is still used to modem lite, and ett more the perfume the linen in many wiromantic perfume industry, Austrian homes.. have robbed European cities öf The "Lavend): Wetbl, or one of their most picturesque † "lavender Wig”, on" they are features the wandering street called, are usually seen in pairs. Bellers.
Their tradition song is ✰ duret In the Middle Ages and up with a lifting and melancholy to the 18th century, many, suchoir, which brings back memorica ellery sold a variety of hings, of their childhood to many from the essentidi water to the Viennese. The chont ibelt ribbons which adorned beautiful | dates back to the Middle Ages, maidens of high dáýä átö On dine spring and summer holidays.
daye, the lavender sellers go Thero were bakers selling out into the streets to vilk their crisp prezels, tinkers and ware. In winter, they visit the YA IBSPOT sharpeners, Bower taverns, and nevor, fall in AKA sellers and lavender atria, ésell | buyers to their into right with
dt fier
own plak and blua sachets. For the parikular Chant, used to attract Viennese ard, great lovers of the attentlót of prospective folk slagers 'bi nih tort, ond a customers.
sachet costs only about Żd. In many, cases, these goods and
POORLY CLAD services could not be obtained in any other way.
DISTRIBUTION.
The Lavundua sellord: dro usually corty clad, with.
| körchidves" "oves" thele" "hoeder Today, indes. production - añá They sing and speak 15 an, aki modern methods of advertising | Vicndere dialect. But there are | and distribution have replaced not many of them left today,
mosi.d these: déliété. Water | and those
elderly ere mostly comes out of a tap, and the big wonin whoid others were department stores display more lavender sellors Udfore the ribbons than, kon men could The work whitch they have, carry. Motorised traffe, kums chosen is not easy. They do opl and buses make so much nose to gather the lavender the whole that the eiles of the street year, söttne, except, whch the Alte Eisenhower lot! Washing- | belleri, would in any case be fragia set in. In spring, it is, President Elsenhower is to ton on Wednesday, by car, and | gjulle deöwiled.
the Ulussa, in winter the spend the Easter Hoilday with the realdent will join her IA Vienna, birdver, bhd fruit. One of them explained Australia, New Zealand. FOOD, Italy, Belgium, Netherlands, Cells fomily on his farm in Gettys on Thursday afternoon of ancient traallion has still got that she had to work so band ny,iswitzerland via debut, Pebraylvania Press fun, is the expital bithet onset
Friday. He is expected to rez | gulfe died out. Ope bani stl because the needsɑ the mÒTHIJ NO
women setin thù ko... 14 woedm that amics are štit Secretary, James, Hagerty, wild. Sunday avening or on Monday | Irvendár - which Chor Bay Worktraille avoit Lakay mahinh
gathered un the like around | bhra sipeo!
Indo-Chma, Franc Parcels via Mate!lips), ploom.
Thailand, Indie, Palikatne,... Krieg parwale si zahrala istede direct). Nood,
(Drussell,
Washingten, Apt. 3.
Manoj i pok
Thon, People's Rejnktic, § þ.m
hers in Wednesd8y;
mering-France-Prezad.