WEEK-END
THE CHINA MAIL, SATURDAY, MARCH 8, 1958..
WOMANSENSE
For The Girl Of The Moment by Anne Edwards
LEGS
Word-Of-The-Moment
Chapter 1 in the Tale of
a girl's glamour,
a man's
glances, an
industry's gold...
DRAWING
by
ROBB
GIVE
today the
of two inches that have changed the fashionable world-two inches slushed from the hem of a girl's skirt at the Paris dress shows-two inches more leg-two inches that are changing and cheering the whole contemporary scene.
Even in this era of bikinig and bathroom ballet, of tights
Tiller Girls, and cheesecake and chests, these missing two inches have captured the news, the man
and the money,
Just two little inches- that is all it has taken to change the focus of allure in a girl, and sharpen the glint in every man's eye, and to of the bring to the ears whole fashion trade the approaching clink of profits,
Just the hint
With deep
respect to
Diana Dors
IT'S
firm fashion rule that when the most elegant skirts are short the best bosoms are flat.
*******☆*☆*
One the lushest magazines in America devoles its whole iszun to legs: "American fegs," Says the editorial, "have the prettiest girls in the world."
of it
And on. the strength they sell 48 pages of advertise- ments for shoes and stockings.
THE BOOM
N England the shoe ans stocking industries are not small potatoes either-40,000,000 pairs of shoes and over 400 milion pairs of stockings sold
every year.
For them the missing two inches has meant a buzz of exeltement, a crop of new promotion ideas, and a big jump insales,
Quicker off the mark thon in them, they I've ever
M
of a
tint
● THE QUE is the cry in stockings and shoes. Don't be scared of coloured stockings-it's only the palest tint. With four new styles in shoes go four new leg colours. From left to right:~ 1. Black patent shoes, backless and T strapped, with Bin, spiky heels. With fino black stockings. 2. Red calf with rosy pink stockings, Zin. Louis heels, long, slender, pointed toes, very low cut at the sides.
3. Apricot calf shoes with T strap and 24in. heels. This, with an apricot dress and apricot stocklogs, is the new one-colour effect.
4. Fligh-heeled classicat pumps in belge calf, with 3in. heels and three little buttons decorating the toe. With new palest green-beige stockings.
anything like it before, especi- ally at this time of year which we'd be doing normal business with haif a dozen colours in the beige
Fange
probably wouldn't be noticed in a crowd anyway."
Probably they will take their cue from one of the few men who stand to lose money from "The excitement has even tho change in a girl's shope spread abroad. Wo are getting the man who makes those built- cables every day from Canada up brus. and South Africa demanding seems to me that if a woman "If I may say so,” he told me, Elizabeth Hamilton, Jean bave gone into action already more and more coloured nylons, has got the chance to be attrac
For like every nujor Look at the picture on fashion change this one this page presenting the has three linked in- logs belonging to four gredients which follow famous faces: Pat Bowden, each other.
0
起
man's
They are girl's Clarke and Helen Conner. glamour.
THE BRIDE
glance, and an indus- try's gold.
LET'S BEGIN WITH THE
was the bride of the week, Susan Clark, present- THE GIRLS....
of the leggiest legs nga par seen on any bride for 30 years in a mapshot that could have come from her mother's album.
Already the leggy lovelies are taking the limelight and putting the bosomy brigade in the shade.
it happened in the twen ties, and it's happening to day when the word of the moment for the girl of the moment in legs.
with coloured stockings, some so pale they are just the 'hini of a tint, some brilliant red or green; with seamless stockings; with pole coloured shoes in suede or dress fabric and bright shoes in giace kid; with new heel heights and now trimmings, long slender toes and incurved heels.
This is the story told me by ono man who has been in the business for 24 years, Me Fred Kellard:
"The moment we got a hint of the short skirts we realised
The factory is overwhelmed with businers.
"I'm not golag to pretend that it isn't marvellous for us." The shoe people are just as happy. "We expect to sell far more pairs this year," they told
Women me.
no longer content to buy just one pair of black suede to go with every dress."
are
THE BOSOMS
live in both bust and legs shu will be so,"
Maybe she win... But she'd be far wiser to remember that girls never had it so good in this respect dince the days they could drive a men mad with the mere gimpse of an ankle.
THE BORED?
It must mean more emphasis on HUT of course like other over the stile while he looked
won't get by without protests unexceptionable ankica,
Last weck too, the Caris
DEMEMBER Mr Pickwick's Thorneycroft legs made their
.excitement over "The debu: in a pink taffeta evening.
young ladies who wouldn't come dress newly turned up short,
D fashion changes this one though "It was sweeping the
or who, having pretty feet and when she bought it, legs. Stockings must be part
Dr ground
fashion picture.. from some quarter, Mr of the
The loggy ferred standing on the top rall the designer
straight away we dyed the first look of it will darken the hot for five minutes or so, declaring of the nylons ... we didn't zon for underprivileged under- that they were too frightened to even wait for colour samples or planings like the Myrna Loy move,” trial runs or market research.. game and the Princess Ira props.
"The fashion shows
The flat-chest mshion will be But I must admit that the opened on January 27, and on hard on the boston companions present furore over an extra January 29 we started dyeing. Gina and Sophia. Jabe and two inches of leg is a splendid Now we have sold 12,000 pairs Jayne. Already the first deflant tribute to the general okaynes of coloured stockings, mostly cry is heard from home-grown of girls
Dians Dory-
Though of course it could just "We can't keep pace with the "It's a fine fashion," she as well be a comment on the
We've never known said, een "for people orders.
who general boredom of men.
remarked
Cavanagh. Look around the London And soon there'll be more
the celebrated Brivia scene, and you'll see the like difference those two inches Ashley pegs and the famous make. Already the girls Lady Mountbatten pins. look younger and gayer, and Like every other fashion the men around the girls change, the French were the
first to think of it and look younger and gayer Americans the first to make it
too,
pay.
the
seamless.
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PREVIEW OF A 1958 BEACH SCENE
• It's mad, quite mad—but it's a fact If you want the best bathing suits you'l have to go shopping for them soon.
No more bikinis, no strapless, tops, The dark, one-piece suit is on its way back -right in line with the reminiscent look. for which Messrs. Cooll Beaton, George Bernard Show. Lex Harrison.' and
VERONICA PAPWORTH
·Balenciaga are variously blamed. This one, in all-way-stretch crinkle nylon -costa £1,
sit As a serious, though far from seal-
like, swimmer, I welcome the change. loathe the kind of suit that relies on faith and a couple of whalebones to keep it up.
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