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within. That is why there are a great number of sentences which only have values in either the factors of face or the attributes of it. As such, there may arise a danger of oversimplifying face into its components without considering it as a concept with the various components and intra-relationships within.

But there seems to be no better way than this. A paragraph may contain too many face elements and levels at which the concept may appear. This could contaminate the authenticity of the unit of analysis. Furthermore, this inadequacy was complemented by the separate study of those sentences which contain all the factors and attributes of face. Their intra-relationships were observed and the concept of face so put up in the exercise matched with what had been proposed by previous studies as reviewed earlier.

To sum up what has been presented, the targets set out earlier have been accomplished. First, the existence of a nation's face has been statistically confirmed. The depiction of hooligan behaviour after the defeat of the Chinese soccer team in 1985 is not just illusory. There are collective factors of face and collective attributes of face that pave the way for collective face. Second, the way the press works for the concept of face has been investigated. Third, an analytical framework for the purpose of studying the concept of face in the Chinese press has been established and tested.

Besides, the research questions listed earlier have also been answered. Throughout the findings, the existence of collective face and particularly a nation's face in the Chinese press have been given proof. The treatment of the concept of face in the press has also been attended to in great detail. The flavour of face in the press is highly favourable. Regarding the great weight of face-enhancing contents in the press and the various strategies used, it could be safely concluded that the Chinese press, represented by the People's Daily, has done some facework to the advantage of China and her people, but specially to the nation as a whole. Moreover, the different types of face strategies used in the press have also been reviewed and they appear to be of a wide-ranging variety.

Better To Do Comparative Study

This study has only set out to examine the contents in the Chinese press. However, as in the case of other countries, there are also other types of media in the PRC. It may be worthwhile to study the contents in

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