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As the studies show, the detection of face may be approached from the strategies employed in relation to predicaments brought against face. These strategies, upon a closer examination, are but largely impression management techniques. This corresponds with the manifest character of face.
It has been said that a person's outlook serves as a referent for others to judge on his or her face and to pass on treatment thereby determining the amount of his or her face. As such, apart from changing the variable factors of basic face, a person could hope to alter the amount of face, by a presentation of his or her basic face not congruent with reality. To illustrate, the optical theory may be used again.
In Figure 3, it can be seen that face strategies resemble something of a screening agent. They present an image, either the same as the original one or a new one, to the audience. This image may be bigger, smaller or the same as the basic face depending on the distance of the lens to the basic face and to the "others", as well as the curvature of the lens. The position of the lens between the basic face and "others" can be seen as the context of the presentation, whether it is a liberal society or a totalitarian state, in a society which designates great importance to appearance of people or otherwise. The curvature of the lens represents the style of presentation, whether it is objective or subjective, whether it is colourful or plain.
FIGURE 3. An Optical Theory Representation of Face Via Face Strategy
FIGURE 3A. Presentation Of Face Before Others
React To The Basic Factors of Face BASIC FACE (OBJECT) T F · Fax. *** ... FACE STRATEGY (MASS MEDIA) (LENS) NET FACE 1 (PRESENTED FACE) - (IMAGE 1) OTHERS REACTIONS (MIRROR) ** NET FACE 2 (IMAGE 2)(OBJECT 2)