Page
THE CHINA MAIL, SATURDAY, DECEMBER 31, 1955.
$500 REWARD
It's yours if only you'll buy in the greatest car sales war in U.S. history
EVELYN By
New York. car to any
In AVE your cash it
"S
IRONS
buyer trading for 99
n now one --
Advertised cents" second-hand car denier in Con- necticut the other day. For that, been customers drove evay
O 1940 new four-door Chevrolet.
In
A
in
for for Christ after the price hud
from mus!" yells the deducted
the Car dealer's car's purchase total.
An embarrassing element advertisement in letters Detroit, a dealer tossed in the 1950 picture is that pricesa beuter and radio, of new cars have gone up, by my a free
refrigerators. an average of Ave percent com- pared with 1955. But dealers,
one-inch high in morning newspaper, “Need and
free
to
a car? Need your cash for Washing-machines and fur afraid of searing off their clients, Christmas shopping? King coats were offered to catch are proclaiming that they will
not pass on the inerenNES Ford comes to your rescue the women.
purchasers with a timely and terrifie plan that gives you
both!
No cash down. No payment til February 15."
Turn the page.
We play Sanla NOW!" announces another dealer.
56 Chevs at '55 prices We'll buy your car -- you keep the cush! If you owe money on your present car, we'll necept it in trade we'll pay off your balance!"
It's really too kind. “Up to five years to pay." "You's
for only $1.50 per
One better
More spectacular bribes
They offer 1950 cars at 1955 to buyers were free trips prices by such devices an giving for two to Paris, Miami, far more than the listed allow- Havana and even when arces for trade-ins. A Baltimore the first space-ship makes
a 1040- to the Moon. 1952 model traded in for a new
automobile.
the voyage
......
Free load
the
Red Book" price for dealer offers to double the
some cases
Zw
WANTED FOR MURDER!
KENDOR PLES IS NURBERING PRICES! Trade Lagery and Olions the
FULLY EQUIPPIN
YOU MART
'56 OLDS 'HOLIDAY'
FULL PRICE
$2499
KENDOR OLDSMOBILE
188 SOUTHERN BLVD. BRONX, #. Y. Autbarked Cissacave Salon & fortie
RI 2-2200
Typical of the car advertisement; in the American prées. And next year the market will be even more in the buyers' favour. Washing machines and fur coats Just few inducements offered by the deaters,
nection with the sale to the public of nearly seven million shares of Ford cominon stock, is Bled with the Securities and
Exchange Cummkuvion. does
Geveral Motors this year became the first company in the world ever to net 1,000 million dollars, after taxco.
One hesitates to introduce й
but sour note into all this.
the customer A new 1968 car becomes pay in the end for what ክሮ a “used car" after a
He is quoted a high run reveives.
over-allowance for his trade-in, round the block to
only to be charged a higher than neurest used-car lot, 80 legitimate rafe of interest on his that New Yorkers fall to deferred payments see the unconscious humour of a notice in monster mon lights over a car lot un boulevard just outside the
city.
May's "NEW USED
#1 CARS."
All the same, the dealers com- plan that although
they have And a record year's business, the fastest-ever firnover has by no means brought them the fastest- turning buck.
herer evidence
1
In Cincinnati they go one A Seale dealer in used {{tor. Not only can the Chevrolets offers to #11 the b
car delay (they call the "trunk Layer of a new
with food, and euch buyer of a paying for it until next year eat for which he pays 143 or and save his own money for more drives off with a free eat Christmas shopping. But of 500h potatoes, 24 tuxen of the benevolent
dealer breakfast cereais, 48 boxes
face issues, 12 jars of jums and gives him $160 (£34, 1480) 208
cuses of United Pears, beas. A Ford sweetcorni. help him out.
beans. und dealer in St. Louis, Missouri, malo
Jince Is offering $500 cash in desperate bid for customers,
1
For the fiercest-ever sell ing war in American auto. mobile history is on, and it will be even hotter in 1966. By the end of this year the manufacturers will bave turned out a record number of cars-eight million. Sales are estimated at 7,600,000, Next year there cannot be quite so many cars. But it will be more than ever Д buyers' market.
In debt
Ju
penches, pineopple
As for really old cars of the vintage that so many Britons own, dealers cannot afford the space to keep them "Buy in car
Top-selling
before
the
In the fight to be top-selling eo: in America, the Chevrolet has
the etike. according to gures up to the end of October covering new pussenger car registration for 34 states. These ure Chevrolet, 1,293,327: Ford, 1,239,574.
Foreseeing an
even
tougher battle to come. Ford's are step- ping up their promotion budget 1900 by 25 percent on this Disgruntled dealers
giving fe:
with the heaviest current year's,
udver- Senate Anti-Trust and Monopoly emphasis on newspaper Sub-Committee investigating the
tising. affairs of General Motors, com- lowing plained that they were money because of the excessive sales pressures brought to bear by the manufacturers,
Manufacturers are planning bigger and better bulls to eager salesmen, Already Los Angeles salesinen of 1956 Plymouth can are winning certificates for free of golf clubs, motor scoolera, out- The biggest sales race is, case, between General Motors board motors. Other companies with their Chevrolet, and Ford, are rewarding aggressive sales- whose
and men with trips to Sun Valley in colossal earnings income will be revenied for the Idaho, TV sets, watches, dia- first time when their
Caruther Block mona tlepins
da- registration statement, in con- mond to be added for every
future year's success. - 423 ปร same principle as your daugh- fer's pearl necklace).
This is how they work. My friends Eddle and Alice
drove me 120 miles to a Long Island village for a week-end. They stopped their two-year-old Nash station wagon
at a gas-station fe: petrol. Within half an hour their car behind and drive off in they were persuaded to leave
a new model of the same make,
No security was required. They thought
MR SMITH KEEPS THE CLOCKS ON TIME
By Mervyn Jones
London
Fyou want to know the time, ask Humphry M. Smith.
The transmitting clock is con- neeted by landline to the BBC and fitted with an electric con-
liko Humphry tact closed for six seconds every Smith, in the yellow quarter of an hour. house on Leith Hill
That is how they get the six pips. Allowance, however, must be made for the time of trans- mission by landline.
********** That so far as the outside world is concerned, is how right Little-known people Mr Smith's time is
One clock is always in use de but people with a big
in significance in everyone's transmitter, with another
reserve to take over ́automatically That, whether we know life. These are the men we in case of need. it or not, is what we are moot in those articles on doing when wo look up at Important People. Big Ben from a passing bus, Men or listen to the BBC pips, or dial TIM. For Mr Smith, a stocky, 41-year-old man with a big head and a ***** slowly spreading smile, in
final the
uuthority on stimulus. 11 is therefore in great Greenwich Mean Time.
Not that, these days, it comes from Greenwich. The Time See- tion of the Royal Observatory, with its clocks and other equip and shape (which is a ring) and America, France meat, is housed Une basement connected to and ground floor of a square rent from electrodes on is two tries which have quartz clocks yellow building on the slopes of faces will vibrate 100,000 times of accuracy comparable to ours, Leith Hill, near Abinger. The a second.
Other nothms rub along on very the good pendulum clocks. uniformity of
men, together with th, interval betweat each vibrate, other astronomers, moet
every Ivur
that three years, and Mr Smith has children. Day and night, werk rather than the frequency,
makes this way of
measuring lately returned from the Inter- day and Sunday. he is respon- time vastly more accurate than national Astronomical Union's sible for the acuracy of every the two-second swing of a pen- meeting in Dublin. welt-maintained chronometer in dulum. factory, rallway station or ball,
vibrate in response to electrical
demandi for radio, radar and telephone equipment.
Another service is an hourly correction of the voice on TIM.
The
not staff keep an eye only on their own clocks but on signals
Ήπιο sent out by A crystal cut to the right size centres all over the world.
and Rusla alternating cur are among half a dozen coun
upper floor is a flat, where the 1 is the
chief of the section Mr Senith, lives with his wife and
A team
town
Of course, the external factors must be evnstant; the crystal is
As Mr Smith is the first 1
The time
More work
ΠΛΟΓΙΑ
kept in an air vacuum and of a Most exciting tople of dis- regulor temperature of 133 de- cussion is a clockt even
The mechanism is then accurate than the quartz clock. It would be based on measuring the vibrations the vibration within an atom.
g
it was a happy point out, he is only the lead- connected to a reducing etreuit, kind of a deal because
brings theying nember of a team. To start which
would now start monthly pay- ments of 07 dollars instead of the 68.51 dollars a month they
ad nearly finished paying
fur the old one.
Then the salesinan turned to
inc.
*thick Having heard my British accent," be informed me as a preliminary. In his own Brooklynese, that he had been born close 10 The Oval in Ken-
ington.
In view of the magniloquence of his sales talk, it was ruther tore beastly British of me to tell Jom that I had just bought a bu 1947 Buick for 300 dollars and that nothing would induce me to part with it.
(COPYRIGHT)
WAS ATTLEE INTERESTED IN-
PUTTING GAITSKELL IN? OR-
KEEPING MORRISON OUT?
GEORGE GALE concludes a two-part study
tough,
Wilson,
and
Barbara
with, lime related to earth.
LS fundamentally down to 1,000 per second with The rotation of the to loss of accuracy.
Landline
be checked by the at the other vbservatory.
astronomers stations of the Alpen the marvel-
So the clocks at Abinger must
Offer
This is worked.
But more work has to be done belore it can come into full use. If Humphry Smith knows how
hia essential
work is to much varied events as the start of the
no
From this an electric clock is Derby and the departure of the
Aited with a Flying Scotsman, he makes bously delicate equipment is free for convenience, and so it fuss about
Mest private firms can be recognised by the un-
observers, noting his made by various
the Post
careful
movements inted for what it is.
and by
bis precise, emphatic speech, would laboratories at Dollis HII,
There are 18 clocks at Abinger, set him down as a scientist. The stuff at Abinger numbers
men and women sume 30 various degrees of skill. A dozen are working directly on the clocks.
In the year that ewled inst October, Americans went $6,000 million into
AITSKELL sat in the them, i suggested that Beyan's He is sure of himself, except "I can't tell you how huppy debt, mostly for buying
dining
He was car of
He knows him- i feel," said Gäftskell. the phrase "a devirented calculating for his tears. ears. But next year credit.
hact machine"
piliorie the self, including his tears.
The Bevanite group Gait bubbing. train, turned round be will
is very pub›lle idea of the man, but not skell difficult. more
tough was viibly disintegrating. "The towards the window, looked the inward nature.
enough for lears.
only Bevanites I would have in Bankers, who lend money to steadily through it.
a Government," said Galiskell, car dealers, Lake over instal-
He didn't think much of this Yel his has Bened
the -would be Dick Craaman, when I went on bureaucrat's theory, even
to ment loans after sales are The steam in the car con- and rkl that if he now could not the politician's Minister of Castle."
path
power. Haroli clinched and make direct densed on the windows, so us
emotions he might Fuel and Power. Chancellor of loans to millions of new car that the windows wept. I immidiately, ta that extent, the Exchequer the ability was becoming had asked him about the become Д more substantial recognized by all, but the man nervous about the reckless time he went to speak to man. He did not think emotions aemed prim. way the dealers are press the miners in Porthcawl, Coutu ing sales,
in 1949, the time when he laid down his speech and apoke of "the supreme crisis that has come the nation."
owners.
ure
Those who have been making three-year loans are talking of restraining them to 80 months, and those who have been making 30-month ioans are cutting them down to two years,
over-
be calculated to political cris.
"Churchill ertes conceded.
serve
luck
Tue
Chance and calculation; have and logic; these brought Goltskell near 10 realising his ambition. And I is true that he has tears he disowns. The emotion, come so early to the tip of the the sentiment he admits, for it
a lot," he peak 05 much by chance has been constant and kept his
promotions for himself and thinking straight. slips and falls by others, as by
determined I asked him in the train what he would feel if he were elected leader,
upon Yet of his emotions Gaitskell his own Very
has never doubted their mountaineering. strength or coherence. He said:
The crisis War that nationalisation, particularly
of "I wish you'd look ugain at my of speech al
Margate
this
HIS CHANCE
the fallure to get enough coal, autumu" He was then Minister of Fuel. He had teld the Socialist
Suddenly his eyes had filled.
thinking
"Let the clear. fresh
fcpritss
And dealers have
10. Party: reached themselves in their self. An Irrational feeling frantle drive to sell out welled up, overflowed. At Inst their 1955 models to clear he said to the miners: "I hope
you will forgive my emotion." "'I
HIS SHAME?
He was unable to control him- winri ot hurd! and
blow through minds and hearts."
get vey emotional that," he said
their showrooms for the wave of new cars they are forced to take from the manufacturers on pain of losing their contracts.
Give-aways
The emotion Is
of and a device with a mumber of But his corner of Surrey knows
dil reports 911 their per- him as
likes his a man who formance. How accurate are home and dislikes London, who on his annual holi- they?
camping on goes
Brid word day, who enjoys concerts
reads a
a bit of everything but He notably theulogy, and
19 who year's president of the this Dorking Rotary Club.
Well, accuracy is not a But the clocks in the yellow
Smith likes house neither look nor work like that Humphry
without qualification, the things the real of us keep use
to
on the mantelpiece. Their most explains it this way; he knows important part La quartz the amount that each clock will crystal.
lose or gain and can allow for Quartz, a mineral found In it arithmetically.
else- Brazil, Madagascar and
The dally divergence from his where, has the quality of being prediction is not more than one words:
that is, it will ten-thousandth picz-clctric;
to
of
second. Ú
At the weekly lunch he has every right to introduce himself Rotarians with the Visiting
"Smith-Time,"
"I'd feel pleasure, of course, excitement at success. Anxious- ness."
AITSKELL determined to "What about power?" I asked
become députy leader
of him.
He spoke of the checks
our the Socialists before Bevan It and balances that operate on
was Attlee, not Galiskell, who power at the top. was determined about Matison
Aself.
Gaitskell,
T
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"Would from the leadership
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constant. retirement to
Galtskell feels what is right, possible harm to Morricon It what is wrong. Equality, in was
Attlee who by blocking ASKED him in the train last equality: these notions are the Morrison's route to the peak,
week-end
wae crude source of his Socialism. why ho ashamed of his emotion, And
he said: "I remember how it happened. Suddenly I thought
Never have there been of all the millions of people the whose hopes were tied up in such give-aways, and public, as you might ex-the experiment of nationalisa-
tian."
pect,
have become spoil-
1
more
So it
HIS VANITY
opened up the way Gattokell.
But it has not only chance for Gaitskell,
for
they 46 A TTLEE,
Any, is A zuthless," he replied. "I don't know how he managed it." been Gaitskell is weaker in this. He needs people to like him..
In 1952 the Socialist Party
"It's lonely at the top," I said.. "I hope I won't be dis
has been enough, for Conference elected alt the illusioned," he said, Some Gaitskell that he should Bevanibes
to the
Deakin
party's hope.
knows
I teare? He said. “My ed.
I know his emotions; the public National Executive, and swept
Arthur We both happened to look suppose there is some physical can judge hils dreds. The stiff off Herbert Morrison.
Deakin Wis determined upper lip is a sturdy discipline;
on outside the carriage window. A They will have to be disabilly.
He madie this small once learned, seldom discarded vengeance.
farmhouse on a hill babied along even
clear. the stift upper lip goca
moved by I wondered how, "I could give you some other But
When-with the slan administrator, next year to get them to example, if you like.
if he has the power, he will It was no chance that on alter the life of the man in th the is Evan Durbin died [his closest the manager, the calculator, buy. Also, the market
following Saturday, at friend], oversold. So many people days after.
in 1947, I wept for with wis
Gaitskell was cross when the Staly-Bridge, Gaskell flayed farmhouse, I do not think he are the proud new owners Hector [MeNeil], I know I Western Brothers joked about the Bevanitos: "It is time to
end tho attempt, at mob rule. He talks of equality, the baso of bargain - price 1955 couldn't give the address at the his "nephew" who landed a by a group of
frustraica of his Socialism. It is a brond, models. that it is going to memorial service. It was all I job the Ministry of Fuci.
Journalists
was comfortable, sprawling base. It the His wife could do getting through
complained to a
* gives
to aman............ room journalist when he describes pleased.
manoeuvre Gatticell persuade them to get
Caltskell as "turning green" In Two years later, with the manoeuvring. He is good at "I don't know how Atlles a Parliamentary debate. next-year's model that is
nige voo of the big tradies 19 "What you must never forget unione Echind him, Gaitskoni not strikingly different in docs how he managed to die
It for William Whiteley, who about" Galtskell said can" was elected treasurer of the . I don't know how good he la appearance.
wia, nă close to him as any acquaintance, le his perional party, and Bevan, who had at equality. I know he is full Here are some of the man, I L one of the things I vinity?! He cuts à Ane dash on tried to challenge him : for the of i brotherly feelings. :/ I only inducements for which we might have to do in the future, the dance floor has a tasto job was or tha? "party hope he remembers that liberty
um frighted about IL for bright Lies. He has no fake executive, "
Coches", ftrwy bafora, equality, have learned to look
that he now felt modesty little, Indeed, of any
unched' with Galideell the before fraternity,
(COPTRIONF) –
bo very, very difficult Jesson.
to
О
J
A Pittsburg dealer under- able ti to watap this emotions sort 7 think I would make a l took to give back his old whereas earlier he had feared good Foreign Secretary on Ente
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