A
THE CHINA MAIL, TUESDAY, FEBRUARY 1; 1955.
AFRAID OF THE DENTIST?
FRAID of the dentist ? Well, who isn't? But you needn't be any longer, for the day has come when a date with your den- tist need have no more ter rors than an appointment with your hairdresser barber.
or
in the
There is a new foul dentist's little cabinet
-
By Trevor Knight
Jull. Between
Partial
WILS
be
can
То
hypnotic commande, will ba welcomed by overymme,
The
The British Society of Dental Hypnotists recently gave D
to the Enc hypnosis hypnotist,
pest-hypnotic demonstration
armuel be trained to regard
the "normal thing for normal suggestion be ured along meeting of the British Dental people," says the chairman of the lines of Dr Bramwell.
Association in Blackpool, when Fociety. Everyone can the
Hypnotism has many advan- this large professional gathering operations take watched iwo hypnotized if they believe they tags over the more
usual an- can,
nesthetics.
never place under hypnosis. They mw Patients ՈՒ
Wisdom Dental hypuosis
tooth TOOL suc and have no after-effects for an impacted cessfully demonstrated
and the
simple reason that
23-your-old the extracted from used as fur back as the 1880's
dentist lella them bofore
he nurse who had been hypnosed forture-instruments. But it is by the famous Dr Bramwell of wakes them that they will not before the meeting took place, really a tool, nor hr 1 very new.
1888 and 1890 and will not have any in ropone to a signal arranged And it certainly Lats' an
thousand
had after-effects. people
bring his during this previous session, she strument of torture. it's the
their teeth painlessly extracted a
tist foll all the dentist
usleep immediately. patient round simplest and most powerful of under his hypnotisin.
n formula like: gral, the taps on the
back all pain, and more espectully.
Furthermore, Dr Bramwell duer is to use
counted up to of the chair, was given by hor prar-killar 115 Ukletenes All
wis seldom present during the "When 1 have
wake up. three, you will
He own surgeon. They also BOW lus you'll have to do is to ask for
He would send operations.
then counts up
to three, and another dental surgeon hypnotise patient spot of hypnotism
previously hyprintised
exactly on Thasso thr patient a 19-year-old girl before he lung to the dentist with nut
alled a deep cavity in one of on which was written "Gol vollges.
her teeth, sleep." The patienį gave
this Jy note to the dentist
Th the af arrived dentist would 121. Brazowell says 'Go to sleep"
It is a fallacy that it is only and the patient would oblige
the weak-willed that are sus- why that reptible to hypnotism. In fact, post-hyphalie the contrary is true and intelli- 363 44 4 elled, can- PXRY A
gent people are frequently the today
Lawever, heat subjects Those who ore *T***
chairman of the British not be usedi Society
Dental Hypheuss, the art of hypnotiam is to diff meapable of concentration and Of
are weak-minded are the most who is a distinguished in malt to ferri and dentiste will der before hypting
duficult to hypnotise. And, no rentiat ut the top ut his pro their wh
es Ther 200
hypnotised against me can be fession, but whose nate bust getting down to work
their will remain anonymous for reasons patients with
IL
At long Fast this urphaned sketelan in the - cupboard ot medicine is taking its rightful place at the table of even the Tous! sceptical and conservative Turintery of the medical u dental professions
Matter Of Time
of dental etajulaika, link sa Pint
"In theory everyone Is capable
of being hypnotised deeply
that 1.
to the point of being ansesthetised
In fact, ut 1 present tine, about one-fth of a dentist's patients would pro-
capable +[ aily hypnosis, and two-
echnique
when
surgery.
Simple Process
dentist has - what
Most Difficult
Fortunately
far the
children are by best subjects and no ipwr un 90 percent between the ages of tour
14 and
can Dental deeply
The prices 1 Naple Once be hypÁLA: A
aus partient m hypnotism is therefore a boon tre des into both the children and the deep the chan
who have the Lat catae holi op a bright feet in front panent-
often BIMI
1/14- being of the patient's eyes, asking him plewant,
oncentrate on it and to think posible task, of trying in south point where to
their of:pring, and to tell he nothing
that they will not be hurt by
of medium Нурновія
hypnotised to the
They
would
drilling or the other discom forts of filing a tooth"
if nothing e He then starts the
Im-
talking quietly and in a mon the white-cutest ventist with
1-
horrifying
str
toreits vonge fo the patient, sity-
Relax
DEKATWALAN rda W
Yo
and stomach- Paki
relax.go struments
upsetting anteseptle nails. keep
With chulden and mhults alike
What anal the other two Arts" This is a matter of line at winne Tw things have to be to
Operators, <iemes
that
-
hypnotic operators, will have to
like
repeat
these communKÓS
stence
at intervals.
the part
be trained This is now being done. and about 70 London dentist
dentists
than
$5 Teppanya เท it is not so much the knowledge that they will be hurt but the that causes Light hypnosis, who cannot do think Is Hypnosis when the remaine conscious, but
and willingness on the fear of being hurt
a three part of the patient. Particular- must anxiety have taken week Course In hypotism. And ly shy dentists, secondly,
B
Importantly, the
nor the wh hepnotising care tely pallert perhaps
public must
on the services of a professional has had his anxiety removed by
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the
There enn be little doubt that hypnosis 5 a completely safe way of alleviating approtiension and avoiding pain. It ensures properly relaxed patient and is especially suitable for those who
Brend
the idea of the "needle." Mind over matter, or more specifically, mind over south is the factor that will help most of us to stop regarding the seat in the dentist's surgery in much
light as an electric chair,
the
she
DEFENCE PLANS PRIORITY FOR RESEARCH MENS HEADURES
t
PUT IN THE SHADE
LOW
Waid Copyright by arsinprimena unih 1hr Alane hænder Ginataam
WHY I FAILED TO
MAKE
PAY.
T
PUBLISHING
By Derek Verschoyle
HE most dynamic of auch as Randolph Churchill's sheet
London publishers. "Fifteen Famous
when asked in 1952 Homes." on how much capital
on
books
which
English sold, say, 3,000 copies. You
that given agree
he would be prepared to
All these books have Indeed start again from scratch, mentioned had, and replied £80,000-provided it still have, satisfactory if not
sales. remarkable
The was someone else's money.
trouble was that we did not have enough books.
came
1 started on £6,000, and capital of the total issued
Unless you are fortunate which my company, to a formal end after two enough to have a steady flow and a half years' activity, of bestsellers, you need to than publish a depressingly large number of books in order to
Was £17,500.
never more
The reason
we have gone
out of busi- ness
is
11 24
man
YTHE publishing house of
Dera : Verscho
are ceasing operat enterprise was fon 71952, 20Dit
This was the news today the and who tried
was rebuffed reveals what it meant in £ad to be ablo to put his
as publisher,
new the dust-jacket of a
simple that we had not sufficient capital to be able to afford to wait. of course £80,- 000 is a bit of แท ux- aggeration. I originally estimated my re- quirements at £30,000. Now I know that £60,000 would be a more realistic figure.
on
name,
book.
will
quite respectable sale, the publisher's margin of profit is not large.
And why, given these hazards, does anyone wish to be a publisher? Largely because, I imagine, if you once wanted to write, as many of us did, it is the easiest way of slaking your thwarted ambition.
There
are also questions of literary standards. Who, you reflect, will publish the poems of Mr X which deserve publica- tion 50 million times more than the memoirs of Miss Yif you don't do so your- self?
JOBS
The war years apart, I have had only three jobs. The first, which I held from that of cover your overheads. And 1932 to 1989, was here is the main difficulty literary editor of that sedate
magazine, confronting the new pub- parish
The
principal
Birth of
a book
THIS IS
the profit and Jona account of one venture by Derek Verscho yle, Ltd.
THE BOOK: Nebra: the Lotus Eater from Kashmir. THE AUTHOR: D. F. Karaka (whose next work, Fabulous Mogul, has fust been serialised in a London
evening paper.
It sold 8,475 coples al 10% each, giving a total return of £4.237 10. Out of this came the booksellers' dis- count and travellers' com- mtreion --- 40 percent -- of £1,095, so the not return to the publisher was £2,542 102.
The detall:
Jo
340 0
15% 16 103 58 5
1 A
sheet balance
Artwork and layout Blocks
Composing
100 17
Paper
1ST
Machining
Jackets
Binding
The
£1,309
ROYALTY ON 8,475 COPIES 12% on 2,500 15% on 5,000 175 on 950
150
80
Sale u 3,475 copies Less corta and
royalty Leve contribution id
overheads
1,920
500 *0
122 10 D
lisher-the acquisition of a Spectator. The second, from aufficient number of books March 1946 to March 1950, But the fact remains that worth publishing.
was that of First Secretary if you are handicapped by
at HM Embassy at Rome, literary The third was the appoint- insisting on a high level of intellectual integrity in any agents were to a man ex- ment I have just relinquish- thing appearing under your tremely kind to me, but the not author will
common denomina- own imprint, the
require thank his agent for placing tor of the three will
was the which
have fantastic his book with a new pub excitement of opening the (unless you
lisher if an established pub- morning's mail. luck) is formidable.
lisher is equally willing to take it.
you
amount average
If you are not so handi- capped, the capital which will ob require you will viously be less.
POLICY
So far as it is possible to
Demonstrably. however, the two sources between them did not produce enough books, and in consequence our turnover did not reach the figure necessary to carry our overheads.
ed.
The
Publisher's prole
£ 611 0
2,543 10 0
THE MATADOR
Late-night date in London... by
TATADORS are not for
dofine precisely one's objec- If your total overheads Me, I met one in Lon-
tives in such a context, our polley was to publish books are £15,000, and you pub-don. falling within the following lish 30 books a year, then five categories:
There he was, with the each book must contribute £500 before you can start kind of charm that English- of
men cannot compete against, ⚫ (1) Works
the to consider net profits. Imagination of the highest
that got Ava Gardner to a terary merit, such as Denis
nightclub twice in a week, Johnston's war memoirs, or
that makes (most) English- Patrick Leigh Fermor's
women dream about Rudolph The Violins of Saint Jacques";
tion.
TURNOVER
'If your total overheads Valentino . ・・
THA DENOM
MIRA. MURRAY
TROUBLE OVER UNESCO
By BILL GLASS
UNESCO
оп
bosa
Parts.
Luther
Evans le on the spot-
the spot because UNESCO is beginning to
look just a
little like the
kind of organisation founders dreamed of.
ita
The Russians and their natellites
dis- have suddenly
covered an interest in culturut and scientific co-operation with the West. And twy are in- terested to the tune of nearly
£1,400,000
over the next few That will pay for the years.
Russia, Byclo- membership of Russia, and the Ukraine.
In addition Moscow he made it known i Poland, Hungary. und Czechoslovakia that It would be a good idea if they pald up their arrears in membership dues. That will bring another £500,000 into the fund.
That is all to the good.
But
it makes American Dr Evans' lie is domestic affairs sticky.
in the midst of a battle with his Staff Association-represent- ing 000 workers from 72 nations -whe
unhappy bitterly are about the loyally suckings of eight Americans.
NOT VERY SURE
By no means all of them think that the sackings ought not to have taken place, But nobody Is very sure about the principle.
Dr Evans has made his own stand
Association clear: The has been critical of member atates In
way
Wo cannot
tolerate."
Some
But in an organisation backed-and in part paid for by Communist countries, it is difficult to make the point that ure Com- people who munists, or fellow-travellers, ne suspected of one or the other. should be dismissed because they decline to avow loyalty to a non- Communist ex Communist country.
An
anti-
Inevitably there will have to be Communists on the UNESCO staff. Some members of the Staff Association carmot see that It matters if there are 'American Communista,
an
Others think, quite flally, that seeking co- organisation operation between East and West has no business demanding or accepting demands-that its staff should declare loyalty to one or the
fool other. They employees should be as "inter- national" as the organisation
itself.
VERY AWKWARD
that
From that they reason that it does not matter what a man's private polities are.
And their case, of course, is superficially strengthened by the enrolment of paid-up members from behind the Curtain.
They can make life very awk- ward for Dr Evans-If only because they will get support from the Russians, who will bray loudly that they are paying for m organisation which deli- berately attacks Communists at the behest of another member government.
That way they can pub con- siderable pressure on him.
But Dr Evans is a skilful negotiator. And there
no
doubt that he will stick by his announced principles.
AND I
VENETIA MURRAY
discontented with A vegetable life in the country. "Perhaps I shall become a famous Alm atar. The idea only occurred to me three days ago, but I will try"
I chipped in: "It may be difficult."
"Porhups," he smiled. "But all things are possible."
He smoked; he drank gin and tonic; he talked to the Spanish
"I retired," he said, in quick, Ambassador's wife on the tele
amount as ours approximate- Laila Miguel Dominguin, 29 soft Spanish, mure of his inter- phone, shrugging his shoulders ly did, to £15,000 a year, you years old and top bullighter in prater, "because I had got to in
bored apology. And ho
• (2) High quality fic need a turnover of about Spam until he retired two years the top. Once one has reached admitted at last that he missed.
£60,000 to be comfortable. go with 2,300 dead bulls and the top of a profession the time the flare of success just a little.
• (8) Important political I think we should have allegedly 10,000,000 bobby-soxer has come to move on." books, for example, Vernon reached this figure in the hearia to his credit. Bartlett's "Report from course of 1955, but to date by a not disconcertingly, Malaya."
A dark groy suit and a quiet blue to did nothing to hide the "When I waż cheered und rostio Latin lithoness of his mobbed atter every fight, when forn,
I fought well, life had a bite and large margin we failed to BUT is the kind of charm
a tosto, that is missing now. For that is based on arrogance, the You could see how he would the last two years I have done
• (4) Children's books of achieve it,
gresiest virtue in Spanish eyes look in the uniform of a bull- nothing. but nothing. the highest quality-two
whlie, un - bloodstained fighter.. You could tell how thờ......” You will seo set out here On
"So now I. wait. 'I am not books by Ludwig Bemol mans were the only ones in the balance sheet for one hand. On a thin mouth, a thin choers and the heat and the
it will come, and once again life: this category that I accepted book, written by my friend, gure. On nervous, big, brown mail of the ring would wake sure what I am walling for bust
will be exciting." Mr.D. F. Karaka. On this a classlo scif-assurance, him from his bored sleep,
"In Spain," he Avent on, “tha in my span of publishing particular book we made a His glance flicked over the
And smiling, wunyà, life; and
room captate polkely, certainly greatest thing into be a bull- not profit slightly larger the way ho must have data Hemiled a brown, courteous he left for (5) Ronks on neglected than our average. So you boud ar no many of the great Continented snille, the kind of appreciative audience late-night
smile that ruskes longlahywornvers dinner with Ava Gardner. interesting subjects, con picture the balance dick bitle "that advanced, reg
but
and
more