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THE CHINA MAIL, THURSDAY, JUNE 3, 1954.
Calgary, Alberta,
they told me that the finest bowling alley ever run in the
town operated by Lord Beaverbrook when he was u young man.
Was
a
I laughed; had it been failure Calgary would have long forgotten all about it.
In the 75 years of Beaver- brook there have been few failures. In turn he has been an insurance man, banker, & Anoncler, and newspaper publisher.
fortune
for those wha seek to conquer
THE KEY to SUCCESS
REMEMBER THREE words,
and nothing is impossible--that is the challenge to the young from the man who has tasted success to the full...
LORD BEAVERBROOK
You do nol
and
There on page
09 4* the means retirement to some other stimulating challenge to the usctal activity.
Lord Beaverbrook, at 15, saya
young from the man who has tasted success to the fall:
in his Introduction: "I have no "The youth of Britain hos regret for the past and no hope before it a splendid opportunity, for the future." but let it remember always that nothing but work and brain counts, and that man can even work himself into brains, No fairy-godmother will wati D young man to success."
Success is No one will argue with him
a heady business, "Defects in echacation?" You need moral courage,
so this slim volume gives advice in the El
latest introduction Brushed aside by a man whose rarer quality." "Sycophaney" to those who "Well, the issue has now been "own education was most rudi- is scorned.
have succeeded. decided."
"It never leads to They "should consider and There Is a finality mentary."
meditate real succt,"
the upon nbout that.
need to retirs." Read everything His
book will
thing. Add a foreign language.
Lord Beaverbrook, who has Learn to improvise, beware the
made almost his only hebby that card index mind. All this and of retiring, adds: "Thai may mere add up to success,
be heartless counsel, but it is sound." If industry is to flourish and expand the
At all he has been highly how to make a fortune but it not tell you successful; at all he has dees establish golden rules with made money, the yardstick out which a fortune cannot be of commercial success.
made.
All but Beaverbrook
Beaverbrook lays down three would claim him u success basic qualities for those who [nt politics-almost from the seek to conquer — Judgment. day he sensationally won Industry, and Hralth. To the the Ashton-under-Lyne seat possible. Nothing can stop him three-slar man nothing is im-
ny hr allacks his self-chosen Everest.
in 1910.
Bui success must be compiste for Beaverbrock. He says: "But what 14 Tar-succEIS but an. other team for failure?"
So he considers himself to be
political fallure because he promise to
believed Baldwin's carry out the Beay.rbrook Empire Fice Trade policy. And was treacherously let down.
He brushes aside his greatest success-as Minister for Aircraft Production-as "another poli- tical failure." That, his finest hour, is just "a great practical
Today, as he
nears its 75th birthday, there will be published
by Lord a book
Beaverbrook
called "Don't Trust to Luck."
This
$1
Recipe Book
оп
how
the Beaverbrook
to be
successful,
like the Breton.
same:
brought up to date Indestructible Mrs
The basic recipe is always the
time
changes merely som of the ingredients.
Beaverbrook first wrote his succe's recipe 33 years ago. He was 42. And the reviewers of the day told him he was pre- sumptuous to tender advice on success ut such an age.
FREDERICK ELLIS
reviews Lord Beaverbrook's book
'DON'T TRUST TO LUCK
and now selekta nine
quotes
The bitterest thing in life is failure.
Obsession with sport leads only to fallure, satiety, or impotencë. Nearly everything comes to a ran who is always all there.
The inheritance 技术 should have no terrors for the millionaire. Politics are for the few, they are a game, a fancy, or an inheritance,
In business a man with the capacity for action is worth any number of talkers.
Never bully and never talk about the whip-band-li la a word that should never arise to big bustness.
In affairs the gambler is doomed before he begins to play.
There is no substitute for toll. He who is work-shy will never schleve permanent szeOCES.
in the market at a university; street."
learn judgment you learn that place of the
And it is Judgment that Beaverbrook makes the master koy to success. For failure can nearly always be traced back to bad judgment.
All through the book there is a touch of Confucius, with а Rovering of almost religious ·
fervour.
Braverbrook says: "The night before is not worth next morn-
Ing's headache." That is
when he urges young men moderation Int
the
pleasures of the Bosh. They are not for the висссяя aspirant.
of
"A man will come to leas harm through overworking than he will by overplaying" the reined metal Beaverbrook's experience.
Industry, Judgment, Health, That is the recipe. then.
And who has these quali- ties more than the hero of Beaverbrook's saga-that is II you ignore Beaverbrook?
any-
seem
It is chapter eight that gives the book its name, "Don't Trust young must be given a chance. to Luck."
By retirement he
★ DON
IDDON'S
merely
7. ho takes his
But, 10, having retired on page own sound advice by page 103~"Now, at 70, I seek yet another outlet for my activities."
Darkly he does not reveal where, but he gives us reasons. k... repore must be earned. 'One must go on earning it to the last moment of one's days. "What follows can have no terrors for the man who has the
spent all of himself in service of life."
And to the young man who follows falthfully the advice in "Don't Trust to Lucit the road to SUDCESS no terrors.
will equally have
LUCK
"DON'T
TRUST то by Lord Beaverbrook. pubished by the Daily Express, price 1. Gd,
DIARY ★
THE TOWN THAT IS
TYPICAL
Norwalk, Connecticut,
and tale-telling Tuesday. bourg. HIS Hittle city of 50,000
Tpeople
11
hus
AMERICA
on its neigh-
Actually, I believe the extent been of the witch-hunt
was exag described recently as grated. A ftw zealous Veterans had the wind the typical American town, of Foreign Wors
Lp and shot in names of alleg:d guinea-pig community, doubtful characters to the FBI., Why. Churchlil, says and strike town. I didn't see which apparently ignored them.
he again and again,
how it could be all three, Churchill
00. 80 I came here to have Study the life of Churchill, } look. young man, says Beaver- brook
you may Churchill.
nearing
One Veteran, whom asiced how A he spotted a subversive, even sald: "Boy. I can tell Com- munista a mile off, by intuition, Outwardly Norwalk, with Yes, sir, intuition." never be
# its бину Main Street will you success unless jammed with cars, its Wool-
hardware you have the qualities of worths,
stores this living master.
"Fanny Farmer's" candy Industry, shops. diners
from
never be A
Judgment,
Health.
but
The main ingre- dients, but the book is
sprinkled freely with the
spices.
14,000 BOTTLES-AND
NOT
Madrid.
A DRINK
By WILLIAM stuttard
night-guards against tooth decay, liquor and get a gold Austria and Germany, Holland he became richer, he travelled
every miniate of the day and night!
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Yes, clinical and inboratory tests both prove it! New Colgate Dental Cream with Gardol, used regularly and exclusively, offers new hope to millions for Lifetime Protection against tooth decay!
A JURY OF DISTINGUISHED DENTISTS HAS EXAMINED THE EVIDENCE Documented facta, recently published in an authoritativo denial journal, have convinced those deathsts that far more Colgate Dental Cream with Gardal effective against decay causing enzymes than any other toothpaste. And becauso Gardol is the only long-lasting anti-enzyme ingredient with clinical proof, the dental authoriti #gree that New Colgate's with Gardol giron the surest protection against tooth decay over offered by any toothpaste.
OLL
Clowes Your Bronk While it
Clams Your Touth).
famous
railway
Called off
mited basis with the help of 400 nw workers,
A striker told me *"They're throwing guys out of work after 20 and 30 years with the com- pany. That's not right, is it?"
The wife of a striker aaid: "They're trying to make us out Communists. We're as good Americans as they better."**
arc, maybe
There has been some violenco --not much lately. The tragedy is that Norwalk is a town divided against itself, with old friends split and embittered, foude spreading. I saw young cops booed and hissed for tell-
converted TODAY the hunt seems to have ing's group of gawkers to "break
been called off and the FBI. It up and get moving." coaches, garages bright with pen- lists lately,
tells me that it has received no
How long the deadlock will but the Velerons' nants, and drug stores, looks officials
last I don't know. The parent are unrepentant, like a
thousand American post commander,
Albert Berea, of Labour,
The union, the American Federation and the State chairman,
has put towns.
1,000,000 Ray dollars into the mond Frost, both commend their
struggle and
The other werk it group
The State Department, which organisation and Its drive to says it has sufficient money to is the United States Foreign Identify and report "Com-
keep the strike going for an- Office, evidently had the same munistically inclined" residents. other nine months. The strikers have been receiving between Impression. invited a
A local reporter told me: "No 29 and 210 10s a week, and of journalists from Europe to visit Norwalk at one ever expected the thing to some have got other part-time the State Department's expense. become
Jobs, and internQ- Omcials said;" "Here you will Monal news. Most members of the Veterans of Foreign Wors see America in miniature and de-
had never even heard of the mocracy in Belion."
witch-hunt until they read about
Secret lists
newspapermen
After
national
Prosperous
growths in remote districts of and cocktail mixer, and began IKE to collect bottles of Persia, Turkey and Albania, in his collection. As it grew and
it in the papers. Anyway, the NORWALK merchants tell me medal from
and Scandinavia, in the Far the world to find more strange
whole business has died down that they haven't felt the govern- East your
and even in Patagonia, drinks and oddly-shaped bottles.
now the big stories here are effects of the strike much and ment for it?
would be novel even to the Now he is a peacta million-
the hat strike and the polio that the town is prosperous and That is what Perico connoisseur. But Senor Chicote aire, and both his bar and his UNFORTUNATELY, the very Inoculation programme.""
sales are steady, Chicote, Madrid's and knows the story
day of each, and museum are famous in Spain. relates them to visitors.
The local bank manager sald: diligent day of two "Savings deposits Spain's most
The bottles are not for sale.
Visitors to his museum have arrived here the local branch of
of Foreign
am convinced that the than ever. The strikers 100,000- Wars here I
are higher included the ex-Kings of Yugo- Veterans barman, has done,
Americans have stavia and Albania, Prince Aly revealed that it had been secretly local reporter is right,
dollar weekly sought to buy
the lot. Khan, Sir Alexander Fleming of: making lists of fellow citizens
payroll fan't being Chicote
The mayor says in an under- missed, but it's the bad whom it always replies: penicillin
considered
blood possible ambassadors fame, "Nothing
"Just doing."
about 100 that's not going to be forgotten." He
will not and other notables,
Communists or subversives, and statement permit his collection to leave
The strikers and their wives of the prople of Nor- sending the lists to the FAI, Percent But visitors to his Spain,
walk bar who The visiting journalists He is unwilling to es-
agree that the methods and families aren't as cheerful werg mate its value, but admits it is centuries old brandy
expeci to be served with Rimbarrassed
us the bank man. In some in- and somo were employed by the Veterans were
not well choren."
stances they have had to give up rare shocked. Insured for a fabulous figure.
ilquor will be disappointed.
their television sets and re- frigerators because they cannot keep up the
Instalment pay-
lection is not the usual bar display stacked against a
But Senor Chicote's col-hy
mirror.
HUMBLE ORIGIN
Dr
and Ister
men,
Speak freely
ments.
Walter Gordon Merrilt, the
is no climate of fear bat company's lawyer,
Bayu:
It is a massive array of 14,000 multi-shaped bottles. And they are safeguarded,
The collection is not for drink- They were ico polite to say 10, below his bar on Madrid's
ing, either.
and anyway, the mayor, Irving Who is Senor Chicote? Gran Via, in the cellars
At most Madrid diplomatic | Freest, and former Assistant Of humble origin, he started parties, Perico Chicote and his Secretary of State Edward Bar- which he calls his Museo work at the age of eight when team of wolters
(Museum de Bebidas
of his father died.
move nimbly rett (both good men), were say-HERE He sold potato among the guests to ensure all ing so much in explanation that
here, as the scare stories The fundamental principle In Drinks.)
crisps,
salted almonds and have full glasses.
the newspapermen could hardly surat. Some traveling sales this case is the right of manage-
men, door-to-door different shrimps in a cheap restaurant. Over hundred
#
hawkers, ment to do business in unde- The drinks are strictly Later, he became
con- get a word in, countries
pollsters, vacuum-cleaner sales- veloped areas. We are guinea- and regions
a telegram temporary. have
Norwalk, however, Put the gatherings delivery boy.
and ollen provide Senor Chicote the entire country, were upset presentatives are avoliing Nor- there is no sign of weakening
Fuller helped create his Musco, many
brush re- with their rarest, most tantalis- Then his interest turned to with now contacts for acquiring that foreign. journalists might
Nono Ing products.
but most people have on either side, so the strike goes of the drinks-but not to consume some curiously-wrought bottle think the typical American town walk, bottles is empty.
answered my questions freely. or some sirange-tasting brew. went in for snooping, smearing,
Otherwise Norwalk stems More important to Norwalk optimistic and full of plans for than the #noopers are the the future. stelkers. The big hatters' strike It is certainly not perturbed
the hydrogen bomb. began last July, and there has by the
I jaw been a biter battle ever since. an extraordinary cartoon in the Norwalic, once a colonial village, Westporter-Herald showing
happy family gleefully emerging settled in 1640, is now a manu- facturing town whose chief pro- scaro" into the
from cloud marked #Bomb duct is hats.
There arc vintage wines, whiskies, gins, brandies, vodicas, liqueurs, in bottles of every size and shape, many curiously fashioned in china and procelain as well as glass.
Neatly
labelled and listed, they glint in a thousand shades under the glow of cleverly- placed lighting.
TREASURED PIECE
them,
He became a bartender
CANNY'S THE WORD
By Job Hall
on,
A
waiting hands Soon the word "cany prime
HOOT the word "canny" 'monstration of national enter- produces all Britain's alumí-
of a jubilant landlord marked nlum; 18 responsible for a third
Tho
Hot Corporation of "Westport." FOR LIFETIME PROTECTION AGAINST TOOTH DECAYA speclutty treasured piece is inks it with the "Scot":
has three factorios A strictly private enterprise of Britain's substantial output America man and immediately he show being staged this autumn of watches, clocks, cash
regir here.
and the trouble began in Glasgow's Kelvin Hall one ters, accounting machines and when the Hatters' Union tried "Canny",
says the Oxford of Europe's biggest halls-is de- powriters; has a steel output to prevent the company from Dictionary, means "shrewd, zigned to prove that five million greater than her population making hate alsewhere.
P.7815.
THE "POST" TYPHOON MAP
Mounted $5.00 Unmounted $4.00
and TYPHOON TABLE
Olving bearing-distance-and-time-distance for: typhoonis likely affect Hong Kong. A unatul adjunct to the 'Posi!! "Typhoon Map/
$2.00 Mounted
Obtainable from
SOUTH CHINA MORNING: POST "HONGKONG' A„KOWLOON
an
A boom
N editorial reads: "A boom
tha
a bottle over four and a half centuries old. It contains French cognac, put away in 1404,
Another gem is Cognac quiet, circumspect; the practice stay-at-home Scots are doing all percentage; produces more than
half Britain's linoleum, athiri The company opened a fac. makes a boom. It's not Napoleon of 1811; the House of policy of limiting output of sight, Courvoisier apparently produced
labour."
The country's finest architects of its carpets and 90 percent of tory for making draw hats in unrootonable to expect that the Whatever
Winchester, Tennessee, last mounting fear of New Yorkers only 200 bottles of this parti..
the Englishman and designers have been given the spun jute: is the only part
announced it over the H-bomb will add to клуб, cular blend.
whatever the academic de- the job of making the "exhibl- ordre electric output; and is planned another factory in the current boom in Westport real
of the UK with a significant spring and also finitions, Then there is
the Scot masily ignores tion easy on exquisite
the eye But Chinese
the insinuations. parcelain contains
under the fancy wrappings there the most self-supporting part of Middle West to finish folt hats, estate [property],"
Norwalk's About 100 men in Norwalk; were.
own newspaper, holding liqueur distilled from a the urge comes upon him to put across to potential world
Every now and then, however, are hard facts Scotland wants to Britain in food and timber.
All those plus the traditional moves, but they weren't the real the
thrown out of work by these which has the excellent parme of hundred different roots and demonstrate to the world just customers and investors.
Hour, welcomes the known as "Night of Love."
There are the cut glass bottles how uncanny" he can be. ir an imposing list of them: * -tweeds and cashmere,
is Fuckling,:; the which graced the ventures liko kidnapping the Apart Dyan strictly unofficial
Hard-headed American buni. tell me that. Impressive
of scourge
infanite „paralysis Csarist
nassmen -appreciate in these Russia's
For the company, the lasun is with tremendous energy. It has Coronation Stone from West- With only 10-percent of Bri- Agures. And, over 70 percent the right to do business wherever worked out a programose for the Soviet re-minster Abbey, the last time he tain's population, the produces of the American companies who it wants. For the 1,500 strikers the mass inoculation mass-produced wares⠀
stirred in this way was in 1949. 40 percent of the total UK have come to Britain to manus the issue is the protection of Norwalk's public h liqueurs From He then staged a "Scotland can ship output, 30 percent of the troture in the sterling aren have their jobs sakinat moves by the school children in the Brazil
which do it" exhibition called "Enter heavy locomotives, 00,perdent chosen Scotland. In them catch the light, post-war attendance records for 20 percent of the boller plant was impressed enough WITH BRAN
Specks of gold leaf urine Scotland. It broke all of the coal-cutting machines One American corporation company to the south and diseade, which others Team of doctors The 350 different brands of any British trade fairs Bar and 00 percent of the sewing Ecofilth enterprise to boost Its For nine thethi there flu ẩmonth! Whisky are enough for any Scotince then Scotland has beed machines the Investment from: 83% million bean dendous From to enjoy, turretergentiin making big strides, and thú thng ? She has one of the largast in 1974 mition, the
December AKIWE, QUAE) And some of the brews dits ripe again, think the Boots, aircraft engine production, and And they call these people were closed dow silled from istrange herbs and for another (prontaplatil der repair factories as: Pirenejs
they have been
Here gigantic dollar-winners-whisky, | fasue—qven those who were fred Ly: movement,
Banquets of
vodka
sim adjoining
..