THE CHINA MAIL, SATURDAY, MAY 23, 1959.
WEEK-END WOMANSENSE
IN THE SWIM A word
By HAZEL MEYRICK
London.
The most attractive silhouette
PEOPLE buy themselves in a swimsuit le an hour-giats
a bathing costume for a number of reasons often distantly connected with Bwimming.
There are the dry bath ers, for instance, who would not venture into the sen if you paid them to do 80. These buy a bathing suit because they aspire to be Mies Bikini of 1953, or hope Hollywood talent scout will notice them.
The sun-worshippers, on the ether hand, lle on the bench all day hoplag to nchieve that handsome tan. So they look for the briefen! costume they en nt--even if they have to sit up all night sponging them- selves with eniamine afterwards.
Jollen
In contrast come the Olym- pins who look for a swimsult that will Interfere tenst with their progress through the water Then there are the rest
one,
with the bust and bip the
measurementis roughly same, the waist. on small as you can make it. But anyone who doesn't aspire to these proportiona can balance out their figure easily enough with
the new swimsuits.
Girls whose hipline takes up more than its fair share of the lape-measure are forgetting about 1, and choosing the bathing sulis with Interest
top. centred on the bra your figure rivals that of pouter pigeon, you find a sult
Jutting hip with
pockets fo Rive your the balance you need.
a
The wickerwork hat has come to town: It is a cart- wheel of cane, trimmed with mitation cars of corn, and you
wear
flat on tup of your head. The crown is practically non-existent,
jusi a fattice- work to keep. the brim in pince.
The wickerwork hat shades you as well as a parasol, but is of is who simply want to easier to cope with. Unlike swim-not
to get anywhere. the straw hat, It doesn't blow but just for the fun of it. atf your head it there's a star
Shytisk
that Granny
never
used
BRA
BUT LOOK WHAT'S HAPPENING
NE of the untold fashion Tables of our times is the story of how Rich Old Uncle Dress Business brought his fair ward, The tra, to fame and fortune, Ok he rescued her from # NOW Fashion late far worse than death -a, future in the bottom drawer at the countries' corset counters. OF HOW-in one way and another he gave her a ́'respect- able name,
In places where propriety mattered" few wonien spoke of a bust budice.
Once it was a brave girl who men-` Honed a brassiere. But anyone may talk about a BRA.
DUT to begin at the beginning.......
Ten years go, the bra business' was a modest, unassuming little digit) · wandering in the wood of fushion sales,
The bra had no took
to speak of, was made in drab stuffs like cotton drill, designed in dread- ful pinks, and rarely t- ted customer just where It should.
The bra was brealmed in the pink and Cello- phane quiet of the corset- counters. Looking the way she did was plain she wasn't going anywhere very fast.
Elizabethi has sketched two of the new season's swimsuits, one a dressy style with a pleated petal bra, the other a tailored
TO
THEN along come Rich Unete Dres: sult trimmed with white sharkskin for contrast..
Business with a bagful Also sketched
ideas which is
of bright the
couldn't help but boost wickerwork hat, and two of
The Bra. the, new cane handbags..
****
IN 1946 the dress business churned vik'
Just
as
By
DRUSILLA BEYFUS
important as the blouse itself—the bra beneath
A picture that shoes the latest fashion, to brace up the bra--business. It is one of the new transparent blouses of the kind that looks twice as pretty then worn with an elegant bra. The latest styles are made in nylon, organdie. broderie anglaise. The style in the picture, piped in black, is 661:
THE BRA TO WEAR
WITH THEM NGUY
HECKLINE SWEATER
VGA ANG
THAT
HELPS A GIRL BUT.....
MADE IN LADE
CHS ORA TO
BEACH
GHA INSIDE
THE BRA, MADE TO
BENE "ANGLAIS
All types are well catered for in London this year. The new styles. range from regulation' costumes in finest uylon read,
more sweaters than ever which fold up so small you
for customers in your purse put them
for the sea breeze, and if your hair-de before
who envied the sweater- (they were designed
is worth noticing, the wicker- British swimming tearn that
work hat forms a frame for it. girl look of the films. 10 went Helsinki), 10 the Wickerwork handbags have More power to the bra-trade trade describe as "the lingerie the romantle, experience you
confections
breause with cruzlest
need
might suppose. sweaters
good look." already
Into ΣΟΣΙΕ frilled skirts and matching
In the same year over here, and are worn with bra's.
in the Almlest of stuffs; th Here are the comments. of panties for the low tide Ramon
sandals that lace up came the handsome gift of
two of the women who posed brigade to wear
pretulest of colours In Plunge for playing round the ankies. There's one the
Neckline. And the
customer could for portraits, in the latest beach-ball.
bag shaped like a fisherman's again, if women wanted to wear every size
The Bra over fade Royal Academy exhibition.. cel with a twisted eane the new dresses they had to buy boodle which office girls are a new bra. buying to match up with their cotiuni dresses.
fashion
un
IN 1948-another acceptable present. The New Look clothes. The hour-glass shape needed D
bra to put things right on top. 11 In 1948 too-the first
វា
small
cheap
pretty
want, window display all ori her
very own.
Statistics are Unanswerable. Recently
bra sales were
Sald sliter MRS JANEY PROSIDE, wife of Christo- They're using every kind of
who pher Ironside, the man fabric from nylou lace to For the beach there's 1
painted her: batiste (a kind of corset cloth). wickerwork bag shaped like Topping them all comes the
lobster pot-one even had
"found, the sitting rather satin-like Terylene, the new Imitation lobster inside it.
of the estimated to have jumped 150 boring really, rather like wash- British-make
to be done. synthelle Obre. takes a packed lunch and
Ing up, it had which
cotton dresses percent in five years. swimsuit can be overprinted to
Christopher is terribly abrupt quite comfortably splashed over the stores. More look like tlger-skin.
and could be used as a hand-power to the bra-trade because
How's that for something to when he paints, at least with Fabric can
m Diher artists I've sat for play pecullar bag if you lined it first. This tricks in the water. Just after would
the closely tailored tops needed remember Unele by?
do try to entertain you or offer prevent your the end of
But Christopher the war, nylon change falling through
the nothing so much as a good bra...
you a drink. swimsults came on the market bars..
just growls and smokes, for the rst time, Everyone
Newest of all is the wicker-
IN 1949 tittle something was wildly enthusiastic about work beach bag shaped like
all the vases, as abitare-and then asks me to rút downstairs froin Paris for the bra-trade to jest too many people talt to get him something to cat.” Cornucopia, or horn of
remember the dress business nonsense plenty. You carry it over your by: The topless evening dresses ture. shoulder in a sling. Incident-swept in. More power to the London's nfly. this bait would make bra-trade, because if women experts. wonderful monster table-centre wanted to be fashionable they for #summer party if you had to buy a strapless bra. arranged
if with oranges, bananas and other tropical fruite spilling out of its rim.
them.
But they were made up from waterproofed
nylon Intended
for parachutes. The resuits were alarming: bathers arose from the depths only to find the water which had poured into their costumes refused to come out again. It collected in the lower reaches bathing suits, making them sag to surprising proportions.
of their
The next thing they tried was plastic, and here the re-
sults were disastrous. Bathers
1112
On a sweltering hot -Utc warmest we
who sat down on the rocks had so far-1 visited a
day
י
•
the
Six don'ts on beauty
OMMON SENSE on a sub-
cul-
sea
tiso
about-beauty
ot Sald Painter Christopher It comes from one
leading bentity Ironaldo: "t préfer to
models really. You pay thern, and so whert you tell them, to turn their heads one way they of lipsticks. It's better for do, and they keep It there your skin to spend the cash on a wife is very dificult to paint. You know the face so well. It's good food.
Don't waste money on lots
tidy
1950 onwards FROM
cruel, to say that it is like the. Rich Old Uncle Dress Business showered his fair ward, The Don't spend more thari ter furniture, but there It E9*** Bra, with better and better minutes on your face each day.. boosts. The new midriff “beach-
Don't keep your hair have clothes needed a smaller than May ever before strapless bra;
the with fron plus, try a good deeply scooped
brush Instead, out evening necktilnes needed a bra that
Don't droop about the place, was pared down .to stic, don't
mix
your make-up don'1
tiink always
fair hotel to watch a display of found, when they got up again, fur-lined boots for winter. that their swimsuits were rent asunder. :
As we fanned ourselves with loiled and programmes, our
Teryler.c, though,
of the future.
un-
we were
the colours,
minimum. Somehow all tho! clothes need a slight fulness
without it-the padded bra
doubtedly the swimsuit fabric buck In our seats,
It can imitate shown the newest development on top and thus for customers you know best,
chiffon
anything from
10 in fur-lined shoes-a pair of worsted. It is proof against suede court pumps lined with first appeared.
strong sunlight, moths, sea-water, and it dries as walk across the beach.
and sheepskin, but so well cut that
By how no one would have.
you you wouldn't know they had recognised the fair ward
of
Sitting for your picture
fur inside them. They'll be on Rich Old Uncle Dress Business...HAT is it like to alt
sale in a month or two.
was
The fur trade, by the way, has a genius for choosing heat- This year's swimsuits try to
waves for their shows. Once, Joola Uttiekte swimsuits an
the temperature possible.
have collars, when Some furd-down cuffs and trouser well up to tropical standards, held a two-hour display pockets, other very decollete they necklines and frilled skirts,
are exotic swimsuits hotel
There
in every colour: under the sun, including a now one called orchild pink which even zuits
pet
of mink and sable coats in a with no windows open band playing
fainted, and
and
a gypsy
Bery
music.
nna
women
red heads. They have drapery had to be, revived with iced round the
hipline, and folded water. But perhaps it wasn't brp tops which look al- the cat that did it, but the mojt
so price of the mink. good enough to dancing an ES NE
The fur people hadn't for- Fur Lillored types there are gotten the weather entirely, swimsuits with crossover At the end they brought on a butonieg, trouser pockets and girl in a red, white and blue even saddle-atitched waistcoat bathing costume, made, from
-=-=tomaricə “conch-rabbit--to youhe-
for
your portrait by a famuus She had got what the corset painter? Not, it seerns, quite
BROWN PUDDING
AN AUX LETTER
ALL THE WAY FROM AUSTRALIA,
AND FROM"
A GRANGER,
TOO WHAT
IT DAY P
*A_RECIPÉ
FOR ME TO
TRY**
LIOTEN...
MELT A HEAPED TABLESPOON OF FAT IN A BREAK- FAST CUP OF MILK, AND ADD Í SMALL' TEASPOONFUL OF BICARBONATE OF GODA
SAID silter MARIE STOPES, painted by the president st of the Royal Academy, Gerald Kelly. (She wears her doctor's robca iii. Die picture); } "I did so want to, wear nożne- thing pretty
and femining, but to Sir Gerald simply refused
સ
palit me in anything cize but I don't know why. my robes. He's an autocrat of course, charming, but an autocrat."
A BREAKFAST CUP OF FLOUR
-(London Express Seroles)
WHILE IT'S FROTHIMO, ADD,..
Pur
INTO
BREADED
PUDDING
BASIN
1⁄2 TEACUPFUL OF GUGAR LA TRACUPFUL OF RAISING OR BULTANAS
单价
Mouson
Lavender
with the mail coach
A FEW OF THE WIDE RANGE OF EXQUISITE
PRODUCTS BY MOUSON
trog NCH AND WOMEN
Obtainable at all leading stores Sole Agents HORN TRADING COMPANY 209 Concenter Building, Hong Kong. T«L 21159
Peek Prean's Biscuits
Coronation Souvenir "THE QUEEN'S DRUM"
receives special commendation by the Council of Industrial Design and as a result thereof a rate, tribufé by "The Times", London in the publication of 8. photograph of the Drum in the issue of 24th February 1953. It marks an Ideal Coronation gift and is available at all leading Stores and Compradores,
ROBERTSON, WILSON & CO., LTD.'-
理代總行洋興大
David Hause, Hong Kong.
Telephone: 21746
Style Elegance...
by:
y and
JAEGER-LECOULTRE,
YOZ GRATED
LEMON RIND
DOWN
·AHD 72 TRA**
AND
SPOONFUL
STRAM
OP BALT
FOR
OR
HOURS
SWISS IMPORT, EXPORT TRADING CO., LTD. Sole Agents for H.K, Macao & China