Page
How to Keep Fit-Second Day
1.—BALLEY-REND
MAH4 SATURDAY, APRIL 7, 1951,
THE WAY THEY KEEP GOING WHEN IT COSTS £1,000 A DAY TO BE ILL
FAUNRANEAD
Take it
from
me!
WHETHER OR NOT YOUR LUCK HOLDS
GOOD
LEQ.BWİNGING
This will loosen you un before you start on the hard ones. Fold on to a ohgir, rwing pack leg forward and back while standing straight from the waist up.
Moor
3.—TUN-TWISTER Stand feet apart, bend over – (Left picture), Hold on to a chair. Tuck ons leg up - Lia Con sideways from the Rip, behind the other knee? - Twlit your body from the position, lift up each lag i straighten up slowly and dowywalit but keep your shoulders skill and square. Do
tura slowly, without rising the other side. (This pulla
Tipe and other leg, Note the every muscle in your body, und
** slowly," these exercises helps flatten tummy and rediça | waistline at the same time.)
Put the bounce
back into life
-the ballet way γου
•
* now revue, It is cs- acntial that whet the call comes she will be ready, wil- ing and able to take the part.
Now look above, Kay Kendall de-
YOU are wrong if you demonstrates a series of exer-
think a daily exercise routine is intended only for those who need to slim.
Exercises have an important place in this series, which aims to help you through the Fifty Dangerous Days that separate the flu wave from the spring.
Carefully-thought-out move ments to the ones shown above-pop up the whole body and lessen the chances of de veloping minor ills. They help, 400 in developing mental alert-
ness.
D
The absence through Illness of leading player in a film may, cost a studio up to £1,000 a day. For a young hopoful, such absence car wreck a career. Twenty-three-year-old actress Kay Kendall has been tested for an important Alm role, and she
is due to start rehearsing for n
Y
IN
cises, based on ballet limbering-
up routine, which keep her
To the
棍 Says instructor Philip Buchel
best exercises for
Every muxle in the body and if you
develop your muscles you won't get fat and you will feel fit. While they will help you alim, their chief purpose is to tone up the body generally. M
His prescribed dose: Do three of the exercises every morning, six times each.
siz soivels ä sido. (For hips and waistline.)\ (Right-picture) Hold pis to any hard-to-move piacer of furulture, feet together, Throw your Bund back, arch your body forward, then straighten up slowly.
WARNING NOTE: “To Back". (for which you need help, any- way) is for the experts only. Consider yourself
expert after two weeks' regular
per- formance of the casier CX CT- cisos.
NEXT SATURDAY: FITNESS ON THE MENU
--{London Express Service)
woll pipe proater, beseft W
performed slowly.
SM THE RADK "
↑ JUMP FOR JOY
v Café
(Leři picture, for experts only). On your knees, fest touching the pall, Kands clasped above your heart and go slowly forward tetth your body, stretching and held frmly by a partner. Put pour head back
“‚as much as you can. (Good for every part of you)
(Righi picture). „It's di oper now. Up in the air, but land with knoca deni, fest and heels dows.
Advertising is SPOTLIGHT ON
perhaps the
life blood of
PUBLICITY
modern trading. STUNTS
This week cor
respondents re-
port on its more
forms.
extreme
ONE WOMAN'S
FRONT ROOM
-BIRMINGHAM, OU know that private
Festival of Britain I on this
started
up
page? I am looking for
typical Britons
-Once it was
THE
PARLOUR. and it tells
you a lot
and their by BERNARD
institutions, so
today we
дге
going to peep
into some-
one's front parlour.
WICKSTEED
My Festival of Britain-2
What could be more British than a front pariour?
his
Was
but first we must admire the
Antie-
ROM Michael Ruddy, with no persuasion to buy, bicked by a dogan-happy de- Hollywood. - Holly- The advertisers merely hope acription of the advantages of
the special product. wood might be ex- that you would start buying #pected to be a world of sooner or later.
advertisements glittering
and
fantastic 'publicity Not For Beer stunts. Unashatoledly it lives up to its reputation.
thousand
Occasionally, however, there are the really big "stunts.** A fountain Der Arm executive Blow round the world trying to dlocover. a mountai higher FROM Mackenzie Porter, than Everest, merely to boost At one of the most expen- Toronto-Sky-writing, his pene by claiming that they still functioned while flying sive supper clubs on the aerial banner-towing and
over Moumi So-and-So, "Sunset Strip," part, of Eigantic neon signs are all may
Icet higher Sunset Boulevard, the ad- part of everyday advertise than Mount Everest. vertisements announce the ments in Toronto. There is
Now and then British fru appearance of a world only one curious omission
catch up with the American famous strip-tease artist which distinguishes this idea, and recently a British pub- who earns up to 300 guineas city's advertising customs, drink received first-class
licity when two mon werd a week for her "artistry" from most others.
hired to start a ight in a lead- in. taking off her clothes in
ing night, club so that the cus public and in cavorting in D,
This is that although new tomers could hear the name cocktail
being bars and night of the drink
shouted bubble bath.
clubs are everywhere, one again and again in connection
with the brawl. rearly-if ever-sees an ad- for beers or vertisement spirits. This is a left-over from the days when Ontario Province
militantly teetotal.
There is a huge portrait of her on a hoarding near the club, and a continuous stream of bubbles flows up wards from the roof of the restaurant.
*
was
Political
ROM Henry Thods. Paris.
The .latest trend in French advertising is a large- sente billboard campaign The onc discreet word against Communism. Recently
anti-Communist aven" is the only evidere a private
Uitle under the ane. llcensed that night clube
and Liberty," has been This to sell drinka:
curious
valuable poster space and spirits and is now successfully throw-
In the more commercial line, a national distillery ad- vertises its wares by am black-out on beer
enormous model of a Missis- even Affects magazine and Ing back Commandat propagan-
boat sippi river
which newspaper advertisements, “ - belches real amoke, has its
da into the teeth of the Com- mumista.
Bo credi of that carved paddle wheels turning in a why this is an advan- potted turn that slands in a coffee table from India. Its
At night so effective art. lango brass bowl. This bowl made of teak and the secret of happily in glittering water, tage, for the big browers get
the posters Communist In the days when on English-
was the eighth prize in a whist its polish is stale beer. And and sounds a siren every 15 over the difficility by display Hon" squads try hard to de- man's home was really
drive at Alexandria.
don't step on the cat. He's minutes.
Ing first-class advertisements face them. Whatever damage Castle
tho fran! parlour
by well-known artists linked they do is quickly repaired and (Larctorium Britannicus)
Mrs Trout his mother gone named Robert and has rheu-
matism. held off ferns iately and taken up the final stronghold that
great still bigger the household gods. There was palms, The secret of keeping the upright piano and the fern a palm healthy is to sponge in a bowl, the framed family the leaves once a week. photographs and the ashtray this purpose she keeps a special made of an elephant's foot that palm sponge. Uncle Bob brought back from *Buganda.
For
The pictures
-DEMUTAT
Then there is the milk up with some informative fea trepp posters eving morning of this adver company's advertisement on turn on Canadians life or Cana- Wilshire
bisind is Boulevard. Here dian history-top-quality ad- One example
Picasso's red' "Dove of which rendery Peace, which is reproduced on would otherwise ON the left of the mantel. We have a plastic cow which vertisements
see the posters' in, armour plating, picce is a picture of her opens its mouth to 100, Magazines printed in America mounting a gun. son, He went to Sandhurst, join- rolla Its eyes and squirts or Quebec Province, however, the fern is a cutting from the ed the Indian Army, won the milk into a sterilised milk do not come under the "drinkos was shown into local paper_showing a picture M.C. in Italy and retired on a the front parlour and dough of the old Crown Inn at Birm- major's pension while still a cam.
lers were allowed to sit in it ingham. When they came back young man.
The vicar
as an African juju sile,
parlours about
48
Lying on the sideboard
blocks under the legs
there side
used to be, but I've found a bout. suitable one in Gillott-road. Edgbaston
Digby Trout,
near
doors--koba and so on.
black-out."
On the
heather
the tide of the hoardings which are either FROM Rodney Campbell, Now mestelec, past the brass con- coloured,
shaped like cobras, is
They ived
to join them once. It belongs to Mrs
who is a widow
and taken in boarders.
The boarders
illuminated or
York-When a famous whisky concern
In commercial advertising the bit of the day is a giant wooden cow which, while be ing realistically liked, at the me time advertises a special soup. And why soap? Becau the youn te supposed to contain dairy milk.
drawback The only
10
ورا
to
when being courted. Other from india in the early twen- Now bo is an executive in a A popular restaurant, 'Knighted' Whisky wise, except weddings, Hes Me Trout retired from the funerals, christening parties Army and took the Crown Inn. firm that makes Attings for The Tall of the Cock," has and tea on Sunday afternoon, It dates back to the 14th forbidden century. Queen Elizabeth slept it was territory as
there once, but that didn't help Mrs Trout like the place any a picture of daughter is, is animated, and which show American advertise • The black buck the more
uniform of a nurse. Iris an axe chasing a frightened wanted to so merely by
product it did The floor of their bedroom married an American engineer cockerel-plus sound effects nighting" it. To the regular French advertising seems to be THERE aren't so many front sloped so much they had to put she met while murding in Nice every 15 minutes.
name of the whisky, the firm THER
that
too becoming on on They have three children · and
the magic words tacked on to gop the bed sliding live in Louisiana,
mechanised. Fleets of vans, "Sir John." Mrts Trout
painted in dazzling colons and out thought of going
equipped with deafening load- It was all meant to be very speakers, tour the country by Perhaps the most effec da California then, but when
the firm even they, movcu
day and even by night. to Louisiana she Hive method of advertising English, and
an impec- changed hear mind Birming-on this side of the States, hired a man with
cable Oxford ercent to tour
At any moment," in a quiet hom lą, good enough for her,
however, is the "free same the streets. The man was then ples" method used in radio, provided with luxury dat village, one of these vans may comic, newspaper and tele and telephone, and his name them down the main street;
speaker will inco "Sir "John”—plua the rid of the pub and suppor- THANK you, Mrs Trout, for vision advertising. Recently pras entered in the local direc- quen to a halt and it loud-
fory black buck over the door. It led the children by renting a letting us pop in on you. I collected a whole mountain name of the Wirky
When late Jozs hit while o aleman was shot by Mrs Trouts hus house and taking in boarders. It is the ordinary people like of "free samples." They in anyone telephoned him, ad he will mount the roof, shriek, this band when he was the re- That cont of thing sounds you who
cuded creamed cheese, two had to do was to tell them how its into a microphone gimental vergoint-major of the easy until you try
give swade, imo kamples of his it. Mra -21st Lancers.
Trout's hands
I vote wo throw open all our how breakfast, cereals, a good his whisky was.
product plus paper hats to the are not lily
childrens Then we kotidaponizer There used to be three, but white, but when you crose over front pour dog. They new ice cream, a new type
would teach the visitors for
American advertisbos cectral-stil- blaring the van rolle (ori, the other two were taken down to the marble mantelpiece and
vilingers more in the Litz in case, they fell look of the pictures of the morn about the. Britials than all of custard, a fruit punca y neck to away", their. "' 'cus. Logicgs this?
bs and a bag of dog biscuits. toenees by full colour: pictures on' somebody's bad. It would children she worked for you your fancy exhibitions. sound-so silly to say you were. #gree that she's done a fine job,
They were all entirely froe, pt the item thany want to sell, pressed.
Every parlour tells a story
and Mrs Trouts' tells one that
UDDENLY the old regimental sergeant-major died, and fits into the mosaic pattern of Mrs Trout found herself left British life.
with a girl of 14, boy of nine,
Node, as we go in, that and a pub 500 years old. She mounted head of an
Indian
pot
knocked out in a bit by a
black buck
Mew Trout stored them in the NANCY
cellar for entoty, but the moths got then and they came to pieces.
The palm Whour from all to Chaht thu
VCARING Tound the - pare
"furb thing 'woʻson is a framed picture of Mt Digby Trout In uniform:
These jwCIO
the Lancers rodo horos
mah bave made many a
tick
The visitors
make the country
-(London Express Serotée)
Pretty BlickT
HOLD THE PHONE) SLUGGO----SOMEONE: DENIS AT THE DOOR"
RING
COULD:1:SELL-YOU ANY | BEAUTY PREPARATIONS,
YOUNG LADY 3
MINUT PLEAS
|SLUGGO-- DD
-YOU THINK
I'M PRETTY”.
SURE
·By-Ernie Bushmiller
NEED
out Thá
(LANE, CRAWFORDS
RESTAURANT)
Wiseman
IS THE PLACE TO EAT !
Just Arrived!
CINE
Equipments
GEANT
BOLEX
CAMERAS 16 & 8mm Models H16, H8 & L8
SOUND PROJECTOR Model GS16 SILENT PROJECTORS 16 & 8mm
Model M8R Model G 8/16
Model G 16
Most up-to-date 8mm projector
Convertible
Now on Display
#1
ASIA PHOTO SUPPLY*
Available from: Aida Photo Supply 10 Ice House Street. Fotoprint Service 7 D'Agullar Street
Woods Photo Supplies 60. Nathan Road, Kowloon
and all leading Photo Dealers, or
Sole Agents
U. SPALINGER & CO.
York Balding
LTD..
2501., 26774, 31258
EXCLUSIVE
FLORIST S
Bouquet
SORRY, BUT IN
Don't let
to you!
Fitchs
ARNARVON, HOTEL
CARNARVO
LOON TEL:
ALACE
JAYMANO DE
Page 5Page 6