Showing now
Autumn and Winter suits, dresses & coats
by
Brenner. Sports
● Cocktail and-evening frocks
by
Mary Black..
◆ Nylon stockings in all shades
Gotham Gold Stripe
by
Cotton and silk squares
by
Ascher of London
Arriving shortly
Cashmere knitwear -
br
Lyle and Scott
A new collection of shoes
by
`Ferncraft-of-Hollywood
Acqe Thoarup
and more hats
by
THE CHINA MAIL, WEDNESDAY, OCTOBER 19, 1949.
Woman Today
Workmanship And Fine Materials
By VICTORIA CHAPPELLE
London, long the accepted leader for men's clothes, is gaining an ever-increasing prestige in the world of women's fashions Here de«. signers find the high quality British materials convenient- ly to hand.
And once again an international audience of beyers and fashion designers saw, at the showings of the autumn and winter 1949-50 collections of the Incorporated Society of London Fashion De
signers, models embodying oritin
al
design and good workmanship and superb materials,
The collections show straighter lines
than prevailed last year. Skirts are shorter.
orter. 13 to 15 inches PAQUERETTE LTD. from the ground, and are, on the
Gloucester Building.
But will you be showered
!
auth attention ?
Don't let that bath freshness
fade.-
After your hath washes
away past per- spiration, FC- member
the word
Mum's
for
safer, surer pro- tection against risk of future under arm odour.
Be a safety-first girl with..
*
Mum
A PRODUCT OF BRISTOL » MYKKE
MUM
W
the
whole, much narrower, especially in tailored suits. Hips and poc kets (although the latter are still large) have lost their position as chief theme of designing interest.
Now the focal point is collar. These are stiffened, and built up to the ears and completely hide the nape of the neck, sloping down to the shoulders in the man- ner of the "Incroyables in the final years of the 18th century. Each house has its own peculiar tree new tendency to he seen in Digby Morton's, for instance, is the architectural line, inspired by his early training as an architect. His eforts in this direction are achieved by cut, backed up br detail, such as the use of striped fabrics for pockets to give a three- dimensional appearance on a fiat
surface.
Facecloth Topcoat
Michael Sherard, who is show! ing his first collection as a mem ber of the Society, has designed a red facecloth topcoat with large patch pocket, which diminish the hip line by flaring out far enough to be seen from the back.
Check tweeds and suitings for
both country overcoats and suits
have been much used, Norman Hartnell, who designs many of the clothes worn by Queen Elimbeth, Princess Elizabeth and Princess To
practical en- Saaret,
of which the green, black and white check country coat can be reversed into a black town cost when the wearer arrives in Lon- don.
This coat is worn over a black which also has a spare
suit, check sports jacket.
more
Convertibles
are coming
"C
By EDNA McKENNA
ONVERTIBLES," 1 call them.
There's a two-for-the-price-of-one policy behind many of the new autumn and winter clothes. I suppose it's all →nked up with the prevailing precariousness-of-the-
economie situation.
Some of the convertibles are functional and excellent: some not.
Prettiest idea is the apron. Not the utilitarian aprons that we usually think of, but pretty party aprons in check taileta, bright satin or organdie. which give a full-skirted appearance to the plain dark dresses ther go over.
They can be trilled, or tucked, and look a com- plete part of the dress until a little clever - maneuvring shows that they are removable and
reveal a tube-tiim skirt underneath.
"Shutter dresses
A number of really enterprising designers have cut these aprons so cleverly that they can serve an additional purpose. If the evening is cool they will slip round the shoulders to act as a cioak.
Then there are - shutter" dresses. These are usually in plain, dark wool. By day they look completely tailored, and button High and severely to the neck. Come cocktail time, and side flaps Insten back to display revers faced with vivid coloured saun or brocade, and to reveal a square décolletage.
Good for the morning to evening wardrobe also is the attachable basque which is, in matching or contrasting colour to the dress is accompanies. It gives a plain frock just that "dressy" touch you need for an evening occasion.
Finally there are the dresses with close-fitting jackets which unbutton and slip off to show strap- less bodies underneath. This trick is used most effectively on the new short evening dresses.
?
The New American Look
Dressing the American woman is highly specialised-she insists on being. smart and suitably dressed in the kitchen as well as ot a dance. save shoppers' time, clothes are grouped and displayed under such headings as "For Street Wear,"
"For Business," "For Dates," "For. Dancing," "For the Housewife," or "For the Sun."
Clothes are designed to fit and Hardy Amies, in an important collection, shows
please every shape and height, collars which stand up and roll sharply In fact each model is made in 10 down than sloping types, while sizes so that a perfect fit " Molyneux is very fond of the deep the peg" is pretty well assured sloping line which, on a coat with a very wide hem, suggests apex of a pyramid. Sleeves are no longer so important, although! large cuffs match larger
the
the hair. then start from the wisp of an end and roll it towards the head.
and can also wear the sash round your waist in the usual way.
of
ways
In
With each skirt goes a booklet directions about the eight different
which "sash" can be draped to form an off-the shoulder blouse, a strapless bodice, a cummerbund, a Victorian bustle, back, and other intricate ways of wrapping.
Influence Of TV For lastre don't overlook your "Seperates" are widely used American milliner Lilly Dache daily bashing and also be sure for more than beach wear. One
the scalp with each designs hats for men, bai women to reich
idea is to start with a simple wear them! She likes hats with robe.
jersey dress. You add a button- brims. Men love that mysterious
down-the-froat skirt of "85-open” The influence of television on s'le, add a hale shadow which is
Chrown on
home life is already apparent and jacket that meets the skirt pre- tiny rib-hugging more popular than a belted one.,
KATY, Short jackets, ̈ often belted," and an insignificant hat-It's just as
cisely, and there you are in won-
and the princess line is. By the face! "Never," she
ploused above the waist are shown fa'el as buying an outrageously By CHRISTINE detalled coal.
in practically every collection over unbecoming one." A man really contrasting skirts or dresses. likes a hat he can talk about, and They look particularly well over perhaps chuckle over it a little. the wrap-around skirts which
Hardy Amies contributes, these The rose season has begin in being wrapped round,
apron the United States and not just fashion, to the back.
Peter Russell, on the other in the garden, but in the beauty tand, makes great play with what
Danel.
business.
With
Shorter hair is the summer hair news, and a famous stylist gave me these tips:
VEASEY
taking concrete form in re-design- ing of home furnishings.
with the
.Patio-jamas ** the newest thing in American lounge-wear and include bra, cardigan jacket and trousers so full they look like a ballerina skirt. The swirl skirt is another design that promises to be popalar.
The sunbacks dress with match-
ing bolero takes is place in city life as well as on the beach. You
"the"day" and whip If on for your
Leaders in the television indas try have suggested that ultimately he calls disturbed hemlines, in
pastel - summer clothes the television set may replace the other word, a longer panel back tying in gracefully with fashion's fireplace as a focal point of in- and front on a skirt, or a panel new ultra-feminine theme, the terest in the living-room. ent diagonally at one side, sloping new wake.co shade is charmerose, While in New York I attended wear the bolero for work during the "hem to by almost impercepa gay, soft pink tinged with gold, trele point where it joins the next for lipstick, thake-up and a numerous fashion displays of
holiday clothes and was delighted dance date in the evening. polish.
varie'y of
Stoles, too, are everywhere. For Amert- beach and holiday wear.
beach wear they are trily- icans are unusually clever at tailored, ending in huge pockets "ringing the changes"--with to contain your make-op and several gay and original acces- purse. For the evening they K wories they turn one foundation frivolous in lace, with diinty garment into a whole wardrobe. frills and flounces,
An excellent holiday outfit hint the crinkle
Remember to keep the Navy in from over there is the which-way mind when which results from pinning your drt. The sash of this skirt can holiday wear. In the States there you choose your hair up wringing wet.
be worn eight ways. By varying are jib jackets (tiny de tight- the use of the sash you can im-fitting jackets with By-away provise different draped bodices backs), saflor collars, and porthole necklines, tied through metal eyelets.
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Renommée
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For "LAST HOUR”.
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it pays to visit MODE ELITE
22, Queen's Road, C., Hong Kong, Telephone: 24052
„AGAIN UNPACKED A HUGE SHIPMENT OF 749
NEW YORK CITY'S AIR-DELIVERED ORIGINALS............. MAGNIFICENT IMPECCABLY TAILORED FUR COATS, CARES BOLEROS, STOLES that'll be enliveningsdish tarta of your beloved if you'll let her see Mode Elite's choicest fur lines including luxurious "GENUINE AMERICAN AND CANADIAN MINKS in sable browns and silver blues, "GENUINE AMERICAN AND CANADIAN MUSKRAT BACKS" In mink browns and silver blues. and "GENUINE RUSSIAN MARMOT in mink browns and silver blues. The popular priced fur lines including ALASKAN- MOUTONS". "PERSIAN LAMB PAWS", "STENCILED LEOPARDS", “SILVER FOXES" "SNOWWHITE LAMS ERMINES" "GREY KIDSKINS etc. The most beautiful among our patrician fur originals in vogue in New York City TODAY are those snowwhite fox stoles and coats and capes as well as those snowwhite and golden fox originals, which are the "HIGHLIGHTS" In America. Mode Elite bought above fura in August in New York City, when the wholesale prices were lowest.. ...then designed and tailored by top New York furriers whose curing and styling are the best! in the world, NOW ALL SUCH LOVELY FUR GARMENTS #N at your disposal
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No matter how talented your domestic tailors you had better (ry an the divers '49 masterpieces in American designed and taliored coats and suits air-delivered at Mode Elite, They're so "WONDERFULLY. different and chic. Some are trimmed with luxurious the "EXCITING NEWNESS" in collars, pockets, cuffs, detalls is something so "DRAMATICALLY DIFFERENT that none of your best beloved Hongkong artists could ever think of being able to design for you such an "INCOMPARABLY BEAUTIFUL COAT OR SUIT'
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one for cocktail, afternoon, and evening wear.... they're eac
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MAGNIFICENT FOOTWEAR AND PURSES..
Also air-delivered the "LOVELIEST" in '49 American superb. foot wear and purses.... over 5000 pair new autumn shoes mostly weil matched with "OUTSTANDINGLY BEAUTIFUL", putze master. seen featured in your cleces "NEVER" seen elsewhere some may October fashion journaiz. A glance at Mode Elite's show window may give you a brief idea of what a dazzling world of last houp fashion items featured by Mode Elite, which is assembling by weekly air shipments under one roof such an amazingly diversified collec tion of "LAST HOUR WOMENWEAR ORIGINALS" that will make your visit to Mode Elite "DOUBLY" worthwhile and you'll ge "DEFINITELY" special wholesale prices for all of your autumn wardrobe requirements from Mode Elite if you contact our Am) or Cella.
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MODE ELITE
Direct Importers of Exclusive fine Fashions
Arts Ltd
SOLE AGENT
FOR
Heal & Son, Ltd.
London
FINEST FURNITURE
AND
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AT
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