Wherever one
finds
THE TIMELESS CHARM OF LOVELY
appreciation of supert
TEXTURE AND THE FRASH
tailoring in fabrics
ORIGINALTY OF CRANKLING
selected from
Britains.
NEW STYLES ARE, THE DOUBLE
best, one
e finder.
CALMENTE BY
appreciation of
exclusively from
an
BRENNER
PAQUERETTE LTD.
Gloucester Bido.
For "LAST HOUR”.
women's wear master-pieces, it pays to visit
MODE
ELITE
22. Queen's Road. C.. Hong Kong. Telephone: 24052
49 STYLE STORY OF COATS AND SUITS
VERSATILITY in styles, fabrics, colours, details for 49′ new autumn coats and suits designed and tailored in America by top California and Chicago producers NOW unpacked by air by Mode Elite is NEWS to every refined gentlewoman in town, and every- where in Asia. The last hour air delivered suits cling to the narrow lines, with shoulders often squared off just a trife. Coats, contrariwise. are predominantly soft
here the deiman vogue remains a high point of perfection Deepmarmholed, voluminous and wrapped
this the spirit of 49 DETAILS are telling In the new
season's suits and coats. Pockets galore.
bre, mammoth affairs or tiny slot contrivances singly or in groups. latticed or sutted or jewelled for high drama. PROMINENT are the con vertible three-quarter coats, coats trimmed with rich furs or mink tails, snowflake Persia tamb fur fabric evening coats, or wraps. including a
■ MOST BRILLIANT VARIED EXCITING COLLECTION of magnificent American sable brown and silver blue genuine mink coats, evening capes, toppers, snow white fox toppers, capes, stoles, snow-white and gelden brown fox toppers, capes, stoles, - all in such "GLAMOROUS HIGH STYLE and DETAILS" TRULY IN- COMPARABLE elsewhere in town that you who love nice things would consider it worthwhile for furnishing your entire wardrobe of 49' with Mode Ellte. Contact our Amy, Celia, or Anna for whole wardrobe purchases from head to foot who'll give you REAL WHOLESALE PRICES.
BIGGEST ARRAY OF DISTINCTIVE GOWNS
Just air-delivered many exclusively different bridal gowns, formals, afternoon and cocktail dresses, which were discriminately selected by our own eminent fashion experts from leading New York garment houses air delivery insures "LAST HOUR IN STYLE" Old-fashioned bridal gowns were made of taffetas but fast hour new autumn bridal gowns, made of excellent slipper satina, which will be wearable again for the future daughters of the bride-to-be. New York designed bridal and formal gowns are MORE SMARTLY STYLED than any best designed domestic gowng the cost is only slightly higher. See our MARVELOUS "NEW GOWN COLLECTIONS.
BIGGEST ARRAY OF FINE SHOES & FINE PURSES
THE CHINA MAIL, WEDNESDAY, OCTOBER 5, 1949..
Woman Today
ITALY SETS THE PATTERN
FOR A BLOUSE
1
Sketches
by
FRANCIS MARSHALL
Psychology, Youth And Beauty
In the heart of Paris is Dr. N. G. Payot's modern Institute -of-Beauty, equipped for ad- vanced treatments, and in- cluding a training school for students.
By CAROLYN EARLE
Second gymnastic is carried out by placing the first two fingers against the muscle on either side, then screwing the eyes up tightly so that resistance is created.
By Iris Ashley
When visiting Rome recently we announced the Arm belik that the Italian women were the best dressed in the world.
Speaking at a *Design in Industries meeting Miss Audrey Withers, editor of "Vogue" maga- zine, backed up our opinion, 100 per cent.
Coming down to..cases W noticed. that an almost universal- item of the signora's wardrobe was a classic shirt-waist blouse. As these art, oddiy, hard to come by in England, we had a pattern made so you will be able to get cae right away.
In Italy they are generally __made___of_pure_fik, but_this_15_
not necessary.
I rather favour cotton pique or
Ane white cotton, as these are so easy to launder and can be kept
LUXURY
PERFUME
within your reach always
sich fragrance of an expensive perfume is within easy reach"
now. Gaya puts his perfumes into tiny bandbag phials Warm, voluptuous. No.. $:...Great Expectations for your gay-going meed ; polenie. Nitzer-sweet Gardenia a sparkling, open-air de Goya Peither?" delicate, fordi Decision and glowing, exotic Vibration
MADE IN ENGLAND
Goya
„Gift sizes Handbag Phials.
GOYA 161 NEW SOUD STREET LONDON W.ł
Sole Distributors: Messrs. G. C. Saw & Co.
Telephone 23940
white with a little bleach, where 29, Connaught Road C. Hong Kong.
as silk tends to go yellow with
washing.
Continuing the Italian story. .. The blouse is worn with a sun of almost classic simplicity.
A good example is the OTA sketched here by Francis Mar- shail.
It is a donkey-brown wool sun by Dorville, avadable in good shops throughout the coun- try at this moment at ceiling price.
.
Please note that the collar of the blouse is worn outside the suit and that the slim, straight skirt is most fashionably up to date.
•
In the line of duty as you fashion reporter, I feel obliged at this moment to offer you a word of warning
We all kaow that dress== crease, especially where we sit on them.
But there are limits to what must be accepted in this respect. There are a great many dressy of the late-day styles, in rayon taffetas and
damask, pattartis. coming on the market just nu.
They sell at ceiling prices and many are as good as they look.
BUT do try sitting down in them on a normal small chair for about five minutes
before you
Forehead: Work inwards from the temples at levels until the sur-
fashion from eyebrows to hairline. buy.
Chin to Chest Hand ever hand,
A graduate of the Univer-tered there. the mask that events face is covered, then in the same sity of Lausanne, Dr. Payot have created. practised for years as a gen- cral physician. in both North and South America, while her husband, an engineer, followed
his own career.
After she returned to Paris in 1919. Dr. Payot decided to do what she calls athletic" work, to help women retain a youthful appear
ance.
...
Special physical training of the face to keep contours smooth and complexion Cowing is part of her treatment. and is a more sure-fire means of retaining a youthful ap- pearance than casually used beau- ty creams, she says.
Dr. Payot insists, too, that the spiritual and psychological aspect of her work is equally important Loveliness, she says. is achieved through character, charm, and womanliness, rather than by per- fection of features.
"Balanced living is the aim of the treatment," she told me.
Her own vouthful appearance, belies her greying curls.
Itself, all the tiny particles of skin "And for the health of the skin that slough off daily must be taken off its surface to make way for the
new cells underneath."
To do this, use your favourite cream or skin food, combined with "active" and "inactive" move-
This
down to the ebest glide gently from the jawline - stimulate the circulation towards to the material across your lap
is to Ther. see what has happened the region of the heart. Repeat some of them crease dreadfully. many times, returning to the chin to commence each stroke.
ments. Though these seem lengthy gether under the chia, and push And double-chin gymnastic is to make two fists, place them to in explanation, they dovetail into head against hands so that stony a reasonable pattern in the doing muscular resistance is felt. Work section: There are seven move-
Finger massage is the "inactive" in this way backwards and for- wards hands against head, and ments altogether. Remember, it is head against hands until tired. far better to do a little really well. Both hands work in unison, slow-
Jawline: Pat briskly but not ly, in tiny circles, so as not to drag brutally, along the arch of the
the skin through over-zcal
jawline, with the back of one hand, then repeat, using, both hands alternately.
Cheeks: Fingertips at outer cheek level. circle inwards, 10- wards the nose, without touching Nose: Nose massage finishes the on the fine under-eye arca. Re- treatment. Starting at its bridge, turn to the initial position and circle along the sides, over the top again circle inwards, repeating the and particularly over the tip, action until the whole cheek is where Baky pieces of skin gather. properly conditioned.
Pinch the nostrils Armly be- tween the thumb and index finger. and flare these small side muscles against the pressure several times. The final part of Dr. Payot's self-massage is of great import-
it's no exaggeration that Mode Elite's exciting collection of 49' fine footwear and fine handbags is “INCOMPARABLY BEAUTIFUL". The new autumn footwear unpacked, featuring the distinctive originals from fifteen top shoemakers, represents the MOST MAGNIFICENT IN QUALITY AND EXTENSIVELY DIVERSIFIED IN STYLE - now ready over 5000 pair "DIVERS CALF, SUEDE, LIZARD SKIN DISTINCTIVE FOOTWEAR" for
Mouth: Holding the Eps. wide your
discerning choice so that you'll be admired everywhere you
apart and placing the first two fin- walk Hundreds of "h
"NEW YORK'S 49 purse-masterpieces in
gers of each hand flat on either verasuedes, calf, alligators, lizards, corde, corduroy make your visit
side. circle up as high as the to Mode Elite delightfully interesting. OVER 1000 EXCITING
cheekbone, then turn the hands NEW PURSE SILHOUETTES AWAITING YOUR TASTEFUL
- "Women can, and must, do a sideways on and slide them cut ance Leave the cream on your SELECTION in such wide variety of 49' air-delivered new
great deal for themselves in pur-1 towards the temples. autumn
she says. styles NEVER SEEN
displayed elsewhere.
poseful beauty work" Mode Elite
The best piece of picks fresh plums from
professional gardens in New York City--by air-delivery
advice is this: you are able to wear the same "EXCITING NEW THINGS" as those fucky modern Newyorkers. special well-conceived plan you'!!
By a find that Mode Elite can sell you an air-delivered gown, coat, suit, purst, or a pair of shoes at the same cost as if the samething were delivered by oceanway. SEEING IS BELIEVING. Mode Elite's management, profited by years of aggressive study in distinctive womenwear, is competent to perform modern fashion miracles that make many
of its competitors JEALOUS BUT ADMIRING-dozens of our endeared competitors secretly watch our show-windows and even send their friends to spy upon us the "WONDERFUL" things we are receiving so frequently. We feel proud to have enjoyed Buch fashion leadership in Hongkong - we disregard all such slanderous tongues adopted against us by some of our cheap com. petitors we beat them all by our "REMARKABLE ABILITY OF SERVING OUR GENTLEWOMEN CLIENTS WITH GENUINE LAST HOUR ORIGINALS":
BIGGEST ARRAY OF POPULAR PRICED LINES.
SUPERFINE MANFIELD SHOES at $35 a pair Ideal for rough wear. Over 500 pair of quality: American shoes in suedes, calf, alligators, assorted sizes, are CLEARED at $20, $25, $30, a pale some even at $15 all WARRANTED WEARABLE? far more comfortable for wearing than any best-made shoes even by Shanghai shoemakers. Washable blouses and skirts at unbeliev ably low prices many gay cotton frocks even at $15 many
-
at half prices a great opportunity for Southsea dwellers A. dazzling world of American calf and suede bags from $20 to $45 jrrespective of their original costs they're all of our well-kept brand new spring styled bags in box and satchel styles which still remain in vogue in 49 autumn styles this is a "BARGAIN" for all thrifty gentlewomen and misses. Mode Elite NEVER deludes. any cilents everything is sold at its merito duplications nor copies as others are doing. GENUINE CANADAIN SILVER GRAY. FOX STOLES large sizes only $700 a pair BRAND NEW ALASKAN MOUTON:COATS or 48 American cured ́and designed and tailored at $900 Hundreds of smart American toppers and coats, and sults or 49′ design at almost as low priced as your domestic or copied garments.
MODE ELITE
Direct Importers of Exclusive fine Fashions
skin as long as you care to, but she insists the residue must al- The first gymnastic can be per-ways be wiped off with a turkish formed at this
point by firmly towel before getting into bed. pushing lips forward as in blowing This so that the skin may both "Be sure to take off the face you up a balloon. Repeat several times benefit from your massaging and have worn all day to get morale until muscles rebel and you've function freely during sleeping lifting results from your eight got to rest. hours sleep. Not only must
hours, when impurities are cast Eyer Round and round gently, off cosmetics be removed, but also first in one direction, then in re- the tired lines, the thoughts, and verse, pressing lightly on the tem- expression that the day has regis- ples in passing.
►
CLOTHES FOR COCKTAILS
Josephine.
"(Registered.)
Balon Room-308, H.K, Hotel - Tel~20381-Ext. 308;
AIE CONDITIONED FOR YOUR COMFORT.
I expect to iron the backs of
WE HAVE RECEIVED OUR FIRST SHIPMENT
of
GOLD CROSS
SHOES for LADIES
Made by the "K" people to perfect fitting American lasts and available in A, B and C fittings in American sizes 41⁄2 to 9.
GLACE COURTS WITH OPEN BUCKLE FRONTS IN BROWN AND NAVY
WILLOW CALF COURTS WITH DOUBLE STRAPS
BLACK SUEDE and CALF. OXFORDETTES, FITTED WITH RAISED ARCHES.
1
ON SHOW. IN OUR WINDOW IN
ALEXANDRA · ARCADE
MACKINTOSH’S
my skirts after each wearing, but A NEW STOCK OF "K'S HAS ALSO ARRIVED
I resent paying 17 guineas for a
from a badly packed trunk. dress which at the end of dinner looks as if I had just emerged
Renommée
3
dresses
503, VICTORY HOUSE
5. WYNDHAM STREET.
BAND-AID
INSTANT
PROTECTION
PREVENTS
INFECTION
BAND-AID S higher plasticity which gives groster, comfort and more freedom of
ELOVERSAL..
Johnson's
UBAND-AID
Sole Agezis
IMPERIAL TRADING CO. LTD.
BAND-AID
RASTIC ADHESIVE
EMERGENCY DRESSINGS
*16AB-Lit si the Tag-Teach Mack at
But will you be showoad
attention?
Don't let that- bath freshness
After
fade
your bath washes away past per spiration;
member Mum's the word for safer, surer pre- tection against risk of future
under arm odour.
Be a safety first girl with
Mum
À PREDUCT OF BEISTOS-MTERE
MUM
+