From Monday
A new selection
suits and dresses by BRENNER SPORTS
and
hats by AAGE THAARUP
TRÈ CHINA" MAIL, WEDNESDAY, SEPTEMBER 28,
Woman Today
LONDON'S LOOK IN AUTUMN
LUXURY
PERFUME
Paquerette
GOWNS
·
SHOES
& ACCESSORIES
Ltd
Gloucester Bldg. 16 Des Voeux Rd., C.
within your reach always
The rich fragrance of an expersive perfume is within easy reach now Gaya puts his perfumes into tiny handbag phials: Warm voluptuous No. 5: Great Expectations for your "gaygoing mood: romantic bittersweet Gardenia: sparkling, open-air Goya Heathers, delicate, floral Decision and glowing, exotic Vibration
-MADE IN ENGLAND
Goya
Gift sizes Handbag Phials.
For "LAST HOUR
women's wear master-pieces, it pays to visit MODE ELİTE
22 Queen's Rd., C. - Hong Kong
$1
TWO LARGEST AIR SHIPMENTS RECEIVED.... One by PAA and another by CNAC containing the following "EXCITING NEW AUTUMN CLOTHES" for gentlewomen misces who desire to wear the same last hour masterpieces as those lucky modern New Yorkers
A DAZZLING WORLD
OF ARISTOCRATIC FURS....
AMERICAN. REARED
and
Stoles, capes, toppers, and coats ir sable-brown or liver-blue MINKS in muskrat-backs. GENUINE marmots, white foxes, white and gold foxes etc, all furs cured by the art of top American and Canadian houses experienced in exterminating harmful germs hidden in the skins. A DAZZLING WORLD
OF POPULAR PRICED FURS.. States, capes, toppers and coats in, zilver-pray foxes, lamb-paws, stencilled leopards, mink-dyed coneys, Alaskan Moutons, etc.- all "CURED" by top American houses absolutely "FREE FROM HIDDEN GERMS" due to correct #cientific methods used by American Furriers. Made Elite, buys the furs in August when fur wholesale prices are about 30% less-this economical purchase has enabled Mode Elite TODAY to offer really better furs at lower retail prices. Give your beloved a genuine imported fur garment. which is not only properly "CURED" but also, correctly "TAILOR ED AND STYLED" by million dollar fur specialists. Come in- inspect the "Most BRILLIANT NEW FUR COLLECTION" by Mode Elite often weekly enriched by air-deliveries, from New York. Every garment is guaranteed by the maker's label. A DAZZLING WORLD
OF COATS AND SUITS...
Also air-delivered, the last hour masterpieces in new autumn two.
fur plece suits teppers, topcoats, some trimmed with beautiful collars. The exciting new treatments in collars, cuffs, pockets, and buttons are something "DRAMATICALLY UNUSUAL." The interplay of colour or tone is achlevad in many ways, but whatever the method, the effect is... "EXCITEMENT." A DAZZLING WORLD
OF DISTINCTIVE GOWNS..
INDIVIDUALLY designed elaborate bridal gowns and formals and afternoon frocks of "RARE BEAUTY AND DISTINCTION" shown "TODAY" by top New York City apparel;-houses A MOST DIVERSIFIED STRIKING NEW COLLECTION EVER SEEN IN HONG KONG. SO FRESH IN STYLE-only 45,hours by air from New York City. A DAZZLING WORLD
OF GAGE NEW MILLINERY.
The new Gage autump hats are NEWS to all gentlewomen and misses. At a cocktail party, at an important gathering, and at church meetings. It Is IMPORTANT to wear the correct headwear to re- flect your charm and grace. In New York city today, the hatless habit is right out of vogue, and no women would go to any place without the "appropriate" headwear. You'll find your IDEAL" hat in Mode Elite's NEW GAGE MILLINERY COLLECTION, Just unpacked.
A DAZZLING WORLD
OF SHOES AND PURSES..
whims of the
Nowhere else in town can you find "ASSEMBLED" under one roof such a wide selection of last hour excellem American footwear and purses-priced to suit the budget class as well as the wealthy patrician class. Such beautiful shoes and pursçi can only be obtain- able in New York City's leading stores, but Mode Elite's manage. ment, anticipating the modern fashion and COMPREHENSIVE modern elegant women, dares buying in DIVERSIFIED VARIETY the Most Expensive and beautiful fashion masterpieces preferred. by modern tasteful New Yorkers, retailing proft a much less as compared with the sales the
Mode of medium quality and cheap lines restored disewhere. Eilte Cares featuring aristocratic purses by "PICHEL", as well as by HENRY ROSENFIELD etc. Before you get a purse for your beloved, do "COME Insee Mode Elite's selection of aristocratic purses NEVER SEEN elsewhere.
Also aristocratie footwear by "PARIS BOOTERY", "BARE-FOOT ORIGINALE." "I, HILLER" etc.
A DAZZLING WORLD OF BARGAIN LINES.......
All fresh summer frocks, and sults at 30 to 50%-some lush printe
only $15 one dress-some lush gay elastic waist gored cotton skirts
at $20 each-somo broadcloth and embroidery blouses at $20 each some rayon and wool sweaters and cadigans Ideal for autumn wear at $20 each-scine quality white and color shirts at $25, $22 $35, $30 each-some dressy blouses at 30 to 50% Superb Manfeld shoes at $35 over 700 pair American leather, shoek in a colours and sizes at $25, $30, $35, $50 Pure Woollen English toppers at $40, and coats at $60 each
MODE ELITE
Direct Importers of Exclusive fine Fashions Kayamally Building, fround floor "Queen's Road, C. Hengkeng TA
By IRIS ASHLEY
Here is autumn news for you from some of London's leading dress designers. In July we could only tell you about them; now Francis Mar- shall has drawn some of the original models for
you to see. Starting on the left:
From VICTOR STIEBEL a Just for your interest, the black barathes suit is livened up famous New York dress designer by a waistcoat of Georgian bro-Hattie Carnegie has ordered this sade. This material is a yellow suit, which she will sellin gold satin, with cherry red and America. So the Morton kilt will sliver embroidery. The scarf doubtless.be swinging down Fifth effect is a separate piece of the Avenue this autumn tool. material sewn in place on one side of the neckline so that it keeps the tidy "stock" shape.
Jersey's Clever
+
By EDNA MCKENNA
Jersey making its first major appearance since pre- war, is featured widely in all the autumn and winter collections. It is likely to be an interng- fional favourite from breakfast table to late night dancing, for it is well on the way to being a glamour. fabric.
i
Accessory. After The Fashion By IRIS ASHLEY
The French gemus for de-
Jersey has a chameleon quality Wool jersey is used for day dresses and suits, and it can be cleverly woven to create tweedy effects while retaining its fluidity.
For afternoon it appears again— this time combined with velveteen as trimming For late, day and evening it is to be seen as a silky- I textured water dina for the
As idea that is.
winter, is the jersey top with satin skirt.. The top way. be seems the naturally enough, to the lastsat nging, the skirt cireutas
;
We
GOYA THE NEW BOND STREET
LONDON
W..
...Sale Distributors: Messrs, G. C. Saw & Co.
29, Connaught Road C. Hong Kong.
Telephone: 28940
FOR THE TRAVELLER OF DISCRETION
Barns,
Josephines.
(Registered.)
Balon Room 208, H.K. Hotel. Tel. 20281 Ext-309 AIR CONDITIONED FOR YOUR COMFORT.
One of the best jersey dress BUZZ
BURNOL
Soothes as it heals!
Calds,
applied
Other points from my notebooki were: Skirts of suits and tailored dresses 14 inches from the From MOLYNEUX, a short ground. PETER RUSSELL has evening dress in deep red taffeta, some afternoon dresses 13 inches with appliques of heavy black and HARDY AMIES goes the quipure lace. This is essentially other way end shows his "en-signing clothes extends itself,
skirt young dress, and the length velope as high as I 15 draws attention to neat feet and off the ground (1 tiny ankles (we hope!) So, there question of length this season detail Here Francis Marshall loose or Is an eye-catching anklet of will be a matter of choice...and has sketched for you some of or pared down full, but fire. black jet and rhinestones, to go maybe,
This envelope" the "finishing touches we smarted colour combination wil with it.
skirt is typical of the newest noticed in Paris, d
be black and navy, with an ink- The best dressing for black jersey top and a shiny light houette. A bone-straight skirt
the lady at the tre has wrapping over to hide the side
either a single or double Gap. testuesin the heat avy-blue satin skirt.
seen at every income level from From HARDY AMIES, a day slits which allow room for walk Marigny watching the ballet On This season's jersey is to be
ond he head is a circular veile dress in smacky blue rayon jersey ing
ordinary hat veil with a prettylity through ceiling price to any good haute couture. A cross. Like this could be the
edge. You can sew a few, sequins darling of your winter wardrobe.
on the top, and it's all most be- Deceptively simple in appear-
OVERCOATS are large and coming. ... keeps your hair tidy ance, it would not Jock cut of place at lunch lace,
With a roomy istill. Nos so bulky, but on a windy night 100! tiered
choker
enough wrap-over for warmth perhaps drop earrings, the low and easy to wear
She is wearing rather heavy over a suit. and soft material High collars.
pendant earrings, which have decolletage
come back into fashion with a would dress up beautifully for
The popularity of late-day..
MATERIALS. Fine tropical bars (do you have any old ones,
crepe woollens for woeder?) Her black gloves asy to define. It drapes beauti
fully, and though lightweight and From
therefore simming it is del BIANCA MOSCA 2 dresses, Heavy, piled woollen for come from the famous Herme
which would be topéozis Lovely
3 fully warm be dinner dress
damasis and the
coplad
In fact it is Sin. In depta ly ideal for a chilly office of chilk amorets ideal for those cold houses in the brocades for evening. The wel- pair of g
which are gat-country house party. winter. The jacket, wila its come return of fine lace for even-from quilted cape-effect, is golden- ing and late-day. Lots of velvet. hered on
velvet. The skirt is. Both browa weight black silk embossed threads of black wool and lighter- coloured fleckss jacket Mme Mosca
jacket with
a hazel-brown Princess of Wales Violet (PETER gold embroidered withi /.. velvet top which has no sleeves RUSSELL calls it Mad Violet).
this.
and
www
the COLOURS:
to matches able new colour
ey
have seen to date is in elephant grey-with big patch pockets, And freely on gauze or lint other similarly, price dress has impressed pleats and contrast into the effected part.
spotted scarf.
and yellow-
jerse
the outside down to It is also hard-wearing, 4ing then add a tiny self-colour-not crease easily, packs compact-
3
ed bow of velvet or gros-grain ly, and is the perfect addition to Tibbá,
a-travelling wardrobe. The most notice- The small Juliet cap is made of
was the deep black
TZATS iace is 1
typical of these a deep square neckline; and As usual for the winter we saworn by the mannequins when with a jun
jumper made of coney for a good deal of red. Some deep showing the autumn collections (yes, rabbit) sewn in strips on ta burgundy colour, some Chinese This
one has large tear-drog a three? clastic foundation." THAT lacquer, and some bright flame. pearls dangling from should be warm. enough for a CHARLES CREED showed a pre- tiered choker. Scottish castle!
The fur stole doesn't HAVE to ference for autumnal colouring, ou of greens and browns. And all be mutation mink! The shape is the designers had plenty of my; what makes it-new and elegant favourite fown colour black
and the bright coloured satin lining
From DIGEY MORTON, a suit
of grey Donegal tweed. This suit,
the designer himself pointed out
trádi-
The white gloves are kid and to me, is based upon the trade pot wildly exciting. They were (This is done
HATS, to tell the truth were have a lacy, effect at the wrist.
with a leather tional kilt and coat worn by Sectsmen. This
however, all small and head-hugging and
Renommée
LA
resses
is a clever Bouton of the don't do much to help the face) The black suede gloves
have a little Boral pattern. Bayeux tapestry on the Aleating all sun-ray_box-| along!
SHOES. The simple: court si00 m2, belt is an idea of Pierre the bulk of 10 avoid Cordinary kilt-pleating,
which was the style worn by all the Bamun's, It is about 24 yards doubles the material. The jacket models. It is always one of the long and you wind or twist as has guh-metal buttons, and the the hardest shoes to find really the fancy takes you. (Until the one, it hlouse is a suk French plaid in well fitting and not heavy look-shops catch up on black-and-white check.
should be easy to sew two narrow belts together).
LARGE SELECTION
AUTUMN & WINTER DRESSES, ŠUITS
&
ing.
Excella
LADIES READY-TO-WEAR /
SKIETS
We saw the bag with the gold expanding top in Paris. Then we found you could buy the iden tical bag right here in London,
$13, VICTORY HOUBE
5. WINDHAM STREET,
YVETTE
(GOWNS SHOES ACCESSORIES).
takes pleasure in announcing commencement of business from 1st October, 1949 ut 11 "Salisbury Road, Kowloon (opposite Star Ferry).
BUSINESS HOURS:
BLOUSES BOBES LINGERIE
OPEN TILL 6 PM. INCLUDING BA "RCHUNGKING ARCADE, KOWLOON
URDA
50475
Monday-Fridays Saturdays
10 am
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