Pave 10
THE CHINA MAIL, THURSDAY, SEPTEMBER 8, 1949.
Why Production Goes Up
When VEELINK Goes On
THE ADJUSTABLE V-BELT
You
can un-
couple any de- aired length of belt from a reel of. VeeLink less than sixty There's
Reconus.
in
no need to keep a large inventory of various belt lengths. With VeeLink in reels, any V-belt
can
be replaced in a few minutes.
It takes only
few minutes to
Install VeeLink
оп
the drive That's why Vee-. proviites Litik
worthwhile sav- Ings of Instalia- Veo- tion time.
Link bells едн
be removed from
old machines and
easily installed on
others opera- tion.
VeeLink V-belt alays
VeeLink
on rightl link construction pro- vides
quick, easy tenston adjust-
went
and
to end slippage... keeps machinery run- ning at full speed and productivity. Silde rail plvoted nolor bases
not needed.
Stocks Of All Sizes Available
are
Sole Agents - KIU FOONG TRADING CO.
26. Connaught Road, C.
Tel. 28407
AERIALITE LTD.
ASHTON
AFRIQUE AVUTO CABIS
Cable's Flexibles Cords, etc.
The
AERIALITE · Portable Garage Stand
SOLE AGENTS:-
SIBER HEGNER & CO., LTD.
St George's Building
Hong Kong.
ENGINEERING PAGE
New British Invention
A new British Invention sean for the first time at the Commercial Motor Show. Earl's Court, in the Britool cylinder hend servicing fixture which la claimed to reduce the long and The cylinder head is held tedious job of fixing valve cottera.
in the fixture which is adjustable to any size. A spring de- pressing fork slides along a bar and is operated by a foot pedal, The leaving the hands free to manipulate the valve cottera. valves are kept up by buttons fixed to a square bar under- neath.
Unlocking The Short Wave
The radio short wave network encircles the whole world. This mesans in effect that radio breaks down all frontiers. The listener can tune in where he please and thus form an impression of what is taking place elsewhere in the world.
It is natural, therefor, that radio manufacturers should devote their full attention-even with the cheapest of sets-to short wave. Nearly every wireless set nowadays is constructed with a larger or smaller short wave range, although not every listener makes use of it.
weas.
and
now been
pru
Light Design In
Engineering Products In UK
By ALEC DAVIS,
Anyone who is familiar with Britain's engineering products knows that they have a reputation for quality. Clyde-built ships, Rolls-Royco cars, Sheffield stool tools-these and many other British products are esteemed every- where in the world where technical excellence is appreciated.
It must be admitted, however, that in the past Bri- tain's good name has been earned by sound materials and fine workmanship rather than by the design of her goods.
vory 1930's was solely due to superior design; but this was certainly one of the factors that contribut-
to their success.
This point was made evident a few years ago, when Sir William Crawford, the doyun of advertising men in the United Kingdom, made extensive enqui- ries among diplòniatic and com- mercial representatives of many countries to learn their opinion of Britain's products in comparison with those of her trade rivals.
the
There are other examples of the selling power of industrial design: recently the Edinburgh firin of James Crulekshank Ltd., by re- mixing- designing a bakery machine to meet expart requiro-
were able to reduce ments, They all considered British
weight by more than half and goods the highest in workman the cost of production by about and efficiency, but they also rated them lower than American in modernity, Ingenuity and visual appeal; lower than German in modernity and Visual appeal: Jower than Scandinavian in in- dustrial art.
Appearance And Convenience
al
As a result, they 40 per cent. markets as diverse as the United have been able to enter oversens States and undeveloped countries in which formerly mixing was by hand.
Again, improved industrial de- In the signs surely a factor greatly improved overrons bust- ness in British acfentlic Instru- ments: before World. Wär 1, In such ways, the propagandists Britain bought instruments to the at design have reminded the value of £1,500,000 a year from British engineering Industries of overseas countries; in 1948, she the need for good industrial 89] made enough for her own needs well as good bochnical design--| and had an export target of eight the need, In other words, to think million pounds as well. about appearance and convenience In unes, 15 well
otyear 13 mechanical performance.
This need had already been brought home to many of the moro percipient manufacturers, before World War II, by the trend of world trade.
It would be wrong to think of an immediate Increase la sales as the only purpoat, or even the main purpose, of industrial de- nign. There is a real human need. for more attention to be given in the design or engineering. pro. ducts, to the needs of the user, whether the user is
19 a housewife
Bitter experienco had shown twisting her back to
to reach a gas- them that better design was help-aven that is built too low, or a ing other countries to gain factory worker straining his arms. markets at their expense. Many to reach an overhead conveyor factors-political, financial, complaced too high. When manufac mercial-fest world trade, and lurers of textile machinery were it would be a gross, exaggeration | recenty, asked by the Council of to say that the growing popula Industrial Design where, they rity of Gennan, and,, American suw, opportunities for a forward engineering products "during the move in the design of their pro-
ducts, the
not in tens of mechanical engineering,
tor-in proportioning, the parts of machines to the human scale, finishing them in colour und tex- ixtures that lessen eyestraint, and grouping their controls for con- venient operation.
who
answer was
Increased Goodwill
Tuning in on the short wave is in with the same ease us on the by no means an easy malter as normal medium and long wave and so further Increases the Im-but of convenience for the opera- the stations are so close to each
bands, Until recently this in-portance of the radio. other that. much patience
novation was only 8tted to the
Moreover the "Philetta " elfort are needed to attain suc-
Incre expensive sets us by its
Immense valde to those speaking, the Generally
ecry nature it could not be used!
the small, hout tune in during Ilstener moves the dialling knob
on small models."
At certain times during the night too quickly and in SQ doing
the station he
This has 15
changed. there is nothing to be ind on the passes over
be is Philips, for instance, now
medium or long waves, but there Consequently, seeking:
with Icazi duce the bandspread
all is now an excellent choice the line of
The apt to adopt resistance by dropping the short their sets, including the smallest short wave slapps.
(and latest), the Phileita" BX 305 V has a perfect spread ever wave altogether.
296 U. This is great improve-
ve two of the most important bands, ce, and indeed it is almost im- None of the difficulties are ment; the "Philetta" is portable
In Another Improvement is the ion between them. Good appear experienced by the possessor of and has incorporated in it a wireless set with a bandspread. automatically functioning auxili-new frame acriai incorporated in ance dues more than catch the
པས་་
the user confidence in the ma- Short wave slations can be tuned ary aerial that enables the set to this model. It allows for a pure eye of a potential buyer; it gives frame as opposed to a net reer chine he uses, encourages him to be used wherever there is mains connection. I Is
The results tire fewer tilt- thus tion.
***** take pride in it and lake care of turbances with Increased sensi ideal for listening in to news bulletins at all times.
tivity (because of the directions. As a result, it has a Better charice of giving a satisfactory effect), In cerlain cases weak performance which, in
turn,
BUILDING SUPPLIES
TURNALL "CRANE"
"YORKSHIRE"
"CEMENTONE“
"PUDLO":
"HEATRAE"
"EXPAMET
"A...
"FOAMITE
STOCKS AVAILABLE
"NEWALLS" "OZONO" "FALCO" "ELECTROMATIC" "RELIANCE" "PHILPLUG"
LEE HOWL" "HURSEAL" "RUBBERLOCK" "CRITTALL
"CHATWOOD
Asbestos Coment Products.
Boilers, Domestic.
Copper Tubes & Fittings.
Comont Colouring Powder.
Cement Waterproofing Powder
Electric Water Heaters. Expanded Motal.
Fire Places
Fire Fighting Equipment. Insulation: Heat, Cold & Sound. Oxone Generators,
Oil Cooking Ranges.
Oil Burners, Fully Automatic.
Oil Burners, Range.
Plugging Materials,
Pumping Equipment.
Radiátor, Oil Looded Electric.
Rubber Flooring Tiles. Windows & Doors, Metal.
Duon & dafes
DODWELL & CO., LTD
Such questions BX
DIV closely bound up with those of appear
possible make a clear distinc-
It can truthfully be said tha.tations or bad atmospheries can means Increased goodwill for the the complete short wave network be bettered by altering the posi-manufacturer. is now avaliable to the listoner tion of the set,
GAUGE GLASS
Made in England
"Eureka" and. “Adament Bishop”.
3/8, 1/2, 58, 3⁄44, 1⁄2, 1” O.D. any length 18", 24", 36", 48′′ Long.
Rubber G. G. Washers, Dewrances Washers, Woodite Hexagonal & Conical Washers.
Toughened Reflex Glass. No. 1, 2, 3, 4, 5, 6. 7. 8.
Stocks carried by
A. MING & CO., LTD.
Dos-Vosu
The Introduction of new ma- terials, whether for technical pr for economic reasons, is another frequent cause of changes in ap pearance. In many forms of light engineering production, there has been a tendency in recent years to use light alloys, plasties, syn- thelle boards and adhesives. These, and the new techniques implicit in their use, have often necessitated now looks for Bri- tish products. It is part of the industrial designer's task to see that the new looks lare, good- looks.
It must be admitted that even engineering design is not wholly Immune from fashion. Some of the earliest beam engines made in Dritain followed the proportionat and the orders of classical arch- itecture, because they arigliated: in the 18th century when classi» cian was in vogue,
A hundred years later, sewing- machines and typewriters, were decorated with floral patternq;, a 2rid generation which Ruskin Morris had taught to desples, the meabins, did, vgt, dare lo reject but trisd instead, to camoudige it with inappropriats, decoration.
The
MAREAN surfaces, obaracter.
fatie of manyDRETTIDER ducts of our own day have an affinity with: modern', architecture. And the Cowing lines Murodydainid forms. Consejously
the
Haskins
ROLADOR
The Steel Rolling Shutter of the Fature
A good example of how "Ralador" Shutters conform to modern design.
SOLE AGENTS:
THE JARDINE ENGINEERING CORPORATION, LTD.
14-16, Pedder Street, Hongkong
Telephone: 30311.
NON-FERROUS
METALS
COPPER TUBES FOR DOMESTIC SER-
VICE.
COPPER TUBES FOR SUGAR RE-
FINERIES
COPPER TUBES, STRIP, SHEET & WIRE BRASS TUBES, STRIP, SHEET, BARS
& WIRE ALUMINIUM & ALUMINIUM ALLOY
SREET, PLAIN & CORRUGATED CONDENSER TUBES NON-FERROUS EXTRUDED SECTIONS-
&
OTHER NON-FERROUS MILL PRODUCTS
Manufacturers;
ICI
Imperial Chemical Industries Limited
Metals Division
Witton
Agents:
England
Imperial Chemical Industries (China) Ltd, Tel 28058. Chater Road Frince's Bldg.
TURNER
MARING
DIESEL Ongth
4/32 H.P. MARINE DIESEL ENGINES Suitable for powering auxiliary yachts "and" "Hifilléroks Types of small commercial craft, those sturd afe made in single, twin and four cylinder, models, b.b. and have a governed speed range of, B80–1.508, IX Other features are extreme.compnethess, qulek staring from cold, and easy accessibility to all working
STOCK CARRIED.
YU TUNG TAI LTD.
ENGINEERING DEPT.
SOLE AGENTS......