usuply at
Just unpacked
SUN DRESSES
in new styles & coloura
Paquerette
GOWNS
SHOES
& ACCESSORIES
Ltd
Gloucester Bldg. 16 Des Voeux Rd., C.
AUTUMN & WINTER DRESSES, SUITS
&
Excella
LADIES READY-TO-WEAR
SKIRTS
BLOUSES
ROBES
LINGERIE
--OPEN TILL 6 P.M,
8.CHUNGKING ARCADE, KOWLOON
TEL: 50470
For best values in
fine womenwear be sure to visit
MODE ELITE.
EXCITING NEW AUTUMN FASHION GEMS----- All top New York City atores feature today 1949 Naw Autumn "MASTERPIECES" In toppers. conts. dresses, shoes, handbags. luxurious fur garments of all descriptions, that usually would take forty days or midhé tof Hongkong fashion-conscious gentlewomen to see such "MASTERPIECES" gvallable in a few leading stores hero. But, by theuperb sklit of Mode Elite's expert merchandising, you who dreamfot;wearing the same last hour distinctive originals as those moderf New Yorkere, will use for yourself at MODE ELITE today mirenștii Cæirddivered a most fascinating now collection of 1949 Now Autung ARISTOCRAT WOMENWEAR as follows:-
LUXURIOUS GENUINE MINK TOPPERS AND TOPCOATS, BLUE MUTATION MINK TOPPERS, MINK DROWN MUSKRAT BACK BOLEROB AND TOPPERS, BLUE FOX, PURE WHITE FOX, SNOWWHITE AND GOLDEN FOX STOLES AND TOPPERS, SNOWWHITE ERMINE TOPPERG AND COATE—all "HIGH FASHION JEWELS" to top your dinner and evening gowns in chilly autumn nights. Early purchasers of these "MAGNIFICENT FUR. ORIGINALB" I savé many dollars—give your beloved an authentic New York designed and cured and tailored fur germent, which is a product of 100% sanitary tailoring only possible to be done by top New York furriera. Every New York cured fur place is 100% free from hidden gorms. The slightly higher cost REFLECTS your im plied good intent for her health and happiness. IT'S TRUE THAT ONLY AT MODE ELITE YOU CAN FIND A WIDE DIVERSIFIED VARIETY OF GENUINE IMPORTED AMERICAN CURED AND TAILORED FUR GARMENTS BECAUSE MODE ELITE IS THE ONLY ONE TOP APPAREL HOUSE IN HONGKONG THAT DOES NOT EMPLOY TAILORS TO MAKE ANY GARMENTS TO ORDER. Also unpacked a spacial selected collection of NEW YORK DESIGN- ED ARISTOCRAT BRIDAL GOWNS DINNER AND PARTY GOWNS, LUSH COLOR WOOL TOPPERS, WOOL BROADCLOTH TOPCOATS trimmed with silver or white fax collars or mink talls, FRENCH BURDE. VERASUEDE, CALFSKIN, BNAKESKIN and ALLIGATOR ‘handbag masterpieces, the like of which only can be “BEEN" at the top special stores in New York City, and over 1000 pair of "LAST HOUR’ARISTOCRAT FOOTWEAR in catf, suedos for casual and drosay wear, Including "NEW YORK'S MOST FAMOUS DARE-FOOT ORIGINALS” AÏÏ, of course, '10% cash discount. Special wholesale prices to those intending to buy a whole wardrobe from us-aur Amy..or Cella whit serve all such "SPECIAL clients. FAULTLESS FASHION GEMS AT
"RECORD BARGAINS”-----
BRAND NEW SUPERB MANFIELD SHOEB, in all sizes at $35 a pair OVER 1000 PAIR ODDBIZED BUT FRESH AMERICAN SHOES AT $10, $15,, $20, $26, 830, $35, $40 a pair—ALL WARRANTED "WEARABLE, CLEAN AND TRIM. About 100 pair "FINEST AMERICAN SHOE SAMPLES BIZH 4 ONLY" tam 30 to 50%. They Include such aristourat shoes that cost. $36 0.8, a pair. Not a singla store in. town that has over faxtured such superior footwear,
LOVELY COTTON OR LINEN PRINTS for daytime or dresswear at "HALF PRICza”—et!!! you "GAN" find the ideal patterns you dream to have. DAGE!-HATI,; LUSH ·"COLOR - SKIRTS, BLOUBES, SWIMSUITS, PLAYSUITS, SLADKS, SHORTS, qt upbetlovably tow priace.
MODE ELITE
Direct Importers of:Exclusi?" Line Fastions
maite. Balding, ground
Bangkong..
THE CHINA MALL, WEDNESDAY, SEPTEMBER 7, 1949.
Woman Today Rayfel
PLAIDS
LONDON gives a welcome
10 the new Paris plaids which will be worn in the untun. In deliciously mited, often quite dark shades they break right
away from the conventional tartans as we know them and havU abuccaneering dash of their own.
I have seen coats, sulta, dresses and, of course, atoles in these new exciting shades. I was particularly struck up the emphasis on the grape theme with the rich velvety purple ted of a inuscat used with the soft green of a vine leaf, and by
FROM
PARIS
Fashion report by
Edna McKoona and Hona
the use of soft raspberry red overchecked with treacle brown and misty blue,
In spite of their French origin many have obviously been inspired by Highland heather and bracken with all the muted beauty of soft pink overchecked with clerical grey, mauve wamed
KNOW YOUR CHILD
with green and time with brown.
Suits in these plaids are sleek and figure-fitting with high-buttoning Jackets (and a favourite collar is the face-traming petal).
Skirts straight in front often have a slight fullness at the back, or uae "May- pole panels. Stoles attached to skirts make a town outfit out of the usual jumper and skirt for country only.
Coats swinging back boldly or full at the back gre belted in front,
Experiment With Food
In these days of enlightenment and science, we know for more about the correct diet for children than was known a generation or so ago—and we have more trouble getting our children to cat.
There is no doubt about it, children in our grand- parents' day may not have had such a carefully chosen and prepared meal presented to them but they did eat what was put in front of them, and apparently enjoyed it, too.
IS.
Is there any connection between | shaped tables were constructed our increased knowledge and our each child was seated, at real- greater difficulties? I think there times, inside the semi-circle with Round We are much more concern- an adult opposite him. ed about what our children eat. the full length of the horseshoo We know they must have green were placed, every mealtime in positions, a large and yellow vegetables and fresh unvarying fruit and lots of milk every day, variety of different foods in kien and this "must" looms so large in our minds that we develop an anx tour atlitude about every mouthful the child eats.
times become more difficult and the child less and less healthily euger to eat.
By DOROTHY MOHR
This attitudo Cradually gets both the mother and child So worked up and upset that meal-tical bowis. The child was given a spoon and whatever dish be grabbed at and attempted to cat from was fed to him by the at- tendant for as long as he would take it, or until he grabbed some- where else.
We are so sure we know what is best for the child in the matter of diet at least, but do we? Animals seem to know what food they need and when, so why not children?
Some years ago a child expert in the United States conducted a very interesting experiment
For the first few days the child- ron dived into any dish at ran- dom, sometimes sampling nearly every dish at a single meal, but after a time they settled down and a definite, deliberate and in- dividual pattern was shown by each child.
She divided the newly-weaned children (about one year old) in an institution into two groups.
The commonest pattern was one One group (known as the control where the child concentrated for group) was fed on a normal, well- several days on one food or type balanced diet for a period of six of food only and then switched over to something quite different. months. The other (the expert- manthi group) was allowed to Careful lists were kept of every chose its own dict, in the follow thing each child ale at each meal, ing manner. Special horseshoe-! and a detailed medical examina-
Ease and Comfort
THROUGHOUT THE SUMMER
Johnson's
PRICKLY HEAT
POWDER
Johnston's
PRICKLY HIL
POWDER
Prevents Hong Kong Foot and minor „akla Initations.
tion was made of every child in both groups before and after the experiment.
Chose A Balanced Diet
Tips For Buying Towels
(By DORIS DENISON)
Towels have come to be an im- portant decoration feature in the bathroom, and when you buy new ones, colour and design should be enrefully considered along with good wearing qualities.
Colour scheme possibilities aro almost unlimited, but here are a few suggestions:
I
against
1. Deep blue towels light blue walls. White or red
DionogramTE.
2. Dark green towels with light green border against Ught green walls.
3. Yellow towels with a sculp- tured Boral pattern against aqua walls,
4. Pink towels against gray walls.
5. Maroon towels against pole yellow walls.
6. Any colour can be used with white walls, but strong colours are best.
7. Use white towels as a fresh accent along with coloured 10- wels, ог as a contrasting note against, a deep-toned wall. A co- loured monogram or coloured horder will help to tie white to- wels in to your colour scheme.
Good Quality
Towels must stand up under and hard repeated washings wear, so always select ones of good quality. A towel which goes to pieces in a short time is never a bargain.
Here are some points to look for next time you shop for terry towels They are indications of good quality and long service.
1. The underweave should be firm and closely woven. This is the baste structure of the towel which holds the loops, and you can see it best near the bem or in the border where there are no loops. Hold the towel up to the light. It should shine through in tiny pin points. If light shows through unevenly, if means that Use underweave is too loosely Woven.
2. The loops should be thick and close together for greatest absorbency.
3. Hems should be sewn with small stitches and securely fas tened at the corners.
Care
Launder towels frequently, be- fore they become badly soiled. Don't iron them. Shake them out and fold smoothly.
It was found, that children in the experimental group, while not necessarily balancing their diet at a single mical or even for a day or so, over a longer period of a week or a month managed to feed
Distribute wear evenly by rọta- themselves perfectly balanced dict, including all the vitamins, Ling your towels. minerals, proteins. fats, &c., necessary for perfect growth.
Repair sangs or rips immedin- tely. Never pull a terry thread At the end of six months child-cut it of close to the surfgoe ren in the experimental group
had gained as much in weight and When your towels finally wear height as those in the control thin in the centre, don't discard group and blood counts and other them. The good portions can be medical tests showed no Indica- used to make potholders,
baby tions of any dietary deficiency.
bibs, shoe-shine cloths and poll The experiment seemed to show shing rags. Or, cut away the worn that children it given free cholce centre portion of a large towel at an early age (before emotional and use it for a protective capo attitudes and prejudices have had when combing your hair or op- time to upset their choice) can plying make-up. choose for themselves an adequate' diat and will, of their own free will, eat and enjoy tho right foods.
Wouldn't it be worth while to try something of the same sort. in our own homes? To à certain extent at any rate we can allow our children a choice of food. If a child "goes off" a certain food or demands the same thing meal after meal, it may be wiser to give him his head for a while.
There are several points, how- ever, about which we must be careful. An older child who has already developed strong disliken and an emotional attitude to mealtimes generally may not be able to adjust himsell to freedom of choice in this way, and his diet may be very unbalanced for weeks
Therefore, if such a course is contemplated it should be started before the child is two years.
The cholce should be "Imited, of course, to foods which aro sultabio to the child's
age. Stimulants, such as tea and cof- fco, highly seasoned foods and very fatty, fried foods, should not be included in the child's range of choice.
Renommée
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