Page & V
THE CHINA MAIL, WEDNESDAY, MARCH 2, 1949.
GAGE STRAW HATS Woman Today
Proudly we present the new Gare Spring Millinery of with lavish details of rare beauty 1949 istrous straws and distinction, All Gage furfeits ideal for vocation went are reduced at "GENUINE HALF PRICES/
MAGNIFICENT NEW GOWNS
Unpacked many alluring gowns of distinction......each one a "MASTERPIECE" for dating, cocktall, dinner, dancing and bridal. They absolutely depict the lastword style trends as seen by top apparel specialists on Fifth Avenue today,
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EXCITING NEW SHOES
Unpacked a limited assortment of real Italian Milan sandals matched with becoming handbags — all New York maidens and Hollywood artists wear them today. In this air age why should you wear things that are considered as obsolete in the eyes of New Yorkers? Mode Elite. 22 Queen's Road C.. today is able to serve your discerning requirements of all For instance, correct lastword fashion items for women wear. that cute little ballet frather casual, worn today by aik
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offering
Mode Elte. For the thrifty women who stress PRICE plus
Elite semi-conservative styling Minde about 200 pair lush alligator calf pumps only at $35, a pair- many pales of fine suede and calf pumps at $40 and 545 a.pair. Superlative Manfield suede and calf pumps only at 550 a pair. Many pair oddsized casuals from 0 to 9 are cleared at $20 to $30 You'll find at Mode Elite over "2000 pair" brand new quality leather shoes offered at such amazing low prices that none of our keenest competitors could ever think of.
LOVELIEST SPRING CLOTHES
We're featuring a number of sheer gabardine one-pleco at "GENUINE WHOLESALE casuals and two-plece suits
They were all adapted from Paris originis by foremost American artists with lavish details
Genuine nothing Hongkong copied,
American designed blouses, and skirts, and wool sweaters in all gay colours, at RECORD LOW PRICES. Corduroy robes from Hollywood only at Sib each many outstandingly beautiful robes and hostess pyjamas at SPECIAL PRICES never obtainable ehewhere. unpacked special strapless swimsults if rare beauty-in fabrics and designs never seen elsewhere. Also many gay printed finen dating dresses.
PRICES"—from $50 to $150 each.
FINER AMERICAN FOUNDATIONS
ALTO
Our foundation garments are varied in over thirty pre- fereed popular styles as worn today by all American patrician women. The world-wide famous "PETERPAN" "WHIRLFOOL" "DIANA." blas-cops bras and strapless bras, "BIEN -JOLIE.” "FLEXEE." girdles, pantle-girdles, all-in-ones, lace with satin or myton lastex. "MARIAN GATES" complimentary bras and "KLIENERTS" nursing bras-are all "EXCLUSIVELY" obtainable at Mode Elite. Many samples at reduced prices,
MODE ELITE
Direct Importers of Phter Exclusive Fashions
Queen's Rond, C.
22.
Hongkong,
Tel.
Baby Shop
MRS. H. MOALEM
DIAPERS
SHAWLS
BLANKETS
ROOM 218-2nd FLOOR
24052.
PRINCE'S BUILDING-5 1oo House Street.
#
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PARIS MILLINERS INTRODUCE NOVEL SPRING DESIGNS
Parts millinery salons this week are blooming with an amazing range of spring models. They show everything These from cloches and helmets to berets and gallors. sketches offer widely diverse designs, Top: Ataque in white piqué carrying an enormous bow of navy blue chiffon. Right: This saflor hat of white straw is decorated with black ribbon and birds in black' lacquer,
By EDNA MCKENNA WINTER still hangs round the V Paris boulevards, but this week every milliner's salon blooms with varied coloured hats from the new spring collection.
Hair-bob hats
This year will be a hat year, say the fashion moguls, Hata so enorious that the wearer will and i cult to carry it all, and hats so tiny that they just cling to the hend."
All have one thing in common--they hug the head so tightly that only Most of Then Furve i Danm
Jean Desses breaks right away from tradition and makes drawstring berets rather like mop caps in black patent leather, and also ahe lines wife- brimmed honey-coloured SLIKWE with patent leather. These hats are worn with patent shoes.
Schiaparelli has fun with her hats. Many are skull capa eggshell in shape. with part of the crown cut out. Through these crowns the hair in poked slightly. She DIAD has helmets in straw and hats that look exactly like roots of native huts.
Take Care Of Your Hair
BY
CLAUDIA
A sub-tropical climate always adds to the problems of beauty care, and to the hair, it is perhaps most unkind of all. Almost all of us, either at odd times or with annoying frequency, find that the hair becomes dry and unmanageable or brittle and lifeless.
Dandruff is an all too common condition and even the most expensive "perms" are likely to be disappointingly fleeting. And all because the hair is out of condition.
hale becomes dry and bleached by the sun. Olive oil and almond oil are highly recommended, but castor oil, which is heavier, may be used on hair which is thin and straggly. The oil should be warmed, then massaged into the scalp along con secutive partings to ensure that every inch of the head is
Molyneux likes SILAH hats, with turned back brim int start well over the left ear and fade nothing on the right. They all have conical crowns and look like, clowns' hats.
Simone Cange has an evening hat al gold that costs over £2,000, and many of her other hats resemble great flower.
New combinations materials are used in many of these hats. Straw and felt, chiffon and straw, and piqué and straw are the most popular,
$
ACHIEVEMENT IN LEATHER
By John Creek
Britain's leather industry has a firmly established and active research association which car ries out investigations and ax- periments; covered.
some give quick
It should be left on as long as results-more often they take their to prove many years possible before shampooing.... overnight, if possible. It should be worth.
regarded as an essential prelim. Visitors to the British Industries inary
to each and every shampoo. Fair, which will be held at Earls Hair tonles and frictions are in-Court and Olympia, London, und tended to keep the scalp in hes
healthy Castle Bromwich, Birmingham, tone. not to give nourishment from May 2 to May 13, will ace hey stimulate the circulation and (in the Earls Court section) many fresh and vital. These can be art whose production has profited used every day, for they are most- by work done by this research as- fy spirituous and quickly evapor-sociation,
ate after doing their work.
Fortunately for us, there has, It can suffer only from the use of brace the pores, keeping the skin examples of the leather workers'
unsuitable shampoor.
been quite a revolution in the accepted methods of hair care.
It is realised that the hair
be stimulated needs to nourished as well clean.
25
and kept
First of all, many of the leading experts recommend much more frequent washing. They condemn the old idea that the hair suffers from being shampooed more often than once in 10 days or fortnight.
ecision
Nivada
PRECISION WATCHES
Elegance and Distinction →
A precious and lasting gift.
China Agents: H. Cheong-Lean & Co., Wang Hing Bldg.,
H.K. Tel. 28332
Once A Wook
We are advised to wash our hair once or twice a week at least, and even more often, in the summer, when sea water and salt should be! removed as quickly as possible.
The
Final Drossing
1
Britain is proud of her leather. She proud of the care taken In the eclection of each hide or akin for its ultimate use, the judicious Brilliantine is merely a final variation of treatment as it passCH dressing, applied sparingly to lend through every stage of production, and its complete fitness for the nheen to the hair. cannot be suld to do the work of work it has to do when it leaves
tannery. oils or tonics, which are applied on the
The past year has shown great to the scalp itself.
The fashion for shorter coiffures atrides in the footwear industry. is most helpful when the hair has It has often been said that British become brittle and splitting at the shoes are the best in the world for Brogues, Have It eut short and ar- quality and comfort,
and classic town ranged in one of the wide range walking shoes
shoes from Britain have been, of popular shorthair styles.
Then give R an intensive course and are, the best that can be of ell and tonic treatment, with bought in the world. shampooings, frequent soupless Add a daily five minutes of steady brushine and, in a month or two, it will be in really first class con dition arain.
enda.
An extra outstanding achievement of research into their preparations are the soapless shampoos, which cleanses the hair far more emelently and twice as quickly as
Soap, soap.
по matter how diligently we rianse, is apt to leave a film on the hair... a main cause of dryness and dandruff..
Modern treatment for dandruff is to manage the scalp each day with an antiseptic lotion. Sham pon with a soapless working vigorously into the scale scalp lo loosen the part
particles of scurf. After shampooing, watch out for the first sign of dandruff recurring and wash again immediately. I the dandruff reappears thres
Oily, greasy hair is just as much due to poor condition of the scalp,
At recent London fashion showe Apparent that the it has been United Kingdom shoes designer has reached a standard at least as high as any other in the world, At the 1940 British Industries Fair shoes will be shown which will
and the same treatment, with prove that quality and comfort can days after washing, that means little less oil, and more use of be united with high fashion with..
the same result, three friction tonies, will bring about out sacrifice and that Britain in
every
you must shampoo days. But the dandruff will be cared very quickly.
Use Of Oils
Next in importance is the use of alls. We do not use nearly enough of the nourishing of which feed the scalp tissue, the hale colla and lubricate the hair itself. Although we are well versed in the needs of nourishing creams for the face etc., the hair has been sadly neglected in this respect,
Renommée
Clever Accessories
By ROSE HOLLAND
It is noticeable that for or dinary everyday wear, women
making them.
Fine Children's Shoes Children's shoes from Britain have always been much sought after all over the world. Exton- sive orthopaedic research has been carried out during the past year by makers of children's shoes, and models
constructed on the basis of results from this most recent sur vey of children's feet, and mode of only the best, and softest
May
So we are advised to use oll att in Britain prefer a cont or suit leathers, will be at the Fair in least once a week and more often which allows her to wear dis Handbags and gloves are no during the hot weather when the tinctive accessories. In other longer merely receptacles: clothes words, the coat or the suit are no longer worn merely for must be simple and as well warmth. Day bags in dainty de cat as her purse can afford, signs executed in calf, soft sueder and although she likes the or rich crocodile: fowelled and evening; newest fashion trends her gar- luxurious models for
delicately tinted gloves in kid, cape ments must not be conspicu-del
sued and doeskin-these are Im pus.
Portant"
accessories in the fashion- Take, for instance, the girl I saw conscious life of today. walking away from the Franklin
Luggage, too, shows perfect co- Roosevelt statue. Her coat and
ordination of quality and design. salt for all-the-year-round wear a Bultes of air luggage in sophila. In fine gun-metal coloured gaber- ticated colours have locks which dine, a material gaining in popu
dresses
Imported & locally made dresses, sults, coals, "Desire" hata, "Kislar" gloves.
*NEW SHIPMENT OF GABARDINE DRESSES
`503, VICTORY HOUSE 5. WYNDIJAM STREET.
larity because of its hard wearing Work with the ease and precision of the pilot's instruments: they qualities and light weight.
coat has softly moulded shoulders
close so flush that the air sighs as
and accented waist, a skirt fullt escapes, Fitted ward-robo cases
will be exhibited which are de without being exaggerated
, and flap pockets with buttons from
for use on long journeys,
lapalpointa nearly to the hem and folding devices are
the skirt.
to pack clothes without
Again, the slim lines of Simon creasing, and any ploce can be un. packed for a short stop on the Massey's red coat, made gay by ite fourney, leaving the rest undis- gold-coloured buttons, are what turbed,,
the averago English business girl
may have others in hor wardrobe,
will be happlest in, although she
really
With
The two-piece composed of dress occasion except where. and jacket would be another good formal clothes are needed. outat for the busy woman. This all those clothes the choice of hat, ls cat on the simplent lines. As a shoes, gloves and handbag is im- result it can be worn in the coun-portant since, owing to the sim try without looking out of place plicity of the clothes themselves, as well as in town for almost every the eye is attracted to accessories.
What mother
should know
about
Weaning
When to wean
If Baby seems persistently hungry and dissatisfled on the normal breast or bottle feeds, and yet you are confident that the feeds are adequate for age and weight, then Baby is perhaps beginning toneed small amounts of a suitable sold food. This may occur at about 4-5 months,
three invaluable complementary cereals wheat, oats and rye: zogether with blood-forming iron and bone-building minerals, plus vitamin D. Combined, these form the basis of a gradu- ally progressive, diet. And Farex is so very easy for Baby to digest.
or even earlier with very pro Easy to prepare
gressive babies.
Be gradual
Whether weaning begins early or late the change front fiqur food to a mixed diet must pro- And the
gress very gradually. choice of Baby's first solid food
is of great importance. Why Forex?
Farex is a food designed especi- ally to give the right extra nourishment needed at weaning time. In Farex there are those
It takes only a few seconds to mix Farex with warm milk and to add a surink Bee of sugar and there you have a food that makes the natural development from breast or bottle feeding gradual and easy.
Agents:
Farex
-cereal food
needs no ‹ joking
W. R. LOXLEY & CO. (CHINA) LTD.
GLAZO LABORATORIES LTD., GREENFORD, MIDDLESEX, ENGLAND
Josephine.
(Registered.)
Designers and Manufacturers EXCLUSIVE LINGERIE & BLOUSES
Wholesale & Retail
Room 308
BRASSIERES deftly molded to suit every type of figure, made to order by experts.
Sigh
no more!
Hong Kong Hotel,
says Helena Rubinstein
MARCEL ROCHAS
PARTS
A allow skin need not be the cause of a regretful tigh if you follow Jelena Rubinstein's formula for lov dincts.
At Night use Fore asking Creamilo free your face and neck from every trace of dust and stalemake-up. Follow with Perfection Cream, a rich blend of herbal essences to banlah fine ilacs and diners.
In the Morning wake up your complexion with Skis Clearing Cream. It chases away drabcess, dullness and verface flaws. Follow with Skla Toning Larion to přen your skin a smooth, satiny ánkh
Sola Agents
A. S. Watson & Co., Ltd-
Alexandra Bldg.,
Chater Ad.
Solo Agent:
Tol 31201
Femme" Mousseline" "Mouche
INDUSTRIAL & COMMERCIAL TRADING CO., LTD.,